{"title":"Sony Items on Sale","description":"","products":[{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e1:1 Magnification Ratio; Internal Focus\u003c\/li\u003e\n\u003cli\u003eAspherical, ED and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eSliding Focus Ring for AF\/MF Selection\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button; Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 11\"\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 62mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong\u003eFE 90mm f\/2.8 Macro G OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony's\u003c\/strong\u003e E-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialized elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that helps eliminate ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimizing the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and autofocusing. And, the lens has built-in Optical SteadyShot image stabilization for compensating for camera shake at all focusing distances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe true macro design affords a life-size, 1:1 magnification ratio along with an 11\" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA focus range limiter switch allows you to constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThis lens' focusing ring can be slid forwards and backward to quickly shift from manual to autofocus modes, and vice versa.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL90M28G']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817225971,"sku":"SON-SEL90M28G","price":1048.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel90m28g-3.jpg?v=1691176138"},{"product_id":"sony-fe-70-200mm-f-4-g-oss-lens","title":"Sony FE 70-200mm f\/4 G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo ED Elements \u0026amp; One Super ED Element\u003c\/li\u003e\n\u003cli\u003eTwo AA Elements \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eFocus Hold Buttons; Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRemovable, Rotating Tripod Collar\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 72mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eCapture more distant subjects while keeping your kit lightweight with the \u003cstrong\u003eFE 70-200mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. This full-frame lens is designed for use with mirrorless E-mount cameras where it delivers an excellent telephoto zoom range. It also uses a maximum aperture of f\/4 to keep size and weight down. Incorporated into the optical design are a series of specialized elements to ensure aberrations are suppressed, this includes two extra-low dispersion elements, one super extra-low dispersion element, two advanced aspherical elements, and one aspherical element. Along with these capabilities, a Nano AR coating will help minimize the appearance of flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eIn order to capture fast-moving subjects, the 70-200mm lens uses a dual linear motor system and internal focus mechanism to autofocus. This fast and accurate setup delivers sharp imagery, especially when combined with the built-in Optical SteadyShot image stabilization. For improved handling, the lens features multiple physical controls, including three focus hold buttons and a focus range limiter. Additionally, the lens has a dust- and moisture-resistant design and comes with a removable, rotating tripod collar for added stability when mounted to a tripod or monopod.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for full-frame E-mount cameras, this 70-200mm zoom covers a versatile telephoto zoom range that is ideal for portraits, action, sports, and more. Also, it can be used on APS-C format cameras where it will provide a 105-300mm equivalent zoom range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion glass elements and one Super ED element are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne aspherical element and two Advanced Aspherical (AA) elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Nano AR coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDual linear motors and an internal focus mechanism enable fast, responsive autofocus and object tracking. The lens can also focus as close as 3.3' for close-up imaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn electronic focus range limiter switch allows you to constrain the usable focus range between a set limited range or full for improving focus speed, and three focus hold buttons are also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens is equipped with a removable and rotating tripod collar for added stability and reducing strain on the camera's lens mount.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL70200G']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817258739,"sku":"SON-SEL70200G","price":1198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel70200g_70_200mm_f_4_5_6_g_lens_1392176857000_1029862_1.jpg?v=1691176152"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Sonnar T* FE 55mm f\/1.8 ZA Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eZeiss T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.6'\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony\u003c\/strong\u003e E-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture-resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide an excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with a shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL55F18Z']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 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Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits from working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eBeyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\r\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\nvar ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'SEL2470GM']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 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Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\n\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL50F18F']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856818143475,"sku":"SON-SEL50F18F\/2","price":248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel50f18f_fe_50mm_f_1_8_lens_1459265698000_1242613.jpg?v=1691176388"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5 to f\/29\u003c\/li\u003e\n\u003cli\u003eFour Aspherical and Two ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eInternal Focus Design; MF Override\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button and Range Limiter\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 72mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and color accuracy. A Nano AR coating has also been applied to individual lens elements to minimize lens flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilization mechanism that minimizes the appearance of camera shake for sharper handheld shooting. Also benefitting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL70300G']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 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A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with a shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\n\u003cp\u003eAs a top-end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilization for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture-resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\n\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise, and accurate autofocus in both stills and video.\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\n\u003cli\u003eA floating elements system benefits image quality when working at the 3.15' minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\n\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polarizers and variable NDs.\u003c\/li\u003e\n\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\nvar ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'SEL70200GM']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 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The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe prime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit color fringing and chromatic aberrations for heightened image clarity and color accuracy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA double linear autofocus motor delivers smooth, precise, and near-silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and moisture-resistant design for increased protection to the elements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL85F18']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856853696755,"sku":"SON-SEL85F18\/2","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1486480887000_1317562.jpg?v=1691178570"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5-5.6 to f\/32-40\u003c\/li\u003e\n\u003cli\u003eOne Super ED Element and Two ED Elements\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM Focus System\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eZoom Torque Adjustment Ring\u003c\/li\u003e\n\u003cli\u003eInternal Focus, Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 77mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eTargeting sports, wildlife, and action shooters, this \u003cstrong\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as a focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 100-400mm lens is also compatible with APS-C models where it provides a 150-600mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eA maximum aperture range of f\/4.5-5.6 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eA zoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\n\u003cli\u003eA floating elements system benefits image quality when working at the 3.22' minimum focusing distance with 0.35x magnification.\u003c\/li\u003e\n\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003cli\u003eCompatible with Sony's 1.4x and 2x FE teleconverters for reaching distances of up to 800mm.\u003c\/li\u003e\n\u003cli\u003eThe included lens hood features a filter access window and a lock switch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL100400GM']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856859857139,"sku":"SON-SEL100400GM","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1492618026000_1333230.jpg?v=1691178675"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eThree Aspherical and Two XA Elements\u003c\/li\u003e\n\u003cli\u003eTwo Direct Drive SSM AF Groups\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 82mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"grid\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eFast, high-resolution F2.8 16–35 mm zoom\u003c\/h3\u003e\n\u003cp\u003eThe first wide-angle G Master zoom lens offers performance that will take full advantage of the high-resolution potential of the latest and future camera bodies. The most advanced Sony optical and mechanical technologies come together to deliver extraordinary rendering and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eHigh corner-to-corner resolution\u003c\/h3\u003e\n\u003cp\u003eUncompromised optical design achieves extremely high resolution and contrast. Landscapes, architecture, interiors, and other expansive subjects are captured with outstanding corner-to-corner sharpness. Aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements effectively control chromatic aberration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eClarity and contrast in any light\u003c\/h3\u003e\n\u003cp\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility, particularly at wide-angle focal lengths. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eResolution and bokeh raised to new heights\u003c\/h3\u003e\n\u003cp\u003eThis lens features two Sony XA (extreme aspherical) elements with 0.01 micron surface precision. Distortion that tends to occur in wide-angle zoom lenses is meticulously controlled, as are astigmatism and field curvature. Unattractive onion-ring bokeh is effectively suppressed by XA (extreme aspherical) elements so that smooth, beautiful bokeh is achieved in out-of-focus areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eGorgeous background bokeh\u003c\/h3\u003e\n\u003cp\u003eShooting up close at F2.8 can produce some extraordinary background bokeh. Use this capability to shoot portraits, for example, with dynamic, painterly backgrounds consisting of smooth, expressive bokeh that makes the subject stand out clearly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eOptimum resolution at any focal length\u003c\/h3\u003e\n\u003cp\u003eConsistently high resolution is achieved from infinity to the closest focusing distance. This lens employs a floating focus mechanism with two independently driven lens groups. This system helps to reduce all types of aberration to minimum levels and thereby maintain sharp, high-resolution rendering from infinity focus for landscapes, for example, all the way down to close focus for portraits and similar subjects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eFast, precise autofocus\u003c\/h3\u003e\n\u003cp\u003eTwo DDSSM (Direct Drive SSM) systems employing original Sony piezoelectric motors directly drive two focus groups in a floating focus configuration. The focus groups are positioned with high precision for the highest possible focus accuracy. DDSSM is quiet too, making it ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eLight and compact for high mobility\u003c\/h3\u003e\n\u003cp\u003eClass-leading size and weight reductions have been achieved while maintaining outstanding optical performance. This lens is an ideal match for compact E-mount bodies, providing a portable, manageable system that's easy to take along on hiking or mountaineering photo excursions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003e11 blades enhance bokeh beauty\u003c\/h3\u003e\n\u003cp\u003eSony's original 11-blade circular aperture contributes to even greater bokeh quality. Design and materials have been revised to maintain a round shape, and strict circularity standards are applied to ensure that the full beauty of the lens's bokeh is achieved without compromise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eSmooth, versatile operation\u003c\/h3\u003e\n\u003cp\u003eA focus hold button, manual focus ring, AF\/MF switch, and other controls provide versatile fingertip operation. The focus hold button can be customized via a body menu that allows a variety of functions to be assigned to the button to match the user's needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eFluorine coated front element\u003c\/h3\u003e\n\u003cp\u003eThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856860807411,"sku":"SON-SEL1635GM","price":2198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel1635gm_fe_16_35mm_f_2_8_gm_1495038144000_1338516.jpg?v=1691178814"},{"product_id":"sony-alpha-a7-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha a7 III Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\n\u003cli\u003e693-Point AF System \u0026amp; 10 fps Shooting\u003c\/li\u003e\n\u003cli\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot Tru-Finder OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 922k-Dot Tilting Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e5-Axis SteadyShot INSIDE Stabilization\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi and NFC, Dual SD Slots\u003c\/li\u003e\n\u003cli\u003eUSB Type-C Port, Weather-Sealed Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDistinguished by its updated sensor design, the \u003cstrong\u003eAlpha a7 III Mirrorless Digital Camera\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.\u003c\/p\u003e\n\u003cp\u003eBeyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0\" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eUHD 4K Video Recording in XAVC S Format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn XGA OLED Tru-Finder EVF is featured and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit from working from high and low angles.\u003c\/li\u003e\n\u003cli\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/li\u003e\n\u003cli\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\n\u003cli\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\n\u003cli\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/li\u003e\n\u003cli\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46804157792499,"sku":"SON-ILCE7M3\/B","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a73-1.jpg?v=1691181865"},{"product_id":"sony-alpha-a7-iii-mirrorless-digital-camera-with-28-70mm-lens","title":"Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\n\u003cli\u003e693-Point AF System \u0026amp; 10 fps Shooting\u003c\/li\u003e\n\u003cli\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot Tru-Finder OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 922k-Dot Tilting Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e5-Axis SteadyShot INSIDE Stabilization\u003c\/li\u003e\n\u003cli\u003eISO 204800 \u0026amp; Pixel Shift Multi Shooting\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi and NFC, Dual SD Slots\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli\u003eFilter Size - 55mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDistinguished by its updated sensor design, the \u003cstrong\u003eAlpha a7 III Mirrorless Digital Camera\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.\u003c\/p\u003e\n\u003cp\u003eBeyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0\" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eUHD 4K Video Recording in XAVC S Format\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn XGA OLED Tru-Finder EVF is featured and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit from working from high and low angles.\u003c\/li\u003e\n\u003cli\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/li\u003e\n\u003cli\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cbr\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eIncluded with the camera is the versatile wide-angle to portrait-length FE 28-70mm f\/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake, and a weather-sealed design permits working in inclement conditions.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\n\u003cli\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\n\u003cli\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/li\u003e\n\u003cli\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818335359219,"sku":"SON-ILCE7M3K\/B","price":1898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a73-1_1.jpg?v=1691181883"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003eTwo XA Elements, Three ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 67mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"text-align: center;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"50%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eFast and Portable Wide-Angle\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eCombining a favored wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, astrophotography, and street shooting applications. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture and the lens is also distinguished by a sleek, portable profile for all-day shooting.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cimg src='{{media%20url=\"wysiwyg\/1234.jpg\"}}' alt=\"\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eG Master Optical Performance\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eResponsive AF and Intuitive Handling\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDirect Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856939450611,"sku":"SON-SEL24F14GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel24f14gm-1.jpg?v=1691185617"},{"product_id":"sony-a6400-mirrorless-interchangeable-lens-camera-body-only","title":"Sony a6400 Mirrorless Interchangeable-Lens Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli\u003eReal-Time Eye AF \u0026amp; Real-Time Tracking\u003c\/li\u003e\n\u003cli\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 921.6k-Dot 180° Tilting Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal UHD 4K Video, S-Log3, and HLG\u003c\/li\u003e\n\u003cli\u003eS\u0026amp;Q Motion in Full HD from 1-120 fps\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi with NFC\u003c\/li\u003e\n\u003cli\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/li\u003e\n\u003cli\u003eUp to 11 fps Shooting and ISO 102,400\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony a6400 Mirrorless Camera\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eGrab the Best of Life\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a reliable design and apt performance to bolster creativity, the \u003cstrong\u003eSony a6400\u003c\/strong\u003e is a sleek APS-C-format mirrorless camera featuring well-rounded photo and video capabilities. Using a proven sensor design, quick and precise AF performance, and smart operability, this camera is an ideal partner for capturing your everyday moments and once-in-a-lifetime experiences.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"overviewVideos\"\u003e\n\u003cdiv class=\"container_b3HinrFN7N videosPlaylistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlistContainer_b3HinrFN7N playlistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlist_b3HinrFN7N\"\u003e\n\u003cdiv class=\"thumb_b3HinrFN7N\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"player_bNwEOQHJnB\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInternal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.\u003c\/li\u003e\n\u003cli\u003eOversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the a6400 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential frames.\u003c\/li\u003e\n\u003cli\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e4D FOCUS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.\u003c\/li\u003e\n\u003cli\u003eEye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eLock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject\u003c\/li\u003e\n\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/li\u003e\n\u003cli\u003eThe Focus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/li\u003e\n\u003cli\u003eRear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/li\u003e\n\u003cli\u003eIn addition to autofocus, the a6400 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eTru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.\u003c\/li\u003e\n\u003cli\u003eA 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/li\u003e\n\u003cli\u003eThe touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated 3.5mm microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe included NP-FW50 rechargeable lithium-ion is rated for approximately 410 shots per charge when working with the LCD screen or 360 shots when using the viewfinder.\u003c\/li\u003e\n\u003cli\u003eIn addition to the battery, the a6400 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a6400 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818336145651,"sku":"SON-ILCE-6400\/B","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a6400.jpg?v=1691186646"},{"product_id":"sony-a6400-mirrorless-aps-c-interchangeable-lens-camera-with-18-135mm-lens","title":"Sony a6400 Mirrorless APS-C Interchangeable-Lens Camera with 18-135mm lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli\u003eReal-Time Eye AF \u0026amp; Real-Time Tracking\u003c\/li\u003e\n\u003cli\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 921.6k-Dot 180° Tilting Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal UHD 4K Video, S-Log3, and HLG\u003c\/li\u003e\n\u003cli\u003eS\u0026amp;Q Motion in Full HD from 1-120 fps\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi with NFC\u003c\/li\u003e\n\u003cli\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/li\u003e\n\u003cli\u003eUp to 11 fps Shooting and ISO 102,400\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony a6400 Mirrorless Camera\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eGrab the Best of Life\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a reliable design and apt performance to bolster creativity, the \u003cstrong\u003eSony a6400\u003c\/strong\u003e is a sleek APS-C-format mirrorless camera featuring well-rounded photo and video capabilities. Using a proven sensor design, quick and precise AF performance, and smart operability, this camera is an ideal partner for capturing your everyday moments and once-in-a-lifetime experiences.