Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens

SKU: SON-ILCE7M3K/B MANUFACTURER PART: ILCE-7M3K/B UPC: 027242910775
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Short description

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point AF System & 10 fps Shooting
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 and 10 fps Shooting

Quick Overview

  • 24MP Full-Frame Exmor R BSI CMOS Sensor
  • BIONZ X Image Processor & Front-End LSI
  • 693-Point AF System & 10 fps Shooting
  • UHD 4K30p Video with HLG & S-Log3 Gammas
  • 2.36m-Dot Tru-Finder OLED EVF
  • 3.0" 922k-Dot Tilting Touchscreen LCD
  • 5-Axis SteadyShot INSIDE Stabilization
  • ISO 204800 & Pixel Shift Multi Shooting
  • Built-In Wi-Fi and NFC, Dual SD Slots
  • FE 28-70mm f/3.5-5.6 OSS Lens
  • Filter Size - 55mm (Front)

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Product Description

Distinguished by its updated sensor design, the Alpha a7 III Mirrorless Digital Camera from Sony is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.

Beyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.

24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor
Featuring a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.

The sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.
 
Fast Hybrid AF System
An evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF/AE tracking compatibility.

The apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.
 
5-Axis SteadyShot INSIDE Image Stabilization
Packed into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.

For long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.
 
UHD 4K Video Recording in XAVC S Format
Internal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.

Affording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.
 
Body Design and Built-In Wi-Fi/Bluetooth
  • An XGA OLED Tru-Finder EVF is featured and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.
  • In addition to the EVF, a 3.0" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit from working from high and low angles.
  • Magnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.
  • Weather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.
  • Using the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.
  • Dual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.
  • A USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.
  • Built-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.
  • Bluetooth connectivity allows for location data acquisition.

FE 28-70mm f/3.5-5.6 OSS Lens
Included with the camera is the versatile wide-angle to portrait-length FE 28-70mm f/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake, and a weather-sealed design permits working in inclement conditions.
 
Other Camera Features
  • A Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.
  • An advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.
  • Highlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.
  • Anti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.
  • Picture Effect modes: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), and Soft High-Key.
  • Creative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).

 

Imaging
Lens Mount Sony E
Sensor Type 35.6 x 23.8 mm (Full-Frame) CMOS
Sensor Resolution Actual: 25.3 Megapixel
Effective: 24.2 Megapixel (6000 x 4000)
Crop Factor None
Aspect Ratio 3:2, 16:9
Image File Format JPEG, Raw
Bit Depth 14-Bit
Image Stabilization Sensor-Shift, 5-Axis
Exposure Control
ISO Sensitivity Auto, 100 to 51200 (Extended: 50 to 204800)
Shutter Speed 1/8000 to 30 Seconds
Bulb Mode
Metering Method Center-Weighted Average, Highlight Weighted, Multi-Zone, Spot
Exposure Modes Aperture Priority, Auto, Manual, Program, Shutter Priority
Exposure Compensation -5 to +5 EV (1/3, 1/2 EV Steps)
Metering Range -3 to 20 EV
White Balance Auto, Cloudy, Color Temperature, Custom, Daylight, Flash, Fluorescent (Cool White), Fluorescent (Daylight), Fluorescent (Warm White), Incandescent, Shade, Underwater
Continuous Shooting Up to 10 fps at 24.2 MP for up to 89 Frames (Raw) / 177 Frames (JPEG)
Up to 8 fps at 24.2 MP
Up to 6 fps at 24.2 MP
Up to 3 fps at 24.2 MP
Self-Timer 2/5/10-Second Delay
Video
Recording Modes XAVC S/H.264
UHD 4K (3840 x 2160) at 23.976p/25p/29.97p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 100p/119.88p [60 to 100 Mb/s]
Full HD (1920 x 1080) at 23.976p/25p/29.97p/50p/59.94p [50 Mb/s]
Full HD (1920 x 1080) at 50p/59.94p [25 Mb/s]
Full HD (1920 x 1080) at 25p/29.97p [16 Mb/s]
AVCHD/H.264
Full HD (1920 x 1080) at 50i/59.94i [24 Mb/s]
Full HD (1920 x 1080) at 50i/59.94i [17 Mb/s]
External Recording Modes 4:2:2 8-Bit
UHD 4K (3840 x 2160) at 24.00p/25p/29.97p
Full HD (1920 x 1080) at 24.00p/50i/50p/59.94i/59.94p
Recording Limit Up to 29 Minutes
Video Encoding NTSC/PAL
Audio Recording Built-In Microphone (Stereo)
External Microphone Input
Audio File Format AC3, Dolby Digital 2ch, Linear PCM (Stereo)
Focus
Focus Type Auto and Manual Focus
Focus Mode Automatic (A), Continuous-Servo AF (C), Direct Manual Focus (DMF), Manual Focus (M), Single-Servo AF (S)
Autofocus Points Phase Detection: 693
Contrast Detection: 425
Autofocus Sensitivity -3 to +20 EV
Viewfinder
Viewfinder Type Electronic
Viewfinder Size 0.5"
Viewfinder Resolution 2,359,000 Dot
Viewfinder Eye Point 23 mm
Viewfinder Coverage 100%
Viewfinder Magnification Approx. 0.78x
Diopter Adjustment -4 to +3
Monitor
Size 3.0"
Resolution 921,600 Dot
Display Type Tilting Touchscreen LCD
Flash
Built-In Flash No
Flash Modes Auto, Fill Flash, Hi-Speed Sync, Off, Rear Sync, Red-Eye Reduction, Slow Sync, Wireless
Maximum Sync Speed 1/250 Second
Flash Compensation -3 to +3 EV (1/3, 1/2 EV Steps)
Dedicated Flash System TTL
External Flash Connection Hot Shoe
Interface
Media/Memory Card Slot Slot 1: SD/SDHC/SDXC (UHS-II)
Slot 2: SD/SDHC/SDXC/Memory Stick Duo Hybrid (UHS-I)
Connectivity 3.5mm Headphone, 3.5mm Microphone, HDMI D (Micro), USB Type-C (USB 3.0)
Wireless Wi-Fi
Bluetooth
GPS No
Environmental
Operating Temperature 32 to 104°F / 0 to 40°C
Physical
Battery 1 x NP-FZ100 Rechargeable Lithium-Ion, 7.2 VDC, 2280 mAh
Dimensions (W x H x D) 5 x 3.8 x 2.9" / 126.9 x 95.6 x 73.7 mm
Weight 1.43 lb / 650 g
Kit Lens
Focal Length 28 to 70mm
Maximum Aperture f/3.5 to 5.6
Minimum Aperture f/22 to 36
Angle of View 75° to 34°
Maximum Magnification 0.19x
Minimum Focus Distance 11.81" / 30 cm
Optical Design 9 Elements in 8 Groups
Diaphragm Blades 7, Rounded
Focus Type Autofocus
Image Stabilization Yes
Filter Size 55 mm (Front)
Dimensions (ø x L) 2.9 x 3.27" / 72.5 x 83 mm
Weight 10.41 oz / 295 g
In The Box
Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens
FE 28-70mm f/3.5-5.6 OSS Lens
NP-FZ100 Rechargeable Lithium-Ion Battery (2280mAh)
ALC-B1EM Body Cap for E-Mount Cameras
Limited 1-Year Warranty
MFG Part# ILCE-7M3K/B
Condition New

