{"title":"Sony 200 OFF Shutterfest 2026","description":"","products":[{"product_id":"sony-a7c-ii-mirrorless-camera-black","title":"Sony a7C II Mirrorless Camera - Black","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Exmor R BSI Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli\u003eShooting Up to 10 fps, ISO 50-204800\u003c\/li\u003e\n\u003cli\u003e10-Bit Full-Frame 4K30p Video\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli\u003e7 Stops of In-Body Image Stabilization\u003c\/li\u003e\n\u003cli\u003e759-Point Phase Detection, 94% Coverage\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal Mic + Inputs, USB Streaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ea7C II, the Hybrid Enhanced\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black \u003cstrong\u003eSony a7C II\u003c\/strong\u003e offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818281586931,"sku":"SON-ILCE-7CM2\/B","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce-7cm2b-1.jpg?v=1696411985"},{"product_id":"sony-a7c-ii-mirrorless-camera-silver","title":"Sony a7C II Mirrorless Camera (Silver)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Full-Frame Exmor R BSI Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR Image Processor\u003c\/li\u003e\n\u003cli\u003eShooting Up to 10 fps, ISO 50-204800\u003c\/li\u003e\n\u003cli\u003e10-Bit Full-Frame 4K30p Video\u003c\/li\u003e\n\u003cli\u003eS-Log3, S-Gamut3, S-Cinetone, User LUTs\u003c\/li\u003e\n\u003cli\u003e7 Stops of In-Body Image Stabilization\u003c\/li\u003e\n\u003cli\u003e759-Point Phase Detection, 94% Coverage\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot OLED Electronic Viewfinder\u003c\/li\u003e\n\u003cli\u003e3\" 1.03m-Dot Vari-Angle LCD Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal Mic + Inputs, USB Streaming\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cbr\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003ea7C II, the Hybrid Enhanced\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBuilding off the sleek profile and full-frame sensor combination of its first-generation predecessor, the black \u003cstrong\u003eSony a7C II\u003c\/strong\u003e offers improved resolution, autofocus, in-body image stabilization, and video capabilities in the same compact, all-day, everyday form factor.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003e33.0MP Exmor R CMOS Sensor and BIONZ XR Processor\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's advanced imaging system is powered by a 33MP full-frame Exmor R CMOS sensor and the BIONZ XR processor, a combination capable of 10-bit 4K imagery at up to 30 fps or a top continuous shooting rate of 10 fps with AF and AE using either the mechanical or electronic shutter. The introduction of the back-illuminated structure to the camera's sensor gives it a higher resolution without sacrificing sensitivity. With an ISO range of 100-51200 that's expandable to ISO 50-204800, the camera boasts low-light performance with minimal noise and wide dynamic range.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVideo Recording\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAlong with its powerful sensor and processor, the Sony a7C brings a strong suite of video features to everyday content creators and videographers.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRecord in 10-bit 4:2:2 using the advanced XAVC S-I format for consistent performance and quality at bitrates up to 600 Mb\/s.\u003c\/li\u003e\n\u003cli\u003eFull-frame 4K recording is possible with frame rates up to 30p, up to 60p in 4K with a Super35 crop, and full HD recording up to 120p, using full 1:1 pixel readout without binning.\u003c\/li\u003e\n\u003cli\u003eThe high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture 4K video at specified steps between 1-60 fps and Full HD between 1-120 fps, depending on the format. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003cli\u003eThe S-Log3 and S-Gamut3.Cine gamma curves allow for more than 15 stops of dynamic range and for increased post-production flexibility, including matching video from other Sony Cinema Line cameras.\u003c\/li\u003e\n\u003cli\u003eS-Cinetone can be used to deliver distinct colors and healthy-looking skin tone rendering that is based on technology from the professional Cinema Line cameras, such as the VENICE. This color profile offers natural mid-tones, soft colors, and especially well-controlled highlights.\u003c\/li\u003e\n\u003cli\u003eCreative Looks can be baked into the recorded footage to create a specific mood during recording and minimize the need for editing.\u003c\/li\u003e\n\u003cli\u003eUser-created LUTs and presets can be set for accurately monitoring footage or previewing a specific look during shooting and can be applied to the camera's monitor, EVF, or HDMI output.