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"overviewVideos\"\u003e\n\u003cdiv class=\"container_b3HinrFN7N videosPlaylistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlistContainer_b3HinrFN7N playlistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlist_b3HinrFN7N\"\u003e\n\u003cdiv class=\"thumb_b3HinrFN7N\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"player_bNwEOQHJnB\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInternal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.\u003c\/li\u003e\n\u003cli\u003eOversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the a6400 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential frames.\u003c\/li\u003e\n\u003cli\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e4D FOCUS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.\u003c\/li\u003e\n\u003cli\u003eEye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eLock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject\u003c\/li\u003e\n\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/li\u003e\n\u003cli\u003eThe Focus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/li\u003e\n\u003cli\u003eRear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/li\u003e\n\u003cli\u003eIn addition to autofocus, the a6400 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eTru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.\u003c\/li\u003e\n\u003cli\u003eA 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/li\u003e\n\u003cli\u003eThe touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated 3.5mm microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe included NP-FW50 rechargeable lithium-ion is rated for approximately 410 shots per charge when working with the LCD screen or 360 shots when using the viewfinder.\u003c\/li\u003e\n\u003cli\u003eIn addition to the battery, the a6400 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a6400 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"upc_UbV5SNP5Eo\"\u003e\n\u003cimg class=\"upcIcon_UbV5SNP5Eo\" data-selenium=\"overviewUpcImage\"\u003e\n\u003cdiv class=\"js-injected-html\" data-selenium=\"overviewUpcText\"\u003eUPC: 027242915015\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eLightweight and Stabilized Versatility\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSpanning a useful wide-angle to medium telephoto range, the \u003cstrong\u003eE 18-135mm f\/3.5-5.6 OSS\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. This well-rounded lens suits working in a variety of situations, making it an ideal zoom for travel applications, and the image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOptical Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion elements help to reduce color fringing and chromatic aberrations in order to produce greater clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization and Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cli\u003eLinear autofocus motor provides quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003cli\u003eDedicated AF\/MF switch allows for quick changing between focusing methods.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 1.5', along with a maximum magnification of 0.29x, suits working with close-up subjects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818337358067,"sku":"SON-ILCE-6400M\/B","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a6400m.jpg?v=1691186693"},{"product_id":"sony-vg-c4em-vertical-grip","title":"Sony VG-C4EM Vertical Grip","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eFor Alpha 1, a7R IV, a7S III, and a9 II\u003c\/li\u003e\r\n  \u003cli\u003eHolds One or Two NP-FZ100 Batteries\u003c\/li\u003e\r\n  \u003cli\u003eExtended Grip for Vertical Shooting\u003c\/li\u003e\r\n  \u003cli\u003eSecond Shutter Button and Multi Selector\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" style=\"text-align: center;\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\r\n\u003c\/div\u003e\r\n\r\n\u003cscript type=\"text\/javascript\"\u003e\r\n  var ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'VG-C4EM']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856962879731,"sku":"SON-VGC4EM","price":458.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/vg-c4em_front.jpg?v=1691188939"},{"product_id":"sony-alpha-a6100-aps-c-mirrorless-camera-body","title":"Sony Alpha a6100 APS-C Mirrorless Camera Body","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUHD 4K30p and Full HD 120p Video\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eSVGA Tru-Finder 1.44m-Dot OLED EVF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eMade for the Moment\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePresenting a versatile feature set in an especially compact design, the \u003cstrong\u003eSony a6100\u003c\/strong\u003e is an APS-C-format mirrorless camera well-suited for stills and video applications. Based on a hybrid concept, the a6100 combines an advanced sensor design and fast, intelligent AF capabilities with excellent video quality and intuitive handling for a sleek, carry-everywhere camera to capture your day-to-day adventures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eInternal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.\u003c\/li\u003e\n\u003cli\u003eOversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eFull HD 1080p recording is also supported in frame rates up to 120 fps. The high-speed, 120 fps recording also enables 4x and 5x Slow \u0026amp; Quick Motion (S\u0026amp;Q) movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\n\u003cli\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e4D FOCUS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-Density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.\u003c\/li\u003e\n\u003cli\u003eEye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eLock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject\u003c\/li\u003e\n\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/li\u003e\n\u003cli\u003eThe Focus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/li\u003e\n\u003cli\u003eRear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/li\u003e\n\u003cli\u003eIn addition to autofocus, the a6100 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe SVGA Tru-Finder 1.44m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.\u003c\/li\u003e\n\u003cli\u003eA 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/li\u003e\n\u003cli\u003eThe touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated 3.5mm microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe included NP-FW50 rechargeable lithium-ion is rated for approximately 420 shots per charge when working with the LCD screen.\u003c\/li\u003e\n\u003cli\u003eIn addition to the battery, the a6100 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a6100 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818337816819,"sku":"SON-ILCE6100\/B","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/front_1_6.jpg?v=1691189585"},{"product_id":"sony-alpha-e-16-55mm-f2-8-g-standard-zoom-aps-c-lens","title":"Sony Alpha E 16-55mm f\/2.8 G Standard Zoom APS-C Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e24-82.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFour Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eXD Linear Motor AF System\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture Resistant\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFilter Size - 67mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003ePremium G Lensoptical design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis 16-55mm (24-82.5 mm full-frame equiv.) standard zoom lens weighs in at only 494g. The advanced G lens design includes two Advanced Aspherical and two Aspherical elements to suppress abortion and three ED (Extra-low dispersion) glass elements and Nano AR coating to suppress reflections, flare, and ghosting. The 9-blade circular aperture contributes to gorgeous bokeh while the XD (Extreme Dynamic) Linear Motor offers fast, precise, quiet AF and tracking\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eF2.8max aperture\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe F2.8max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light-gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe F2.8max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light-gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MFrealizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856968253683,"sku":"SON-SEL1655G","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel1655g-1.jpg?v=1691189821"},{"product_id":"sony-alpha-e-70-350mm-f4-5-6-3-g-oss-super-telephoto-aps-c-lens","title":"Sony Alpha E 70-350mm f\/4.5-6.3 G OSS Super-Telephoto APS-C Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e105-525mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5 to f\/32\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eXD Linear Motor AF System\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003e7-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003eFilter Size - 67mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003ePremium G Lensoptical design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis 70-350mm (105-525mmfull-frame equiv.) super-telephoto zoomlens weighs in at only 22oz. (625g). The advanced G lens design includes an aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the zoom range, including chromatic aberration that can be a problem at super-telephoto focal lengths. Sharp, clear image quality is easy to achieve at all focal lengths, right out to the image edges.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass  elements\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eXD Linear Motor for fast, precise, quiet AF\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s advanced XD (extreme Dynamic) linear motor technology -the same type used in G Master series lenses -focuses on and tracks even fast-moving subjects with outstanding speed and precision. Coupled with the advanced real-time AF capability of the latest compact APS-C bodies, you have a high-performance, easy-handling system for landscapes, wildlife, and more.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. Inaddition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manualfocus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856969040115,"sku":"SON-SEL70350G","price":1199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sel70350g_a.jpg?v=1691189836"},{"product_id":"sony-g-series-120-gb-xqd","title":"Sony G-Series 120 GB - XQD","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eTRANSFER SPEED (READ)\u003c\/strong\u003e : 440 MB\/s5\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eTRANSFER SPEED (WRITE)\u003c\/strong\u003e : 400 MB\/s5\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eINTERFACE\u003c\/strong\u003e : ExpressCard\/34 PCI Express Gen.2, USB3.1 Gen.1(Super Speed USB)\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eGet the most from burst shooting\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith their extremely fast write speeds, Sony XQD G Series Memory Cards are ideal for continuous RAW burst shooting with high-end DSLRs. Capture up to 200 RAW images in a burst—1.5x more than with the fastest Compact Flash cards1.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eCapture more decisive moments\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eSony XQD G series memory cards are designed to keep pace with the shooting speed of your camera, to clear the memory buffer fast. You can capture more decisive moments and bursts of continuous shots, even with high-end DSLRs.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eCapture more decisive moments\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eSony XQD G series memory cards are designed to keep pace with the shooting speed of your camera, to clear the memory buffer fast. You can capture more decisive moments and bursts of continuous shots, even with high-end DSLRs.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFile Rescue Software\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eSometimes things go wrong and data such as photos and files get damaged or lost. Sony's File Rescue is a powerful tool for recovering damaged or lost data that is simple enough for anyone to use. Applying an advanced algorithm, Sony’s File Rescue realizes a higher rate of recovery for RAW image, MOV files, and 4K XAVC-S video files captured on both Sony and Nikon devices. Available as a free download to memory card customers\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856971137267,"sku":"SON-QD-G120F","price":198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/all.jpg?v=1691190199"},{"product_id":"sony-zv-1-digital-camera-black","title":"Sony ZV-1 Digital Camera - Black","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e20.1MP 1\" Exmor RS BSI CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eZEISS 24-70mm-Equiv. f\/1.8-2.8 Lens\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856988831987,"sku":"SON-DCZV1\/B","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/zv-1mainimageg.jpg?v=1691193222"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera","title":"Sony Alpha a7S III Mirrorless Digital Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e12MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e16-Bit Raw Output, HLG \u0026amp; S-Cinetone\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e759-Point Fast Hybrid AF\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e9.44m-Dot QXGA OLED EVF\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e3.0\" 1.44m-Dot Vari-Angle Touchscreen\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e5-Axis SteadyShot Image Stabilization\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eExtended ISO 40-409600, 10 fps Shooting\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\nvar ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'ILCE-7SM3']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\/\/ ]]\u003e\u003c\/script\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFor visual trailblazers\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWith extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eLarge pixels deliver high sensitivity and low noise\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new full-frame 12.1-megapixel back-illuminated Exmor RTM CMOS image sensor packs major innovations in light-gathering, wiring, and output optimization. These deliver blazing doubled readout speeds, superb image quality throughout the whole sensitivity range, 15-stop wide dynamic range, and reduced rolling shutter, with the sensor also providing focal-plane phase-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eUp to 8x more powerful BIONZ XRTM image processor\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAlong with the new sensor and its unprecedented speed, the BIONZ XR image processing engine has also been newly developed and packs up to 8x more processing power. With a future-oriented architecture, it delivers high-quality images faster for superlative still and video expression, as well as dramatically improved camera interface responsiveness.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eStunning AF performance even at 4K 120p\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new Exmor R full-frame image sensor and revolutionary BIONZ XR image-processing engine deliver always-active pinpoint AF for astonishing detail in both space and time, and stunning 4K movies even at 120 frames per second or in slow motion. 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This encodes every frame independently at bitrates up to 600 Mbps, to capture complex motions more accurately for recording on either internal or external media, and allow more efficient editing workflows.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eSuperior quality and smaller files with XAVC HS\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding, for superior image quality and smaller file sizes.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eOur renowned sensitivity delivers expanded ISO 409600\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe renowned sensitivity of the series scales new heights, with an expanded ISO range for movies from 80 to a remarkable 409600 (standard range 80–102400). 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The result is that every bit of supremely accurate and tenacious AF performance is extracted in combination with high-quality E-mount lenses, even when shooting moving subjects at shallow depths-of-field in 4K and at 120p frame rates.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003ePowerful focus control for solo shooters\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWith AF Transition Speed selectable over 7 levels, and AF Subject Shift Sensitivity over 5 levels, you can better convey your creative intentions when switching subjects or, for example, rack focusing. A simple touch can temporarily activate AF even during manual focus operation.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eHigh ISO sensitivity\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWith an amazingly wide standard ISO range of 80–102400 (expandable to 40–409600 for stills), the α7S III offers incredible creative opportunities. The newly-developed image sensor and image processing algorithms produce even cleaner images and more natural textures than the previous α7S II model, even when shooting in near total darkness.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFast Hybrid AF for stills\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe Fast Hybrid AF system combines speed and precision. With 759 focal plane phase-detection sensors and 425 contrast-detection points distributed across most of the image area, the α7S III quickly finds and tracks your subject throughout the frame.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eOutstanding continuous shooting performance\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eUse your choice of mechanical or electronic shutter for continuous burst shooting, with AF\/AE tracking, at up to 10 fps. Capture decisive moments with over 1,000 frames of continuous uncompressed RAW shooting possible.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eHighly-sensitive AF for low-light focusing\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAF algorithm advances have allowed the α7S III to achieve autofocus in lighting conditions as dim as EV-6, where subjects are barely even visible with the naked eye.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46812180938995,"sku":"SON-ILCE7SM3\/B","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce7sm3b-1.jpg?v=1691194320"},{"product_id":"sony-cea-g-series-cfexpress-type-a-memory-card-160gb","title":"Sony CEA-G Series CFexpress Type A Memory Card 160GB","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eWriting \u003cspan\u003espeeds of up to 700 MB\/s\u003c\/span\u003e\n\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eCFexpress Type A cards offer over 10x greater bend resistance than standard CFexpress cards\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003edownloadable rescue software for Sony memory card\u003c\/span\u003e\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eTough, IP57-rated, for professional reliability\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eOffering both strength and speed, the\u003cspan\u003e \u003c\/span\u003e\u003cb\u003e160GB CFexpress Type A TOUGH Memory Card\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003efrom\u003cspan\u003e \u003c\/span\u003e\u003cb\u003eSony\u003c\/b\u003e\u003cspan\u003e \u003c\/span\u003eprovides fast read speeds up to 800 MB\/s along with write speeds up to 700 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\nvar ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'CEA-G80T']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 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An impressive ZEISS 24-70mm-equivalent standard zoom lens, with a bright f\/1.8-2.8 maximum aperture range, is also featured and, suiting recording while walking, Active SteadyShot image stabilization helps to steady footage and reduce the appearance of camera shake for smoother takes.\u003c\/p\u003e\n\u003cp\u003eInside, the ZV-1 has some familiar imaging attributes in the form of a 20.1MP 1\"-type Exmor RS stacked CMOS sensor and BIONZ X image processor, with front-end LSI, which contributes to impressively fast performance along with wide-ranging sensitivity to suit working in a variety of conditions. The processing capabilities avail Real-Time Eye AF and Real-Time Tracking for quick and precise focusing and subject tracking. In terms of video specs, UHD 4K recording at 30p is supported for extended takes and a micro-HDMI port can be used in conjunction with an external recorder or monitor if desired. The footage is also benefitted by Sony's S-Log3\/2 and HLG picture profiles that match up with their professional cine cameras for refined color, dynamic range, and detail when recording.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eContent Creator and Vlogging Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rear 3.0\" 921.6k-dot LCD touchscreen features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\n\u003cli\u003eSince the screen flips out to the side, the top plate has been redesigned to incorporate a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated windscreen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\n\u003cli\u003eFirmware version 2.00 enables camera live streaming by simply connecting the camera to a computer via USB, allowing the ZV-1's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming. In addition, this firmware update provides compatibility between the ZV-1 and Sony's Xperia smartphones for live streaming on the go, by using the smartphone as a hot spot and as a secondary display for monitoring the live feed and reading comments.\u003c\/li\u003e\n\u003cli\u003eBoth a 3.5mm microphone port and a Multi Interface Shoe are also featured for greater accessory compatibility.\u003c\/li\u003e\n\u003cli\u003eCompact and lightweight body design is complemented by an easy-to-hold right-hand grip that makes one-handed operation more comfortable and efficient. There is also a large REC button for quick recognition.\u003c\/li\u003e\n\u003cli\u003eThe front tally lamp serves as a visual indicator for when recording is occurring.\u003c\/li\u003e\n\u003cli\u003eProduct Showcase setting is ideal for vlogging and product showcases and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\n\u003cli\u003eBackground Defocus lets you immediately switch to the maximum aperture setting (f\/1.8-2.8), using a custom button function, for isolating your subject using shallow depth of field and bokeh. Built-in ND filter benefits using this mode in bright lighting conditions by controlling overexposure.\u003c\/li\u003e\n\u003cli\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into the shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\n\u003cli\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\n\u003cli\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi.\u003c\/li\u003e\n\u003cli\u003eFor longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/li\u003e\n\u003cli\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking. This mode combines optical and electronic stabilization methods for more effective results—when recording HD video with Active mode, camera shake is reduced by up to 11 times more than with standard SteadyShot; when recording 4K video with Active mode, camera shake is reduced by up to 8 times more than with standard SteadyShot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the 20.1MP 1\" Exmor RS CMOS sensor is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 315 phase-detection AF points and 425 contrast-detection areas for faster, more precise focusing.\u003cbr\u003e\u003cbr\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 24 fps with continuous AF\/AE calculations being performed at 60 times per second. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and color definition.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eZEISS Vario-Sonnar T* 24-70mm Lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eSpanning a useful 24-70mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits working in a wide range of situations. Despite its compact, retractable form factor, the lens still retains a bright f\/1.8-2.8 maximum aperture range that benefits working in low-light conditions as well as isolating subject matter using shallow depth of field techniques. The optical design incorporates a series of specialized elements to reduce aberrations and distortions, in order to achieve high sharpness and accurate rendering, and a ZEISS T* anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and color fidelity.