{"title":"Sony Shutter Fest , April 2026","description":"","products":[{"product_id":"sony-a7r-v-mirrorless-camera","title":"Sony Alpha a7R V Mirrorless Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e61MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eBIONZ XR \u0026amp; AI Processing Unit\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAI-Based Real-Time Tracking AF System\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e8K 24p, 4K 60p, FHD 120p 10-Bit Video\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e4K 16-Bit Raw Output; S-Log3\/S-Cinetone\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e9.44m-Dot EVF with 120 fps Refresh Rate\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e10 fps Shooting with AF\/AE Tracking\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e8-Stop 5-Axis Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCombining resolution and precision, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSony a7R V\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilization, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.\u003cbr\u003e\u003cbr\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eExmor R BSI Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e61MP Full-Frame CMOS Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUpdated 5-Axis Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUpdated for the a7R V, the in-body image stabilization system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilization system combines a high-performance gyro sensor with an optimized algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera. Also, this digital stabilization system has been updated with a new algorithm that offers the best stabilization performance when paired with select OSS-enabled lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAccurate Exposure and Color\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/li\u003e\n\u003cli\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eNext Generation AI-Based Autofocus\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAI Processing Unit\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/support.d-imaging.sony.co.jp\/support\/ilc\/breathing\/en\/index.html\" target=\"new\"\u003eBreathing Compensation lens compatibility here\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e8K 24p and 4K 60p Support\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit 4:2:2 video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eInternal 10-bit 4:2:2 sampling is possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRecording Flexibility\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Color Control\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e9.44m-Dot EVF and 4-Axis Multi-Angle Touchscreen LCD\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSporting a new, more functional LCD design, the a7R V has a 4-axis multi-angle LCD monitor that combines the best assets of both tilting and side-open\/flip-out vari-angle designs.\u003c\/li\u003e\n\u003cli\u003eThis 3.2\" 2.1m-dot LCD also has a touchscreen design and a DCI-P3 wide gamut for accurate color monitoring.\u003c\/li\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eThe EVF permits 120 fps playback for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVersatile and Durable Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery.\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB-C 3.2 Gen 2 port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi and NFC enables the a7R V to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eSupports 4K webcam use and is UVC\/UAC compliant for simple operation. Internal recording is also supported while live streaming.\u003c\/li\u003e\n\u003cli\u003eUSB-C port, when used in conjunction with an optional USB-Ethernet adapter, offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882940215539,"sku":"SON-ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/ilce-7rm5_front-large.jpg?v=1691228553"},{"product_id":"sony-a7cr-mirrorless-camera-black","title":"Sony a7CR Mirrorless Camera - Black","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e61MP Full-Frame Exmor R BSI Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli\u003eShooting Up to 8 fps, ISO 50-102400\u003c\/li\u003e\n\u003cli\u003e240.8MP Pixel Shift Multi Shooting\u003c\/li\u003e\n\u003cli\u003e10-Bit Full-Frame 4K60p Video\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli\u003e7 Stops of In-Body Image Stabilization\u003c\/li\u003e\n\u003cli\u003e693-Point Phase Detection, 79% Coverage\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eA Powerhouse for Everyday Carry\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePacked with processing and resolving power, \u003cstrong\u003eSony\u003c\/strong\u003e has stuffed a 61MP full-frame sensor with a BIONZ XR processor into its beefiest compact yet, the black \u003cstrong\u003ea7CR Mirrorless Camera\u003c\/strong\u003e, putting professional image quality into a form factor optimized for all-day, everyday carry.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAccurate Exposure and Color\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eNext Generation AI-Based Autofocus\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cem\u003eAI Processing Unit\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eUsing dedicated processing, the a7RC's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u0026gt;\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818280210675,"sku":"SON-ILCE-7CR\/B","price":2998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce-7crb-1.jpg?v=1696411954"},{"product_id":"sony-a7cr-mirrorless-camera-silver","title":"Sony a7CR Mirrorless Camera - Silver","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e61MP Full-Frame Exmor R BSI Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli\u003eShooting Up to 8 fps, ISO 50-102400\u003c\/li\u003e\n\u003cli\u003e240.8MP Pixel Shift Multi Shooting\u003c\/li\u003e\n\u003cli\u003e10-Bit Full-Frame 4K60p Video\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli\u003e7 Stops of In-Body Image Stabilization\u003c\/li\u003e\n\u003cli\u003e693-Point Phase Detection, 79% Coverage\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eA Powerhouse for Everyday Carry\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePacked with processing and resolving power, \u003cstrong\u003eSony\u003c\/strong\u003e has stuffed a 61MP full-frame sensor with a BIONZ XR processor into its beefiest compact yet, the black \u003cstrong\u003ea7CR Mirrorless Camera\u003c\/strong\u003e, putting professional image quality into a form factor optimized for all-day, everyday carry.