{"title":"Sony Lenses Eligible","description":"","products":[{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-ii-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS II Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eOne XA \u0026amp; One Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eFour ED Elements \u0026amp; Two Super ED Elements\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eNano AR Coating II\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e4 XD Linear AF Motors\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eOptical Steady Shot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 77mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eBuilding on the success of its predecessor, the FE 70-200mm f\/2.8 GM OSS II Lens from Sony is an evolved and improved telephoto zoom lens for professionals. It is lighter than its predecessor but boasts performance improvements in every area of operation. This addition to the G Master series delivers increase sharpness with a minimum of aberrations with an optical design that includes an XA element, an aspherical element, two extra-low dispersion aspherical elements, two extra-low dispersion elements, and two Super ED elements. This optical design aslo features Sony's latest generation Nano AR II Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFour XL Linear motors make autofocus fast, precise, and highly responsive for stationary subjects and for tracking, with two motors driving each of the internal focusing groups. The floating focus design divides the elements into two independently controlled groups for increased responsiveness, for both still and video applications, with speeds up to four times faster than its previous version design. The FE 70-200mm f\/2.8 GM OSS II lens is the first large-aperture tele-zoom lens with four linear AF actuators, which work to reduce focus breathing and focus shift while zooming. Direct manual focus is available full-time, and the linear response manual focus function changes the manual focus response based on the focus ring rotations speed.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eOptimized for speed, this lens maintains a fast and constant f\/2.8 aperture through the zoom range for easy use in low-light conditions, as well as for greater control over shallow depth of field. Smooth bokeh is achieved by the eleven-blade circular diaphragm for smooth out-of-focus areas. The newly developed aperture drive unit provides fast yet quiet operation.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe white lens barrel features three programmable focus control buttons, an AF\/MF switch, a focus range limiter switch, and Optical Steady Shot control switches. Image stabilization combats camera shake, especially at longer focal lengths, and the added Mode 3 function increases framing stability when shooting moving subjects.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor durability and working in harsh environments, the lens is dust and moisture-resistant, and the front element features a fluorine coating to resist water and oil. The lens features a removable rotating tripod collar and a lens hood that provides access to rotate a separately available accessory polarizing filter.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's flagship G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA popular 70-200mm telephoto zoom range designed for full-frame E-mount mirrorless cameras, this lens is also compatible with APS-C format cameras where it renders a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion elements and two Super ED elements reduce chromatic aberrations and color fringing for increased clarity and color fidelity. Each optical surface has a Nano AR Coating II applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors ensure fast, precise, and accurate autofocus in both stills and video, with increased speed and improved tracking over the previous model, and reduced focus breathing, zoom shifting, and axis shifting for refined cine shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOptical Steady Shot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting, a Mode 2 setting that is designed for panning movements, and Mode 3 for emphasizing framing stability when shooting moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens barrel is equipped with three programmable focus control buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface. Dust- and moisture-sealed design better permits working in harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe included lens hood features a flocked interior for reducing glare and an opening that allows the convenient operation of separately purchased circular polarizing or other rotating filters.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882971279603,"sku":"SON-SEL70200GM2","price":3098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1634122718_1666363_1.jpg?v=1691211524"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-ii-lens","title":"Sony FE 24-70mm f\/2.8 GM II Lens - Sony E","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e22% Lighter, 18% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eEleven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 82mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e \u003c\/h3\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSmall Size, Huge Versatility\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eA refined take on the fast standard zoom, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM II\u003c\/strong\u003e is not only smaller and lighter than the previous generation, it also features a variety of optical, focusing, and handling upgrades that make this the most well-rounded G Master zoom to date.