\u003cbr\u003e\u003cbr\u003eThe flexible reach is complemented by Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAble to record UHD 4K video at 30\/24 fps, the ZV-1, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the ZV-1 allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\u003cbr\u003eSpeed is also a huge advantage of the ZV-1, and, in the video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003cbr\u003e\u003cbr\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe ZV-1 is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 315 phase-detection points that cover approximately 65% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. It is able to lock onto subjects quickly and can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eWireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBuilt-in Bluetooth and Wi-Fi connectivity enable instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible and the ZV-1 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app. Bluetooth connectivity also enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eThe file name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857006756083,"sku":"SON-DCZV1\/W","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-dczv1w-3.jpg?v=1691196452"},{"product_id":"sony-alpha-a1-mirrorless-digital-camera-body-only","title":"Sony Alpha A1 Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e50MP Full-Frame Exmor RS BSI CMOS Sensor\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eUp to 30 fps Shooting, ISO 50-102400\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e8K 30p and 4K 120p Video in 10-Bit\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e4.3K 16-Bit Raw Video Output, S-Cinetone\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e9.44m-Dot EVF with 240 fps Refresh Rate\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e5-Axis SteadyShot Image Stabilization\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDual Drive Mech. Shutter, 1\/400 Sec Sync\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e5 GHz MIMO Wi-Fi, 1000BASE-T Ethernet\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3 style=\"text-align: left;\"\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003e50.1 megapixels at up to 30 frames\/second\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe α1 offers an extraordinary combination of high resolution and blazing speed. Ultra-fast readout from the 50.1-MP sensor allows continuous bursts at up to 30fps1 with AF and AE tracking using the electronic shutter. Perfect for sports or any situation where the critical action is over in an instant.\u003cbr\u003e\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cstrong\u003e\u003cspan style=\"color: #ca1e21;\"\u003eBlackout-free for an uninterrupted view\u003c\/span\u003e\u003cbr\u003e\u003c\/strong\u003eAn interrupted blackout-free view of the subject lets you respond instantly and seamlessly. The EVF is updated at 240fps to minimize latency during continuous shooting.\u003c\/div\u003e\r\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e(A) Blackout-free Shooting (B) Shooting with blackouts\u003cbr\u003e\u003cimg style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/f329335e78861c187ab87453e423705efmtjpegampwid600ampqlt85?v=1691201523\" alt=\"Image sequences with and without blackouts\" width=\"452\" height=\"301\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eSilent, vibration-free shutter\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eA silent electronic shutter provides greater opportunities for shooting sports and other subjects where noise is not tolerated. Vibration-free operation contributes to high image quality.\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eAnti-distortion Shutter\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eFast sensor readout minimizes still-image distortion\u003cspan\u003e \u003c\/span\u003ewhen using the electronic shutter. The BIONZ XR\u003csup\u003eTM\u003c\/sup\u003e\u003cspan\u003e \u003c\/span\u003eengine and a large buffer achieve about 1.5x less distortion than the α9 II.\u003cbr\u003e[1] Conventional electronic shutter [2] Anti-distortion shutter\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003cimg class=\"iq-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/f97e659f1256931310b0d489a04da8ecfmtjpegampwid400ampqlt85?v=1696549682\" alt=\"Examples of rolling-shutter distortion\" data-src-phone-highres=\"\/\/www.sony.com\/image\/f97e659f1256931310b0d489a04da8ec?fmt=jpeg\u0026amp;wid=800\" data-src-desktop=\"\/\/www.sony.com\/image\/f97e659f1256931310b0d489a04da8ec?fmt=jpeg\u0026amp;wid=400\" data-src-tablet-highres=\"\/\/www.sony.com\/image\/f97e659f1256931310b0d489a04da8ec?fmt=jpeg\u0026amp;wid=800\" data-id=\"img_f97e659f1256931310b0d489a04da8ec\" data-src-phone=\"\/\/www.sony.com\/image\/f97e659f1256931310b0d489a04da8ec?fmt=jpeg\u0026amp;wid=400\" data-src-tablet=\"\/\/www.sony.com\/image\/f97e659f1256931310b0d489a04da8ec?fmt=jpeg\u0026amp;wid=400\" data-src-desktop-highres=\"\/\/www.sony.com\/image\/f97e659f1256931310b0d489a04da8ec?fmt=jpeg\u0026amp;wid=800\" data-pushed=\"true\" data-current=\"\/\/www.sony.com\/image\/f97e659f1256931310b0d489a04da8ec?fmt=jpeg\u0026amp;wid=400\" data-hasloaded=\"true\" data-fadeonce=\"true\"\u003e\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\n\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFlicker-free electronic \u0026amp; mechanical shutters\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eAnother world-first: flicker-free electronic and mechanical shutters. You get flicker-free shooting under fluorescent\/artificial lighting with all the benefits of the electronic shutter.\u003cbr\u003eAnti-flicker [1] ON [2] OFF\u003c\/div\u003e\r\n\u003cimg class=\"iq-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/e433802acc7f0936ae2865918e807944fmtjpegampwid400ampqlt85?v=1691201534\" alt=\"Blocking volleyball player detected by autofocus\" data-src-phone-highres=\"\/\/www.sony.com\/image\/e433802acc7f0936ae2865918e807944?fmt=jpeg\u0026amp;wid=800\" data-src-desktop=\"\/\/www.sony.com\/image\/e433802acc7f0936ae2865918e807944?fmt=jpeg\u0026amp;wid=400\" data-src-tablet-highres=\"\/\/www.sony.com\/image\/e433802acc7f0936ae2865918e807944?fmt=jpeg\u0026amp;wid=800\" data-id=\"img_e433802acc7f0936ae2865918e807944\" data-src-phone=\"\/\/www.sony.com\/image\/e433802acc7f0936ae2865918e807944?fmt=jpeg\u0026amp;wid=400\" data-src-tablet=\"\/\/www.sony.com\/image\/e433802acc7f0936ae2865918e807944?fmt=jpeg\u0026amp;wid=400\" data-src-desktop-highres=\"\/\/www.sony.com\/image\/e433802acc7f0936ae2865918e807944?fmt=jpeg\u0026amp;wid=800\" data-pushed=\"true\" data-current=\"\/\/www.sony.com\/image\/e433802acc7f0936ae2865918e807944?fmt=jpeg\u0026amp;wid=400\" data-hasloaded=\"true\" data-fadeonce=\"true\"\u003e\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFull-frame stacked 50.1-MP Exmor RS™ CMOS sensor with integral memory\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eA stacked architecture in this back-illuminated 50.1-MP full-frame image sensor contributes to high resolution and speed. Separate pixel and circuit layers and advanced A\/D conversion mean faster processing.\u003cbr\u003e\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eAll-new architecture and BIONZ XR image processing engine\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new BIONZ XR engine features advanced architecture that delivers 8x greater processing power. The result is outstanding image quality as well as improved camera interface response.\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFlash sync with electronic shutter\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eFor the first time in an α camera, electronic shutter flash sync is possible thanks to high readout speed from the stacked CMOS sensor. All electronic shutter advantages remain available for flash shooting.\u003cbr\u003e\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eDual driven shutter drive for flash sync up to 1\/400 s.\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eThe world's first dual driven shutter system allows flash sync up to 1\/400 s., making it easier to capture dynamic action, and opening the door to new creative possibilities.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eBreathtaking resolution and image quality\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new 50.1-MP Exmor RS CMOS sensor delivers high resolution and sensitivity with low noise, plus up to 15 stops8 of dynamic range. A new image processing engine achieves even better color accuracy than previous models.\u003cbr\u003e\r\n\u003cdiv class=\"image-module m-span2\"\u003e\u003c\/div\u003e\r\n\u003cdiv class=\"copy\"\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eWide ISO 100–32000 sensitivity range\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eDespite the sensor's high pixel count, a sensitive back-illuminated structure with gapless on-chip lenses and an AR coated seal glass allows a standard ISO range of ISO 100–32000, expandable to ISO 50–102400.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eCreative Look supports varied expression\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe Creative Look feature provides 10 presets that can be used unmodified or edited to create a variety of \"looks\" that can help creators fine-tune the mood of their stills or movies in-camera.\u003cbr\u003e\u003cimg class=\"iq-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/5cd38e3c0e7fd7991a3bb70a7639442cfmtjpegampwid600ampqlt85?v=1691201538\" alt=\"Two images of model with different color profiles\" data-src-phone-highres=\"\/\/www.sony.com\/image\/5cd38e3c0e7fd7991a3bb70a7639442c?fmt=jpeg\u0026amp;wid=1200\" data-src-desktop=\"\/\/www.sony.com\/image\/5cd38e3c0e7fd7991a3bb70a7639442c?fmt=jpeg\u0026amp;wid=600\" data-src-tablet-highres=\"\/\/www.sony.com\/image\/5cd38e3c0e7fd7991a3bb70a7639442c?fmt=jpeg\u0026amp;wid=1200\" data-id=\"img_5cd38e3c0e7fd7991a3bb70a7639442c\" data-src-phone=\"\/\/www.sony.com\/image\/5cd38e3c0e7fd7991a3bb70a7639442c?fmt=jpeg\u0026amp;wid=600\" data-src-tablet=\"\/\/www.sony.com\/image\/5cd38e3c0e7fd7991a3bb70a7639442c?fmt=jpeg\u0026amp;wid=600\" data-src-desktop-highres=\"\/\/www.sony.com\/image\/5cd38e3c0e7fd7991a3bb70a7639442c?fmt=jpeg\u0026amp;wid=1200\" data-pushed=\"true\" data-current=\"\/\/www.sony.com\/image\/5cd38e3c0e7fd7991a3bb70a7639442c?fmt=jpeg\u0026amp;wid=600\" data-hasloaded=\"true\" data-fadeonce=\"true\"\u003e\u003cbr\u003e\r\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eReal-time Eye AF for birds\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eHigh-level subject recognition technology now makes it possible for Sony's Real-time Eye AF function to track and accurately focus on bird eyes, even if the bird suddenly takes flight or the framing changes. This innovative function easily meets the many challenges of bird photography.\u003c\/div\u003e\r\n\u003cimg class=\"iq-img\" style=\"display: block; margin-left: auto; margin-right: auto;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/c3e66018276a5543c44da9150a2c314cfmtjpegampwid720ampqlt85?v=1691201542\" alt=\"A bird flying with an AF frame on its face\" width=\"447\" height=\"272\" data-src-phone-highres=\"\/\/www.sony.com\/image\/c26b391467c3b63e8789b50bd4951452?fmt=jpeg\u0026amp;wid=960\" data-src-desktop=\"\/\/www.sony.com\/image\/c3e66018276a5543c44da9150a2c314c?fmt=jpeg\u0026amp;wid=720\" data-src-tablet-highres=\"\/\/www.sony.com\/image\/c3e66018276a5543c44da9150a2c314c?fmt=jpeg\u0026amp;wid=1440\" data-id=\"img_c3e66018276a5543c44da9150a2c314c\" data-src-phone=\"\/\/www.sony.com\/image\/c26b391467c3b63e8789b50bd4951452?fmt=jpeg\u0026amp;wid=480\" data-src-tablet=\"\/\/www.sony.com\/image\/c3e66018276a5543c44da9150a2c314c?fmt=jpeg\u0026amp;wid=720\" data-src-desktop-highres=\"\/\/www.sony.com\/image\/c3e66018276a5543c44da9150a2c314c?fmt=jpeg\u0026amp;wid=1440\" data-pushed=\"true\" data-current=\"\/\/www.sony.com\/image\/c3e66018276a5543c44da9150a2c314c?fmt=jpeg\u0026amp;wid=720\" data-hasloaded=\"true\" data-fadeonce=\"true\"\u003e\u003cbr\u003e\r\n\u003cdiv class=\"t7 editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eImproved Real-time Eye AF for animals\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003ePrimarily designed for cats and dogs, this feature employs advanced subject recognition technology to reliably track and focus on animal eyes. It even works if the animal's face is upside-down.\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003e4K movies at a high 120fps frame rate\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe α1 supports high frame-rate internal 4K movie recording at up to 120fps, for smooth, expressive slow-motion\u003cspan\u003e \u003c\/span\u003eplayback at up to 5x. 10-bit 4:2:2 chroma subsampling can be used with Long-GOP or Intra (All-I) compression for outstanding image quality, while the new image sensor and BIONZ XR engine minimize image distortion.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eThe cinematic S-Cinetone look\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe α1 includes the same S-Cinetone color matrix that produces beautiful color and skin tones in the VENICE, FX6, and other Cinema Line cameras. S-Cinetone delivers natural mid-tones that are essential to healthy-looking skin color, plus soft colors and gorgeous highlights, responding to a growing need for more expressive depth.\u003cbr\u003e\u003cbr\u003e\r\n\u003cdiv class=\"t3-bold editorial-headline js-editorial-headline\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003e\"Active Mode\" image stabilization\u003cbr\u003e\u003c\/strong\u003e\u003c\/span\u003eA new Active Mode dedicated to movie shooting makes 5-axis optical image stabilization highly effective for handheld shooting. It uses the BIONZ XR engine's real-time processing capability to apply optimum compensation in all formats, including 4K. All of this is realized without compromising the compact size and mobility of the α system.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\r\n\u003c!--\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\n  var ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'ILCE-1\/B']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n  \/\/ ]]\u003e\u003c\/script\u003e--\u003e\r\n\u003ch4 style=\"text-align: center;\"\u003e\n\u003cspan style=\"color: #ca1e21;\"\u003eSony Alpha A1 Announcement\u003c\/span\u003e\u003cbr\u003e\u003ciframe src=\"https:\/\/www.youtube.com\/embed\/H0om2qHS1o4\" width=\"560\" height=\"315\" frameborder=\"0\" allowfullscreen=\"allowfullscreen\"\u003e\u003c\/iframe\u003e\u003cbr\u003e\u003cbr\u003e\u003cbr\u003e\n\u003c\/h4\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818265071859,"sku":"SON-ILCE1\/B","price":5698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_alpha_mirrorless_digital_camera_1611656508_1619483.jpg?v=1691201514"},{"product_id":"sony-fe-50mm-f-1-2-gm-lens","title":"Sony FE 50mm f\/1.2 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\" data-mce-style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eE-Mount Lens\/Full-Frame Format\u003cbr\u003eAperture Range: f\/1.4 to f\/16\u003cbr\u003eThree XA Elements, One ED Element\u003cbr\u003eNano AR II and Fluorine Coatings\u003cbr\u003eDual XD Linear AF Motors, Internal Focus\u003cbr\u003eFocus Hold Button, AF\/MF Switch\u003cbr\u003ePhysical Aperture Ring; De-Click Switch\u003cbr\u003eDust and Moisture-Resistant Construction\u003cbr\u003eFilter Diameter: 72mm\u003cbr\u003eRounded 11-Blade Diaphragm\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cp style=\"text-align: center;\" data-mce-style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\" data-mce-style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eA classic wide-angle prime with an updated, sleek design, the Sony FE 50mm f\/1.2 GM is characterized by its speed and relatively compact form factor. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field. Also, as a G Master lens, it features an advanced optical design for well-corrected imagery with a high degree of sharpness and clarity.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eTwo XA (eXtreme Aspherical) elements and one extra-low dispersion element reduce a variety of aberrations, color fringing, and distortion, and the optics are complemented by a Nano AR II coating that also suppresses flare and ghosting for improved contrast. Balancing the optics is an XD Linear Motor system that uses two separate focusing motors to deliver especially quiet, precise, and quick autofocus performance. The lens also sports a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eA wide-angle 35mm lens is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used with APS-C models where it provides a 52.5mm equivalent focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements are incorporated into the optical design and feature superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne extra-low dispersion element is featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XD Linear Motors, along with an internal focusing design, provides quick, quiet, and precise autofocus performance. This design also contributes to more natural, intuitive Linear Response manual focus control, and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857046274291,"sku":"SON-SEL50F12GM","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel50f12gm-3.jpg?v=1691204148"},{"product_id":"sony-fe-24mm-f-2-8-g-lens","title":"Sony FE 24mm f\/2.8 G Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eXA Element and ED Element\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eMinimum Focus Distance: 9.4\"\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDual XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003csection id=\"editorial_hotspots_53188566070614540942100\" class=\"editorial gwt-module full-inner editorial_hotspots\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container inner light-text-dark-box\"\u003e\n\u003cdiv class=\"grid no-grid-at-767\"\u003e\n\u003cdiv class=\"span5  left\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThis wide-angle prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. Easily carried anywhere, it's ideal for wide-angle shots of eye-catching views. The fast, precise, and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"span10 offset1 box center\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p2  editorial-body-copy js-editorial-body-copy\"\u003eThis is one of our G Lens primes (sold separately), offering different focal lengths but the same external look, 49‑mm filter diameter, compact design, and layout. They're compact enough to carry all three, so you're ready for great shots across a range of scenes and subjects, and the similar weight even makes gimbal rebalancing easy.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53224763912736340998431\" class=\"editorial gwt-module full-inner editorial_hotspots outerspace-bottom\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container inner dark-text-trans-box\"\u003e\n\u003cdiv class=\"grid no-grid-at-767\"\u003e\n\u003cdiv class=\"span5 offset7 right\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe metal (aluminum) finish of the lens body and hood, plus the engraved focal length and aperture markings, emphasize a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring, and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53224769032392540916483\" class=\"editorial gwt-module medialeft editorial_hotspots outerspace-top group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of three aspherical lens elements, and the short flange back unique to mirrorless cameras, to realize stunning compactness and a weight of only 5.8 oz (162 g). The lens is ideal for shooting scenery or snaps, or movie shooting with a gimbal, or selfie shooting using the wide angle of view. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53224774133977540976071\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eHigh image quality is realized by state-of-the-art optics using three aspherical elements and one ED (Extra-low Dispersion) glass element, delivering high resolution and suppressing color fringing in all parts of the image. The aspherical elements compensate for various aberrations, delivering high-resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field. The ED glass element suppresses chromatic aberration and effectively reduces color fringing that is more likely to occur in the image periphery.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53224779229995840951543\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh, delivering the beautiful natural bokeh of the G Lens.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53224784343222140997990\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximizes camera body performance to capture vital moments in street snaps and the like. The fast, precise, quiet AF with superb tracking performance is ideal for shooting movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53224789403064440999726\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA minimum focus distance of 0.79 ft (24 cm) (AF)\/0.59 ft (18 cm) (MF) provides excellent close-up performance. Close-up shooting lets the subject stand out against a blurred background. With a wide 24-mm angle of view, the lens is also ideal for selfie shooting with a gimbal or grip attached.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53224794600013040939050\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eDespite its compact size, the lens provides a focus hold button, focus mode switch, aperture ring, aperture click switch, and Linear Response MF for intuitive operability and comfortable shooting. The metal (aluminum) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust- and moisture-resistant, providing reliability in harsh outdoor shooting environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"table_o418fscimQZEg1oshu4aX\" data-selenium=\"specsItemGroupTable\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL firstSpecWhenNoGroupName_2L9ob5rxYHNpmiwoNrY0FE\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFocal Length\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v firstSpecWhenNoGroupName_2L9ob5rxYHNpmiwoNrY0FE\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e24mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eMaximum Aperture\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003ef\/2.8\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eLens Mount\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eSony E\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFormat Compatibility\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eFull-Frame\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eMinimum Focus Distance\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e9.4\" \/ 24 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eDiaphragm Blades\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e7, Rounded\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFocus Type\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eAutofocus\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eImage Stabilization\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eDimensions (ø x L)\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e2.7 x 1.8\" \/ 68 x 45 mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eWeight\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e5.7 oz \/ 162 g\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857050927347,"sku":"SON-SEL24F28G","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1616494580_img_1508101.jpg?v=1691204625"},{"product_id":"sony-fe-50mm-f-2-5-g-lens","title":"Sony FE 50mm f\/2.5 G Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eXA Element and ED Element\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eMinimum Focus Distance: 11\"\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDual XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003eThis standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. It's the ideal lens for shooting casual portraits. The fast, precise, and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53655772889614760589420\" class=\"editorial gwt-module full-inner editorial_hotspots outerspace-bottom\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container inner dark-text-trans-box\"\u003e\n\u003cdiv class=\"grid no-grid-at-767\"\u003e\n\u003cdiv class=\"span5 offset7 right\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe metal (aluminum) finish of the lens body and hood, plus the engraved focal length and aperture markings, emphasize a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring, and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53647979828129060573279\" class=\"editorial gwt-module medialeft editorial_hotspots outerspace-top group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of two aspherical lens elements, and the short flange back unique to mirrorless cameras, to realize stunning compactness and a weight of only 6.2 oz (174 g). The lens is ideal for shooting casual outdoor portraits or snaps, or movie shooting with a gimbal. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_5365577973368226054180\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh delivering the beautiful natural bokeh of the G Lens.\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_5360003288164156051964\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximizes camera body performance to capture decisive moments in street snaps, expression changes in portraits, and the like. The fast, precise, and quiet AF with superb tracking performance is ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53626786400784960510704\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA minimum focus distance of 1.15 ft (35 cm) (AF) \/ 1.02 ft (31 cm) (MF) and magnification of 0.18x (AF) \/ 0.21x (MF) make the lens useful in many situations like table photography or shooting close-ups of flowers or small objects you find around town with a blurred background that makes the subject stand out.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003csection id=\"editorial_hotspots_53655786501696060544243\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eDespite its compact size, the lens provides a focus hold button, focus mode switch, aperture ring, aperture click switch, and Linear Response MF for intuitive operability and comfortable shooting. The metal (aluminum) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust- and moisture-resistant, providing reliability in harsh outdoor shooting environments.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003eLens Specifications\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"table_o418fscimQZEg1oshu4aX\" data-selenium=\"specsItemGroupTable\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL firstSpecWhenNoGroupName_2L9ob5rxYHNpmiwoNrY0FE\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFocal Length\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v firstSpecWhenNoGroupName_2L9ob5rxYHNpmiwoNrY0FE\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e50mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eMaximum Aperture\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003ef\/2.5\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eLens Mount\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eSony E\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFormat Compatibility\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eFull-Frame\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eMinimum Focus Distance\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e13.8\" \/ 35 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eDiaphragm Blades\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e7, Rounded\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFocus Type\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eManual Focus\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eImage Stabilization\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFilter Size\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e49mm\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eDimensions (ø x L)\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e2.7 x 1.8\" \/ 68 x 45 mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eWeight\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e6.1 oz \/ 174 g\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e \u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857050960115,"sku":"SON-SEL50F25G","price":699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1616495493_img_1508123.jpg?v=1691204653"},{"product_id":"sony-fe-40mm-f-2-5-g-lens","title":"Sony FE 40mm f\/2.5 G Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eXA Element and ED Element\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eMinimum Focus Distance: 11\"\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDual XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eRounded 7-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003csection id=\"editorial_hotspots_53215173697194042766635\" class=\"editorial gwt-module full-inner editorial_hotspots\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container inner light-text-dark-box\"\u003e\n\u003cdiv class=\"grid no-grid-at-767\"\u003e\n\u003cdiv class=\"span5  left\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThis standard prime lens packs the high image quality and beautiful bokeh of the G Lens into a compact design with superb build quality and intuitive operability. Easily carried anywhere and anytime, it's ideal for snap-shooting both portraits and views around town. The fast, precise, and quiet AF is ideal for shooting both stills and movies, ensuring capture of those vital moments.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53215190258161842798378\" class=\"editorial gwt-module full-inner editorial_hotspots outerspace-bottom\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container inner dark-text-trans-box\"\u003e\n\u003cdiv class=\"grid no-grid-at-767\"\u003e\n\u003cdiv class=\"span5 offset7 right\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe metal (aluminum) finish of the lens body and hood, plus the engraved focal length and aperture markings, emphasize a superb build quality. The ultra-compact lightweight design, the high image quality of the G Lens, the aperture ring, and Linear Response MF deliver intuitive operability that makes shooting a pleasure.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_5321519524800274277632\" class=\"editorial gwt-module medialeft editorial_hotspots outerspace-top group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eThe mechanical design takes maximum advantage of state-of-the-art optics with an effective layout of three aspherical lens elements, and the short flange back unique to mirrorless cameras, to realize stunning compactness and a weight of only 6.2 oz (173 g). The lens is ideal for shooting snaps around town, or movie shooting with a gimbal. Mobility is delivered by the compact design that matches both full-frame and APS-C bodies.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53215200423118542770737\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eHigh image quality is realized by state-of-the-art optics using three aspherical elements, delivering high resolution in all parts of the image. The aspherical elements compensate for various aberrations, delivering high-resolution performance from corner to corner of the image, even from the widest aperture with shallow depth of field.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53185825637308542728500\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA 7-blade circular aperture is provided, with precise control of the spherical aberration that affects bokeh, delivering the beautiful natural bokeh of the G Lens.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53215206369239542746368\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eTwo linear motors deliver fast, precise AF with superb tracking performance that maximizes camera body performance to capture vital moments in street snaps and the like. The fast, precise, quiet AF with superb tracking performance is ideal for shooting movies as well as stills.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53206606212127742760104\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eA minimum focus distance of 0.92 ft (28 cm) (AF) \/ 0.82 ft (25 cm) (MF) provides excellent close-up performance. The lens is useful in many situations like shooting close-ups of flowers or small objects you find around town with a blurred background that makes the subject stand out.\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003csection id=\"editorial_hotspots_53215212311480942773580\" class=\"editorial gwt-module medialeft editorial_hotspots group-middle\" aria-label=\"New section\"\u003e\n\u003cdiv class=\"container\"\u003e\n\u003cdiv class=\"grid  dark-text-trans-box no-grid-at-767\"\u003e\n\u003cdiv class=\"body-element span7\"\u003e\n\u003cdiv class=\"table-center-wrap\"\u003e\n\u003cdiv class=\"table-center\"\u003e\n\u003cdiv class=\"box left\"\u003e\n\u003cdiv class=\"copy\"\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003eDespite its compact size, the lens provides a focus hold button, focus mode switch, aperture ring, aperture click switch, and Linear Response MF for intuitive operability and comfortable shooting. The metal (aluminum) exterior finish of the lens body and hood contributes to reliability through increased strength and durability. The design is also dust- and moisture-resistant, providing reliability in harsh outdoor shooting environments.\u003cbr\u003e\u003cbr\u003e\u003cstrong\u003eLens Specifications\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003ctable class=\"table_o418fscimQZEg1oshu4aX\" data-selenium=\"specsItemGroupTable\"\u003e\n\u003ctbody\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL firstSpecWhenNoGroupName_2L9ob5rxYHNpmiwoNrY0FE\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFocal Length\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v firstSpecWhenNoGroupName_2L9ob5rxYHNpmiwoNrY0FE\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e40mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eMaximum Aperture\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003ef\/2.5\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eLens Mount\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eSony E\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFormat Compatibility\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eFull-Frame\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eMinimum Focus Distance\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e11\" \/ 28 cm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eDiaphragm Blades\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e7, Rounded\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFocus Type\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eAutofocus\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eImage Stabilization\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003eNo\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eFilter Size\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e\u003ci\u003eNone\u003c\/i\u003e\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eDimensions (ø x L)\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e2.7 x 1.8\" \/ 68 x 45 mm\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003ctr class=\"pair_3u9fnESIQrtuEu6ye_zM4k\" data-selenium=\"specsItemGroupTableRow\"\u003e\n\u003ctd class=\"label_3bLwbW8ibvYc5tUwpKVQsL\" data-selenium=\"specsItemGroupTableColumnLabel\"\u003eWeight\u003c\/td\u003e\n\u003ctd class=\"value_11Av1yGkVYn9TX48mQeu9v\" data-selenium=\"specsItemGroupTableColumnValue\"\u003e\u003cspan\u003e6.1 oz \/ 173 g\u003c\/span\u003e\u003c\/td\u003e\n\u003c\/tr\u003e\n\u003c\/tbody\u003e\n\u003c\/table\u003e\n\u003cp class=\"p3  editorial-body-copy js-editorial-body-copy\"\u003e\u003cstrong\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/section\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857050992883,"sku":"SON-SEL40F25G","price":799.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1616495493_img_1508109.jpg?v=1691204681"},{"product_id":"sony-128gb-cfexpress-type-b-tough-memory-card","title":"Sony 128GB CFexpress Type B Tough Memory Card","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e128GB Storage Capacity\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eMax Read Speed: 1700 MB\/s\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eMax Write Speed: 1480 MB\/s\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\r\n\u003cp\u003eOffering both strength and speed, the 128GB CFexpress Type B TOUGH Memory Card from Sony provides fast read speeds up to 1700 MB\/s along with write speeds up to 1480 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857056202995,"sku":"SON-CEBG128\/J","price":218.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1576490898_1531996.jpg?v=1691205370"},{"product_id":"sony-fe-14mm-f-1-8-gm-lens","title":"Sony FE 14mm f\/1.8 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"p1\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eAperture Range: f\/1.8 to f\/16\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eTwo XA, Two ED, One Super ED Elements\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eTwo Linear XD Focus Actuators\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eFocus Hold Button\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp class=\"p1\"\u003eA dynamic ultra-wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 14mm f\/1.8 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, nature, architecture, and street photography. Its extremely wide-but-usable perspective is complemented by the f\/1.8 maximum aperture for excellent performance in low-light conditions and increased control over depth of field. The optical design incorporates two extra-low dispersion elements and one super ED element to reduce chromatic aberrations, plus two XA (extreme aspherical) elements that significantly control spherical aberrations for a high degree of image sharpness and clarity. Nano AR II coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"p1\"\u003eTwo XD Linear Focus Actuators provide quick and quiet focus and also lend more responsive control for manual focus operation. A minimum focus of just 9.8\" and an ultra-wide field of view opens a new world of deep perspective close-up photography.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eThe lens has a dust- and moisture-sealed design and fluorine-coated front lens element to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eAs part of Sony's premium G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eVersatile ultra-wide-angle prime is designed for full-frame Sony E-mount mirrorless cameras; however, it can also be used on APS-C models where it provides a 27mm equivalent focal length.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eNotably fast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eOne aspheric element and two XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eTwo ED and one Super ED extra-low dispersion elements are incorporated in the lens design and help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eAll-optical surfaces feature Nano AR II Coating to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eDual XD linear Autofocus actuators and an internal focus mechanism provide quick, quiet, and precise autofocus performance and contribute to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select programmable settings. \u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications. The ring also incorporates a locking \"A\" position for use in automated exposure modes.\u003c\/li\u003e\r\n\u003cli class=\"p2\"\u003e Dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eThe rounded diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857057677555,"sku":"SON-SEL14F18GM","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel14f18gm-1.jpg?v=1691205692"},{"product_id":"sony-alpha-a7r-iva-mirrorless-digital-camera-body-only","title":"Sony Alpha a7R IVA Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e61MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e567-Point Phase-Detection AF System\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e5.76m-Dot Tru-Finder OLED EVF\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e3.0\" 2.36m-Dot Tilting Touchscreen LCD\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eUp to 10 fps Shooting, ISO 100-32000\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e5-Axis SteadyShot INSIDE Stabilization\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e240MP Pixel Shift Multi Shooting\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eBluetooth \u0026amp; Wi-Fi, Dual UHS-II SD Slots\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp\u003e Moving to an even higher resolution realm, the \u003cstrong\u003eSony Alpha a7R IVA\u003c\/strong\u003e continues the noteworthy series of highly capable full-frame cameras, characterized by impressive stills and video performance, and versatility. This fourth edition of the a7R sees the inclusion of an updated 61MP Exmor R BSI CMOS sensor and enhanced BIONZ X image processor, which affords impressive imaging results with marked smoothness, a 15-stop dynamic range, and, of course, speed. Up to 10 fps shooting is possible along with the ability to record UHD 4K30 video, both with support for Real-time Eye AF and Tracking AF technologies. The revised sensor design uses a Fast Hybrid AF System, with 567 phase-detection autofocus points, for notably fast and accurate focusing performance. Despite being such a high-resolution sensor, it is also distinguished by its flexible native sensitivity range from ISO 100-32000 for working in a variety of lighting conditions. Additionally, benefitting both stills and video operation, the a7R IVA retains the 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is effective to minimize the appearance of camera shake by up to 5.5 stops.\u003c\/p\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"productDescription_31e7tvldXpfwmbfZ04-QrM\" data-selenium=\"overviewLongDescription\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\r\n\u003cp\u003eBalancing the imaging merits, the a7R IVA also sees an updated physical design with more robust weather sealing to suit working in especially harsh weather conditions. In terms of usability, the OLED electronic viewfinder has been boosted to an impressive 5.76m-dot resolution for clear viewing and the 3.0\" rear tilting touchscreen LCD has a high 2.36m-dot resolution for crisp playback, live view shooting, and menu navigation. Dual SD card slots are both UHS-II-rated for faster performance and the inclusion of a USB Type-C port permits tethering and quick in-camera battery charging. Additionally, built-in Bluetooth and both 2.4 and 5 GHz Wi-Fi bands afford wireless transferring and remote camera control from linked mobile devices.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003ea7R IVA Improvements\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eCompared to its predecessor the a7R IV, the significant improvement of the a7R IVA is the rear LCD resolution, which jumps from 1,440,000 dots to 2,359,296 dots. Besides this improvement, the a7R IV and a7R IVA are equal in specifications and performance.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003eDedicated Accessories from Sony\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eComplementing the camera body is a trio of accessories to increase battery life and enhance audio recording capabilities when shooting video. The\u003cspan\u003e \u003c\/span\u003eVG-C4EM Vertical Grip\u003cspan\u003e \u003c\/span\u003eis the dedicated battery grip, which accepts up to two more NP-FZ100 batteries for extended shooting times. Its ergonomic design also enhances handling when shooting in the vertical orientation.\u003cbr\u003e\u003cbr\u003eFor improved audio recording, and making use of the a7R IVA's updated Multi Interface Shoe and digital audio interface, there is the\u003cspan\u003e \u003c\/span\u003eECM-B1M Shotgun Microphone, which delivers a digital audio stream directly to the camera for cleaner quality with low noise. For even more advanced audio control, there is also the\u003cspan\u003e \u003c\/span\u003eXLR-K3M XLR Adapter Kit, which is a dual-channel digital XLR audio adapter for connecting external microphones to the camera while still benefitting from the digital audio interface.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003e61MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eFeaturing a back-illuminated design, the full-frame 61MP Exmor R CMOS sensor works with the BIONZ X image processor to offer impressively high-resolution stills and video while minimizing noise, improving speed, and achieving a wide 15-stop dynamic range. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating, as well as eliminating the optical low-pass filter, to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400. Also, it enables internal UHD 4K video recording with a wide 14-stop dynamic range using either the full width of the full-frame sensor or an APS-C-sized area. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture this impressive 15-stop dynamic range with smooth tonal rendering.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 68 consecutive frames, with full-time AF\/AE.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003eFast Hybrid AF System\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eAn updated Fast Hybrid AF system now employs a combination of 567 phase-detection points, which cover approximately 99.7% of the height and 74% of the width of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This focusing system also achieves especially quick speed and reliable tracking, as well as enhanced low-light focusing response down to -3 EV. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject, and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAn updated UXGA OLED Tru-Finder EVF is featured and has a 5.76m-dot resolution for bright, clear viewing in rich detail, and a dedicated High-quality setting enables a 120 fps to refresh rate for especially smooth playback of moving subjects.\u003c\/li\u003e\r\n\u003cli\u003eIn addition to the EVF, a 3.0\" 2.36m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit from working from high and low angles.\u003c\/li\u003e\r\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\r\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\r\n\u003cli\u003eUsing the same NP-FZ100 battery as its predecessor, the a7R IVA's battery life is rated for approximately 530 shots per charge with the EVF or 660 shots with the rear LCD.\u003c\/li\u003e\r\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. Both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\r\n\u003cli\u003eIntegrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\r\n\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\r\n\u003cli\u003eUpdated Multi-Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provides improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\r\n\u003cli\u003eThe a7R IVA also features a 3.5mm microphone input jack for compatibility with external microphones.\u003c\/li\u003e\r\n\u003cli\u003eBuilt-in Wi-Fi enables the a7R IVA to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\r\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003ePacked into the robust a7R IVA is a 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003ePixel Shift Multi Shooting\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003eAdditional Video Features\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003eSupport for HDR Content:\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAffording extensive customizable color and gamma controls, the a7R IVA allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003eSlow \u0026amp; Quick Motion:\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eTake more control over your video capture capabilities with a variety of new frame rates available in an S\u0026amp;Q mode. This will allow shooters to capture Full HD video at one of either step between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene. This setting is also NTSC\/PAL switchable.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003eEnhanced Zebra Function:\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAn enhanced Zebra function is ideally suited to aid in monitoring exposure values in high-contrast scenes. Video signal level targets can be set from 0 to 109, and specific ranges can be set to make exposure level adjustments easier.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003eTime Code and User Bit Settings:\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA time code can be used to record hours, minutes, seconds, frames on image data for more precise editing while the User Bit function can record date, time, and scene number to aid in editing together footage from multiple cameras.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cbr\u003eProxy Recording:\u003cbr\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eUHD 4K movies and lower-resolution proxy movies can be simultaneously recorded. The smaller proxy files are ideal for quick previewing or pre-editing that can reduce the time required for final 4K editing.