Back-illuminated 24.2MP3 full-frame sensor

The 35 mm full-frame Exmor R CMOS image sensor features 24.2-megapixel3 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster4 data readout speed is achieved through copper wires and front-end LSI.

Entirely enhanced image processing system

A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement4 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop5 dynamic range at low sensitivity settings is achieved. Upgraded Detail Reproduction and Area-specific Noise Reduction combine to suppress noise and maintain a sense of high overall resolution. Color reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output6 even during silent shooting/continuous shooting7.

Wider, faster, more steadfast AF performance

An evolved image processing system and α9 camera AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed up to twice as fast8 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness9.

Focal-plane phase-detection AF supports A-mount lenses10

Phase-detection AF can operate even when an A-mount lens10 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

Always keep the eye in focus

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses11 mounted via an adaptor.

AF-ON button and multi-selector

The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.

Comprehensive AF convenience

AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.

Up to 10fps with AF/AE tracking1

With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10fps with AF/AE tracking1 (up to 8fps1 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst12. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.

Enhanced operability for continuous shooting

Images captured in continuous shooting mode can be displayed as a group. Groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress13.

Anti-flicker shooting14

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker's effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.

Clear, natural, realistic 4K movies2

High-resolution full-frame 4K movies2 with full-pixel readout without pixel binning that condenses approximately 2.4 times15 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.

Supports a wide range of needs in HDR movie production

Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through color grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma)16 picture profile for instant HDR workflow. However, color grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.

Versatile movie recording functions

The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion17, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.

My Menu and new menu interface

My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.

Rating function convenient for on-location sorting

Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you're on location or traveling.

Promptly changeable customisation

Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.

High-resolution, high-contrast XGA OLED Tru-Finder

Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to "High" to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

Touch screen LCD for easy instant focus operation

A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.

In-body 5-axis image stabilization with 5.0-stop18 shutter speed advantage

This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster18 shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

Location Information Link via Bluetooth19

The camera can be paired with Imaging Edge Mobile app20 installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings.

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C21 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

Longer battery life to shoot for more professional lengths

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of an NP-FW50 battery. You can shoot up to approximately 710 photos22 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.

Dual slots with UHS-II compatibility

This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

Highly durable and operable in tough conditions

The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture23.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install an Imaging Edge Mobile app20 via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don't have NFC, use QR code compatibility to pair the devices.

Imaging Edge Remote, Viewer, and Edit

Elevate your photography with Imaging Edge desktop applications. Use "Remote" to control and monitor shooting live on your PC screen; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.24.

Works with iMovie and Final Cut Pro X

This product is compatible with Final Cut Pro X and iMovie.25.

Capture One (for Sony)26

Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.