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e61MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7CR's advanced imaging system is powered by a 61MP Full-Frame Exmor R CMOS sensor and the BIONZ XR processor, a potent combination of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. In terms of shooting speeds, the sensor and processor enable up to 8 fps shooting with the mechanical shutter and 7 fps with the electronic shutter at full resolution with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst. The sensor's structure promotes impressive image quality, and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAccurate Exposure and Color\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe a7CR uses AI-powered algorithms like Human Pose Estimation to detect skin areas for more accurately balance exposures when shooting portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera. Deep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eImage Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eNext Generation AI-Based Autofocus\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cem\u003eAI Processing Unit\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eUsing dedicated processing, the a7RC's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u0026gt;\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera focus bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRecord full frame, 60 fps 4K video in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s, and, if recording externally via the full-size HDMI port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine Gamma Curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818280472819,"sku":"SON-ILCE-7CR\/S","price":2998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce-7crs-1.jpg?v=1696411969"},{"product_id":"sony-a7c-ii-mirrorless-camera-black","title":"Sony a7C II Mirrorless Camera - Black","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Exmor R BSI Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli\u003eShooting Up to 10 fps, ISO 50-204800\u003c\/li\u003e\n\u003cli\u003e10-Bit Full-Frame 4K30p Video\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli\u003e7 Stops of In-Body Image Stabilization\u003c\/li\u003e\n\u003cli\u003e759-Point Phase Detection, 94% Coverage\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal Mic + Inputs, USB Streaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ea7C II, the Hybrid Enhanced\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black \u003cstrong\u003eSony a7C II\u003c\/strong\u003e offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818281586931,"sku":"SON-ILCE-7CM2\/B","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce-7cm2b-1.jpg?v=1696411985"},{"product_id":"sony-a7c-ii-mirrorless-camera-silver","title":"Sony a7C II Mirrorless Camera (Silver)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Exmor R BSI Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli\u003eShooting Up to 10 fps, ISO 50-204800\u003c\/li\u003e\n\u003cli\u003e10-Bit Full-Frame 4K30p Video\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli\u003e7 Stops of In-Body Image Stabilization\u003c\/li\u003e\n\u003cli\u003e759-Point Phase Detection, 94% Coverage\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal Mic + Inputs, USB Streaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ea7C II, the Hybrid Enhanced\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black \u003cstrong\u003eSony a7C II\u003c\/strong\u003e offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818281029875,"sku":"SON-ILCE-7CM2\/S","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce-7cm2s.jpg?v=1696411999"},{"product_id":"sony-a9-iii-mirrorless-camera","title":"Sony Alpha a9 III Mirrorless Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24.6MP Full-Frame Global Shutter Sensor\u003c\/li\u003e\n\u003cli\u003eUp to 120 fps Cont. Shooting with AF\/AE\u003c\/li\u003e\n\u003cli\u003ePre-Capture Function; Speed Boost Button\u003c\/li\u003e\n\u003cli\u003eFlash Sync at up to 1\/80,000 Sec.\u003c\/li\u003e\n\u003cli\u003e4K 120p 10-bit Video; S-Log3 \u0026amp; S-Cinetone\u003c\/li\u003e\n\u003cli\u003e759-Point Phase-Detect AF with Tracking\u003c\/li\u003e\n\u003cli\u003e8-Stop 5-Axis In-Body Image Stabilization\u003c\/li\u003e\n\u003cli\u003e9.44m-Dot EVF with 240 fps Refresh Rate\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-Dot 4-Axis Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eLaying claim to the title of world's first global shutter mirrorless camera, the \u003cstrong\u003eSony a9 III\u003c\/strong\u003e is a speedy and incredibly capable system for sports, wildlife, photojournalism, and much, much more. This revolutionary sensor technology raises the bar for full-frame imaging, including the ability to shoot raw continuously at up to 120 fps and enjoy flash sync up to the maximum shutter speed of 1\/80,000 second. Blending the functionality of this 24.6MP sensor with Sony's powerful BIONZ XR processor and AI Processing Unit results in a system that will provide unmatched performance for those looking for an incredibly responsive and reliable camera system.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eGlobal Shutter-A First for Mirrorless\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eSony has delivered the world's first full-frame global shutter mirrorless camera with the a9 III. The use of a global shutter provides a leap in performance over the rolling shutter technology used for decades. A global shutter provides a near instantaneous and simultaneous readout of all 24.6MP, eliminating skew and other artifacts that plagued rolling shutters. It also far surpasses mechanical shutter technology is every way, making the physical shutter unnecessary in the a9 III.\u003cbr\u003e\u003cbr\u003eGlobal shutters help ensure consistent and uniform exposure across the entire frame in all lighting conditions. Flash sync is possible at any shutter speed-even the maximum of 1\/80,000 second. The simultaneous readout also prevents banding from certain light sources, such as fluorescent lighting. In a gym, outside, or with mixed artificial lighting the a9 III will handle it with ease.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ePre-Capture \u0026amp; Speed Boost-Never Miss a Moment\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAlong with the key technology delivered by the sensor, the a9 III offers features new features to unlock the camera's full potential.\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003ePre-Capture:\u003c\/strong\u003e The a9 III can be configured to begin recording images to the buffer when the shutter button is half-pressed. Users can set this between 0.05-1.0 second. Upon pressing the shutter these images will be saved to the memory card.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eSpeed Boost:\u003c\/strong\u003e Not every shoot calls for the a9 III's impressive max speed of 120 fps. With Speed Boost and the C5 button, which is conveniently placed near the grip on the front of the camera, users can instantly switch their camera from their usual continuous shooting frame rate to a faster one to make sure their next shot is just right. Photographers will be able to select various frame rates up to 120 fps.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ePro-Quality 4K Video\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eWhile video benefits greatly from the use of global shutter technology-rolling shutter and banding artifacts are completely eliminated-the a9 III boasts plenty of other video improvements over its predecessor worth talking about.\n\u003cul\u003e\n\u003cli\u003eThe a9 III captures and downsamples the full 6K image area to produce high-quality UHD 4K video up to 60 fps. It can also record 4K up to 120 fps with no crop.