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv class=\"\"\u003e\r\n\u003ch3 class=\"h2_3mKLQXta2yzqy1x1OMWtpo\"\u003eOther Camera Features\u003c\/h3\u003e\r\n\u003cdiv class=\"description_2DgPuikwv5WtH_I_CNSiB2\"\u003e\r\n\u003cdiv class=\"js-injected-html\"\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\r\n\u003cli\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\r\n\u003cli\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/li\u003e\r\n\u003cli\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/li\u003e\r\n\u003cli\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/li\u003e\r\n\u003cli\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818267037939,"sku":"SON-ILCE7RM4A\/B","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1623257434_1645238.jpg?v=1691207440"},{"product_id":"sony-alpha-zv-e10-mirrorless-camera-body-only-black","title":"Sony Alpha ZV-E10 Mirrorless Camera (Body Only) - Black","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"p1\"\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eUHD 4K30p and Full HD 120p Video\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003e425-Point Fast Hybrid AF\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eUp to 11-fps Shooting, ISO 100-32000\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eReal-Time Eye AF and Tracking\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eBackground Defocus \u0026amp; Face Priority AE\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eDirectional 3-Capsule Mic and Windscreen\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eHeadphone and Microphone Ports\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp class=\"p1\"\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003eIn terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording up to 30p, Full HD recording at 120p, and stills shooting up to 11 fps. Sensitivity ranges from 100-32000 for working in a variety of lighting conditions and the sensor's design also integrates a 425-point Fast Hybrid AF system for accurate tracking and detection of subjects.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003eThe body design is reminiscent of Sony's Alpha line of E-mount cameras and features an intuitive control layout along with the functional 3.0\" vari-angle touchscreen LCD for intuitive settings control and framing. With audio being the main concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic into the camera design as well as incorporating both 3.5mm mic and headphone ports and having the top Multi-Interface shoe support a digital audio interface for improved audio quality.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eOptimized Camera Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe rear touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe side-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated windscreen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe front tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into the shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe sensor and BIONZ X processor combination also avails a top continuous shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real-time with seamless changing depending on the status of the moving subject.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eCamera Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and an intuitive physical control layout.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe vari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 80 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBuilt-in Bluetooth and Wi-Fi connectivity enable instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818342043891,"sku":"SON-ILCZV-E10\/B","price":748.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilczv-e10b-4.jpg?v=1691209924"},{"product_id":"sony-alpha-zv-e10-mirrorless-camera-body-only-white","title":"Sony Alpha ZV-E10 Mirrorless Camera (Body Only) - White","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"p1\"\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eUHD 4K30p and Full HD 120p Video\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003e425-Point Fast Hybrid AF\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eUp to 11-fps Shooting, ISO 100-32000\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eReal-Time Eye AF and Tracking\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eBackground Defocus \u0026amp; Face Priority AE\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eDirectional 3-Capsule Mic and Windscreen\u003c\/li\u003e\r\n\u003cli class=\"p1\"\u003eHeadphone and Microphone Ports\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp class=\"p1\"\u003ePerfect for vloggers, the Sony ZV-E10 pairs a large APS-C sensor and mirrorless versatility with a specialized feature-set built just for content creators. Improving upon the ubiquitous smartphone, the ZV-E10 brings improved image quality, greater choice of lenses, and increased control to up your creativity when shooting.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003eTaking a concept that originated with the ZV-1, the ZV-E10 is the mirrorless continuation of this idea of a camera built around the concept of vlogging. It's a highly capable and portable camera but incorporates a series of design choices and shooting modes that are ideal for single-person productions. A vari-angle screen lets you accurately frame up shots, the integrated directional mic is purpose-built for recording more accurate sound from front-facing subjects, and shooting modes like Background Defocus and Product Showcase help you highlight specific subjects with ease. \u003c\/p\u003e\r\n\u003cp class=\"p1\"\u003eIn terms of specs, the ZV-E10 revolves around a 24.2MP APS-C Exmor CMOS sensor, which enables UHD 4K video recording up to 30p, Full HD recording at 120p, and stills shooting up to 11 fps. Sensitivity ranges from 100-32000 for working in a variety of lighting conditions and the sensor's design also integrates a 425-point Fast Hybrid AF system for accurate tracking and detection of subjects.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003eThe body design is reminiscent of Sony's Alpha line of E-mount cameras and features an intuitive control layout along with the functional 3.0\" vari-angle touchscreen LCD for intuitive settings control and framing. With audio being the main concern of vlogging and creative content, the ZV-E10 focuses on this aspect of recording by including a 3-capsule directional mic into the camera design as well as incorporating both 3.5mm mic and headphone ports and having the top Multi-Interface shoe support a digital audio interface for improved audio quality.\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eVlogging Features\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eOptimized Camera Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe rear touchscreen LCD features a side flip-out design that is ideal for filming yourself or taking selfies in a natural and intuitive manner.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe side-opening screen allows for a redesigned top plate, which incorporates a directional 3-capsule microphone that is specifically designed for forward-directional audio recording. Also, a dedicated windscreen for the built-in mic is included to help achieve cleaner audio when working outdoors.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBoth 3.5mm microphone and headphone ports are also featured for more advanced audio recording, and the Multi Interface Shoe also benefits audio recording capabilities. This accessory shoe supports a digital audio interface that helps to achieve lower noise during recording and also eliminates cable clutter and the need for external power when working with compatible shoe-mounted mics.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe front tally lamp serves as a visual indicator for when recording is occurring. Also, the LCD can display a red border frame to further serve as an additional recording indicator.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera's video and audio capabilities to be used for live social media and video conferencing. UVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eSpecialized Shooting Modes\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eProduct Showcase setting is ideal for vlogging and product review or demonstration videos and allows for quick and smooth focus transitions between a subject's face and an object placed in front of the lens.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBackground Defocus lets you immediately switch to the maximum aperture setting of the attached lens, using a custom button function, for isolating your subject using shallow depth of field and bokeh.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFace-Priority AE detects the subject's face and adjusts the exposure to ensure the face is depicted in an ideal brightness, even if walking from a bright place into the shade. The AE technology also suppresses abrupt changes in exposure if the subject quickly turns away from the frame to eliminate unexpected blown-out or extremely dark shots.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRefined color science helps to optimize skin tones for any subject, in both still and video modes, in order to achieve a healthy and natural look that is inclusive of different ages, genders, and ethnicity.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSoft Skin Effect can be used to soften and smooth wrinkles or blemishes on a subject's face to create a natural, smooth complexion. The default setting is Mid and can be adjusted to Off, Low, or Hi. For longer takes, extended continuous video recording is available when setting the Auto Power OFF Temp. function to High.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMovie footage can be tagged with specific metadata to indicate vertical recording orientation for direct playback in smartphone apps or for other instances when vertical video playback is needed.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eActive SteadyShot is an advanced image stabilization mode that ensures steady video while moving, even when handheld shooting while walking.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eImage Quality, Autofocus, and 4K Video\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe sensor dimensions are approximately 3x larger than a 1\" sensor, and up to 10x larger than some smartphone sensors, enabling greater sensitivity, reduced noise, and improved control over depth of field.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe sensor and BIONZ X processor combination also avails a top continuous shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e425-Point Fast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe sensor's design incorporates a 425-point Fast Hybrid AF system, which blends both phase-detection and contrast-detection methods to achieve focusing performance that is fast, natural, and accurate.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe on-chip focusing system covers 84% of the sensor field and is capable of achieving focus in as little as 0.02 sec.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReal-time Eye AF can prioritize focusing on human or animal eyes for ensured sharpness when making portraits. When selected, this function is activated by half-pressing the shutter button and you can further choose to prioritize either the right or left eye.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReal-time tracking utilizes AI-based algorithms to automatically recognize and track moving subjects. If Face\/Eye Priority AF is on, this tracking method will further track a subject's eye or face in real-time with seamless changing depending on the status of the moving subject.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eUHD 4K video recording is possible up to 30p and uses full pixel readout with 6K oversampling to yield greater detail with reduced moiré and aliasing. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAffording extensive customizable color and gamma controls, the ZV-E10 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential free. Also, in-camera battery charging is possible via the USB port using a portable battery to benefit long interval shooting sessions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003ePhysical Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eCamera Body Design\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBuilt for portable applications and one-handed use, the camera incorporates a large right-hand grip and an intuitive physical control layout.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eGrip design, along with the vari-angle LCD, also suits working from front-facing angles, such as when vlogging or taking selfies.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eIntegrated zoom lever surrounds the shutter button and works in conjunction with select Power Zoom lenses.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe vari-angle screen can be closed against the body, with the screen facing inward, to automatically power off the camera even when the power switch is set to 'On'.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDedicated Movie Record, Background Defocus, Product Showcase, and S\u0026amp;Q buttons provide direct access to common features used by vloggers.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eIncluded NP-FW50 battery is rated for up to 440 shots or approximately 80 minutes of recording per charge. Power can also be supplied to the camera through the USB Type-C port or by using the optional AC-PW20AM AC adapter.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\r\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eWireless and Sharing\u003c\/strong\u003e\u003c\/p\u003e\r\n\u003cul class=\"ul1\"\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBuilt-in Bluetooth and Wi-Fi connectivity enable instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe ZV-E10 is also compatible with the Movie Edit add-on from the Imaging Edge mobile app.\u003c\/li\u003e\r\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBluetooth connectivity enables connecting to the optional GP-VPT2BT Wireless Shooting Grip for efficient camera control.\u003c\/li\u003e\r\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818342633715,"sku":"SON-ILCZV-E10\/W","price":748.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilczv-e10w-1.jpg?v=1691209942"},{"product_id":"sony-alpha-a7-iv-mirrorless-digital-camera-body-only","title":"Sony Alpha a7 IV Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e33MP Full-Frame Exmor R CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eUp to 10 fps Shooting, ISO 100-51200\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e4K 60p Video in 10-Bit, S-Cinetone\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e3.68m-Dot EVF with 120 fps Refresh Rate\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e3\" 1.03m-Dot Vari-Angle Touchscreen LCD\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e759-Pt. Fast Hybrid AF, Real-time Eye AF\u003cbr\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003ch4\u003eSony a7 IV Mirrorless Camera: Beyond Basic\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAn all-arounder that pushes beyond basic, the \u003cstrong\u003eSony a7 IV\u003c\/strong\u003e Mirrorless Camera does double duty with strong stills and video performance. An advanced hybrid mirrorless camera, the a7 IV has the resolution and AF performance that appeals to photographers along with robust 4K 60p video recording for filmmakers and content creators.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch4\u003eSensor and Processor\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003e33MP Exmor R BSI CMOS Sensor\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eNewly developed 33MP Exmor R full-frame sensor features a back-illuminated design that promotes high clarity, low noise, and vivid color rendering. This design benefits working in low-light conditions and works in conjunction with a broad sensitivity range of ISO 100-51200. The sensor’s design also achieves an impressive dynamic range of approximately 15 stops and files can be recorded in raw, JPEG, or the 10-bit HEIF format.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eBIONZ XR Processor\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eUsing the flagship-class BIONZ XR engine, high-speed image processing capabilities are available for fast continuous shooting, 4K video recording, and advanced AF tracking performance. The quick processing also helps to reduce rolling shutter and other motion distortions for clean rendering of moving subjects.\u003c\/p\u003e\n\u003cp\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, using either the mechanical or electronic shutter and with AF\/AE enabled. Also, the buffer permits recording up to 828 consecutive uncompressed raw + JPEG frames when using a CFexpress Type A card.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch4\u003eVideo Recording\u003c\/h4\u003e\n\u003ch5\u003e4K 60p Video Recording in 10-Bit\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eMaking full use of the high-resolution 33MP sensor and fast processing capabilities, UHD 4K 30p XAVC HS 10-bit recording is possible using the full width of the sensor, offering 7K oversampling for impressive sharpness and realism.\u003c\/li\u003e\n\u003cli\u003eThere is also oversampled 4K recording, via a 4.6K capture area, with a Super 35 crop, that offers UHD 4K output up to 60p in 10-bit.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera’s physical design features an improved heat-dissipating structure to promote longer possible recording times; longer than one hour of continuous 4K 60p 10-bit 4:2:2 recording, for example.\u003c\/li\u003e\n\u003cli\u003eThe a7 IV employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eS-Cinetone, S-Log3, and Other Color and Gamma Controls\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9 and FX6 cameras, along with the a1 and a7S III, and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support permits recording within a wide color gamut for producing HDR-ready content directly from the camera.\u003c\/li\u003e\n\u003cli\u003eS-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch4\u003eFast Hybrid AF System\u003c\/h4\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eAI-Based Autofocus\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eCovering approximately 94% of the image area, a Fast Hybrid AF system incorporates 759 phase-detection points for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eReal-time Tracking and Real-time Eye AF\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cp\u003eBorrowing from the flagship AF system, the a7 IV has tuned tracking and subject detection capabilities that lock onto subjects quickly and refines focus accurately on recognized eyes and faces of subjects:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Tracking is an AI-based subject recognition system that recognizes color, pattern, and subject distance information for high accuracy and focusing speed.\u003c\/li\u003e\n\u003cli\u003eBeyond just tracking subjects, Real-time Eye AF fine-tunes the focusing accuracy and recognizes human, animal, and bird’s eyes for critical sharpness. Real-time Eye AF even maintains focus on a subject’s eye when they leave and re-enter the frame, allowing for working in more spontaneous shooting situations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eAF During Video Recording and Additional Focusing Modes\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFor more control over how focus shifts appear during recording, seven-step AF transition speeds and five-step AF subject shift sensitivity controls let you refine how quickly focus shifts from point to point and how smoothly focusing shifts occur.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses,\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eViewfinder and LCD Screen\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn improved QVGA OLED Tru-Finder EVF features a 3.68m-dot resolution that is approximately 1.6x higher in resolution than its predecessor for sharper, clearer viewing. This viewfinder supports both standard 60 fps and 120 fps frame rates for smooth motion rendering and its physical design has a long 23mm eye point, 0.78x-magnification, and 37.3° field of view.\u003c\/li\u003e\n\u003cli\u003ePerfect for vlogging or other self-recording needs, the side-opening 3.0″ 1.03m-dot vari-angle articulating screen can be used in a front-facing orientation or can be tilted up or down to suit working from high or low shooting angles. This LCD is a touchscreen, too, for intuitive shooting control and menu navigation.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003ePorts and Interface\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB 3.2 Gen 2 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003cli\u003eUSB Type-C port can be paired with an optional Ethernet wired LAN adapter to provide 1000BASE-T connectivity, wired remote shooting, or FTP transferring.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eEnhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system compensates for five different types of camera shake encountered during handheld shooting of stills and video and allows users to confidently use any lens, even adapted lenses, for critical shooting without encountering blur from camera shake.\u003c\/li\u003e\n\u003cli\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eAdvanced External Flash Control\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003eSuiting working with flash while photographing fast-moving subjects, P-TTL flash metering is possible in between each exposure when working with lo, mid, or even hi-speed continuous shooting modes. This helps to maintain stable illumination if making low-light bursts and greatly benefits working in changing light or low-light conditions. The updated flash control system also helps to reduce flash trigger lag, uses the camera’s AWB information for natural color rendering, and supports adjusting select flash and transmitter units directly from the camera’s interface.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch5\u003eWireless Connectivity and Streaming\u003c\/h5\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the remote camera control and instant sharing of imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. This connectivity also provides remote camera control.\u003c\/li\u003e\n\u003cli\u003eUse of the Imaging Edge mobile app is benefitted by Bluetooth to maintain a reliable connection between the camera and mobile device.\u003c\/li\u003e\n\u003cli\u003eSupports Visual Story for easy cloud-based deliver of photos and videos immediately after shooting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eLive streaming is possible directly from the camera simply by connecting the camera to a computer or compatible mobile device via USB, allowing the camera’s video and audio capabilities to be used for live social media and video conferencing.\u003c\/li\u003e\n\u003cli\u003e4K 15p, FHD 60p\/30p, and HD 30p recording settings are available and there are also internal Creative Look and Soft Skin effects for a refined image quality straight from the camera.\u003c\/li\u003e\n\u003cli\u003eInternal recording is supported to a memory card while live streaming.\u003c\/li\u003e\n\u003cli\u003eUVC and UAC standards are supported for improved picture and sound quality during streaming.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003cul class=\"ul1\"\u003e\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818268315891,"sku":"SON-ILCE-7M4\/B","price":1998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce-7m4-1.jpg?v=1691211826"},{"product_id":"sony-ecm-w2bt-camera-mount-digital-bluetooth-wireless-microphone-system-for-sony-cameras","title":"Sony ECM-W2BT Camera-Mount Digital Bluetooth Wireless Microphone System for Sony Cameras","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor Vlogs, Interviews, Videos \u0026amp; YouTube\u003c\/li\u003e\n\u003cli\u003eStable, Interference-Free Wireless\u003c\/li\u003e\n\u003cli\u003eClip-On Transmitter\/Mic with 3.5mm Input\u003c\/li\u003e\n\u003cli\u003eCompact MI Shoe-Mount Receiver with Mic\u003c\/li\u003e\n\u003cli\u003eDialog, Interview \u0026amp; VO Pickup Options\u003c\/li\u003e\n\u003cli\u003ePower \u0026amp; Digital Audio via MI Interface\u003c\/li\u003e\n\u003cli\u003e3 Hr Rechargeable Batteries, 9 Hr via MI\u003c\/li\u003e\n\u003cli\u003eDust and Moisture Resistant\u003c\/li\u003e\n\u003cli\u003e650' Range\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony ECM-W2BT\u003c\/strong\u003e brings vloggers, YouTubers, journalists, and content creators using Sony cameras with digital MI interfaces a flexible and easy-to-use true-wireless microphone system featuring advanced Bluetooth technology for high-quality audio and reliable, low-latency performance.