\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eG Master Image Quality\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003eTwo ED (extra-low dispersion) and two Super ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFive aspherical elements, including two extreme aspherical elements (XA), minimize spherical aberrations, and distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II controls flare and ghosting with support from a new optical design that reduces internal reflections.\u003c\/li\u003e\n\u003cli\u003eAn 11-blade aperture diaphragm helps create smooth, circular bokeh at all aperture settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eFaster AF and Floating Focus Mechanism\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003c\/div\u003e\n\u003cdiv\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) Linear Motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both photos and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when the shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eThe floating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: a minimum focusing distance of 8.3\" at the 24mm position or 11.8\" at the 70mm position and a maximum magnification of 0.32x at the 70mm position.\u003c\/li\u003e\n\u003cli\u003eThe internal focusing design promotes snappier, more responsive focusing performance and also maintains the overall lens length during operation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eImproved Control and Video Capabilities\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eThe XD Linear Motors are also especially quiet to better enable the use of AF during video recording.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eCompact, Lightweight, and Robust Design\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAmong the smallest and lightest f\/2.8 standard zooms available, this lens doesn't lose sight of its professional attributes and also remains a weather-sealed, durable lens for use in trying working conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eApproximately 22% lighter and 18% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eZoom smoothness switch for changing between Smooth and Tight zoom ring torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood features a locking button and a filter window for easier adjustment of rotating filters (e.g. polarizers, variable NDs).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882958008563,"sku":"SON-SEL2470GM2","price":2448.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel2470gm2-1.jpg?v=1691220028"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-ii-lens-sony-e","title":"Sony FE 16-35mm f\/2.8 GM II Lens (Sony E)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eFast Wide-Angle Zoom\u003c\/li\u003e\n\u003cli\u003e20% Lighter, 10% Smaller than Previous\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eFluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 82mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eCombining G Master performance with the lightest and smallest form factor in its class, Sony rounds out its trinity of f\/2.8 G Master zoom lenses with its latest wide-angle offering for video and stills shooters, the FE 16-35mm f\/2.8 GM II Lens, which boasts a variety of optical, focusing, and handling upgrades.\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eG Master Image Quality\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eDesigned to rival the primes, this zoom's optics have been revamped to provide even greater resolution, clarity, and bokeh quality.\n\u003cul\u003e\n\u003cli\u003eBright f\/2.8 constant aperture allows users to capture images in dim lighting conditions and with a shallow depth of field.\u003c\/li\u003e\n\u003cli\u003eOne Super ED (extra-low dispersion) and Two ED elements effectively suppress chromatic aberrations and color fringing for greater clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eFive aspherical elements, including three extreme aspherical elements (XA), minimize spherical aberrations, distortion, and also reduce 'onion ring' bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eFaster AF and Floating Focus Mechanism\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFaster focusing performance, improved close-up shooting, and enhanced control are all benefits of the redesigned focusing system.\n\u003cul\u003e\n\u003cli\u003eFour XD (extreme dynamic) linear motors contribute to greatly improved focusing performance, compared to the DDSSM system of the predecessor, including faster, quieter, and more precise AF that's ideal for both video and stills.\u003c\/li\u003e\n\u003cli\u003eFaster AF means improved focusing when working with fast-moving subjects; support is available for shooting at up to 30 fps, full AF is maintained even when shooting stopped down, and focus tracking is possible even when changing the zoom position.\u003c\/li\u003e\n\u003cli\u003eFloating focusing mechanism helps maintain image quality throughout the focusing range, which is especially important considering the impressive close-up performance of this lens: minimum focusing distance of 8.6\" and a maximum magnification of 0.32x across the entire zoom range.