\u003c\/li\u003e\n\u003cli\u003eRecord 10-bit 4:2:2 internally using All-I encoding for maximum quality.\u003c\/li\u003e\n\u003cli\u003eOutput 16-bit raw via the full-size HDMI port to a compatible external recorder.\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Cinetone, and other Picture Profiles are available for optimizing the image for your workflow and production environment.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eRefined Body Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eWith a new generation of Alpha-series cameras comes some slight tweaks and modifications designed to make the operation of the system more ergonomic. The a9 III features a handful of updates:\n\u003cul\u003e\n\u003cli\u003eAddition of C5 custom button to front of camera body.\u003c\/li\u003e\n\u003cli\u003eContinuous shooting mode dial can now be disabled and shooting speed can be adjusted in the menu.\u003c\/li\u003e\n\u003cli\u003eEnhanced grip and the shutter button has been slightly moved to provide a more ergonomic experience.\u003c\/li\u003e\n\u003cli\u003eDual CFexpress Type A\/SD card slots provide versatility, allowing users to use existing media or pick up the faster CFexpress options to take full advantage of the a9 III's increased speed.\u003c\/li\u003e\n\u003cli\u003eUSB-C port now offers faster USB 3.2 Gen 2 speeds of up to 10 Gb\/s.\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-dot 4-axis multi-angle touchscreen LCD-first seen on the a7R V. This screen has a wide color gamut covering the DCI-P3 space.\u003c\/li\u003e\n\u003cli\u003e9.44m-dot 0.90x OLED electronic viewfinder with maximum refresh rate of 240 fps. The a9 III benefits from maximum quality viewing at up to 120 fps.\u003c\/li\u003e\n\u003cli\u003eEthernet port for advanced networking and data transfer workflows.\u003c\/li\u003e\n\u003cli\u003eThe optional VG-C5EM Vertical Grip is designed to match the updated ergonomics of the a9 III, including the new C5 button.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eFuture Firmware Updates\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a9 III is going to get better with time and there are some details on what to expect in future firmware updates:\n\u003cul\u003e\n\u003cli\u003eThe ability to shooting continuously at up to 120 fps when using the maximum shutter speed of 1\/80,000 second.\u003c\/li\u003e\n\u003cli\u003eWorkflow enhancements for IPTC metadata and FTP functions.\u003c\/li\u003e\n\u003cli\u003eAddition of C2PA technology from the Content Authenticity Initiative.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882954469619,"sku":"SON-ILCE-9M3","price":6398.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/2795f225-c9ff-44d8-89fa-1a4f2c8452a1.jpg?v=1699368495"},{"product_id":"sony-fe-85mm-f1-4-gm-ii","title":"Sony FE 85mm f\/1.4 GM II Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003eFast Portrait-Length Prime\u003c\/li\u003e\n\u003cli\u003e20% Lighter, 13% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eXD Linear Motor Autofocus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eIris Lock Switch\u003c\/li\u003e\n\u003cli\u003eXA and ED Elements\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003eFluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cp\u003eSony unveils the FE 85mm F1.4 GM II (SEL85F14GM2), a high-end lens that combines exceptional resolution, smooth bokeh, and rapid autofocus (AF) in a compact, lightweight design. As the second generation of this lens, it builds upon the optical foundation of its predecessor while integrating Sony's latest G Master™ technologies for enhanced performance. This lens is the 76th addition to the E-Mount lineup, optimized to fully utilize the capabilities of Sony’s latest Alpha™ series full-frame cameras. With its large aperture and telephoto prime design, it's an excellent choice for portrait photography, weddings, travel, and cinematic video.\u003c\/p\u003e\n\u003cp\u003e\"The original 85mm F1.4 lens was one of the three initial G Master lenses introduced in 2016. Since then, our engineers have refined eight years of lens technology to reduce size and boost performance in our new flagship 85mm,\" said Yang Cheng, Vice President, Imaging Solutions, Sony Electronics Inc. \"We're thrilled to bring this highly anticipated lens to our community of photographers and cinematographers.\"\u003c\/p\u003e\n\u003cp\u003eSuperior Optical Performance \u0026amp; Stunning Bokeh \u003cbr\u003eThe FE 85mm F1.4 GM II boasts a refined optical design with advanced elements, delivering both high resolution and smooth bokeh—ideal for portrait photography. The lens features two XA (extreme aspherical) and two ED (extra-low dispersion) elements that effectively minimize aberrations, providing edge-to-edge sharpness and exceptional image quality.\u003c\/p\u003e\n\u003cp\u003eSony’s original Nano AR Coating II technology is also included, reducing flare and ghosting for sharp, clear images. The 11-blade circular aperture produces the beautiful, soft bokeh characteristic of G Master lenses.\u003c\/p\u003e\n\u003cp\u003eFast, Accurate Autofocus \u0026amp; Enhanced Subject Tracking \u003cbr\u003eThe FE 85mm F1.4 GM II's autofocus capabilities have significantly improved, making it ideal for both portrait photography and cinematic video. AF speed is up to three times faster than the previous model, allowing users to precisely track moving subjects. Subject tracking has also improved by up to seven times. These advancements enable the lens to fully support features on Sony’s latest camera bodies, such as continuous shooting up to 120fps on the Alpha 9 III.\u003c\/p\u003e\n\u003cp\u003eLightweight Design Without Compromise \u003cbr\u003eThe second-generation FE 85mm F1.4 GM is approximately 20% lighter and 13% smaller in volume compared to the original, weighing around 642 grams (22.7 oz). This reduction is achieved through cutting-edge mechanical and optical design. The lens has a filter diameter of 77mm, a diameter of 84.7mm (about 3 3\/8 in), and a length of 107.3mm (about 4 1\/4 in).\u003c\/p\u003e\n\u003cp\u003ePerfect for Cinematic Content Creation \u003cbr\u003eWith its large F1.4 aperture and compact form, the FE 85mm F1.4 GM II is ideal for cinematic video production. The lens features an XD (extreme dynamic) linear motor with internal focusing, quiet AF, and linear response manual focus (MF). Focus breathing is minimal, and in-body focus breathing compensation is supported.\u003c\/p\u003e\n\u003cp\u003eThanks to Sony’s versatile one-mount E-Mount system, this lens is compatible with Sony’s latest mirrorless Alpha cameras and the Sony Cinema Line, including the Sony BURANO.\u003c\/p\u003e\n\u003cp\u003eBuilt for Maximum Operability \u0026amp; Durability \u003cbr\u003eThe FE 85mm F1.4 GM II is designed for ease of use, with two customizable focus hold buttons, an AF\/MF switch, an independent aperture ring, and Linear Response MF focus control for intuitive operation. The front lens element features a fluorine coating, making it easy to clean, while the dust and moisture-resistant design ensures reliable performance in challenging outdoor conditions.