\u003c\/p\u003e\n\u003cp\u003eThe miniature clip-on transmitter with a built-in omnidirectional microphone makes it fast and easy to mic up your subject for a quick interview without having to worry about a cable. The transmitter also features a stereo 3.5mm audio input, allowing you to connect a smaller, more discreet lavalier such as the ECM-LV1 (available separately) if desired. \u003c\/p\u003e\n\u003cp\u003eThe compact receiver attaches directly to the MI shoe mount on compatible Sony cameras, giving the system up to 9 hours of shooting time, assisted by the camera's power. Both the transmitter and receiver are powered via built-in rechargeable lithium-ion batteries; without an MI connection the system will operate for up to 3 hours between charges. If the camera's MI shoe is also equipped with a digital interface, the direct connection allows the camera to record pristine sound with an ultra-low noise floor.\u003c\/p\u003e\n\u003cp\u003eA smart feature is the addition of a built-in microphone on the receiver unit, along with a 3-setting switch allowing you to pick up audio from either the subject at the transmitter, the camera operator at the receiver, or both at the same time for interviews. The receiver also features a 3.5mm output for connection to traditional DSLR\/mirrorless cameras and a 3.5mm TRS cable is supplied along with a USB cable and a windscreen for the transmitter\/mic.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eFast and Easy Wireless Audio with High-Quality Advanced Bluetooth\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe small, clip-on transmitter features an internal microphone capsule that picks up sounds cleanly and clearly to deliver a high-quality audio stream. The microphone is also effective at suppressing extraneous noise.\u003c\/li\u003e\n\u003cli\u003eThe omnidirectional microphone picks up sound from all directions. Use the clip to place the microphone near the speaker's mouth, without worrying about which direction it's facing. \u003c\/li\u003e\n\u003cli\u003eThe Qualcomm aptX Low-Latency Bluetooth codec is used for transmission between the microphone and receiver on the camera, ensuring low latency and undiminished audio quality. The system's reliability helps you avoid the stress of having to re-record audio due to interruptions in the recorded sound, and low latency enables you to better match the audio track with the video imagery.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eCable-Free MI Digital Connection to Select Sony Cameras\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eWith the convenient power interface provided by Sony cameras with an MI shoe, you can record wirelessly for up to nine hours.\u003c\/li\u003e\n\u003cli\u003eYou can also benefit from improved sound quality through use of the MI Digital Audio Interface (available on compatible cameras), ensuring pristine digital sound quality.\u003c\/li\u003e\n\u003cli\u003eBoth the transmitter and receiver feature built-in rechargeable batteries.\u003c\/li\u003e\n\u003cli\u003eBattery life of the receiver will be up to three hours of use when paired with cameras that do not support power supply via the Multi Interface Shoe.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eAdjustable Input Levels and Windscreen for Clearer Recordings\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe unit's sophisticated attenuator function allows you to record loud audio sources at a lower volume or amplify quieter sounds, so you can easily optimize recording levels depending on the circumstances.\u003c\/li\u003e\n\u003cli\u003eThe windscreen that's included with the ECM-W2BT effectively reduces wind noise as well as excessive breath noise. This means you can record clear, stable sound even when shooting outdoors on windy days.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eStable, Uninterrupted Audio Recording\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eStable wireless performance provides solid connectivity and greatly reduces the risk of interruption to the audio stream, even in crowded settings with a lot of wireless activity.\u003c\/li\u003e\n\u003cli\u003eThe system provides a 650' (200 m) operating distance in locations with good visibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eConvenient Modes for Single- and Two-Person Shoots\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe ECM-W2BT can easily be used to record the voices of two people—the camera operator and the subject—at the same time.\u003c\/li\u003e\n\u003cli\u003eWith microphones built into both the transmitter and receiver units, the ECM-W2BT is perfect for quick single-operator recording.\u003c\/li\u003e\n\u003cli\u003eThe audio sources can be mixed and recorded together using the MIX mode.\u003c\/li\u003e\n\u003cli\u003eA single switch on the receiver makes it easy to select the pick-up mode needed for your shoot. There are three pickup modes to choose from: capturing audio from the microphone only, the receiver only, or a mix of both microphone and receiver.\u003c\/li\u003e\n\u003cli\u003eFor multiperson shoots, use the provided connector protect holder as a microphone stand and set the mic in a central position; the 360° omnidirectional microphone will capture audio from all participants.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003e3.5mm Input on Transmitter for Smaller Lav Mic Option\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe 3.5mm input jack lets you attach a compact external lavalier microphone (available separately) for a more discreet visual appearance.\u003c\/li\u003e\n\u003cli\u003eThe optional ECM-LV1 lavalier, for example, can be easily concealed in your subject's clothing, capturing up-close stereo audio that's then transmitted over the long-distance wireless range available to the ECM-W2BT.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eTough, Compact, and Lightweight Design for Superior Mobility\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eWith its moisture- and dust-resistant design, the ECM-W2BT is ready for dependable use in any environment. The components incorporate weather-sealed seams and port covers for reliable, interruption-free operation outdoors.\u003c\/li\u003e\n\u003cli\u003eThe compact size of the system is perfect for shooting outdoors or on location. At just 0.95 oz for the microphone\/transmitter unit and 0.99 oz for the receiver, it won't weigh you down during a shoot.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eUse with a Wide Range of Devices\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn extensive range of cameras and other devices can be connected to the receiver unit.\u003c\/li\u003e\n\u003cli\u003eEquipment such as PCs and digital voice recorders that support audio input but don't have a Multi Interface Shoe can be connected via the 3.5mm stereo mini-jack output port.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch2\u003eSafeguards to Prevent Recording Failures\u003c\/h2\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTo avoid accidental interruptions during audio recording, the ECM-W2BT is equipped with display lamps that confirm successful operation.\u003c\/li\u003e\n\u003cli\u003eThe LINK lamp indicates the status of transmission between the microphone and the receiver, and the POWER lamp warns when the remaining battery charge is getting low.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857171448051,"sku":"SON-ECM-W2BT","price":278.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1615298718_1629559.jpg?v=1691219274"},{"product_id":"sony-256gb-cfexpress-type-b-tough-memory-card","title":"Sony 256GB CFexpress Type B TOUGH Memory Card","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e256GB Storage Capacity\u003c\/li\u003e\r\n\u003cli\u003ePCIe 3.0 Bus\u003c\/li\u003e\r\n\u003cli\u003eMax Read Speed: 1700 MB\/s\u003c\/li\u003e\r\n\u003cli\u003eMax Write Speed: 1480 MB\/s\u003c\/li\u003e\r\n\u003cli\u003eShock \/ UV Light \/ X-Ray Proof\u003c\/li\u003e\r\n\u003cli\u003eRigidity Tested to 70 N\u003c\/li\u003e\r\n\u003cli\u003eFile Rescue Recover \u0026amp; Media Scan Utility\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp\u003e Offering both strength and speed, the \u003cstrong\u003e256GB CFexpress Type B TOUGH Memory Card\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e provides fast read speeds up to 1700 MB\/s along with write speeds up to 1480 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857171874035,"sku":"SON-CEBG256\/J","price":428.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1576490898_1531997.jpg?v=1691219280"},{"product_id":"sony-512gb-cfexpress-type-b-tough-memory-card","title":"Sony 512GB CFexpress Type B TOUGH Memory Card","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e512GB Storage Capacity\u003c\/li\u003e\r\n\u003cli\u003ePCIe 3.0 Bus\u003c\/li\u003e\r\n\u003cli\u003eMax Read Speed: 1700 MB\/s\u003c\/li\u003e\r\n\u003cli\u003eMax Write Speed: 1480 MB\/s\u003c\/li\u003e\r\n\u003cli\u003eShock \/ UV Light \/ X-Ray Proof\u003c\/li\u003e\r\n\u003cli\u003eRigidity Tested to 70 N\u003c\/li\u003e\r\n\u003cli\u003eFile Rescue Recover \u0026amp; Media Scan Utility\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp\u003e Offering both strength and speed, the \u003cstrong\u003e512GB CFexpress Type B TOUGH Memory Card\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e provides fast read speeds up to 1700 MB\/s along with write speeds up to 1480 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857171906803,"sku":"SON-CEBG512\/J","price":648.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1576490898_1531998.jpg?v=1691219286"},{"product_id":"sony-fx30b-digital-cinema-camera","title":"Sony FX30B Digital Cinema Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e26.1MP APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eUHD 4K up to 120p\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eCompact Form Designed for Cage-Free Use\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eS-Cinetone\/S-Log3\/HLG, 14+ Stops DR\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePhase Detection AF\/Face Tracking\/Eye AF\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eStandard ISO 100-32000 | Dual Base ISO\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDual CFexpress Type A\/SDXC Card Slots\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eUser LUTs \u0026amp; Timecode Sync Support\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eLeveraging the power of a newly-developed APS-C sensor, the \u003cstrong\u003eSony FX30\u003c\/strong\u003e provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eCinematic Expression\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line-capturing detailed 10-bit UHD 4K imagery at up to 120 fps-giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight rolloff.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eFast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off which can be used in post to create a stable shot.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eComprehensive Feature Set\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eTally lights for easy indication that camera is recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMetadata recorded includes:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eShot marks can be added to clips during or after recording for reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLightweight body weighs just 1.2 lb.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDedicated zoom rocker.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFully customizable button layout.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMulti Interface Shoe supports advanced accessories.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818271756531,"sku":"SON-ILME-FX30B","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/ilme-fx30_front-large.jpg?v=1691225111"},{"product_id":"sony-fx30b-digital-cinema-camera-1","title":"Sony FX30 Digital Cinema Camera with XLR Handle Unit","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"p1\"\u003e26.1MP APS-C BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eUHD 4K up to 120p\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eCompact Form Designed for Cage-Free Use\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e10-Bit 4:2:2 XAVC S-I,16-Bit Raw Output\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eS-Cinetone\/S-Log3\/HLG, 14+ Stops DR\u003c\/li\u003e\n\u003cli class=\"p1\"\u003ePhase Detection AF\/Face Tracking\/Eye AF\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eStandard ISO 100-32000 | Dual Base ISO\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eDual CFexpress Type A\/SDXC Card Slots\u003c\/li\u003e\n\u003cli class=\"p1\"\u003eUser LUTs \u0026amp; Timecode Sync Support\u003c\/li\u003e\n\u003cli class=\"p1\"\u003e\n\u003cp class=\"p1\"\u003eDetachable XLR Handle Unit with 2 Inputs\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp class=\"p1\"\u003eLeveraging the power of a newly-developed APS-C sensor, the \u003cstrong\u003eSony FX30\u003c\/strong\u003e provides everyday content creators and aspiring filmmakers with a powerful, yet accessible cinema camera with which to push their cinematic journey to new heights. It blends an imaging pipeline designed for cinematic capture with a comprehensive feature set and intuitive operation to create a complete system for all levels of filmmaking.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eCinematic Expression\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e26MP APS-C\/Super 35mm Exmor R BSI CMOS Sensor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30's advanced imaging system is on par with other options in Sony's Cinema Line-capturing detailed 10-bit UHD 4K imagery at up to 120 fps-giving it specs fitting a true cinema camera. The newly-developed 26MP APS-C Exmor R CMOS sensor and BIONZ XR processor are able to create high-quality 4K images with the Super 35mm (16:9) area. This system is capable of capturing 14+ stops of dynamic range and benefits from Dual Base ISO architecture to improve low-light performance.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHigh-sensitivity recording at up to ISO 32000 and Dual Base ISO (800\/2500).\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eWhen using S-Log3, the FX30 can capture 14+ stops of dynamic range.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eRecord in 10-bit 4:2:2 using advanced XAVC HS and XAVC S-I formats.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFull pixel readout from the 6K sensor creates high-quality UHD 4K video at up to 60 fps.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eHigh-speed shooting is possible in 4K at up to 120 fps with a 1.6x crop and in Full HD up to 240 fps.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe HDMI output supports 16-bit raw video to select, separately available recorders.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eProfessional Picture Control\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFilmmakers will be able to capture images that are immediately ready to publish for projects with fast turnarounds or opt for maximum quality and flexibility in post thanks to a wide array of picture control options:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eS-Cinetone uses the same color science as Sony's advanced cinema cameras, including the VENICE line, with natural midtones, soft colors, and smooth highlight rolloff.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003ePicture Profiles, such as S-Log3 and HLG, will capture images with expanded dynamic range and flexibility for editors.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eUp to 16 user-created LUTs and three presets can be set for accurately monitoring footage or previewing a specific look during shooting. These can be applied to the camera's monitor or EVF as well as the HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eOperation for All Levels\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eProfessional features will help ensure beginners to professionals can make the most of the FX30. This includes three log shooting modes:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFlexible ISO uses standard ISO settings for simple operation and the greatest flexibility.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p1\"\u003eCine EI ensures maximum dynamic range capture by recording at a manually selected base ISO setting and applying adjustments to metadata for monitoring and post-production.\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eCine EI quick will automatically switch between the two base ISO settings for easier operation and great quality.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eIntuitive Operation and Controls\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eFast Hybrid AF\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eEnjoy high-speed and highly accurate autofocus performance in every mode, including 4K up to 120 fps, using an advanced Fast Hybrid AF system that uses 495 points spread across 90% of the image sensor.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eReal-time Eye AF and Real-time Tracking will track the eyes of humans and animals.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAF Assist function will automatically switch to manual focus with a turn of the lens' focus ring.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFocus Map makes it easier to visualize the region of focus in your scene\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003e5-Axis In-Body Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eSony has equipped the FX30 with a 5-axis in-body image stabilization system that will help create smooth imagery even when working handheld. An Active Mode is available that blends optical systems with digital optimizations to capture ultra-smooth footage. The FX30 can also record gyro movement when the optical stabilizers are turned off which can be used in post to create a stable shot.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eComprehensive Feature Set\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003ePlenty of Sony's cinema features have found their way into the FX30:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBreathing compensation works with select lenses in 4K up to 60p in camera or up to 120p using Catalyst software after recording.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eTimecode sync input with optional VMC-BNCM1 Timecode Adapter Cable\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eTally lights for easy indication that camera is recording.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eCatalyst Browse and Prepare Integration\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30 records a comprehensive array of metadata that can be read and used for advanced post-production work using Sony's Catalyst Browse and Prepare software.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eMetadata recorded includes:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eEmbedded LUT and Exposure Index (EI) data.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eGyro and lens stabilization metadata to further reduce camera shake.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eBreathing compensation can be manually controlled and adjusted.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eCamera rotation metadata will ensure the footage is displayed as intended.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eShot marks can be added to clips during or after recording for reference\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eErgonomic Form for Solo Operation\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eLightweight and compact, the FX30 (in a design that matches the FX3) offers users the ability to shoot without needing a cage. Users can also enjoy smooth handheld footage thanks to a 5-axis in-body image stabilization system.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe body features multiple threaded mounting points that are ideal for accessories and a Multi Interface Shoe that supports advanced accessories. Additionally, an integrated fan ensures reliable performance during extended takes.\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eLightweight body weighs just 1.2 lb.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eDedicated zoom rocker.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFully customizable button layout.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFive 1\/4\"-20 threaded mounting points for accessories.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMulti Interface Shoe supports advanced accessories.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eActive cooling fan permits uninterrupted shooting during extended takes.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eSporting a matching design to the FX3, the FX30 can use many of the same accessories, such as cages, without any modifications required.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eA Plethora of Connectivity Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30 is equipped with a wide array of connections to ensure maximum customization and flexibility on set:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eFull-size HDMI output features clean output up to 4K 60p as well as 16-bit raw video.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eAudio is supported on the body with a 3.5mm headphone output and a 3.5mm microphone input.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eUSB-C connection can be used for high-speed data transfer or for powering the camera.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMulti-Terminal (Micro-USB) supports various accessories, such as remotes, for expanded functionality.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eTimecode sync is available through the use of the separately available VMC-BNCM1 Timecode Adapter Cable.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eMulti Interface Shoe supports advanced accessories, including the optional XLR Handle Unit.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eMedia Options\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eFor recording high-bitrate footage at high frame rates the FX30 uses an advanced, versatile set of media slots. The camera features dual CFexpress Type A\/SD card slots, allowing users to select between different media types for different situations. CFexpress Type A has ultra-fast speeds that can be used for the FX30's most advanced recording functions while SD cards are often more common and still have great speed and high capacities.\u003c\/p\u003e\n\u003cp class=\"p2\"\u003e \u003c\/p\u003e\n\u003cp class=\"p3\"\u003e\u003cstrong\u003eUpdated Menu System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"p1\"\u003eThe FX30 benefits from a tweaked control menu that makes it more intuitive to operate:\u003c\/p\u003e\n\u003cul class=\"ul1\"\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe main menu provides a quick view of all your most important video settings, including Picture Profile, recording format, white balance, aperture, ISO, and more.\u003c\/li\u003e\n\u003cli class=\"li1\"\u003e\n\u003cspan class=\"s1\"\u003e\u003c\/span\u003eThe shooting screen relocates the information on settings and status icons to the edges of the screen so that the image remains clear.