External flash control from the camera

Software update of the camera, flash and Wireless Radio Commander adds external flash setting function that allows you to configure the settings of an attached flash or Wireless Radio Commander (both sold separately) from the camera. Most settings, including light output, are accessible via a camera menu and changes are shown on flash display.
Lens
Lens Compatibility Sony E-mount lenses
Lens Mount E-mount
Image Sensor
Aspect Ratio 3 : 2
Number Of Pixels (Effective) Approx. 24.2 megapixels
Number of Pixels (total) Approx. 25.3 megapixels
Sensor Type 35 mm full frame (35.6 × 23.8 mm), Exmor R® CMOS sensor
Anti-Dust System Charge protection coating on optical filter and image sensor shift mechanism
Recording (still images)
Image Size (pixels) [16:9] 35 mm full frame L: 6000 x 3376 (20 M), M: 3936 x 2216 (8.7M), S: 3008 x 1688 (5.1M), APS-C L: 3936 x 2216 (8.7M), M: 3008 x 1688 (5.1M), S: 1968 x 1112 (2.2M)
14bit RAW Yes
Image Size (pixels) [Sweep Panorama] -
Picture Effect 8 types: Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), Soft High-key , Rich-tone Monochrome
Creative Style Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps))
Picture Profile Yes (Off/PP1-PP10) Parameters: Black level, Gamma (Movie, Still, Cine1-4, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1-3), Black Gamma, Knee, Color Mode, Saturation, Color Phase, Color Depth, Detail, Copy, Reset
Dynamic Range Functions Off, Dynamic Range Optimizer (Auto/Level (1-5)), Auto High Dynamic Range (Auto Exposure Difference, Exposure Difference Level (1-6 EV, 1.0 EV step))
Color Space sRGB standard (with sYCC gamut) and Adobe RGB standard, compatible with TRILUMINoS Color
Uncompressed RAW Yes
Recording system (Still Image)
Recording Format JPEG (DCF Ver. 2.0, Exif Ver.2.31, MPF Baseline compliant), RAW (Sony ARW 2.3 format)
Image Size (pixels) [3:2] 35 mm full frame L: 6000 x 4000 (24M), M: 3936 x 2624 (10M), S: 3008 x 2000 (6.0M), APS-C L: 3936 x 2624 (10M), M: 3008 x 2000 (6.0M), S: 1968 x 1312 (2.6M)
Image Quality Modes RAW, RAW & JPEG (Extra fine, Fine, Standard), JPEG (Extra fine, Fine, Standard)
Recording (movie)
Recording Format XAVC S, AVCHD format Ver. 2.0 compliant
Color Space xvYCC standard (x.v.Color when connected via HDMI cable) compatible with TRILUMINoS Color
Picture Effect Posterization (Color), Posterization (B/W), Pop Color, Retro Photo, Partial Color (R/G/B/Y), High Contrast Monochrome, Toy Camera (Normal/Cool/Warm/Green/Magenta), Soft High-key
Creative Style Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn leaves, Black & White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps))
Picture Profile Yes (Off/PP1-PP10) Parameters: Black level, Gamma (Movie, Still, Cine1-4, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1-3), Black Gamma, Knee, Color Mode, Saturation, Color Phase, Color Depth, Detail, Copy, Reset
Image Size (pixels), NTSC XAVC S 4K: 3840 x 2160 (30p, 100 M), 3840 x 2160 (24p, 100 M), 3840 x 2160 (30p, 60 M), 3840 x 2160 (24p, 60 M), XAVC S HD: 1920 x 1080 (120p, 100M), 1920 x 1080 (120p, 60M), 1920 x 1080 (60p, 50M), 1920 x 1080 (30p, 50M), 1920 x 1080 (24p, 50M), 1920 x 1080 (60p, 25M), 1920 x 1080 (30p, 16M), AVCHD: 1920 x 1080 (60i, 24M, FX), 1920 x 1080 (60i, 17M, FH)
Image Size (pixels), PAL XAVC S 4K: 3840 x 2160 (25p, 100M), 3840 x 2160 (25p, 60M), XAVC S HD:1920 x 1080 (100p, 100M), 1920 x 1080 (100p, 60M), 1920 x 1080 (50p, 50M), 1920 x 1080 (25p, 50M), AVCHD:1920 x 1080 (50i, 24M, FX), 1920 x 1080 (50i, 17M, FH)
Slow & quick motion (shooting frame rate) NTSC mode: 1fps, 2fps, 4fps, 8fps, 15fps, 30fps, 60fps, 120fps, PAL mode: 1fps, 2fps, 3fps, 6fps, 12fps, 25fps, 50fps, 100fps
Slow & quick motion (recording frame rate & image size) NTSC mode: 1920x1080 (60p, 30p, 24p), PAL mode: 1920x1080 (50p, 25p)
Movie Functions Audio Level Display, Audio Rec Level, PAL/NTSC Selector, Yes (1280 x 720 (Approx.9 Mbps)), TC/UB (TC Preset/UB Preset/TC Format/TC Run/TC Make/UB Time Rec), Auto Slow Shutter, REC Control, Clean HDMI Info. (ON/OFF selectable), Gamma Disp. Assist
Clean HDMI output 3840 x 2160 (25p), 1920 x 1080 (50p), 1920 x 1080 (50i), 1920 x 1080 (24p), 1920 x 1080 (60p), 1920 x 1080 (60i), 3840 x 2160 (30p), 3840 x 2160 (24p), YCbCr 4:2:2 8-bit / RGB 8-bit
Recording system (Movie)
VIDEO COMPRESSION XAVC S: MPEG-4 AVC/H.264, AVCHD: MPEG-4 AVC/H.264
AUDIO RECORDING FORMAT XAVC S: LPCM 2ch, AVCHD: Dolby® Digital (AC-3) 2ch, Dolby® Digital Stereo Creator
Recording System
Location information Link from smartphone Yes
Media Memory Stick PRO Duo, Memory Stick PRO-HG Duo, Memory Stick Micro (M2), SD memory card, SDHC memory card (UHS-I/II compliant), SDXC memory card (UHS-I/II compliant), microSD memory card, microSDHC memory card, microSDXC memory card
Memory Card Slot SLOT1: Slot for SD (UHS-I/II compliant) memory card, SLOT2: Multi slot for Memory Stick Duo/SD (UHS-I compliant) memory card
Recording mode on 2 memory cards Simult. Rec (Still), Simult. Rec (Movie), Simult. Rec (Still/,Movie), Sort (JPEG/RAW), Sort (Still/Movie), Auto Switch Media (On/Off), Copy
Noise Reduction
Noise Reduction Long exposure NR: On/Off, available at shutter speeds longer than 1 sec., High ISO NR: Normal/Low/Off
Multi Frame NR -
White Balance