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46138960118003,"sku":"SON-SEL85F14GM2","price":1948.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/76287602-7dcc-4352-998a-83f8956f8df8.png?v=1727447548"},{"product_id":"sony-a1-ii-mirrorless-camera","title":"Sony a1 II Mirrorless Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e50MP Full-Frame Stacked BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eAI Tracking \u0026amp; Human Pose Estimation\u003c\/li\u003e\n\u003cli\u003e8K 30p and 4K 120p Video in 10-Bit\u003c\/li\u003e\n\u003cli\u003eUp to 30 fps Shooting with AF\/AE\u003c\/li\u003e\n\u003cli\u003ePre-Capture \u0026amp; Speed Boost Button\u003c\/li\u003e\n\u003cli\u003e8.5-Stop IBIS + Dynamic Stabilization\u003c\/li\u003e\n\u003cli\u003e9.44m-Dot EVF with 240 fps Refresh Rate\u003c\/li\u003e\n\u003cli\u003e3.2\" 2.1m-Dot 4-Axis Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e5 GHz MIMO Wi-Fi, 2.5GBASE-T Ethernet\u003c\/li\u003e\n\u003cli\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003eSony a1 II: The Pinnacle of Mirrorless Versatility\u003c\/p\u003e\n\u003cp\u003eThe Sony a1 II stands as Sony's most advanced mirrorless camera yet, merging speed, resolution, video capability, and professional-grade design into one powerhouse device. Evolved from the original a1, it incorporates innovations from across Sony's lineup, including features from the a9 III and a7R V. This flagship camera caters to professionals in sports, fashion, product, and event photography while also excelling in landscape, portrait, and wedding photography. Additionally, its robust video features—highlighted by 8K recording—make it a top choice for filmmakers.\u003c\/p\u003e\n\u003cp\u003eWhat's New in the Sony a1 II?\u003c\/p\u003e\n\u003cp\u003e1. AI Processing Unit \u003cbr\u003e Elevates autofocus precision and subject tracking, enabling smarter detection and movement prediction for humans, animals, birds, and more.\u003c\/p\u003e\n\u003cp\u003e2. Pre-Capture and Speed Boost \u003cbr\u003e Perfect for action photographers, these features ensure critical moments aren't missed, offering pre-recording functionality and mid-burst speed adjustment.\u003c\/p\u003e\n\u003cp\u003e3. Enhanced IBIS (In-Body Image Stabilization) \u003cbr\u003e With 8.5 stops of stabilization, this generation offers improved handheld shooting, especially in low-light settings.\u003c\/p\u003e\n\u003cp\u003e4. Video Upgrades \u003cbr\u003e Adds features like Dynamic Active Stabilization, true 24.00 fps recording, and Breathing Compensation, refining its already stellar video capabilities.\u003c\/p\u003e\n\u003cp\u003e5. Refined Design \u003cbr\u003e Adopting the a9 III body, it boasts better ergonomics, weather-sealing, and upgraded components such as an improved EVF, LCD, and connectivity ports.\u003c\/p\u003e\n\u003cp\u003e---\u003c\/p\u003e\n\u003cp\u003eKey Features\u003c\/p\u003e\n\u003cp\u003eImaging \u0026amp; Performance\u003cbr\u003e- 50MP Stacked BSI CMOS Sensor: Combines high resolution and speed for unmatched detail and minimal rolling shutter. \u003cbr\u003e- Up to 30 fps Shooting: Capture fast-paced action with full AF\/AE support. \u003cbr\u003e- Expanded ISO Range: ISO 50-102400, with 15 stops of dynamic range. \u003cbr\u003e- Pre-Capture Shooting: Records moments 0.03–1 second before the shutter press. \u003cbr\u003e- Speed Boost: Instantly adjust burst rates during shooting.\u003c\/p\u003e\n\u003cp\u003eAutofocus \u0026amp; Tracking\u003cbr\u003e- 759-Point Phase Detection AF: Covers 92% of the frame for accurate focus. \u003cbr\u003e- Improved Eye and Subject Detection: 30% faster for humans, 50% for animals. \u003cbr\u003e- Human Pose Estimation: Tracks body and head movement, ensuring sharp focus in challenging scenarios. \u003cbr\u003e- Real-Time Tracking: Intelligently follows moving subjects with enhanced recognition.\u003c\/p\u003e\n\u003cp\u003eVideo Mastery\u003cbr\u003e- 8K \u0026amp; 4K Recording: 8K 30p and 4K 120p with oversampling for incredible detail. \u003cbr\u003e- Framing Stabilizer: Keeps the subject centered during motion. \u003cbr\u003e- Pro-Level Features: Includes S-Cinetone, LUT support, and ProRes RAW output.\u003c\/p\u003e\n\u003cp\u003eBuild \u0026amp; Usability\u003cbr\u003e- Dual Card Slots: Accept CFexpress Type A or SD cards for versatile workflows. \u003cbr\u003e- Enhanced Connectivity: USB 3.2, 2.5G Ethernet, and Wi-Fi for fast transfers. \u003cbr\u003e- Durable Build: Weather-sealed, ergonomic design with improved grip and controls. \u003cbr\u003e- High-Resolution EVF and Tilting LCD: 9.44M-dot OLED EVF and 4-axis multi-angle touchscreen.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eComposite Modes for Creativity\u003cbr\u003e- Pixel Shift Multi Shooting: Produces 199MP composites for ultra-detailed imagery. \u003cbr\u003e- Noise Reduction Compositing: Reduces noise while maintaining sharpness, ideal for low-light photography.\u003c\/p\u003e\n\u003cp\u003eThe Sony a1 II blends cutting-edge innovations into one versatile, professional-grade tool, setting a new standard for hybrid creators. Whether shooting high-speed action, cinematic videos, or detailed landscapes, this camera is built to excel.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882932842739,"sku":"SON-ILCE-1M2","price":6998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/sony_a1_ii_mirrorless_camera_1732009355_1861705.jpg?v=1732027949"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony FE 28-70mm f\/2 GM Lens (Sony E)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Standard Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eMin. Focus: 1.2' Throughout Zoom Range\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003eA Faster Standard Zoom Lens \u003cbr\u003eThe Sony FE 28-70mm f\/2 GM redefines the standard zoom category, offering a brighter f\/2 constant aperture—a full stop faster than typical f\/2.8 lenses. Spanning a versatile wide-angle to portrait-length range, this lens is perfect for photographers seeking the convenience of a zoom without sacrificing the speed and quality of prime lenses. With exceptional autofocus performance and a well-balanced design, it’s equally adept for photography and filmmaking.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eG Master Excellence \u003cbr\u003eDesigned as part of Sony’s prestigious G Master series, this lens combines exceptional optical performance with advanced speed and smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e- Constant f\/2 Aperture: Excels in low-light conditions and provides superior control over depth of field for beautiful subject isolation. \u003cbr\u003e- Advanced Optics: Incorporates XA, Super ED, aspherical, and ED elements for outstanding sharpness and smooth rendering across various genres, from landscapes to portraits. \u003cbr\u003e- Nano AR Coating II: Reduces flare and enhances contrast for vivid colors in challenging lighting conditions. \u003cbr\u003e- Floating Focus Design: Delivers consistent sharpness from infinity to its 1.2-foot minimum focusing distance. \u003cbr\u003e- Rounded 11-Blade Diaphragm: Creates smooth, circular bokeh for stunning background separation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOptimized for Hybrid Shooters \u003cbr\u003eBuilt with both photographers and videographers in mind, the lens features tools that cater to diverse creative workflows:\u003c\/p\u003e\n\u003cp\u003e- High-Speed AF: Four XD linear motors ensure fast, precise, and quiet autofocus, capable of handling 120 fps stills or 240 fps video. \u003cbr\u003e- Internal Focusing: Maintains lens length for better balance and faster focus. \u003cbr\u003e- Short-Throw Zoom: Minimal zoom extension (0.7\") eliminates the need for gimbal adjustments during use. \u003cbr\u003e- Focus Breathing Control: Minimizes angle-of-view shifts with optical corrections and Breathing Compensation on select cameras. \u003cbr\u003e- Customizable Controls: Includes a manual aperture ring (de-clickable for silent transitions), zoom smoothness adjustment, and two programmable focus hold buttons.