\u003c\/li\u003e\n\u003cli\u003eInternal focusing design promotes snappier, more responsive focusing performance and maintains the same center of gravity during lens extension and retraction.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eImproved Control and Video Capabilities\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eJust as camera design has grown to appeal to both photo and video shooters, this lens has also been updated with a series and attributes that specifically appeal to video shooters' needs.\n\u003cul\u003e\n\u003cli\u003eFocus breathing, focus shift, and axial shift during zooming have all been minimized to prevent unwanted movements and angle of view variations for greater compositional accuracy during recording.\u003c\/li\u003e\n\u003cli\u003eSupports the Breathing Compensation function in select cine-line and Alpha cameras.\u003c\/li\u003e\n\u003cli\u003eLinear Response MF provides natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eManual aperture ring can be de-clicked for silent operation and the zoom smoothness can be adjusted depending on the desired torque.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eCompact, Lightweight, and Robust Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe smallest and lightest f\/2.8 wide-angle zoom in its class, this lens doesn't lose sight of its professional attributes and remains a weather-sealed, durable lens for use in trying working conditions.\n\u003cul\u003e\n\u003cli\u003eApproximately 20% lighter and 10% smaller than its predecessor, this zoom is a highly portable and versatile option for a huge variety of shooting applications.\u003c\/li\u003e\n\u003cli\u003eNow fit with a manual aperture ring, tactile exposure control is possible. This ring can be de-clicked for smooth and silent iris pulls or it can be locked in the 'A' position for camera-based aperture switching.\u003c\/li\u003e\n\u003cli\u003eTwo programmable focus hold buttons and a focus mode switch for intuitive focus control.\u003c\/li\u003e\n\u003cli\u003eHybrid construction uses both metal and plastic components to maximize both durability and a low weight design.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-resistant design includes rubber gaskets at each seam and a rubber ring sealing the lens mount for ensured use when working in inclement weather conditions.\u003c\/li\u003e\n\u003cli\u003eFront lens element has a fluorine coating that repels water, oil, and other contaminants and makes the lens easier to clean.\u003c\/li\u003e\n\u003cli\u003eIncluded lens hood has been redesigned to complement the lens' sleek design by reducing both its diameter and length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882956665075,"sku":"SON-SEL1635GM2","price":2598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1693305035_1784822.jpg?v=1696411942"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony FE 28-70mm f\/2 GM Lens (Sony E)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Standard Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eMin. Focus: 1.2' Throughout Zoom Range\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003eA Faster Standard Zoom Lens \u003cbr\u003eThe Sony FE 28-70mm f\/2 GM redefines the standard zoom category, offering a brighter f\/2 constant aperture—a full stop faster than typical f\/2.8 lenses. Spanning a versatile wide-angle to portrait-length range, this lens is perfect for photographers seeking the convenience of a zoom without sacrificing the speed and quality of prime lenses. With exceptional autofocus performance and a well-balanced design, it’s equally adept for photography and filmmaking.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eG Master Excellence \u003cbr\u003eDesigned as part of Sony’s prestigious G Master series, this lens combines exceptional optical performance with advanced speed and smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e- Constant f\/2 Aperture: Excels in low-light conditions and provides superior control over depth of field for beautiful subject isolation. \u003cbr\u003e- Advanced Optics: Incorporates XA, Super ED, aspherical, and ED elements for outstanding sharpness and smooth rendering across various genres, from landscapes to portraits. \u003cbr\u003e- Nano AR Coating II: Reduces flare and enhances contrast for vivid colors in challenging lighting conditions. \u003cbr\u003e- Floating Focus Design: Delivers consistent sharpness from infinity to its 1.2-foot minimum focusing distance. \u003cbr\u003e- Rounded 11-Blade Diaphragm: Creates smooth, circular bokeh for stunning background separation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOptimized for Hybrid Shooters \u003cbr\u003eBuilt with both photographers and videographers in mind, the lens features tools that cater to diverse creative workflows:\u003c\/p\u003e\n\u003cp\u003e- High-Speed AF: Four XD linear motors ensure fast, precise, and quiet autofocus, capable of handling 120 fps stills or 240 fps video. \u003cbr\u003e- Internal Focusing: Maintains lens length for better balance and faster focus. \u003cbr\u003e- Short-Throw Zoom: Minimal zoom extension (0.7\") eliminates the need for gimbal adjustments during use. \u003cbr\u003e- Focus Breathing Control: Minimizes angle-of-view shifts with optical corrections and Breathing Compensation on select cameras. \u003cbr\u003e- Customizable Controls: Includes a manual aperture ring (de-clickable for silent transitions), zoom smoothness adjustment, and two programmable focus hold buttons.