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eAI-Powered Autofocus and Image Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe Sony a7C II's AI processing unit brings a host of enhanced capabilities to the camera's autofocus and image stabilization systems, ensuring smooth handling and clarity no matter the shooting conditions. The camera's 759 phase detection points in stills mode and 495 points in video mode, covering 94% of the image area, are enhanced with AI-powered subject recognition performance and real-time tracking. The AI processor also uses a new autoexposure algorithm, Human Pose Estimation, to prioritize exposure areas for a 20% improvement in overall exposure accuracy. The auto white balance also benefits from the improved AI processor, aiding in difficult lighting conditions. Other autofocus features include focus bracketing in up to 299 images with sequentially shifted focus points, focus accuracy in low light down to EV -4.0, focus breathing compensation, autofocus assist, focus mapping, and focus peaking during autofocus.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eVlog-Friendly AI-Enhanced Framing\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAdditionally, the AI Processing Unit recognizes and tracks subjects when recording video, seamlessly auto-cropping to maintain the subject in a prominent position in the frame and lending ease to otherwise difficult camerawork. This tracking can be custom located within the frame and adjusted for speed and sensitivity, all at the touch of a finger.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eImage Stabilization\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eNow offering seven stops of shake compensation, the camera's pixel-level 5-axis optical image stabilization system, which counters five different types of camera shake encountered during handheld shooting of stills and video, is algorithmically optimized for precision detection and control down to a single pixel. The AI Processing Unit also improves communication between the body and the lens, providing more stable framing before shooting. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\u003cstrong\u003eAdvanced Rendering\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFor stills-shooters, the a7C II offers a wide range of color renderings and compressions for optimal image quality and storage management, led by the introduction of the High Efficiency Image File (HEIF) format. Users also have the choice between Compressed and Lossless Compressed options when shooting raw. The AI Processing Unit also helps to achieve better exposure results in Auto mode with applicable algorithmic adjustments made for skin tone, backlit situations, and white balance. The same Creative Looks presets available in video are also available when shooting stills, allowing additionally for user-defined configurations with eight adjustable parameters. For optimal viewing of stills when tethered to select monitors and televisions, the a7C II now offers a stills-designed Hybrid Log-Gamma mode that delivers accurate dynamic range in 10-bit HEIF format.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eBody Design and Connectivity\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe introduction of a front command dial puts an added level of control and speed at the tip of your forefinger and ensures that you won't be all thumbs at the moment of peak action.\u003c\/li\u003e\n\u003cli\u003eUse the camera's USB output function with UVC\/UAC control via a computer for streaming applications and broadcasts with full-frame 4K video at 30 fps.\u003c\/li\u003e\n\u003cli\u003eBuilt-in 802.11a\/b\/g\/n\/ac Wi-Fi allows communication on the 2.4 GHz and 5 GHz bands to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm headphone and microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution, .70x magnification means for eye-level monitoring and sports and a dedicated 120 fps mode for smoother viewing when tracking moving subjects.\u003c\/li\u003e\n\u003cli\u003eThe side-opening, vari-angle 3.0\" 1.03m-dot LCD touchscreen works from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eAccepts the high-capacity Z battery rechargeable lithium-ion battery and can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eRobust magnesium alloy body offers a durable profile and incorporates dust and moisture seals to protect against harsh environments.