White Balance Modes Auto / Daylight / Shade / Cloudy / Incandescent / Fluorescent / Warm White / Cool White / Day White / Daylight / Flash / Underwater / Color Temperature 2500 to 9900K & color filter G7 to M7 (57-step), A7 to B7 (29-step) / Custom
AWB Micro Adjustment Yes G7 to M7, 57-step A7 to B7, 29-step
Priority Set in AWB Yes
Bracketing 3 frames, H/L selectable
Focus
Focus Type Fast Hybrid AF (phase-detection AF/contrast-detection AF)27
Focus Sensor Exmor R® CMOS sensor
Focus Point 35 mm full frame: 693 points (phase-detection AF), APS-C mode with full frame lens: 299 points (phase-detection AF), with APS-C lens: 221 points (phase-detection AF) / 425 points (contrast-detection AF)
Focus Sensitivity Range EV-3 to EV 20 (ISO 100 equivalent with F2.0 lens attached)
Focus Mode AF-A (Automatic AF), AF-S (Single-shot AF), AF-C (Continuous AF), DMF (Direct Manual Focus), Manual Focus
Focus Area Wide (693 points (phase-detection AF), 425 points (contrast-detection AF)) / Zone / Center / Flexible Spot (S/M/L) /Expanded Flexible Spot/ Lock-on AF (Wide / Zone / Center / Flexible Spot (S/M/L)/Expanded Flexible Spot)
Other Features Eye-start AF (only with LA-EA2 or LA-EA4 attached (sold separately)), Lock-on AF, Eye AF, AF micro adjustment with LA-EA2 or LA-EA4 (sold separately), Predictive control, Focus lock, AF Track Sens, Swt. V/H AF Area, AF Area Regist.
AF Illuminator Yes (with built-in LED type)
AF Illuminator range Approx. 0.3 m - approx. 3.0 m (with FE 28-70 mm F3.5-5.6 OSS attached)
Focus type with LA-EA3 (Sold separately) selectable (phase-detection, contrast-detection)
Exposure
Metering Sensor Exmor R® CMOS sensor
Metering Sensitivity EV -3 to EV 20 (at ISO100 equivalent with F2.0 lens attached)
Metering Mode Multi-segment, Center-weighted, Spot, Spot Standard/Large, Entire Screen Avg., Highlight
Exposure Compensation +/- 5.0EV (1/3 EV, 1/2 EV steps selectable) (with exposure compensation dial: +/- 3EV (1/3 EV steps))
Exposure Bracketing Bracket: Cont., Bracket: Single, 3/5/9 frames selectable. With 3 or 5 frames, in 1/3, 1/2, 2/3, 1.0, 2.0, or 3.0 EV increments, with 9 frames, in 1/3, 1/2, 2/3, or 1.0 EV increments
AE Lock Locked when shutter button is pressed halfway. Available with AE lock button (On/Off/Auto)
Exposure Modes AUTO (iAuto), Programmed AE (P), Aperture priority (A), Shutter-speed priority (S), Manual (M), Movie (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Slow & Quick Motion (Programmed AE (P) / Aperture priority (A) / Shutter-speed priority (S) / Manual (M) ), Scene Selection
ISO Sensitivity Still images: ISO 100-51200 (ISO numbers from ISO 50 to ISO 204800 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit), Movies: ISO 100-51200 equivalent (ISO numbers up to ISO 102400 can be set as expanded ISO range.), AUTO (ISO 100-12800, selectable lower limit and upper limit)
Anti-Flicker Shoot. Yes
Scene Selection Portrait, Sports Action, Macro, Landscape, Sunset, Night Scene, Night Portrait
Metering Type 1200-zone evaluative metering
Viewfinder
Viewfinder Type 1.3 cm (0.5 type) electronic viewfinder (color), XGA OLED
Number of Dots 2,359,296 dots
Brightness Control (Viewfinder) Auto/Manual (5 steps between -2 and +2)
Color Temperature Control Manual (5 steps)
Field Coverage 100%
Magnification approx. 0.78 x (with 50mm lens at infinity, -3.28 feet-1)
Diopter Adjustment -4.0 to +3.0 m-1
Eye Point Approx. 23 mm from the eyepiece lens, 18.5 mm from the eyepiece frame at -1m-1 (CIPA standard)
Finder Frame Rate Selection -
Display Contents Graphic Display, Display All Info, No Display Info, Digital Level Gauge, Histogram
LCD Screen
Monitor Type 2.95 inch (3.0-type) wide type TFT
Touch Panel Yes
Number of Dots 921,600 dots
Brightness Control Manual (5 steps between -2 and +2), Sunny Weather mode
Adjustable Angle Up by approx. 107 degrees, Down by approx. 41 degrees
Display Selecter (Finder/LCD) Yes (Auto/Manual)
Real-time Image Adjustment Display (LCD) On/Off
Quick Navi Yes
Focus Magnifier Yes (35mm full frame: 5.9x, 11.7x, APS-C: 3.8x, 7.7x)
Zebra Yes (selectable level + range or lower limit as custom setting)
Peaking MF Yes (Level setting: High/Mid/Low/Off, Color: White/Red/Yellow)
Others Grid Line (Rule of 3rds Grid/Square Grid/Diag. + Square Grid/Off), Movie Marker (Center/Aspect/Safety Zone/Guideframe)
Display Content Graphic Display, Display All Info, No Disp. Info, Digital Level Gauge, Histogram, For viewfinder, Monitor Off
Other Features
PlayMemories Camera Apps™ -
Clear Image Zoom Still images: Approx. 2x, Movies: Approx. 1.5x (4K), Approx. 2x (HD)
Digital Zoom Smart zoom (Still images): 35 mm full frame: M: approx 1.5x, S: approx 2x, APS-C: M: approx 1.3x, S: approx 2x, Digital zoom (Still images): 35 mm full frame: L: approx 4x, M: approx 6.1x, S: approx 8x, APS-C: L: approx 4x, M: approx 5.2x, S: approx 8x,Digital zoom (Movie): 35 mm full frame: approx 4x, APS-C: approx 4x
Face Detection Modes: Face Priority in AF (On/Off), Face Priority in Multi Metering (On/Off), Regist. Faces Priority (On/Off), Face registration, Max. number of detectable: 8
Self-Portrait Self-Timer -
Others Touch Focus: Yes (Available with LCD monitor or Viewfinder operation), ISO AUTO Min. SS, Bright Monitoring, Set File Name, FTP Transfer Func., Help guide, Area Setting, Shop Front Mode, Video Light Mode, Zoom Ring Rotate
