New from Fujifilm!: Meet the new X-T50, GFX100S II, XF 16-50MM, and GF500MM!

It's a huge day for Fujifilm with the release of FOUR new, exciting products! Keep reading to explore all the features that make these new items so awesome! 



  • Dedicated Film Simulation dial offering fast access to 20 Film Simulations (including REALA ACE mode)
  • 40.2-megapixel X-Trans CMOS 5 HR sensor
  • Up to 7.0 stops In-Body Image Stabilization1
  • Supports all X Series lenses and includes a 1.4x and 2x Digital Teleconverter
  • 6.2K/30P, 4K/60P, FHD/240P, 4:2:2 10-Bit Video
  • Native Camera to Cloud integration with no accessory requirements
  • Deep Learning AI-assisted autofocus for subject detection
  • Native ISO of 125 for optimal image quality
Taken with X-T50 + XF 16-50mm

The NEW Fujifilm X-T50 is HERE! As the successor to the X-T30II, this camera combines all the great things about Fujifilm cameras with new updates we love! This is the first X Series camera to feature a dedicated Film Simulation dial which allows users to access Fujifilm’s iconic film simulations easier and quicker than ever before, including the new Reala Ace option.

The X-T50 utilizes the same 40.2-megapixel fifth-generation X-Trans sensor as the iconic X100VI for incredibly detailed and rich image and video content. Plus, with a built in 1.4x and 2x digital teleconverter, this camera unlocks tons of additional creative opportunities and expands the framing potential for stills.  This camera houses a powerful in-body stabilization system with up to 7.0-stops of in-body image stabilization in a compact package giving you smooth video and telephoto images when creating handheld content, even in low light. 

Taken with X-T50 + XF 16-50mm

The X-T50 is great for video too with a with 6.2K/30P, 4K/60P, and HD/240P recording capabilities. This camera has two different F-Log options so you can ensure that your footage meets post-production compatibility requirements. Plus, shooting in F-Log2 is perfect for color grading as it offers an extensive 13+ stop dynamic range!  

Taken with X-T50 + XF 16-50mm

This camera comes equipped with a state-of-the-art autofocus system that utilizes a AF algorithm and deep learning AI technology to broaden the range of subjects it can recognize such as animals, birds, vehicles, and more. The X-T50 autofocus system accurately tracks objects even in low-light, ensuring you never miss a shot!

Taken with X-T50 + XF 16-50mm

Sharing all the awesome content you create with this camera is easier than ever with Fujifilm's native Camera to Cloud technology, which allows you to instantly create, share, and collaborate!

Check out our first look at the NEW X-T50  

XF 16-50mm F2.8-4.8 R LM WR


  • Ideal for a broad range of scenes and subjects thanks to 24-76mm equivalent focal length  
  • Supports the latest 40-megapixel high resolution FUJIFILM sensors 
  • Minimum focus distance of 0.24m (9.44in) - great for close ups 
  • Compact and lightweight design, just – 7.14cm (2.8in) long, 240g (0.53lb) 
  • Internal zoom mechanism designed to keep length of lens consistent  
  • Weather-resistant design that’s perfect for using outdoors in most weather conditions 
Taken with X-T50 + XF 16-50mm

From sprawling landscapes to portraits and more, this lens is designed to capture all of life’s great moments! As the equivalent to a 24-76mm lens, this lens is ideal for many applications and delivers amazing results every time. Coupled with the X-T5’s 40.2-megapixel sensor, this lens offers incredible detail and clarity with an advanced autofocus system and top of the line optical design. This lens is compact, lightweight, and weather-resistant  making the the perfect lens to carry wherever your adventures may take you!

Taken with X-T50 + XF 16-50mm
Taken with X-T50 + XF 16-50mm



  • Newly-developed GFX 102MP CMOS II sensor paired with X-Processor 5 imaging engine  
  • Small, light, ergonomic body weighing 883g1 (1.95lbs) that is comparable in weight and size to a full-frame camera system body
  • 5.76 million dot high-resolution EVF
  • Up to 7 frames-per-second2
  • Up to 8.0 stops3 of in-body image stabilization
  • AI-assisted subject tracking autofocus down to -5.5EV
  • 4K/30p video resolution with 4:2:2 10-bit in-camera recording
  • Native Camera to Cloud functionality 
Taken with GFX100S II

The new GFX100S II is built to perform with a brand new 102MP sensor and X-Processor 5 Imaging engine processor pairing. This duo sets this camera up for success in every way impacting everything for burst frame rates to video recording. This camera is designed with FUJIFILM’s classic ergonomic, lightweight, and compact build with a high resolution EVF and 0.84x magnification. 

Taken with GFX100S II

Built around a high performance artificial intelligence system, the GFX100S II uses machine learning to push AF even further. With new tracking capabilities and large variety of recognizable subjects plus Face/Eye and Subject detections modes, users are able to priortize any subject within a scene, even after dark!  

This camera works great for handheld image making! Never lose the details with the GFX100S II’s up to 8.0 stop in-body image stabilization system, base sensitivity of ISO 80 and increased dynamic range. Plus with Fujifilm film simulations at your fingertips creativity is just around the corner! 

The GFX100S II is built for professional filmmaking with a cinematic sensor size, 4K/30P recording capability, and a variety of file capture formats, including ProRes and Blackmagic RAW. Collaborate and share footage and still instantly with Fujifilm’s nation Camera to Cloud technology for effortless professional workflows! 

Taken with GFX100S II

FUJINON GF500mmF5.6 R LM OIS WR Lens and

Extend your creative vision with FUJINON GF500mmF5.6 R LM OIS WR lens. Offering a focal length equivalent to 396mm, this compact, lightweight, and weather-resistant lens delivers detail-rich results up to 102 megapixels, fast, silent autofocus with focus preset controls, and a 6.0 stop Optical Image Stabilizer to combat camera shake.


  • Compact and lightweight design, just 1375g (3.03lb) and 24.7cm (9.4in) long
  • Far reaching 396mm equivalent focal length – ideal for sports and wildlife
  • Fast and accurate linear autofocus motor with presets designed to minimize focusing times
  • 6.0 stop optical image stabilizer offers assured handholding
  • Five ED and two Super ED elements offer high optical quality
  • Weather-resistant design for use outdoors in adverse conditions
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