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818273001715,"sku":"SON-ILME-FX30","price":2498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/thumbnails_large_asset_hierarchy_consumer_assets_digital_imaging_alpha_ilmefx30b_ecomm_product_images_01_ilme-fx30_selp1020g_front_top_handle-large_png.png?v=1691225138"},{"product_id":"sony-zv-1f-vlogging-camera-black12","title":"Sony ZV-1F Vlogging Camera (Black)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e20.1MP 1\" Exmor RS BSI CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eZEISS 20mm-Equivalent f\/2-f\/8 Lens\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eUHD 4K30p Video Recording\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eBackground Defocus \u0026amp; Face Priority AE\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e5x Slow Motion \u0026amp; 60x Hyperlapse Modes\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDirectional 3-Capsule Mic \u0026amp; Mic Jack\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eHigh-Quality Livestreaming\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eEasy Smartphone Connection\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 40.5mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eSpecifically designed for vloggers and online content creators, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSony ZV-1F Vlogging Camera\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a pocket-sized camera with a large 1\" sensor and a 20mm-equivalent wide-angle lens. The camera allows you to snap a group selfie with an expansive view of the background scenery and get everything in the frame, even at arm's length. The lens captures a wider field of view than the human eye, enabling you to take images with eye-popping depth and perspective both indoors and outdoors. Small and lightweight, the camera is meant to be taken out and about so you can capture everyday life with ease and grab content on the go. Featuring a flip-out 3.0\" touchscreen and a directional 3-capsule microphone perfect for front-facing recording, the ZV-1F also caters to those who appreciate the camera's unique Product Showcase setting, background Defocus function, real-time Eye AF (autofocus), Face Priority AE (auto-exposure), plus a new touchscreen interface, making it easier to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast and Intelligent Autofocus\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eOffering 425 contrast detection AF points to cover a wide area of the captured image, the ZV-1F provides high precision focusing to make sure your footage stays razor sharp. And with Eye AF mode, the camera automatically recognizes human faces and eyes, making sure your subject stays in focus in front of the lens. And switching the focus to another focal point is as easy as touching the screen. There's no need to worry about lighting either, as Face Priority AE will automatically brighten you or your subject's face.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEasy Bokeh at the Touch of a Button\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith just a press of the bokeh switch, the ZV-1F lets you get beautiful defocused backgrounds like a pro. The camera's large 1\" image sensor and wide f\/2 aperture lens allows for true optical bokeh. Select defocus to make the main subject stand out against the defocused background bokeh, or select clear to keep the entire image in focus.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImpressive Colors to Match Your Style\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCapture beautiful images to match your personal style. Choose from one of 10 available creative style presets for pro-level footage without worrying about complicated editing. Creative styles can instantly enhance contrast, highlights, shadows, saturation, sharpness, and clarity.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBeautiful Skin Tones for Everyone\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLook your best any time you're shooting. Without any special settings, the camera accurately captures skin tones, ensuring a healthy and natural look. There's also a Soft Skin Effect mode to adjust skin smoothness.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSteady Footage While Walking\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eShowing your viewers the world around you makes for engaging content, but shaky footage can be distracting. The ZV-1F allows you to capture video clearly even while walking. Active Mode image stabilization helps to minimize image blur from handheld shooting for steadier shots.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSlow Motion \u0026amp; Speed\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCapture touching moments in slow motion or ramp up the energy for dramatic scenes without any editing. With the ZV-1F you can easily adjust the footage speed just by pressing the Slow and Quick button. Shoot smooth video at speeds up to 5x slower, or use hyperlapse shooting to make the video up to 60x faster and bring your vision to life.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eProduct Showcase Setting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePut your products center stage with a single touch. Just activate the Product Showcase setting, and simply hold a product in the center of the frame. The camera will automatically focus on it with no additional gestures needed, letting your viewers concentrate on what counts.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSelect the Best Scenes\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ZV-1F lets you transfer the scenes you need, saving time and storage space. By adding a Shot Mark while shooting or replaying a video, you can cut out a 15, 30, or 60 second clip to send straight to your smartphone. Shot Marks also allow you to easily find the scenes you want to use, cutting down on time searching through footage later.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVertical Video Made Simple\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eShoot vertical videos for social media just like you do on your smartphone. The ZV-1F also gives you the option of rotating horizontal video in-camera with no extra editing required. What's more, vertical videos are automatically tagged so you can transfer them straight to your smartphone, letting you get your content out to the world quickly.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eClear Voice Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eIndoors or outdoors, the ZV-1F is designed to capture your voice clearly no matter where you're shooting. The built-in directional 3-capsule microphone collects sound from the front of the camera, giving you high-quality audio, so you can put your energy into creativity instead of worrying about the sound while recording. Additionally, when shooting outdoors and battling the wind, the camera can still record your voice clearly thanks to the supplied wind screen that drastically reduces wind noise.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEasy Smartphone Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eTransfer all your recorded images and videos to your smartphone over Wi-Fi through the Imaging Edge Mobile Plus app. The app also turns your phone into a remote control for remote shooting.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eIntuitive Controls\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFirst-time camera users can easily jump straight into shooting. Control icons are displayed on the screen and are easily adjustable with just a touch, so there's no need to study complex settings.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSimple Streaming\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eTransform the ZV-1F into a high-quality web camera by simply connecting a compatible device via USB. The 1\" image sensor and Creative Look mode ensure vibrant visuals, while the directional 3-capsule microphone gives you excellent audio.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eLow Light Performance\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ZV-1F lets you capture clear video with little noise even when shooting in dimly-lit locations. While shooting in Intelligent Auto mode, you can now shoot video with the background blurred to the maximum possible extent, allowing the main subject to be captured more clearly and giving your videos extra impact.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eStep-Controlled Step Zoom\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith just a touch of the LCD panel, you can easily zoom into your preferred view. You can select from 1x, 1.5x, 2x, and 4x to quickly change the angle of view to make sure you capture your best side.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRecording Lamp\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSay goodbye to accidentally missing the action. When you press record, the recording lamp glows red and a red frame appears on the screen, letting you instantly know that you're capturing what counts.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSelf-Timer Countdown\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFrom dance videos to action shots, the ZV-1F lets you start shooting when you're ready without a panic. The large self-timer countdown appears in the center of the screen so you can clearly see when it's time to begin.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eLong Battery Life\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith the ZV-1F you can enjoy shooting on the go without worrying about running out of battery power. The camera includes a rechargeable battery that can be charged via the camera's USB-C port, giving you plenty of options for powering on through a shoot.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptional Shooting Grip\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCompatible with the optional GP-VPT2BT shooting grip, this device enables you to grab more stable shots and also doubles as a tripod. The grip easily rotates to have the zoom lever and recording button on either side, so you don't have to stretch around the camera body to reach key buttons.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptional External Microphones\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eRaise your audio quality even further through connecting external microphones. Compatible with the ECM-G1 vlogger microphone, this mic captures sound directly in the front of the camera and minimizes unwanted noise from elsewhere. You can also record your voice from a distance with the optional ECM-W2BT wireless microphone.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857225548019,"sku":"SON-ZV1F\/B","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1665654347_1730297.jpg?v=1691226864"},{"product_id":"sony-zv-1f-vlogging-camera-white","title":"Sony ZV-1F Vlogging Camera (White)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e20.1MP 1\" Exmor RS BSI CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eZEISS 20mm-Equivalent f\/2-f\/8 Lens\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eUHD 4K30p Video Recording\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eBackground Defocus \u0026amp; Face Priority AE\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003e5x Slow Motion \u0026amp; 60x Hyperlapse Modes\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eDirectional 3-Capsule Mic \u0026amp; Mic Jack\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eHigh-Quality Livestreaming\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_OMS5rN7R1Z\"\u003eEasy Smartphone Connection\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 40.5mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\" class=\"productDescription_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cp\u003eSpecifically designed for vloggers and online content creators, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSony ZV-1F Vlogging Camera\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis a pocket-sized camera with a large 1\" sensor and a 20mm-equivalent wide-angle lens. The camera allows you to snap a group selfie with an expansive view of the background scenery and get everything in the frame, even at arm's length. The lens captures a wider field of view than the human eye, enabling you to take images with eye-popping depth and perspective both indoors and outdoors. Small and lightweight, the camera is meant to be taken out and about so you can capture everyday life with ease and grab content on the go. Featuring a flip-out 3.0\" touchscreen and a directional 3-capsule microphone perfect for front-facing recording, the ZV-1F also caters to those who appreciate the camera's unique Product Showcase setting, background Defocus function, real-time Eye AF (autofocus), Face Priority AE (auto-exposure), plus a new touchscreen interface, making it easier to use.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eFast and Intelligent Autofocus\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eOffering 425 contrast detection AF points to cover a wide area of the captured image, the ZV-1F provides high precision focusing to make sure your footage stays razor sharp. And with Eye AF mode, the camera automatically recognizes human faces and eyes, making sure your subject stays in focus in front of the lens. And switching the focus to another focal point is as easy as touching the screen. There's no need to worry about lighting either, as Face Priority AE will automatically brighten you or your subject's face.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEasy Bokeh at the Touch of a Button\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith just a press of the bokeh switch, the ZV-1F lets you get beautiful defocused backgrounds like a pro. The camera's large 1\" image sensor and wide f\/2 aperture lens allows for true optical bokeh. Select defocus to make the main subject stand out against the defocused background bokeh, or select clear to keep the entire image in focus.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImpressive Colors to Match Your Style\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCapture beautiful images to match your personal style. Choose from one of 10 available creative style presets for pro-level footage without worrying about complicated editing. Creative styles can instantly enhance contrast, highlights, shadows, saturation, sharpness, and clarity.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBeautiful Skin Tones for Everyone\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eLook your best any time you're shooting. Without any special settings, the camera accurately captures skin tones, ensuring a healthy and natural look. There's also a Soft Skin Effect mode to adjust skin smoothness.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSteady Footage While Walking\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eShowing your viewers the world around you makes for engaging content, but shaky footage can be distracting. The ZV-1F allows you to capture video clearly even while walking. Active Mode image stabilization helps to minimize image blur from handheld shooting for steadier shots.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSlow Motion \u0026amp; Speed\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCapture touching moments in slow motion or ramp up the energy for dramatic scenes without any editing. With the ZV-1F you can easily adjust the footage speed just by pressing the Slow and Quick button. Shoot smooth video at speeds up to 5x slower, or use hyperlapse shooting to make the video up to 60x faster and bring your vision to life.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eProduct Showcase Setting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003ePut your products center stage with a single touch. Just activate the Product Showcase setting, and simply hold a product in the center of the frame. The camera will automatically focus on it with no additional gestures needed, letting your viewers concentrate on what counts.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSelect the Best Scenes\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ZV-1F lets you transfer the scenes you need, saving time and storage space. By adding a Shot Mark while shooting or replaying a video, you can cut out a 15, 30, or 60 second clip to send straight to your smartphone. Shot Marks also allow you to easily find the scenes you want to use, cutting down on time searching through footage later.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVertical Video Made Simple\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eShoot vertical videos for social media just like you do on your smartphone. The ZV-1F also gives you the option of rotating horizontal video in-camera with no extra editing required. What's more, vertical videos are automatically tagged so you can transfer them straight to your smartphone, letting you get your content out to the world quickly.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eClear Voice Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eIndoors or outdoors, the ZV-1F is designed to capture your voice clearly no matter where you're shooting. The built-in directional 3-capsule microphone collects sound from the front of the camera, giving you high-quality audio, so you can put your energy into creativity instead of worrying about the sound while recording. Additionally, when shooting outdoors and battling the wind, the camera can still record your voice clearly thanks to the supplied wind screen that drastically reduces wind noise.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eEasy Smartphone Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eTransfer all your recorded images and videos to your smartphone over Wi-Fi through the Imaging Edge Mobile Plus app. The app also turns your phone into a remote control for remote shooting.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eIntuitive Controls\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFirst-time camera users can easily jump straight into shooting. Control icons are displayed on the screen and are easily adjustable with just a touch, so there's no need to study complex settings.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSimple Streaming\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eTransform the ZV-1F into a high-quality web camera by simply connecting a compatible device via USB. The 1\" image sensor and Creative Look mode ensure vibrant visuals, while the directional 3-capsule microphone gives you excellent audio.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eLow Light Performance\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe ZV-1F lets you capture clear video with little noise even when shooting in dimly-lit locations. While shooting in Intelligent Auto mode, you can now shoot video with the background blurred to the maximum possible extent, allowing the main subject to be captured more clearly and giving your videos extra impact.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eStep-Controlled Step Zoom\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith just a touch of the LCD panel, you can easily zoom into your preferred view. You can select from 1x, 1.5x, 2x, and 4x to quickly change the angle of view to make sure you capture your best side.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRecording Lamp\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSay goodbye to accidentally missing the action. When you press record, the recording lamp glows red and a red frame appears on the screen, letting you instantly know that you're capturing what counts.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eSelf-Timer Countdown\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFrom dance videos to action shots, the ZV-1F lets you start shooting when you're ready without a panic. The large self-timer countdown appears in the center of the screen so you can clearly see when it's time to begin.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eLong Battery Life\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eWith the ZV-1F you can enjoy shooting on the go without worrying about running out of battery power. The camera includes a rechargeable battery that can be charged via the camera's USB-C port, giving you plenty of options for powering on through a shoot.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptional Shooting Grip\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCompatible with the optional GP-VPT2BT shooting grip, this device enables you to grab more stable shots and also doubles as a tripod. The grip easily rotates to have the zoom lever and recording button on either side, so you don't have to stretch around the camera body to reach key buttons.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eOptional External Microphones\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eRaise your audio quality even further through connecting external microphones. Compatible with the ECM-G1 vlogger microphone, this mic captures sound directly in the front of the camera and minimizes unwanted noise from elsewhere. You can also record your voice from a distance with the optional ECM-W2BT wireless microphone.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857225646323,"sku":"SON-ZV1F\/W","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1665654347_1730531.jpg?v=1691226886"},{"product_id":"sony-fe-200-600mm-f-5-6-6-3-g-oss-lens-new","title":"Sony FE 200-600mm f\/5.6-6.3 G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/5.6 to f\/36\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFive ED Elements, One Aspherical Element\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eRemovable, Rotating Tripod Collar\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 95mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eSpanning a versatile telephoto range, the \u003c\/span\u003e\u003cstrong\u003eFE 200-600mm f\/5.6-6.3 G OSS\u003c\/strong\u003e\u003cspan\u003e from \u003c\/span\u003e\u003cstrong\u003eSony\u003c\/strong\u003e\u003cspan\u003e is a flexible zoom perfectly suited for nature, wildlife, and sports applications. Its long reach pairs with a modest maximum aperture range to render to a relatively lightweight and portable design and, as a G series lens, optical quality, focus speed, and attention to handling details are also priorities of this well-rounded super-tele zoom.\u003cbr\u003e\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for full-frame E-mount cameras, this super-telephoto can also be used on APS-C models to achieve an equivalent 300-900mm focal length range.\u003c\/li\u003e\n\u003cli\u003eMaximum aperture range of f\/5.6-6.3 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds.\u003c\/li\u003e\n\u003cli\u003eOSS has three dedicated modes, including panning and viewfinder stabilization priority settings, and can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cli\u003eInternal zoom design limits the overall length of the lens while zooming for more intuitive and comfortable handling.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional 1.4x and 2x FE teleconverters for further increasing the lens's reach.\u003c\/li\u003e\n\u003cli\u003eFive extra-low dispersion elements are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element is placed at the rear of the optical design and reduces distortion and spherical aberrations in order to produce a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic wave Motor (DDSSM) AF system provides quick, quiet, and precise autofocus performance that suits both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eLinear Response manual focus control offers more natural handling and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cli\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThree customizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 7.9', along with a maximum magnification of 0.2x, benefits portraiture and head shots.\u003c\/li\u003e\n\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857226662131,"sku":"SON-SEL200600G","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1560250832_img_1198289.jpg?v=1691227209"},{"product_id":"sony-fe-35mm-f-1-4-gm-lens","title":"Sony FE 35mm f\/1.4 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eTwo XA Elements, One ED Element\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDual XD Linear AF Motors, Internal Focus\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 67mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eA classic wide-angle prime with an updated, sleek form factor, the \u003c\/span\u003e\u003cstrong\u003eSony FE 35mm f\/1.4 GM\u003c\/strong\u003e\u003cspan\u003e is further characterized by its speed and advanced optical design. The versatile focal length suits everything from street shooting to landscape and documentary subjects, and the fast maximum aperture excels in low light and for controlling depth of field.\u003cbr\u003e\u003cbr\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve a balance of impressive resolution and sharpness along with distinctive and pleasing bokeh.\u003cbr\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eTwo XA (extreme aspherical) elements effectively control astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eOne extra-low dispersion element reduces chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\n\u003cli\u003eThe 35mm focal length is inherently versatile; perfectly suited for street, landscape, and reportage subjects, it also excels as a creative choice for other applications like fashion and portraiture.