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePortable Yet Powerful Design \u003cbr\u003eDespite its brighter aperture and extended capabilities, the 28-70mm f\/2 GM is engineered for portability and durability:\u003c\/p\u003e\n\u003cp\u003e- Compact Build: At 5.5\" long and 2 lb, it’s only slightly larger than its f\/2.8 counterpart but offers twice the brightness. \u003cbr\u003e- Robust Construction: A hybrid design of metal and plastic components balances durability with lightweight handling. \u003cbr\u003e- Weather-Sealed: Features rubber gaskets and a fluorine-coated front element for reliable performance in harsh conditions. \u003cbr\u003e- Functional Lens Hood: Includes a locking mechanism and a filter window for seamless adjustments of polarizers or ND filters.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM combines prime-like speed and versatility in a single zoom, making it an invaluable tool for professionals and hybrid shooters alike. Whether capturing stills or video, this lens delivers top-tier performance in a durable, portable design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882955518195,"sku":"SON-SEL2870GM","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/1732008830_IMG_2374090.jpg?v=1732028290"},{"product_id":"sony-fe-50-150mm-f-2-gm","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Portrait-Length Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eInternal Zoom and Internal Focus Design\u003c\/li\u003e\n\u003cli\u003eXA, Aspherical, and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Foot\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Versatile Portrait Zoom\u003c\/strong\u003e\u003cbr\u003e The \u003cstrong\u003eSony FE 50-150mm f\/2 G Master\u003c\/strong\u003e lens combines impressive speed with exceptional image quality, making it a powerful all-in-one solution for portraits, weddings, events, and indoor or close-range sports. Its constant \u003cstrong\u003ef\/2 aperture\u003c\/strong\u003e across the zoom range sets it apart, offering low-light capability and creative control usually reserved for prime lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master-Level Performance\u003c\/strong\u003e\u003cbr\u003e As part of Sony's elite G Master series, this lens is engineered for top-tier sharpness, creamy bokeh, and professional-level speed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ef\/2 aperture\u003c\/strong\u003e is a full stop brighter than standard f\/2.8 zooms, giving you more control over depth of field and performance in challenging lighting.\u003c\/li\u003e\n\u003cli\u003eA mix of \u003cstrong\u003eXA, Super ED, ED, and aspherical elements\u003c\/strong\u003e ensures high-resolution clarity and beautifully rendered backgrounds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e minimizes flare and ghosting for vibrant contrast and color, even in backlit scenes.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003efloating focus system\u003c\/strong\u003e maintains edge-to-edge sharpness from infinity to the close 1.3' minimum focus distance.\u003c\/li\u003e\n\u003cli\u003eAn \u003cstrong\u003e11-blade circular diaphragm\u003c\/strong\u003e produces smooth, natural bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Hybrid Shooters\u003c\/strong\u003e\u003cbr\u003e Perfect for both photo and video creators:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour XD Linear Motors\u003c\/strong\u003e deliver fast, silent autofocus—ideal for 120 fps bursts or high-frame-rate video up to 240 fps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal focusing and zoom\u003c\/strong\u003e keep the lens length consistent, improving gimbal balance and handling.\u003c\/li\u003e\n\u003cli\u003eFocus breathing is minimized optically and via \u003cstrong\u003ecamera-supported breathing compensation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eFeatures include a \u003cstrong\u003emanual aperture ring\u003c\/strong\u003e (with click\/de-click control), adjustable zoom torque, and \u003cstrong\u003ecustomizable focus hold buttons\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBalanced, Professional Build\u003c\/strong\u003e\u003cbr\u003e Despite its bright aperture and zoom range, this lens remains impressively compact:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeighs just \u003cstrong\u003e3 lb\u003c\/strong\u003e with a \u003cstrong\u003erear-weighted design\u003c\/strong\u003e for stable handheld shooting.\u003c\/li\u003e\n\u003cli\u003eSimilar in size to Sony’s 70-200mm f\/2.8 GM OSS II, but delivers \u003cstrong\u003etwice the brightness\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDurable \u003cstrong\u003ehybrid metal\/plastic construction\u003c\/strong\u003e ensures portability without compromising toughness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed design\u003c\/strong\u003e with a fluorine-coated front element protects against dust, moisture, and smudges.\u003c\/li\u003e\n\u003cli\u003eThe included \u003cstrong\u003elens hood\u003c\/strong\u003e features a locking mechanism and a filter access window for quick polarizer or ND filter adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882957680883,"sku":"SON-SEL50150GM","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/1745317315_1891016.jpg?v=1745339887"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony A7 V Mirrorless Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Partially-Stacked Exmor RS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR2 Processor, Built-In AI Unit\u003c\/li\u003e\n\u003cli\u003e759-Point PDAF with Real-time Tracking\u003c\/li\u003e\n\u003cli\u003eAI Subject Recognition \u0026amp; Auto Framing\u003c\/li\u003e\n\u003cli\u003e4K 60p 10-Bit Video, S-Log3 \u0026amp; S-Cinetone\u003c\/li\u003e\n\u003cli\u003e7.5-Stop, 5-Axis Image Stabilization\u003c\/li\u003e\n\u003cli\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/li\u003e\n\u003cli\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003ePre-Capture, Speed Boost, 30fps Shooting\u003c\/li\u003e\n\u003cli\u003eCFexpress A \u0026amp; SD Slots, Dual USB-C Ports\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003ch3 data-start=\"239\" data-end=\"274\"\u003e\u003cstrong data-start=\"243\" data-end=\"274\"\u003eSony a7 V Mirrorless Camera\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"275\" data-end=\"301\"\u003e\u003cstrong data-start=\"275\" data-end=\"299\"\u003ePower in Every Frame\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp data-start=\"303\" data-end=\"765\"\u003eA true all-rounder built for modern creators, the \u003cstrong data-start=\"353\" data-end=\"366\"\u003eSony a7 V\u003c\/strong\u003e is a hybrid full-frame mirrorless camera that blends professional photo performance, advanced video features, and next-generation AI-driven autofocus. Compact, capable, and versatile, it’s equally at home capturing high-speed sports, cinematic video productions, or daily content creation. With technology inherited from Sony’s flagship lineup, the a7 V delivers powerful results in every scenario.