Eye-Fi ready -
Shutter
TYPE Electronically controlled, vertical-traverse, focal-plane type
Shutter Type -
Shutter Speed Still images: 1/8000 to 30 s, Bulb, Movies: 1/8000 to 1/4 (1/3 steps), up to 1/60 in AUTO mode (up to 1/30 in Auto slow shutter mode)
Flash Sync. Speed 1/250 sec.28
Electronic Front Curtain Shutter Yes (ON/OFF)
Silent Shooting Yes (ON/OFF)
Flash Control
Control Pre-flash TTL
Flash Compensation +/- 3.0 EV (switchable between 1/3 and 1/2 EV steps)
Flash Bracketing 3/5/9 frames selectable. With 3 or 5 frames, in 1/3, 1/2, 2/3, 1.0, 2.0, 3.0 EV increments, with 9 frames, in 1/3, 1/2, 2/3, 1.0 EV increments.
Flash Modes Flash off, Autoflash, Fill-flash, Slow Sync., Rear Sync., Red-eye reduction (on/off selectable), Wireless29, Hi-speed sync.29
External Flash Compatibility Sony α System Flash compatible with Multi Interface Shoe, attach the shoe adapter for flash compatible with Auto-lock accessory shoe
FE Level Lock Yes
Wireless Control Yes (Light signal: Available with Fill-flash, Slow Sync., Hi-speed sync. /Radio signal: Available with Fill-flash, Rear Sync., Slow Sync., Hi-speed sync.)
Image Stabilization
TYPE Image Sensor-Shift mechanism with 5-axis compensation (compensation depends on lens specifications)
Compensation Effect 5.0 stops (based on CIPA standard. Pitch/yaw shake only. With Planar T* FE 50mm F1.4 ZA lens mounted. Long exposure NR off.)
Drive
Drive Modes Single Shooting, Continuous shooting (Hi+/Hi/Mid/Lo selectable), Self-timer, Self-timer (Cont.), Bracket: Single, Bracket: Cont., White Balance bracket, DRO bracket
Continuous Drive Speed (approx. max.) Continuous shooting: Hi+: max. 10 fps, Hi: max. 8 fps, Mid: max. 6fps, Lo: max. 3 fps30
No. of recordable frames (approx.) JPEG Extra fine L: 163 frames, JPEG Fine L: 172 frames, JPEG Standard L: approx. 177 frames, RAW: 89 frames, RAW & JPG: 79 frames, RAW (Uncompressed): 40 frames, RAW (Uncompressed) & JPG: 36 frames30
Self-Timer 10 sec. delay/5 sec. delay/2 sec. delay/Continuous self-timer (3 frames after 10 sec. delay/5 frames after 10 sec. delay/3 frames after 5 sec. delay/5 frames after 5 sec. delay/3 frames after 2 sec. delay/5 frames after 2 sec. delay)/Bracketing self-timer
Playback
Photo Capture Yes
Modes Single (with or without shooting information Y RGB histogram & highlight/shadow warning), 9/25-frame index view, Enlarged display mode (L: 18.8x, M: 12.3x, S: 9.4x), Auto Review (10/5/2 sec, Off), Image orientation (Auto/Manual/Off selectable), Slideshow, Folder selection (Date/ Still/ AVCHD/XAVC S HD/XAVC S 4K), Forward/Rewind (movie), Delete, Protect, Rating, Disp Cont Shoot Grp
Interface
PC Interface Mass-storage, MTP, PC remote
Multi/Micro USB Terminal Yes31
USB Type-C® Terminal Yes (SuperSpeed USB (USB 3.1 Gen 1) compatible)
NFC™ Yes (NFC forum Type 3 Tag compatible), One-touch remote, One-touch sharing
Wireless LAN (Built-In) Wi-Fi Compatible, IEEE 802.11b/g/n (2.4 GHz band), View on Smartphone, Remote control via Smartphone, Send to Computer, View on TV
HD Output HDMI micro connector (Type-D),BRAVIA Sync (Control for HDMI), PhotoTV HD, 4K movie output/4K still image PB
Auto-lock Accessory Shoe -
Smart Accessory Terminal 2 -
DC IN Terminal -
Sync terminal -
Bluetooth® Yes (Bluetooth Standard Ver. 4.1 (2.4 GHz band))
Multi Interface Shoe Yes32
Vertical Grip Connector Yes
Mic Terminal Yes (3.5 mm Stereo minijack)
PC Remote Yes
Headphone Terminal Yes (3.5 mm Stereo minijack)
LAN Terminal -
Print
Compatible Standards Exif Print, Print Image Matching III, DPOF setting
Custom function
Type Custom key settings, Programmable Setting (Body 2 sets /memory card 4 sets), My Menu, Reg Cust Shoot Set
Lens Compensation
Setting Peripheral Shading, Chromatic Aberration, Distortion
Audio
Microphone Built-in stereo microphone or XLR-K2M/XLR-K1M/ECM-XYST1M (sold separately)
Speaker Built-in, monaural
Power
Supplied Battery One rechargeable battery pack NP-FZ100
Battery Life (Still Images) Approx. 610 shots (Viewfinder) / approx. 710 shots (LCD monitor) (CIPA standard)33
Battery Life (Movie, actual recording) Approx. 115 min (Viewfinder) / Approx. 125 min (LCD monitor) (CIPA standard)34, 35
Battery Life (Movie, continuous recording) Approx. 200 min (Viewfinder) / Approx. 210 min (LCD monitor) (CIPA standard)34, 36
Internal Battery Charge Yes (Available with Multi/Micro USB Terminal or USB Type-C Terminal)
Power consumption with Viewfinder Still images: approx. 3.2 W (with FE 28-70 mm F3.5-5.6 OSS lens attached), Movies: approx. 4.9 W (with FE 28-70 mm F3.5-5.6 OSS lens attached)
Power consumption with LCD screen Still images: approx. 2.8 W (with FE 28-70 mm F3.5-5.6 OSS lens attached), Movies: approx. 4.7 W (with FE 28-70 mm F3.5-5.6 OSS lens attached)
USB Power Supply Yes (Available with Multi/Micro USB Terminal or USB Type-C Terminal)
Size & Weight
Weight (with battery and memory card included) Approx. 1 lb 7.0 oz / 650 g
Dimensions (W x H x D) Approx. 126.9 mm x 95.6 mm x 73.7 mm, Approx. 126.9 mm x 95.6 mm x 62.7 mm (from grip to monitor)/Approx. 5 x 3 7/8 x 3 inches, Approx. 5 x 3 7/8 x 2 1/2 inches (from grip to monitor)
Others
Operating Temperature 32 - 104 degrees F / 0 - 40 degrees C
Product Information provided by the Manufacturer