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in low-light conditions and also helps to control depth of field and produce selective focus effects.\u003c\/li\u003e\n\u003cli\u003eRounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cspan\u003eTwo XD Linear Motors provide quick, quiet, and precise autofocus and subject tracking performance. This design also contributes to more natural, intuitive Linear Response manual focus control and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eInternal focusing design offers more responsive focusing performance and maintains a consistent overall lens length during operation.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 9.8\" suits making dynamic close-up images.\u003c\/li\u003e\n\u003cli\u003eDespite its wide-angle field of view, the close minimum focusing distance and bright maximum aperture enable creating shallow depth of field imagery characterized by a strong close-up subject and a soft background.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\u003cspan\u003eBesides signaling impressive optics, G Master lenses are also characterized by a robust and reliable physical construction that includes weather sealing and protective coatings.\u003c\/span\u003e\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eUnique among fast wide-angle primes, the 35mm f\/1.4 GM is distinguished by its sleek and lightweight form factor, measuring 3 x 3.9\" and weighing 1.1 lb.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003cli\u003eA focus hold button is featured on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003ePhysical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857226727667,"sku":"SON-SEL35F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1610533223_1613424-1.jpg?v=1691227228"},{"product_id":"sony-a7r-v-mirrorless-camera","title":"Sony Alpha a7R V Mirrorless Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e61MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eBIONZ XR \u0026amp; AI Processing Unit\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eAI-Based Real-Time Tracking AF System\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e8K 24p, 4K 60p, FHD 120p 10-Bit Video\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e4K 16-Bit Raw Output; S-Log3\/S-Cinetone\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e9.44m-Dot EVF with 120 fps Refresh Rate\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e3.2\" 4-Axis Multi-Angle Touchscreen LCD\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e10 fps Shooting with AF\/AE Tracking\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003e8-Stop 5-Axis Image Stabilization\u003c\/li\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCombining resolution and precision, the\u003cspan\u003e \u003c\/span\u003e\u003cstrong\u003eSony a7R V\u003c\/strong\u003e\u003cspan\u003e \u003c\/span\u003eis the mirrorless camera designed for those who crave detail. Featuring a 61MP full-frame sensor, all-new AI-based autofocus system with advanced subject recognition, 8K video recording, and 8-stop image stabilization, the fifth-generation a7R is reliable and well-rounded for both photography and video applications.\u003cbr\u003e\u003cbr\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eExmor R BSI Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e61MP Full-Frame CMOS Sensor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a back-illuminated design, this full-frame 61MP Exmor R CMOS sensor offers a mixture of incredible resolution with high clarity, low noise, and a wide 15-stop dynamic range. The sensor's structure promotes impressive image quality and a copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution 61MP stills with a native sensitivity range from ISO 100-32000, which can be further expanded to ISO 50-102400.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eImproved Processing Engine\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eA new BIONZ XR processing engine offers up to 8x greater processing performance compared to previous generations, which enables faster overall performance, impressive image quality with wide sensitivity and dynamic ranges, and more fluent processing that's capable of handling a bevy of AI tasks and intelligent AF alongside imaging processes. This processing system also reduces rolling shutter and other motion distortions for clean rendering of moving subjects.\u003cbr\u003e\u003cbr\u003eIn terms of shooting speeds, the sensor and processor enable up to 10 fps shooting, at full resolution with a mechanical shutter, for up to 583 consecutive compressed raw frames, with full-time AF\/AE. If shooting JPEG only, more than 1000 frames can be recorded in a single burst.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUpdated 5-Axis Image Stabilization\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eUpdated for the a7R V, the in-body image stabilization system has been revised to support up to 8 stops of camera shake compensation. This 5-axis stabilization system combines a high-performance gyro sensor with an optimized algorithm for more precise shake control and improved communication between the camera body and lens.\u003c\/li\u003e\n\u003cli\u003eAdditionally, specifically for video, there is also an Active IS mode that adds even more precise stabilization methods for even smoother footage straight out of camera. Also, this digital stabilization system has been updated with a new algorithm that offers the best stabilization performance when paired with select OSS-enabled lenses.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePixel Shift Multi Shooting\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThis unique compositing mode allows you to achieve even greater resolution than the 61MP sensor affords. Working in conjunction with the sensor-shift image stabilization, this mode shifts the sensor while making 16 consecutive exposures in order to acquire approximately 240.8MP of information for greater color accuracy and detail than possible with a single exposure, along with an impressive image size of 19,008 x 12,672-pixels. These files can then be merged together during post-production by using the Sony Imaging software suite.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAccurate Exposure and Color\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eNew auto-exposure algorithm can detect skin area in faces in order to more accurately balance exposures for portraits. This AE method is approximately 20% more reliable, even in backlit or direct sunlight situations, or even when the subject is not directly facing the camera.\u003c\/li\u003e\n\u003cli\u003eDeep learning technology, along with external visible light and IR sensors, also contributes to more accurate color reproduction and auto white balance processing.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eNext Generation AI-Based Autofocus\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAI Processing Unit\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eUsing dedicated processing, the a7R V's autofocus is greatly benefitted by more intelligent subject tracking and recognition capabilities along with the reliable hybrid AF system Alpha cameras are known for. Real-time Recognition AF works with seven different selectable target types:\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eHuman, which tracks body and head positions for accurate portraits. Real-time Eye AF performance has also been improved by 60% thanks to the human pose estimation capabilities.\u003c\/li\u003e\n\u003cli\u003eAnimal, Bird, and Animal\/Bird modes are now 40% more accurate for tracking and recognizing a variety of animal types. Recognition of these subjects includes dogs, cats, birds and more, with the ability to pinpoint focus on eyes and recognize animal bodies and heads.\u003c\/li\u003e\n\u003cli\u003eInsect recognition offers even finer performance with the ability to detect the head or entire insect subject.\u003c\/li\u003e\n\u003cli\u003eCar\/Train and Airplane recognition means the camera can detect the front part of a train, nose of an airplane, or easily detect the entire fast-moving subject.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cbr\u003eReal-time Tracking benefits from AI-based subject recognition for following moving subjects, making it particularly well-suited to sports and action subjects. Also, Human pose estimation allows the camera to distinguish between multiple people and maintain focus on the targeted subject; even if someone crosses in front, the camera maintains focus on the key person.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eAdvanced Fast Hybrid AF\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eCovering 79% of the full-frame image area, or 100% of the APS-C cropped area, a Fast Hybrid AF system incorporates a dense 693 phase-detection point grid for quick and precise focusing in a variety of lighting conditions with sensitivity down to -4 EV. This focusing system is available for use in all recording modes, to benefit both video and stills applications.\u003c\/li\u003e\n\u003cli\u003eFull-time DMF (Direct Manual Focus) enables using the lens's focus ring for manual focus control at any time, making it easier to switch focus to a different subject even when working with AF.\u003c\/li\u003e\n\u003cli\u003eFor photographic moving subjects, this AF system keeps up with the top 10 fps continuous shooting speeds, offering full-time AF tracking between each consecutive frame.\u003c\/li\u003e\n\u003cli\u003eIn-camera Focus Bracketing is possible, with the ability to record up to 299 frames with sequentially shifted focus points for creating composite images during post-production with greater-than-possible depth of field.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAF During Video Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF is fully supported during video recording, for subject detection and tracking of human, animal, and bird eyes while shooting.\u003c\/li\u003e\n\u003cli\u003eFocus Map is a unique way of visualizing depth of field and functions in a similar way to peaking with a colorful overlay of the scene that indicates which parts of the scene are in front of and behind the focus point depending on the chosen aperture.\u003c\/li\u003e\n\u003cli\u003eA feature carried over from the FX6 digital cine camera, AF Assist lets you intuitively switch over to manual focus control for adjusting focus position when working with AF. This is a quick way to shift selective focus between various subjects in a scene while recording.\u003c\/li\u003e\n\u003cli\u003eA unique solution to compensate for how certain lenses perform when racking focus, Focus Breathing compensation will automatically smooth focus transitions and maintain a consistent field of view when changing the focus position during a shot. This mode crops into the image slightly and corrects for any detected shifts in composition when focusing is happening. This function is compatible with select E-mount lenses, check\u003cspan\u003e \u003c\/span\u003e\u003ca href=\"https:\/\/support.d-imaging.sony.co.jp\/support\/ilc\/breathing\/en\/index.html\" target=\"new\"\u003eBreathing Compensation lens compatibility here\u003c\/a\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e8K 24p and 4K 60p Support\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eMaking use of the high-resolution sensor and fast processing capabilities, UHD 8K 24p and UHD 4K 60p XAVC HS 10-bit 4:2:2 video recording is possible using the full width of the sensor with full pixel readout for impressive sharpness and realism.\u003c\/li\u003e\n\u003cli\u003eIf using a Super 35 crop, full pixel readout recording is possible at up to UHD 4K at frame rates up to 30p or 6.2K oversampling can be used for greater sharpness and detail.\u003c\/li\u003e\n\u003cli\u003eInternal 10-bit 4:2:2 sampling is possible in all recording modes and, if recording externally via the full-size HDMI A port, 16-bit raw output can be used for even greater tonal reproduction and post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eRaw output is supported at up to 4K 60p and simultaneous internal 4K recording is possible, too.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eRecording Flexibility\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eThe a7R V employs a pair of codecs to suit different workflows: XAVC HS, which uses HEVC\/H.265 encoding to retain more detail at smaller bitrates and XAVC S-I, which is an intraframe codec for consistent performance and quality at higher bitrates.\u003c\/li\u003e\n\u003cli\u003eIf recording in Full HD, high-speed, 120 fps recording enables 4x and 5x slow-motion movie recording with the frame rate playback set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eNo recording time limit allows for unlimited clip lengths and the camera's physical design features an improved heat-dissipating structure to promote longer possible recording times.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eAdvanced Color Control\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that matches the FX9, FX6, a1, and a7S III cameras and is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the you can adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal then traditional REC709, for increased post-production flexibility.\u003c\/li\u003e\n\u003cli\u003eHLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing a 15+-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003e9.44m-Dot EVF and 4-Axis Multi-Angle Touchscreen LCD\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eSporting a new, more functional LCD design, the a7R V has a 4-axis multi-angle LCD monitor that combines the best assets of both tilting and side-open\/flip-out vari-angle designs.\u003c\/li\u003e\n\u003cli\u003eThis 3.2\" 2.1m-dot LCD also has a touchscreen design and a DCI-P3 wide gamut for accurate color monitoring.\u003c\/li\u003e\n\u003cli\u003eAn impressive QXGA OLED Tru-Finder EVF features a high 9.44m-dot resolution and 0.9x magnification for exceptionally bright, clear, and detailed eye-level viewing.\u003c\/li\u003e\n\u003cli\u003eThe EVF permits 120 fps playback for smooth motion rendering and the finder's physical design has a long 25mm eye point, 41° field of view, and features a fluorine coating on the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eVersatile and Durable Design\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eDual memory card slots both accept either CFexpress Type A or SD-type memory cards. The dual slot design allows for flexible file saving and handling and can be configured to partition file types or can be used for overflow recording. Additionally, both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity NP-FZ100 rechargeable lithium-ion battery.\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003ePorts and Interface\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eFull-size HDMI A port offers a more reliable connection when working with external recorders.\u003c\/li\u003e\n\u003cli\u003eA USB-C 3.2 Gen 2 port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB-C connection allows the camera to be charged or powered from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003ePC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eBoth 3.5mm headphone and external microphone ports facilitate greater control over audio recording.\u003c\/li\u003e\n\u003cli\u003eMulti Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provide improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi and NFC enables the a7R V to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5 GHz bands also enables wireless tethered shooting support. Also, the 5 GHz band supports 2x2 MIMO for fast communication speeds and dual antennas ensure a reliable connection.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eSupports 4K webcam use and is UVC\/UAC compliant for simple operation. Internal recording is also supported while live streaming.\u003c\/li\u003e\n\u003cli\u003eUSB-C port, when used in conjunction with an optional USB-Ethernet adapter, offers up to 1000BASE-T speeds for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop supports PC Remote shooting via the Wi-Fi connection or tethered by the wired USB-C port. An updated data transfer control also makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cbr\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882940215539,"sku":"SON-ILCE7RM5\/B","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/ilce-7rm5_front-large.jpg?v=1691228553"},{"product_id":"sony-fe-20mm-f-1-8-g-lens-1","title":"Sony FE 20mm f\/1.8 G Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDual XD Linear Motor AF System\u003c\/li\u003e\n\u003cli\u003eLinear Manual Focus Response\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, Focus Mode Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture Resistant\u003c\/li\u003e\n\u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 67mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eUltra-Wide Portable Prime\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePresenting an ultra-wide field of view, the \u003cstrong\u003eSony FE 20mm f\/1.8 G\u003c\/strong\u003e is a sleek and wide-eyed prime lens characterized by its portability, advanced optical design, and intuitive handling. It's an ideal companion for a range of subjects, from architecture and interiors to landscape to vlogging, and the sleek size makes it a go-to wide-angle option for everyday and travel shooting.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003e\u003cem\u003eG Lens Series\u003c\/em\u003e\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo AA (Advanced Aspherical) elements help to greatly reduce distortion and spherical aberrations in order to accurately render scenes with a high degree of sharpness.\u003c\/li\u003e\n\u003cli\u003eThree extra-low dispersion elements reduce color fringing and chromatic aberrations for improved clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating has been applied to minimize surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture suits working in difficult lighting conditions and helps to maintain a relatively compact form factor.\u003c\/li\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eAutofocus and Handling\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe dual XD Linear Motor system, along with an internal focusing design, provides quick, quiet, and precise autofocus performance that suits both photo and video applications.\u003c\/li\u003e\n\u003cli\u003eLinear Response manual focus control offers more natural handling and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003cli\u003eCustomizable focus hold buttons are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003cli\u003eDespite being an ultra-wide prime, the sleek design still accepts front 67mm threaded filters for easier creative control.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eCompact, Portable Design\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eWeighing just 12.3 oz, this sleek lens is an ideal choice for vlogging and walk-around shooting applications and makes a great companion to APS-C-format cameras and working with gimbals or accessory grips.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857237541107,"sku":"SON-SEL20F18G","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel20f18g-1.jpg?v=1691229103"},{"product_id":"sony-fe-12-24mm-f-2-8-gm-lens","title":"Sony FE 12-24mm f\/2.8 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\r\n  \u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\r\n  \u003cli\u003eThree XA Elements, Two Super ED Elements\u003c\/li\u003e\r\n  \u003cli\u003eNano AR II and Fluorine Coatings\u003c\/li\u003e\r\n  \u003cli\u003eXD Linear Motor AF, Internal Focus\u003c\/li\u003e\r\n  \u003cli\u003eFloating Focus System\u003c\/li\u003e\r\n  \u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\r\n  \u003cli\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\r\n      \u003cdiv\u003e\r\n        \u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eUltra-Wide, Ultra Versatile\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\r\n      \u003c\/div\u003e\r\n      \u003cdiv\u003e\r\n        \u003cdiv\u003eComprising a range of ultra-wide fields of view, the \u003cstrong\u003eSony FE 12-24mm f\/2.8 GM\u003c\/strong\u003e is an E-mount zoom characterized by an impressively bright and versatile design. Ideal for landscape, nature, architecture and interior applications, the lens's constant f\/2.8 maximum aperture and advanced optical design makes it a perfect choice for working in difficult shooting conditions while still offering well-corrected imagery.\u003c\/div\u003e\r\n        \u003cdiv\u003e \u003c\/div\u003e\r\n      \u003c\/div\u003e\r\n    \u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eAdvanced G Master Optics\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\r\n      \u003cul\u003e\r\n        \u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\r\n        \u003cli\u003eBright f\/2.8 constant maximum aperture benefits working in difficult lighting conditions and also affords increased control over the depth of field.\u003c\/li\u003e\r\n        \u003cli\u003eNano AR Coating II has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions. This updated coating is better suited for larger, curved elements and is especially adept at minimizing internal reflections.\u003c\/li\u003e\r\n        \u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing shallow depth-of-field techniques.\u003c\/li\u003e\r\n      \u003c\/ul\u003e\r\n    \u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\r\n      \u003cul\u003e\r\n        \u003cli\u003eThree XA (extreme aspherical) elements and one standard aspherical element are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, distortion, and other spherical aberrations for a high degree of sharpness and accurate rendering.\u003c\/li\u003e\r\n        \u003cli\u003eTwo Super ED elements and three ED elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n        \u003cli\u003eThe floating focusing system divides the focus group into two separately controlled groups and helps to maintain consistently clear optical performance throughout the zoom and focus ranges.\u003c\/li\u003e\r\n      \u003c\/ul\u003e\r\n    \u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eFast Focusing and Intuitive Handling\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\r\n      \u003cul\u003e\r\n        \u003cli\u003eAn XD Linear Motor system uses four separate motors—two per focusing group—along with an internal focusing design to provide quick, quiet, and precise autofocus and tracking performance.\u003c\/li\u003e\r\n        \u003cli\u003eLinear Response manual focus control offers more natural handling and an AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\r\n      \u003c\/ul\u003e\r\n    \u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\r\n      \u003cul\u003e\r\n        \u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n        \u003cli\u003eA minimum focusing distance of 11\" is available throughout the zoom range.\u003c\/li\u003e\r\n      \u003c\/ul\u003e\r\n    \u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\u003cem\u003e\u003cstrong\u003eDurable and Practical Design\u003c\/strong\u003e\u003c\/em\u003e\u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\r\n      \u003cul\u003e\r\n        \u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n        \u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\r\n      \u003c\/ul\u003e\r\n    \u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n  \u003cdiv\u003e\r\n    \u003cdiv\u003e\r\n      \u003cul\u003e\r\n        \u003cli\u003eAn integrated petal-shaped lens hood helps to block stray light from causing lens flare and also affords some physical protection to the front element.\u003c\/li\u003e\r\n        \u003cli\u003eThe filter holder is incorporated at the rear of the lens, within the lens mount, and accepts cut gel filters and a filter cutting template is included.\u003c\/li\u003e\r\n      \u003c\/ul\u003e\r\n    \u003c\/div\u003e\r\n  \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43857237639411,"sku":"SON-SEL1224GM","price":3248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel1224gm-1_1.jpg?v=1691229141"}],"url":"https:\/\/thepixelconnection.com\/collections\/sony-items-on-sale.oembed?page=3","provider":"PixelConnection","version":"1.0","type":"link"}