INTRODUCING THE FUJIFILM X100VI 🎉

FUJIFILM is at it again with another exciting release! Introducing the NEW FUJIFILM X100VI Digital Camera! With FUJIFILM’s classic look, this new camera continues FUJIFILM’s legacy of combining top-of-the-line technology with style and quality. 

We got the opportunity to test drive the X100VI before it hits the market! Check out our first hand look! 

*preproduction model

FUJIFILM has designed this camera with the creative purist in mind, focusing on creating a product that embodies the passion, creative drive, and community these individuals create. The new X100VI is the culmination of these efforts. With consistently amazing image quality this camera excels in both still and video applications while offering flexibility and easy image-sharing capabilities. 

FUJIFILM X100VI Features:

• 40MP APS-C X-Trans CMOS 5 HR BSI Sensor
• 4.5-Stop In-Body Image Stabilization  
• [4-stop] Internal ND  
• 1.4x and 2x Digital Teleconverter
• 6.2k 29.97p, 4K 59.94p, FHD 240p 10-Bit Video
• Weather-resistant, when filter adapter and filter are used
• Native Frame.io Camera-to-Cloud integration with no accessory requirements.

Higher Resolution, Greater Freedom 

With 1.5x more resolution than the X100V, at almost twice the speed, the X100VI is ready to deliver creatively, especially when it counts. An internal [4-stop] ND results in precise exposure control and allows you to move closer to the action with its 1.4x and 2.0x digital teleconverter! 

Keep Your Creativity Moving 

This camera excels in low light with a powerful five-axis, in-body image stabilization (IBIS) system, providing up to 4.5 stops of stabilization for those moments. Plus, internal gyro sensors minimize the impact of camera shake by automatically detecting movements and vibrations. You can count on this camera performing at its best, even in environments where achieving sharp images and videos can be difficult.

Professional Reels in the Palm of Your Hand  

X100VI delivers high-resolution video, up to 6.2K/30P and 4K/60P! Video creation is more flexible than ever, with great on-the-go content straight out of the camera, 20 unique Film Simulations, and F-Log2 delivery directly to post-production workflows. 

Fast AF, Any Questions?  

This camera is fast. A new X-Processor 5 imaging processing engine powers an improved autofocus (AF) algorithm, resulting in state-of-the-art subject detection. FUJIFILM has leveraged deep learning technology in developing their AF algorithm, resulting in a larger range of recognizable subjects and improved object tracking even in low-light conditions!  

Cloud Collaboration Made Easy   

Sharing and collaboration is easier with the X100VI’s native Frame.io Camera to Cloud technology! With an active internet connection, creatives can wirelessly upload photos and videos directly to Frame.io in real time. 

Its clear that this camera has loads of super exciting features. Thanks to FUJIFILM, we got to test them out for ourselves!

This camera features a 40mp APS-C sensor and a fixed 23mm F2 lens (equivalent to a 35mm full frame). FUJIFILM wasn’t playing around when they developed this camera’s autofocus system. Its very fast and reactive, delivering on the promised increased processing speed. 

We tested it out with a WCL-X100 II teleconverter, which will give you a 28mm field of view, and the TCL-X100II, which results in a 50mm field of view. Attaching them is super easy! All you have to do is screw off the front cap and screw on the teleconverter. The camera will recognize which converter has been screwed on and adjust accordingly in its menu system. 

As mentioned, FUJIFILM has stressed that they built this camera for creators and artists, and we agree! Testing out this camera was a great experience, and the results are certainly impressive. Video content looks great with 6k up to 30fps, 4k up to 60fps, and up to 240fps 10-bit video when shooting Full HD. Plus F-Log2 gives you that flat profile look that allows for more dynamic range and flexibility in post. Access to the FUJIFILM film simulations in these video formats adds a fun and creative layer to using this camera! 

Thanks to the built-in 4 Stop ND, which increases the camera's ability to detect and react to motion, create beautiful bokeh, and manage exposure, FUJIFILM has made it clear they want to get you as close to a finished product in camera as possible, making sharing right out of the camera and into their native Frame.io that much easier. This camera to cloud technology allows you to wirelessly upload photos and videos directly to Frame.io in real time, a game changer for accessibility and sharing content on the fly! 

As for the physical look and feel of the camera, its weather-resistant body is lightweight, fitting nicely in the hand. Plus, we love the classic FUJIFILM look, with both black and silver versions available! 

Overall, this camera is a great addition to FUJIFILM's already impressive lineup of cameras!

We expect this camera to be super popular so place your preorder today!