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePortable Yet Powerful Design \u003cbr\u003eDespite its brighter aperture and extended capabilities, the 28-70mm f\/2 GM is engineered for portability and durability:\u003c\/p\u003e\n\u003cp\u003e- Compact Build: At 5.5\" long and 2 lb, it’s only slightly larger than its f\/2.8 counterpart but offers twice the brightness. \u003cbr\u003e- Robust Construction: A hybrid design of metal and plastic components balances durability with lightweight handling. \u003cbr\u003e- Weather-Sealed: Features rubber gaskets and a fluorine-coated front element for reliable performance in harsh conditions. \u003cbr\u003e- Functional Lens Hood: Includes a locking mechanism and a filter window for seamless adjustments of polarizers or ND filters.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM combines prime-like speed and versatility in a single zoom, making it an invaluable tool for professionals and hybrid shooters alike. Whether capturing stills or video, this lens delivers top-tier performance in a durable, portable design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882955518195,"sku":"SON-SEL2870GM","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/1732008830_IMG_2374090.jpg?v=1732028290"},{"product_id":"sony-fe-50-150mm-f-2-gm","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Portrait-Length Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eInternal Zoom and Internal Focus Design\u003c\/li\u003e\n\u003cli\u003eXA, Aspherical, and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Foot\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Versatile Portrait Zoom\u003c\/strong\u003e\u003cbr\u003e The \u003cstrong\u003eSony FE 50-150mm f\/2 G Master\u003c\/strong\u003e lens combines impressive speed with exceptional image quality, making it a powerful all-in-one solution for portraits, weddings, events, and indoor or close-range sports. Its constant \u003cstrong\u003ef\/2 aperture\u003c\/strong\u003e across the zoom range sets it apart, offering low-light capability and creative control usually reserved for prime lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master-Level Performance\u003c\/strong\u003e\u003cbr\u003e As part of Sony's elite G Master series, this lens is engineered for top-tier sharpness, creamy bokeh, and professional-level speed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ef\/2 aperture\u003c\/strong\u003e is a full stop brighter than standard f\/2.8 zooms, giving you more control over depth of field and performance in challenging lighting.\u003c\/li\u003e\n\u003cli\u003eA mix of \u003cstrong\u003eXA, Super ED, ED, and aspherical elements\u003c\/strong\u003e ensures high-resolution clarity and beautifully rendered backgrounds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e minimizes flare and ghosting for vibrant contrast and color, even in backlit scenes.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003efloating focus system\u003c\/strong\u003e maintains edge-to-edge sharpness from infinity to the close 1.3' minimum focus distance.\u003c\/li\u003e\n\u003cli\u003eAn \u003cstrong\u003e11-blade circular diaphragm\u003c\/strong\u003e produces smooth, natural bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Hybrid Shooters\u003c\/strong\u003e\u003cbr\u003e Perfect for both photo and video creators:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour XD Linear Motors\u003c\/strong\u003e deliver fast, silent autofocus—ideal for 120 fps bursts or high-frame-rate video up to 240 fps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal focusing and zoom\u003c\/strong\u003e keep the lens length consistent, improving gimbal balance and handling.\u003c\/li\u003e\n\u003cli\u003eFocus breathing is minimized optically and via \u003cstrong\u003ecamera-supported breathing compensation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eFeatures include a \u003cstrong\u003emanual aperture ring\u003c\/strong\u003e (with click\/de-click control), adjustable zoom torque, and \u003cstrong\u003ecustomizable focus hold buttons\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBalanced, Professional Build\u003c\/strong\u003e\u003cbr\u003e Despite its bright aperture and zoom range, this lens remains impressively compact:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeighs just \u003cstrong\u003e3 lb\u003c\/strong\u003e with a \u003cstrong\u003erear-weighted design\u003c\/strong\u003e for stable handheld shooting.\u003c\/li\u003e\n\u003cli\u003eSimilar in size to Sony’s 70-200mm f\/2.8 GM OSS II, but delivers \u003cstrong\u003etwice the brightness\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDurable \u003cstrong\u003ehybrid metal\/plastic construction\u003c\/strong\u003e ensures portability without compromising toughness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed design\u003c\/strong\u003e with a fluorine-coated front element protects against dust, moisture, and smudges.\u003c\/li\u003e\n\u003cli\u003eThe included \u003cstrong\u003elens hood\u003c\/strong\u003e features a locking mechanism and a filter access window for quick polarizer or ND filter adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882957680883,"sku":"SON-SEL50150GM","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/1745317315_1891016.jpg?v=1745339887"}],"url":"https:\/\/thepixelconnection.com\/collections\/sony-lenses-eligible.oembed","provider":"PixelConnection","version":"1.0","type":"link"}