Alpha 7 III with 35mm full-frame image sensor

An entirely renewed image sensor and image processing system further enhance image quality. Improved overall AF performance, high-speed continuous shooting of up to 10fps1, 4K2 movie recording capability, and operability that has been dramatically upgraded from the α7 II allow you to capture more decisive moments.
Alpha 7 III with 35mm full-frame image sensor

Back-illuminated 24.2MP3 full-frame sensor

The 35 mm full-frame Exmor R CMOS image sensor features 24.2-megapixel3 resolution, back illumination, and gapless on-chip lens design for extraordinary sensitivity and dynamic range. Two times faster4 data readout speed is achieved through copper wires and front-end LSI.

Entirely enhanced image processing system

A combination of new-generation image processing system and a new sensor achieves an up to 1.5-stop improvement4 in image quality. A wide ISO sensitivity range of up to ISO 51200 is standard, and approx. up to 15-stop5 dynamic range at low sensitivity settings is achieved. Upgraded Detail Reproduction and Area-specific Noise Reduction combine to suppress noise and maintain a sense of high overall resolution. Color reproduction, especially of skin and nature scenes, has also been dramatically improved. The α7 III also supports 14-bit RAW output6 even during silent shooting/continuous shooting7.

Wider, faster, more steadfast AF performance

An evolved image processing system and α9 camera AF algorithms optimized for the α7 III improve AF speed, precision, and tracking performance. 693 phase-detection AF points and 425 contrast-detection AF points provide high-density wide-area coverage. AF speed up to twice as fast8 and more precise AF tracking performance let you capture and maintain focus on a quickly moving subject in unpredictable motion. The α7 III also autofocuses reliably down to EV-3 brightness9.

Focal-plane phase-detection AF supports A-mount lenses10

Phase-detection AF can operate even when an A-mount lens10 is mounted to the α7 III via an LA-EA3 adaptor. The 693-point focal-plane phase-detection AF system provides wide-area coverage, fast response, and high-performance tracking.

Always keep the eye in focus

Eye AF newly supports AF-C mode with greater precision that dramatically enhances portrait shooting, plus higher AF speed that makes it easier to shoot a portrait of a moving subject, even if the subject looks down and away from the camera or is backlit with face in partial darkness. The α7 III supports Eye AF for A-mount lenses11 mounted via an adaptor.

AF-ON button and multi-selector

The new AF-ON button activates autofocus without any half-press-shutter-button focus sequence, so you can concentrate better on exactly when to release the shutter and capture the moment instantly. A multi-selector lets you shift the point of focus quickly and efficiently. You can select and shift the point of focus intuitively, so you won't miss great chances to shoot moving subjects.

Comprehensive AF convenience

AF tracking sensitivity when shooting stills is adjustable in five steps for subjects that move outside of the focus area. Autofocus areas and points remain the same or change when switching between horizontal and vertical orientations, depending on the shooting situation. AF area registration allows frequently used focus point settings to be memorised and assigned to custom buttons for fast, convenient recall at a touch whenever needed.

Up to 10fps with AF/AE tracking1

With new shutter charge unit and image processing system refinements, the α7 III can shoot continuously at up to 10fps with AF/AE tracking1 (up to 8fps1 with minimal display lag in live-view continuous shooting mode) for easy, stable shooting of even intensely active subjects. Up to approximately 177 JPEG images (standard) in full resolution, 89 compressed RAW images, or 40 uncompressed RAW images can be captured in one continuous burst12. An electronic shutter allows silent, vibration-free shooting of wildlife and other sensitive situations when even slight noise can mean missing an ideal shot.

Enhanced operability for continuous shooting

Images captured in continuous shooting mode can be displayed as a group. Groups can be deleted or protected in one quick operation. Furthermore, with higher burst capacity and UHS-II media compatibility, the camera significantly streamlines the operation of writing data to memory cards. The Fn button and menu button can be operated to change settings immediately after continuous shooting, while data writing is in progress13.

Anti-flicker shooting14

Flicker from fluorescent and other artificial lighting is automatically detected and shutter action is timed to minimise the flicker's effect on still images. This suppresses exposure and colour anomalies at the top and bottom of images shot at high shutter speeds, as well as exposure and colour inconsistency between continuous shots, so you can take images indoors with more confidence.