\u003c\/p\u003e\n\u003chr data-start=\"767\" data-end=\"770\"\u003e\n\u003ch3 data-start=\"772\" data-end=\"808\"\u003e\u003cstrong data-start=\"776\" data-end=\"808\"\u003eNext-Gen Imaging Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"809\" data-end=\"861\"\u003e\u003cstrong data-start=\"814\" data-end=\"861\"\u003e33MP Partially Stacked Exmor RS CMOS Sensor\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"862\" data-end=\"1222\"\u003eThe a7 V introduces Sony’s first \u003cstrong data-start=\"895\" data-end=\"934\"\u003epartially stacked full-frame sensor\u003c\/strong\u003e, a 33MP Exmor RS CMOS design that offers faster readout speeds and reduced rolling shutter compared to the a7 IV. This enhanced sensor provides up to \u003cstrong data-start=\"1085\" data-end=\"1114\"\u003e16 stops of dynamic range\u003c\/strong\u003e, a native \u003cstrong data-start=\"1125\" data-end=\"1152\"\u003eISO range of 100–51,200\u003c\/strong\u003e, and enables an \u003cstrong data-start=\"1169\" data-end=\"1219\"\u003eelectronic shutter speed of up to 1\/16,000 sec\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1224\" data-end=\"1415\"\u003ePaired with Sony’s new processor, it brings flagship-level improvements in \u003cstrong data-start=\"1299\" data-end=\"1316\"\u003eimage quality\u003c\/strong\u003e, \u003cstrong data-start=\"1318\" data-end=\"1338\"\u003esubject tracking\u003c\/strong\u003e, and \u003cstrong data-start=\"1344\" data-end=\"1365\"\u003eburst performance\u003c\/strong\u003e, ensuring exceptional responsiveness and clarity.\u003c\/p\u003e\n\u003ch4 data-start=\"1417\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1422\" data-end=\"1445\"\u003eBIONZ XR2 Processor\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1446\" data-end=\"1667\"\u003eAt the heart of the camera, the \u003cstrong data-start=\"1478\" data-end=\"1501\"\u003eBIONZ XR2 processor\u003c\/strong\u003e incorporates an advanced \u003cstrong data-start=\"1527\" data-end=\"1538\"\u003eAI unit\u003c\/strong\u003e that enhances color accuracy, white balance, and autofocus intelligence. Together with the partially stacked sensor, it enables:\u003c\/p\u003e\n\u003cul data-start=\"1668\" data-end=\"1872\"\u003e\n\u003cli data-start=\"1668\" data-end=\"1741\"\u003e\n\u003cp data-start=\"1670\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1670\" data-end=\"1694\"\u003eBlackout-free 30 fps\u003c\/strong\u003e continuous shooting with full AF\/AE tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1810\"\u003e\n\u003cp data-start=\"1744\" data-end=\"1810\"\u003e\u003cstrong data-start=\"1744\" data-end=\"1768\"\u003e7K oversampled 4K60p\u003c\/strong\u003e and \u003cstrong data-start=\"1773\" data-end=\"1792\"\u003eSuper 35 4K120p\u003c\/strong\u003e video recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1811\" data-end=\"1872\"\u003e\n\u003cp data-start=\"1813\" data-end=\"1872\"\u003eAdvanced noise handling and real-time subject recognition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1874\" data-end=\"1877\"\u003e\n\u003ch3 data-start=\"1879\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1914\"\u003eCapture the Decisive Moment\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1915\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1920\" data-end=\"1955\"\u003ePre-Capture \u0026amp; Speed Boost Modes\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1956\" data-end=\"2332\"\u003e\n\u003cli data-start=\"1956\" data-end=\"2169\"\u003e\n\u003cp data-start=\"1958\" data-end=\"2169\"\u003e\u003cstrong data-start=\"1958\" data-end=\"1973\"\u003ePre-Capture\u003c\/strong\u003e lets the camera continuously buffer images when the shutter button is half-pressed, storing up to one second of action before the actual click—perfect for capturing fast, unpredictable moments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2170\" data-end=\"2332\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2332\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2187\"\u003eSpeed Boost\u003c\/strong\u003e allows instant switching to a higher burst rate (up to \u003cstrong data-start=\"2243\" data-end=\"2253\"\u003e30 fps\u003c\/strong\u003e) with a single custom button press, ensuring you never miss the peak moment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2334\" data-end=\"2361\"\u003e\u003cstrong data-start=\"2339\" data-end=\"2361\"\u003eCustom RAW Options\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"2362\" data-end=\"2682\"\u003eThe a7 V offers flexible RAW formats—\u003cstrong data-start=\"2399\" data-end=\"2458\"\u003ecompressed HQ, lossless compressed, and lightweight RAW\u003c\/strong\u003e—for optimal balance between image quality and workflow efficiency.\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e The new \u003cstrong data-start=\"2536\" data-end=\"2553\"\u003eComposite RAW\u003c\/strong\u003e feature combines \u003cstrong data-start=\"2571\" data-end=\"2604\"\u003e4, 8, or 16 sequential frames\u003c\/strong\u003e to create high dynamic range, low-noise images, ideal for low-light shooting.\u003c\/p\u003e\n\u003chr data-start=\"2684\" data-end=\"2687\"\u003e\n\u003ch3 data-start=\"2689\" data-end=\"2717\"\u003e\u003cstrong data-start=\"2693\" data-end=\"2717\"\u003eRock-Solid Stability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2718\" data-end=\"3025\"\u003eThe 5-axis \u003cstrong data-start=\"2729\" data-end=\"2767\"\u003ein-body image stabilization (IBIS)\u003c\/strong\u003e system compensates for up to \u003cstrong data-start=\"2797\" data-end=\"2810\"\u003e7.5 stops\u003c\/strong\u003e of camera shake at the frame center (6.5 stops at the periphery).\u003cbr data-start=\"2876\" data-end=\"2879\"\u003e For video, \u003cstrong data-start=\"2890\" data-end=\"2922\"\u003eDynamic Active Stabilization\u003c\/strong\u003e adds electronic correction for ultra-steady handheld footage—even while walking or tracking a subject.\u003c\/p\u003e\n\u003chr data-start=\"3027\" data-end=\"3030\"\u003e\n\u003ch3 data-start=\"3032\" data-end=\"3084\"\u003e\u003cstrong data-start=\"3036\" data-end=\"3084\"\u003eAI-Powered Autofocus and Subject Recognition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3085\" data-end=\"3393\"\u003eBorrowing cutting-edge tech from the \u003cstrong data-start=\"3122\" data-end=\"3131\"\u003ea7R V\u003c\/strong\u003e, \u003cstrong data-start=\"3133\" data-end=\"3143\"\u003ea9 III\u003c\/strong\u003e, and \u003cstrong data-start=\"3149\" data-end=\"3158\"\u003ea1 II\u003c\/strong\u003e, the a7 V features a dedicated \u003cstrong data-start=\"3190\" data-end=\"3212\"\u003eAI Processing Unit\u003c\/strong\u003e for intelligent and precise autofocus.