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003caside\u003e\u003c\/aside\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818281029875,"sku":"SON-ILCE-7CM2\/S","price":2098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce-7cm2s.jpg?v=1696411999"},{"product_id":"sony-fe-28-70mm-f-2-gm-lens-sony-e","title":"Sony FE 28-70mm f\/2 GM Lens (Sony E)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003cbr\u003e\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Standard Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eMin. Focus: 1.2' Throughout Zoom Range\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eZoom Smoothness Switch\u003c\/li\u003e\n\u003cli\u003eXA and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv data-selenium=\"overviewLongDescription\"\u003e\n\u003cp\u003eA Faster Standard Zoom Lens \u003cbr\u003eThe Sony FE 28-70mm f\/2 GM redefines the standard zoom category, offering a brighter f\/2 constant aperture—a full stop faster than typical f\/2.8 lenses. Spanning a versatile wide-angle to portrait-length range, this lens is perfect for photographers seeking the convenience of a zoom without sacrificing the speed and quality of prime lenses. With exceptional autofocus performance and a well-balanced design, it’s equally adept for photography and filmmaking.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eG Master Excellence \u003cbr\u003eDesigned as part of Sony’s prestigious G Master series, this lens combines exceptional optical performance with advanced speed and smooth bokeh.\u003c\/p\u003e\n\u003cp\u003e- Constant f\/2 Aperture: Excels in low-light conditions and provides superior control over depth of field for beautiful subject isolation. \u003cbr\u003e- Advanced Optics: Incorporates XA, Super ED, aspherical, and ED elements for outstanding sharpness and smooth rendering across various genres, from landscapes to portraits. \u003cbr\u003e- Nano AR Coating II: Reduces flare and enhances contrast for vivid colors in challenging lighting conditions. \u003cbr\u003e- Floating Focus Design: Delivers consistent sharpness from infinity to its 1.2-foot minimum focusing distance. \u003cbr\u003e- Rounded 11-Blade Diaphragm: Creates smooth, circular bokeh for stunning background separation.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003eOptimized for Hybrid Shooters \u003cbr\u003eBuilt with both photographers and videographers in mind, the lens features tools that cater to diverse creative workflows:\u003c\/p\u003e\n\u003cp\u003e- High-Speed AF: Four XD linear motors ensure fast, precise, and quiet autofocus, capable of handling 120 fps stills or 240 fps video. \u003cbr\u003e- Internal Focusing: Maintains lens length for better balance and faster focus. \u003cbr\u003e- Short-Throw Zoom: Minimal zoom extension (0.7\") eliminates the need for gimbal adjustments during use. \u003cbr\u003e- Focus Breathing Control: Minimizes angle-of-view shifts with optical corrections and Breathing Compensation on select cameras. \u003cbr\u003e- Customizable Controls: Includes a manual aperture ring (de-clickable for silent transitions), zoom smoothness adjustment, and two programmable focus hold buttons.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003ePortable Yet Powerful Design \u003cbr\u003eDespite its brighter aperture and extended capabilities, the 28-70mm f\/2 GM is engineered for portability and durability:\u003c\/p\u003e\n\u003cp\u003e- Compact Build: At 5.5\" long and 2 lb, it’s only slightly larger than its f\/2.8 counterpart but offers twice the brightness. \u003cbr\u003e- Robust Construction: A hybrid design of metal and plastic components balances durability with lightweight handling. \u003cbr\u003e- Weather-Sealed: Features rubber gaskets and a fluorine-coated front element for reliable performance in harsh conditions. \u003cbr\u003e- Functional Lens Hood: Includes a locking mechanism and a filter window for seamless adjustments of polarizers or ND filters.\u003c\/p\u003e\n\u003cp\u003eThe Sony FE 28-70mm f\/2 GM combines prime-like speed and versatility in a single zoom, making it an invaluable tool for professionals and hybrid shooters alike. Whether capturing stills or video, this lens delivers top-tier performance in a durable, portable design.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882955518195,"sku":"SON-SEL2870GM","price":3298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/1732008830_IMG_2374090.jpg?v=1732028290"},{"product_id":"sony-fe-50-150mm-f-2-gm","title":"Sony FE 50-150mm f\/2 GM Lens (Sony E)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFull-Frame | f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eUltra-Fast Portrait-Length Zoom\u003c\/li\u003e\n\u003cli\u003eFour XD Linear AF Motors, Floating Focus\u003c\/li\u003e\n\u003cli\u003eAperture De-Click and Lock Switches\u003c\/li\u003e\n\u003cli\u003eInternal Zoom and Internal Focus Design\u003c\/li\u003e\n\u003cli\u003eXA, Aspherical, and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating II and Fluorine Coating\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRemovable Tripod Foot\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eFast and Versatile Portrait Zoom\u003c\/strong\u003e\u003cbr\u003e The \u003cstrong\u003eSony FE 50-150mm f\/2 G Master\u003c\/strong\u003e lens combines impressive speed with exceptional image quality, making it a powerful all-in-one solution for portraits, weddings, events, and indoor or close-range sports. Its constant \u003cstrong\u003ef\/2 aperture\u003c\/strong\u003e across the zoom range sets it apart, offering low-light capability and creative control usually reserved for prime lenses.