Clear, natural, realistic 4K movies2

High-resolution full-frame 4K movies2 with full-pixel readout without pixel binning that condenses approximately 2.4 times15 the amount of data required for 4K movies (QFHD: 3840 x 2160) results in minimal moiré and jaggies. Advanced image processing makes it possible to record full-frame 4K movies with outstanding image quality in the mid-to-high ISO range, so you make the most of the 4K movie format's unique potential in every shot. Super 35 mm can also be selected, instead of full-frame mode, as needed.

Supports a wide range of needs in HDR movie production

Supporting a wide range of HDR movie production needs, the α7 III offers S-Log3 as well as S-Log2 gamma curves, for great flexibility to fine-tune images as desired through color grading operation in post-production [1], and a new HLG (Hybrid Log-Gamma)16 picture profile for instant HDR workflow. However, color grading is not required to enjoy instant playback of high-quality, true-to-life images [2] with no blocked shadows or blown highlights on an HDR (HLG) compatible TV.

Versatile movie recording functions

The α7 III provides a wide array of functions to facilitate workflows of professional videographers, including clean HDMI output, time code / user bits (TC/UB), rec. control, marker display/setting, zebra function, Slow and Quick Motion17, simultaneous proxy movie recording, extraction and separate storage of a still from a movie, and Gamma Display Assist function, among others.

Improved Fast Hybrid AF for movie recording

An efficient combination of focal-plane phase-detection AF and contrast-detection AF accurately locks onto even fast-moving subjects, then tracks them smoothly during movie recording. AF coverage for movies extends across an area almost as wide as the AF coverage area for still images, so once the high-density AF system locks onto a movie subject, the camera continues to track it steadily and tenaciously. Three AF drive speed settings give you freedom to use slow focus effects when shooting movie scenes.

My Menu and new menu interface

My Menu lets you register and arrange up to 30 menu items in order of frequency of use for instant recall, and unused items can be erased, as needed. A custom menu can be created to suit particular shooting needs. The α7 III has primary menus reorganised for easier searching, with group names and page numbers at the top of the displays.

Rating function convenient for on-location sorting

Ratings from 1 to 5 stars can be applied to still images and maintained as the images are imported into PlayMemories Home or the new Imaging Edge software suite from Sony running on a PC. This function and a protect function to prevent accidental image deletion can each be assigned to a custom button (C3 by default for protect). Ratings and protection can be applied via review playback display and continuous groups can be reviewed, protected, and deleted while you're on location or traveling.

Promptly changeable customisation

Camera setups can be registered (up to two in the camera and four on a memory card) for quick access via mode dial. Up to 81 functions can be assigned to 11 custom keys, and even sets of customised functions can be assigned for stills, movies, and playback. Recall Custom Setting During Hold function is convenient for temporary recall of shooting settings assigned to custom buttons while such a button is held.

High-resolution, high-contrast XGA OLED Tru-Finder

Providing high resolution and contrast, plus the excellent gradation and colour reproduction that are advantages of OLED viewfinders, this approximately 2359K-dot XGA OLED Tru-Finder faithfully depicts images with clear corner-to-corner visibility. Magnification is 0.78x (approx. 38.5° diagonal FOV). ZEISS T* coating greatly reduces obtrusive lens reflection on the ocular lens. Startup is approximately 40% faster than with the α7 II when the camera is switched on. Furthermore, view mode can be set to "High" to provide finer and more natural details by taking maximum advantage of the data read from the 24.2 effective megapixel sensor.

Touch screen LCD for easy instant focus operation

A 3.0-type 922K-dot LCD screen offers touch screen operation and bright, clear, finely detailed views even outdoors. Use Touch Focus to focus instantly on a point that you touch on the screen and Touch Pad to drag the focus frame with a fingertip on the LCD as you monitor the shot through the viewfinder. This LCD tilts up by as much as 107°, and down by as much as 41° for flexible, convenient camera holding and shot monitoring.

In-body 5-axis image stabilization with 5.0-stop18 shutter speed advantage

This comprehensive system compensates for five types of camera shake that tend to blur images: pitch/yaw shake when shooting at longer focal lengths; X/Y shake in close-up (including macro) shooting; and roll shake when recording stills at night and movies. It effectively achieves 5.0-stop-faster18 shutter speed, so the α7 III can take full advantage of its high-quality imaging capability and live-view image performance. Furthermore, it functions with A-mount lenses attached via mount adaptor, as well as E-mount lenses.

Location Information Link via Bluetooth19

The camera can be paired with Imaging Edge Mobile app20 installed on a compatible mobile phone or tablet device to acquire location data, record it on still images, and correct camera date/time and location settings.

Smooth PC tethering via USB 3.1 Gen 1 port

A USB Type-C21 port supporting fast USB 3.1 Gen 1 facilitates high-speed PC Remote transfer of large RAW data files, so you can quickly review images on a PC and continue shooting without delay. Also, a setting to transfer only JPEG files to PC lets you check images via PC even more quickly after continuous shooting because the camera doesn't have to send big volumes of RAW data.

Longer battery life to shoot for more professional lengths

For extended periods of confident shooting, the NP-FZ100 battery has approximately 2.2 times the capacity of an NP-FW50 battery. You can shoot up to approximately 710 photos22 with one full charge and an optional VG-C3EM Vertical Grip can hold two batteries. USB Type-C and Multi/Micro USB ports allow external mobile batteries to power the camera for extended recording. Even more conveniently, accessories such as a remote control unit can be used via Multi/Micro USB port while power is supplied via USB Type-C port. BC-QZ1 optional battery charger allows quicker charging than charging via USB.