\u003cbr data-start=\"3251\" data-end=\"3254\"\u003e The \u003cstrong data-start=\"3258\" data-end=\"3297\"\u003e759-point phase-detection AF system\u003c\/strong\u003e covers 94% of the image area and focuses down to \u003cstrong data-start=\"3347\" data-end=\"3356\"\u003e-4 EV\u003c\/strong\u003e, delivering lightning-fast accuracy.\u003c\/p\u003e\n\u003ch4 data-start=\"3395\" data-end=\"3437\"\u003e\u003cstrong data-start=\"3400\" data-end=\"3437\"\u003eEnhanced Recognition Capabilities\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"3438\" data-end=\"3934\"\u003e\n\u003cli data-start=\"3438\" data-end=\"3524\"\u003e\n\u003cp data-start=\"3440\" data-end=\"3524\"\u003eDetects and tracks \u003cstrong data-start=\"3459\" data-end=\"3522\"\u003ehumans, animals, birds, insects, cars, trains, and aircraft\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3525\" data-end=\"3657\"\u003e\n\u003cp data-start=\"3527\" data-end=\"3657\"\u003e\u003cstrong data-start=\"3527\" data-end=\"3552\"\u003eHuman pose estimation\u003c\/strong\u003e for accurate focus on body, head, and eyes—even through obstructions or when subjects move erratically\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3658\" data-end=\"3734\"\u003e\n\u003cp data-start=\"3660\" data-end=\"3734\"\u003e\u003cstrong data-start=\"3660\" data-end=\"3677\"\u003e30–50% faster\u003c\/strong\u003e recognition of animals and birds compared to the a7 IV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3735\" data-end=\"3867\"\u003e\n\u003cp data-start=\"3737\" data-end=\"3867\"\u003e\u003cstrong data-start=\"3737\" data-end=\"3759\"\u003eReal-time Tracking\u003c\/strong\u003e and \u003cstrong data-start=\"3764\" data-end=\"3792\"\u003eAuto Subject Recognition\u003c\/strong\u003e automatically adjust focus mode without needing manual subject selection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3868\" data-end=\"3934\"\u003e\n\u003cp data-start=\"3870\" data-end=\"3934\"\u003e\u003cstrong data-start=\"3870\" data-end=\"3887\"\u003eFull-time DMF\u003c\/strong\u003e enables instant manual override of autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3936\" data-end=\"3939\"\u003e\n\u003ch3 data-start=\"3941\" data-end=\"3973\"\u003e\u003cstrong data-start=\"3945\" data-end=\"3973\"\u003eProfessional Video Power\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"3974\" data-end=\"4000\"\u003e\u003cstrong data-start=\"3979\" data-end=\"4000\"\u003e7K Oversampled 4K\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"4001\" data-end=\"4197\"\u003eRecord \u003cstrong data-start=\"4008\" data-end=\"4030\"\u003e4K60p 10-bit video\u003c\/strong\u003e using the full sensor width, oversampled from 7K for exceptional detail and realism. Switch to \u003cstrong data-start=\"4126\" data-end=\"4138\"\u003eSuper 35\u003c\/strong\u003e mode for \u003cstrong data-start=\"4148\" data-end=\"4158\"\u003e4K120p\u003c\/strong\u003e or \u003cstrong data-start=\"4162\" data-end=\"4174\"\u003eFHD 240p\u003c\/strong\u003e slow-motion capture.\u003c\/p\u003e\n\u003ch4 data-start=\"4199\" data-end=\"4248\"\u003e\u003cstrong data-start=\"4204\" data-end=\"4248\"\u003eThermal Efficiency \u0026amp; Recording Stability\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"4249\" data-end=\"4375\"\u003eA redesigned \u003cstrong data-start=\"4262\" data-end=\"4284\"\u003egraphite heat sink\u003c\/strong\u003e integrated into the IBIS unit ensures stable performance during long recording sessions.\u003c\/p\u003e\n\u003ch4 data-start=\"4377\" data-end=\"4410\"\u003e\u003cstrong data-start=\"4382\" data-end=\"4410\"\u003eAdvanced Recording Tools\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"4411\" data-end=\"4779\"\u003e\n\u003cli data-start=\"4411\" data-end=\"4490\"\u003e\n\u003cp data-start=\"4413\" data-end=\"4490\"\u003e\u003cstrong data-start=\"4413\" data-end=\"4439\"\u003eBreathing Compensation\u003c\/strong\u003e minimizes focus breathing with compatible lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4491\" data-end=\"4582\"\u003e\n\u003cp data-start=\"4493\" data-end=\"4582\"\u003e\u003cstrong data-start=\"4493\" data-end=\"4515\"\u003eFraming Stabilizer\u003c\/strong\u003e uses AI tracking to maintain your subject in frame automatically\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4583\" data-end=\"4687\"\u003e\n\u003cp data-start=\"4585\" data-end=\"4687\"\u003eInternal \u003cstrong data-start=\"4594\" data-end=\"4620\"\u003e24-bit audio recording\u003c\/strong\u003e with up to \u003cstrong data-start=\"4632\" data-end=\"4653\"\u003e4-channel support\u003c\/strong\u003e when using external microphones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4688\" data-end=\"4779\"\u003e\n\u003cp data-start=\"4690\" data-end=\"4779\"\u003e\u003cstrong data-start=\"4690\" data-end=\"4711\"\u003eNew reference mic\u003c\/strong\u003e and \u003cstrong data-start=\"4716\" data-end=\"4748\"\u003ewind-noise reduction control\u003c\/strong\u003e ensure cleaner sound capture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"4781\" data-end=\"4819\"\u003e\u003cstrong data-start=\"4786\" data-end=\"4819\"\u003eCinematic Color \u0026amp; Log Control\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"4820\" data-end=\"5117\"\u003e\n\u003cli data-start=\"4820\" data-end=\"4943\"\u003e\n\u003cp data-start=\"4822\" data-end=\"4943\"\u003e\u003cstrong data-start=\"4822\" data-end=\"4836\"\u003eS-Cinetone\u003c\/strong\u003e delivers rich, natural mid-tones and skin tones inspired by Sony’s professional \u003cstrong data-start=\"4917\" data-end=\"4927\"\u003eVENICE\u003c\/strong\u003e cinema camera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4944\" data-end=\"5030\"\u003e\n\u003cp data-start=\"4946\" data-end=\"5030\"\u003e\u003cstrong data-start=\"4946\" data-end=\"4956\"\u003eS-Log3\u003c\/strong\u003e offers over \u003cstrong data-start=\"4969\" data-end=\"4998\"\u003e15 stops of dynamic range\u003c\/strong\u003e for color grading flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5031\" data-end=\"5117\"\u003e\n\u003cp data-start=\"5033\" data-end=\"5117\"\u003eImport \u003cstrong data-start=\"5040\" data-end=\"5055\"\u003ecustom LUTs\u003c\/strong\u003e via \u003cstrong data-start=\"5060\" data-end=\"5079\"\u003eCreators’ Cloud\u003c\/strong\u003e for precise on-set color monitoring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"5119\" data-end=\"5122\"\u003e\n\u003ch3 data-start=\"5124\" data-end=\"5159\"\u003e\u003cstrong data-start=\"5128\" data-end=\"5159\"\u003eRefined Design and Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"5160\" data-end=\"5187\"\u003e\u003cstrong data-start=\"5165\" data-end=\"5187\"\u003eIntuitive Displays\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"5188\" data-end=\"5463\"\u003e\n\u003cli data-start=\"5188\" data-end=\"5270\"\u003e\n\u003cp data-start=\"5190\" data-end=\"5270\"\u003e\u003cstrong data-start=\"5190\" data-end=\"5230\"\u003e4-axis 3.2\" 2.1m-dot touchscreen LCD\u003c\/strong\u003e with full tilt and flip