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eG Master-Level Performance\u003c\/strong\u003e\u003cbr\u003e As part of Sony's elite G Master series, this lens is engineered for top-tier sharpness, creamy bokeh, and professional-level speed.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eThe \u003cstrong\u003ef\/2 aperture\u003c\/strong\u003e is a full stop brighter than standard f\/2.8 zooms, giving you more control over depth of field and performance in challenging lighting.\u003c\/li\u003e\n\u003cli\u003eA mix of \u003cstrong\u003eXA, Super ED, ED, and aspherical elements\u003c\/strong\u003e ensures high-resolution clarity and beautifully rendered backgrounds.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eNano AR Coating II\u003c\/strong\u003e minimizes flare and ghosting for vibrant contrast and color, even in backlit scenes.\u003c\/li\u003e\n\u003cli\u003eA \u003cstrong\u003efloating focus system\u003c\/strong\u003e maintains edge-to-edge sharpness from infinity to the close 1.3' minimum focus distance.\u003c\/li\u003e\n\u003cli\u003eAn \u003cstrong\u003e11-blade circular diaphragm\u003c\/strong\u003e produces smooth, natural bokeh.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eDesigned for Hybrid Shooters\u003c\/strong\u003e\u003cbr\u003e Perfect for both photo and video creators:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003e\n\u003cstrong\u003eFour XD Linear Motors\u003c\/strong\u003e deliver fast, silent autofocus—ideal for 120 fps bursts or high-frame-rate video up to 240 fps.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eInternal focusing and zoom\u003c\/strong\u003e keep the lens length consistent, improving gimbal balance and handling.\u003c\/li\u003e\n\u003cli\u003eFocus breathing is minimized optically and via \u003cstrong\u003ecamera-supported breathing compensation\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eFeatures include a \u003cstrong\u003emanual aperture ring\u003c\/strong\u003e (with click\/de-click control), adjustable zoom torque, and \u003cstrong\u003ecustomizable focus hold buttons\u003c\/strong\u003e.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cstrong\u003eBalanced, Professional Build\u003c\/strong\u003e\u003cbr\u003e Despite its bright aperture and zoom range, this lens remains impressively compact:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWeighs just \u003cstrong\u003e3 lb\u003c\/strong\u003e with a \u003cstrong\u003erear-weighted design\u003c\/strong\u003e for stable handheld shooting.\u003c\/li\u003e\n\u003cli\u003eSimilar in size to Sony’s 70-200mm f\/2.8 GM OSS II, but delivers \u003cstrong\u003etwice the brightness\u003c\/strong\u003e.\u003c\/li\u003e\n\u003cli\u003eDurable \u003cstrong\u003ehybrid metal\/plastic construction\u003c\/strong\u003e ensures portability without compromising toughness.\u003c\/li\u003e\n\u003cli\u003e\n\u003cstrong\u003eWeather-sealed design\u003c\/strong\u003e with a fluorine-coated front element protects against dust, moisture, and smudges.\u003c\/li\u003e\n\u003cli\u003eThe included \u003cstrong\u003elens hood\u003c\/strong\u003e features a locking mechanism and a filter access window for quick polarizer or ND filter adjustments.\u003c\/li\u003e\n\u003c\/ul\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882957680883,"sku":"SON-SEL50150GM","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/1745317315_1891016.jpg?v=1745339887"},{"product_id":"sony-a7-v-mirrorless-camera","title":"Sony A7 V Mirrorless Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e33MP Partially-Stacked Exmor RS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ XR2 Processor, Built-In AI Unit\u003c\/li\u003e\n\u003cli\u003e759-Point PDAF with Real-time Tracking\u003c\/li\u003e\n\u003cli\u003eAI Subject Recognition \u0026amp; 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Compact, capable, and versatile, it’s equally at home capturing high-speed sports, cinematic video productions, or daily content creation. With technology inherited from Sony’s flagship lineup, the a7 V delivers powerful results in every scenario.