Dual slots with UHS-II compatibility

This camera provides two media slots for SD card (UHS-II-compatible for fast data writing) and SD card/Memory Stick, respectively. Two cards in the slots can be used to simultaneously record or relay record data; separate RAW data from JPEG data, or stills from movies; and copy data from one card to the other. The memory card cover is lockable to prevent it from being opened unintentionally.

Highly durable and operable in tough conditions

The α7 III functions reliably in challenging environments. Its body is fortified by lightweight, high-rigidity magnesium alloy top cover, front cover, and internal frame. The number of lens mount screws has been increased to six for enhanced durability. Major buttons and dials are sealed. Sealing is provided throughout the body to minimize entry of dust and moisture23.

One-touch remote & One-touch sharing

One-touch remote can turn a smartphone or tablet into a viewfinder/remote control. One-touch sharing transfers photos/videos to your device for social network site (SNS) sharing. Just install an Imaging Edge Mobile app20 via Wi-Fi to your NFC-enabled Android device, and then touch the device to the camera to connect them. If you don't have NFC, use QR code compatibility to pair the devices.

Imaging Edge Remote, Viewer, and Edit

Elevate your photography with Imaging Edge desktop applications. Use "Remote" to control and monitor shooting live on your PC screen; "Viewer" to quickly preview, rate, and select photos from large image libraries; and "Edit" to develop RAW data into high-quality photos for delivery. Get the best from Sony RAW files, and manage your productions more efficiently.24.

Works with iMovie and Final Cut Pro X

This product is compatible with Final Cut Pro X and iMovie.25.

Capture One (for Sony)26

Capture One Express (for Sony) is a free award-winning image editing software that provides high-end image quality RAW development, easy management of your image files, and powerful editing tools. Capture One Pro (for Sony) can be bought for even more editing tools and tethered shooting capability.

External flash control from the camera

Software update of the camera, flash and Wireless Radio Commander adds external flash setting function that allows you to configure the settings of an attached flash or Wireless Radio Commander (both sold separately) from the camera. Most settings, including light output, are accessible via a camera menu and changes are shown on flash display.

Overall:

(1338 reviews)

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Rating
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Paul Cirincione
March 10, 2025
Ordered a lens on Friday. Item was delivered to me on Monday. Arrived in excellent condition in perfect working order. Not only did I pay a very reasonable price, but the shipping was free ! I will definitely do business with Pixel Connection again should the need arise !
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Vincent Valenson
March 10, 2025
Have made several purchases with the Pixel Connection and they have been doing fantastic.
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Tom Genovese
March 10, 2025
Great experience! They helped me with the right camera for my needs. And I would highly recommend them if you are a beginner or professional.
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Dave W
February 21, 2025
Excellent and quick answers to questions. Fast shipping and reasonable prices
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Brian Wallace
February 20, 2025
I cannot say enough good things about Pixel Connection. I've bought multiple camera bodies - new and used - from them, along with several lenses, and they simply cannot be beat. Super helpful on the phone, good prices, and willing to work with customers to make the right solution happen. Pixel Connection is where I look first when buying camera equipment.
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Terry Watson
February 6, 2025
I am a cosmetic dentist so my photography is very important to me. I needed my camera set up for ease of use and custom settings. Jesse and Sam are so knowledgeable. Those two men helped me quickly and the Pixel store is open until 7 pm so I was able to get this done before my next working day! I also noticed Pixel has everything one needs for cameras, video and audio, social media, drones and even film! Check this store out for yourself for quality service and products!
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Jam Dalu
January 18, 2025
⭐⭐⭐⭐⭐ My latest experience with ThePixelConnection was absolutely phenomenal. Matt and Ari went above and beyond to ensure I got the camera I needed, even when it seemed impossible. The item I needed was out of stock everywhere else, but they didn’t stop there—they took the extra step to contact the manufacturer directly and managed to secure a new unit straight from the factory. Thanks to their incredible effort, I received my camera just in time for an important event. What truly sets ThePixelConnection apart is the personal touch they bring to every interaction. Unlike my experiences with B&H—which, while efficient and resourceful, often feel very clinical and transactional—ThePixelConnection makes you feel like a genuinely valued customer. I’ve worked with B&H for years and spent a small fortune with them, but if ThePixelConnection has what I need, they’re always my first choice. Their team is passionate, knowledgeable, and deeply committed to ensuring you get exactly what you’re looking for. Matt, in particular, is a seasoned professional with extensive expertise in photography and their product lineup. His guidance and dedication made the entire process effortless and stress-free. If you’re looking for exceptional service from a team that truly values its customers, look no further than ThePixelConnection. They’ve earned my loyalty, and I can’t recommend them highly enough!
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Miles Cherkasky
January 15, 2025
Wanted an unobtainable Leica D lux 8. Everyone was back ordered. Pixel Connection filled my order on a Monday and I had the camera in hand Wednesday. Great service!
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Tarik Karim
January 7, 2025
Excellent customer service!!
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j m
December 22, 2024
Great customer service. Ordered lens on Friday and it was delivered on Saturday. It is refreshing to actually talk to a real person and have them do what they say . This is my new Camera equipment store. Great people- Great prices-Great service. Highly recommend
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4.9
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Overall Rating
98%
of customers that buy
from this merchant give
them a 4 or 5-Star rating.
Verified Buyer
March 20, 2025 by Erik M. (Ohio, US)
“Quick and easy and with the option for in-store pickup.”
Verified Buyer
March 18, 2025 by Yin (Virginia, US)
“I have pre-ordered two cameras with Pixel Connection and both times have been wonderful experiences. Staff have been kind and helpful both times. They provided updates weekly and even provided me an option to purchase a different color camera when it became available before my pre-ordered color. They were also prompt with their shipping once payment was completed!”
Verified Buyer
February 25, 2025 by Pat H. (Louisiana, US)
“Thank you”