functionality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5271\" data-end=\"5386\"\u003e\n\u003cp data-start=\"5273\" data-end=\"5386\"\u003e\u003cstrong data-start=\"5273\" data-end=\"5304\"\u003e3.68m-dot Quad-VGA OLED EVF\u003c\/strong\u003e with \u003cstrong data-start=\"5310\" data-end=\"5334\"\u003e120 fps refresh rate\u003c\/strong\u003e and \u003cstrong data-start=\"5339\" data-end=\"5362\"\u003e0.78x magnification\u003c\/strong\u003e for lifelike previews\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5387\" data-end=\"5463\"\u003e\n\u003cp data-start=\"5389\" data-end=\"5463\"\u003eBoth screens support \u003cstrong data-start=\"5410\" data-end=\"5437\"\u003eDCI-P3 wide color gamut\u003c\/strong\u003e for accurate monitoring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"5465\" data-end=\"5489\"\u003e\u003cstrong data-start=\"5470\" data-end=\"5489\"\u003eDual Card Slots\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"5490\" data-end=\"5629\"\u003eOne \u003cstrong data-start=\"5494\" data-end=\"5535\"\u003eCFexpress Type A\/SD UHS-II combo slot\u003c\/strong\u003e and one \u003cstrong data-start=\"5544\" data-end=\"5562\"\u003eSD UHS-II slot\u003c\/strong\u003e provide flexible options for overflow, backup, or file separation.\u003c\/p\u003e\n\u003ch4 data-start=\"5631\" data-end=\"5662\"\u003e\u003cstrong data-start=\"5636\" data-end=\"5662\"\u003eImproved Power \u0026amp; Build\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"5663\" data-end=\"6020\"\u003e\n\u003cli data-start=\"5663\" data-end=\"5796\"\u003e\n\u003cp data-start=\"5665\" data-end=\"5796\"\u003eUses high-capacity \u003cstrong data-start=\"5684\" data-end=\"5696\"\u003eNP-FZ100\u003c\/strong\u003e battery for up to \u003cstrong data-start=\"5715\" data-end=\"5734\"\u003e750 shots (LCD)\u003c\/strong\u003e or \u003cstrong data-start=\"5738\" data-end=\"5757\"\u003e630 shots (EVF)\u003c\/strong\u003e—a \u003cstrong data-start=\"5760\" data-end=\"5779\"\u003e23% improvement\u003c\/strong\u003e over the a7 IV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5797\" data-end=\"5875\"\u003e\n\u003cp data-start=\"5799\" data-end=\"5875\"\u003e\u003cstrong data-start=\"5799\" data-end=\"5826\"\u003eMagnesium alloy chassis\u003c\/strong\u003e ensures durability while remaining lightweight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5876\" data-end=\"5947\"\u003e\n\u003cp data-start=\"5878\" data-end=\"5947\"\u003eEnhanced grip ergonomics and reinforced lens mount for heavy lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5948\" data-end=\"6020\"\u003e\n\u003cp data-start=\"5950\" data-end=\"6020\"\u003eComprehensive \u003cstrong data-start=\"5964\" data-end=\"5983\"\u003eweather-sealing\u003c\/strong\u003e protects against dust and moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"6022\" data-end=\"6025\"\u003e\n\u003ch3 data-start=\"6027\" data-end=\"6058\"\u003e\u003cstrong data-start=\"6031\" data-end=\"6058\"\u003eConnectivity \u0026amp; Workflow\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"6059\" data-end=\"6389\"\u003e\n\u003cli data-start=\"6059\" data-end=\"6111\"\u003e\n\u003cp data-start=\"6061\" data-end=\"6111\"\u003e\u003cstrong data-start=\"6061\" data-end=\"6086\"\u003eFull-size HDMI-A port\u003c\/strong\u003e for external recorders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6112\" data-end=\"6238\"\u003e\n\u003cp data-start=\"6114\" data-end=\"6137\"\u003e\u003cstrong data-start=\"6114\" data-end=\"6134\"\u003eDual USB-C ports\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-start=\"6140\" data-end=\"6238\"\u003e\n\u003cli data-start=\"6140\" data-end=\"6182\"\u003e\n\u003cp data-start=\"6142\" data-end=\"6182\"\u003eUSB-C 3.2 Gen2 (10 Gbps data transfer)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6185\" data-end=\"6238\"\u003e\n\u003cp data-start=\"6187\" data-end=\"6238\"\u003eUSB-C 2.0 (power delivery and in-camera charging)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6239\" data-end=\"6276\"\u003e\n\u003cp data-start=\"6241\" data-end=\"6276\"\u003e\u003cstrong data-start=\"6241\" data-end=\"6274\"\u003e3.5mm headphone and mic jacks\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6277\" data-end=\"6389\"\u003e\n\u003cp data-start=\"6279\" data-end=\"6389\"\u003e\u003cstrong data-start=\"6279\" data-end=\"6303\"\u003eMulti Interface Shoe\u003c\/strong\u003e supports digital audio accessories like the \u003cstrong data-start=\"6348\" data-end=\"6359\"\u003eECM-B1M\u003c\/strong\u003e mic and \u003cstrong data-start=\"6368\" data-end=\"6387\"\u003eXLR-K3M adapter\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"6391\" data-end=\"6427\"\u003e\u003cstrong data-start=\"6396\" data-end=\"6427\"\u003eWireless and Remote Options\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"6428\" data-end=\"6790\"\u003e\n\u003cli data-start=\"6428\" data-end=\"6529\"\u003e\n\u003cp data-start=\"6430\" data-end=\"6529\"\u003e\u003cstrong data-start=\"6430\" data-end=\"6463\"\u003eDual-band Wi-Fi (2.4\/5\/6 GHz)\u003c\/strong\u003e with \u003cstrong data-start=\"6469\" data-end=\"6481\"\u003e2x2 MIMO\u003c\/strong\u003e for fast file transfer and wireless tethering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6530\" data-end=\"6582\"\u003e\n\u003cp data-start=\"6532\" data-end=\"6582\"\u003e\u003cstrong data-start=\"6532\" data-end=\"6545\"\u003eBluetooth\u003c\/strong\u003e for GPS tagging and remote control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6583\" data-end=\"6670\"\u003e\n\u003cp data-start=\"6585\" data-end=\"6670\"\u003e\u003cstrong data-start=\"6585\" data-end=\"6604\"\u003eUVC\/UAC support\u003c\/strong\u003e for \u003cstrong data-start=\"6609\" data-end=\"6632\"\u003e4K webcam streaming\u003c\/strong\u003e and simultaneous internal recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6671\" data-end=\"6790\"\u003e\n\u003cp data-start=\"6673\" data-end=\"6790\"\u003e\u003cstrong data-start=\"6673\" data-end=\"6705\"\u003eImaging Edge Remote \u0026amp; Mobile\u003c\/strong\u003e for wired or wireless PC control and SD card transfers—even when the camera is off\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"6792\" data-end=\"6795\"\u003e\n\u003ch3 data-start=\"6797\" data-end=\"6828\"\u003e\u003cstrong data-start=\"6801\" data-end=\"6828\"\u003eA True Hybrid Workhorse\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"6829\" data-end=\"7154\"\u003eFrom professional photography to cinematic video production, the \u003cstrong data-start=\"6894\" data-end=\"6907\"\u003eSony a7 V\u003c\/strong\u003e is built to handle it all. With its partially stacked sensor, advanced AI autofocus, 7K oversampled 4K recording, and robust design, this camera empowers creators to deliver top-tier visual content—\u003cstrong data-start=\"7106\" data-end=\"7153\"\u003epowerfully, intelligently, and effortlessly\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882939560179,"sku":"SON-ILCE-7M5\/B","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/sony_a7_v_mirrorless_camera_1764665156_1935439.jpg?v=1764684188"}],"url":"https:\/\/thepixelconnection.com\/collections\/sony-shutter-fest-april-2026.oembed","provider":"PixelConnection","version":"1.0","type":"link"}