\u003c\/p\u003e\n\u003chr data-start=\"767\" data-end=\"770\"\u003e\n\u003ch3 data-start=\"772\" data-end=\"808\"\u003e\u003cstrong data-start=\"776\" data-end=\"808\"\u003eNext-Gen Imaging Performance\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"809\" data-end=\"861\"\u003e\u003cstrong data-start=\"814\" data-end=\"861\"\u003e33MP Partially Stacked Exmor RS CMOS Sensor\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"862\" data-end=\"1222\"\u003eThe a7 V introduces Sony’s first \u003cstrong data-start=\"895\" data-end=\"934\"\u003epartially stacked full-frame sensor\u003c\/strong\u003e, a 33MP Exmor RS CMOS design that offers faster readout speeds and reduced rolling shutter compared to the a7 IV. This enhanced sensor provides up to \u003cstrong data-start=\"1085\" data-end=\"1114\"\u003e16 stops of dynamic range\u003c\/strong\u003e, a native \u003cstrong data-start=\"1125\" data-end=\"1152\"\u003eISO range of 100–51,200\u003c\/strong\u003e, and enables an \u003cstrong data-start=\"1169\" data-end=\"1219\"\u003eelectronic shutter speed of up to 1\/16,000 sec\u003c\/strong\u003e.\u003c\/p\u003e\n\u003cp data-start=\"1224\" data-end=\"1415\"\u003ePaired with Sony’s new processor, it brings flagship-level improvements in \u003cstrong data-start=\"1299\" data-end=\"1316\"\u003eimage quality\u003c\/strong\u003e, \u003cstrong data-start=\"1318\" data-end=\"1338\"\u003esubject tracking\u003c\/strong\u003e, and \u003cstrong data-start=\"1344\" data-end=\"1365\"\u003eburst performance\u003c\/strong\u003e, ensuring exceptional responsiveness and clarity.\u003c\/p\u003e\n\u003ch4 data-start=\"1417\" data-end=\"1445\"\u003e\u003cstrong data-start=\"1422\" data-end=\"1445\"\u003eBIONZ XR2 Processor\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"1446\" data-end=\"1667\"\u003eAt the heart of the camera, the \u003cstrong data-start=\"1478\" data-end=\"1501\"\u003eBIONZ XR2 processor\u003c\/strong\u003e incorporates an advanced \u003cstrong data-start=\"1527\" data-end=\"1538\"\u003eAI unit\u003c\/strong\u003e that enhances color accuracy, white balance, and autofocus intelligence. Together with the partially stacked sensor, it enables:\u003c\/p\u003e\n\u003cul data-start=\"1668\" data-end=\"1872\"\u003e\n\u003cli data-start=\"1668\" data-end=\"1741\"\u003e\n\u003cp data-start=\"1670\" data-end=\"1741\"\u003e\u003cstrong data-start=\"1670\" data-end=\"1694\"\u003eBlackout-free 30 fps\u003c\/strong\u003e continuous shooting with full AF\/AE tracking\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1742\" data-end=\"1810\"\u003e\n\u003cp data-start=\"1744\" data-end=\"1810\"\u003e\u003cstrong data-start=\"1744\" data-end=\"1768\"\u003e7K oversampled 4K60p\u003c\/strong\u003e and \u003cstrong data-start=\"1773\" data-end=\"1792\"\u003eSuper 35 4K120p\u003c\/strong\u003e video recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"1811\" data-end=\"1872\"\u003e\n\u003cp data-start=\"1813\" data-end=\"1872\"\u003eAdvanced noise handling and real-time subject recognition\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"1874\" data-end=\"1877\"\u003e\n\u003ch3 data-start=\"1879\" data-end=\"1914\"\u003e\u003cstrong data-start=\"1883\" data-end=\"1914\"\u003eCapture the Decisive Moment\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"1915\" data-end=\"1955\"\u003e\u003cstrong data-start=\"1920\" data-end=\"1955\"\u003ePre-Capture \u0026amp; Speed Boost Modes\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"1956\" data-end=\"2332\"\u003e\n\u003cli data-start=\"1956\" data-end=\"2169\"\u003e\n\u003cp data-start=\"1958\" data-end=\"2169\"\u003e\u003cstrong data-start=\"1958\" data-end=\"1973\"\u003ePre-Capture\u003c\/strong\u003e lets the camera continuously buffer images when the shutter button is half-pressed, storing up to one second of action before the actual click—perfect for capturing fast, unpredictable moments.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"2170\" data-end=\"2332\"\u003e\n\u003cp data-start=\"2172\" data-end=\"2332\"\u003e\u003cstrong data-start=\"2172\" data-end=\"2187\"\u003eSpeed Boost\u003c\/strong\u003e allows instant switching to a higher burst rate (up to \u003cstrong data-start=\"2243\" data-end=\"2253\"\u003e30 fps\u003c\/strong\u003e) with a single custom button press, ensuring you never miss the peak moment.\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"2334\" data-end=\"2361\"\u003e\u003cstrong data-start=\"2339\" data-end=\"2361\"\u003eCustom RAW Options\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"2362\" data-end=\"2682\"\u003eThe a7 V offers flexible RAW formats—\u003cstrong data-start=\"2399\" data-end=\"2458\"\u003ecompressed HQ, lossless compressed, and lightweight RAW\u003c\/strong\u003e—for optimal balance between image quality and workflow efficiency.\u003cbr data-start=\"2525\" data-end=\"2528\"\u003e The new \u003cstrong data-start=\"2536\" data-end=\"2553\"\u003eComposite RAW\u003c\/strong\u003e feature combines \u003cstrong data-start=\"2571\" data-end=\"2604\"\u003e4, 8, or 16 sequential frames\u003c\/strong\u003e to create high dynamic range, low-noise images, ideal for low-light shooting.\u003c\/p\u003e\n\u003chr data-start=\"2684\" data-end=\"2687\"\u003e\n\u003ch3 data-start=\"2689\" data-end=\"2717\"\u003e\u003cstrong data-start=\"2693\" data-end=\"2717\"\u003eRock-Solid Stability\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"2718\" data-end=\"3025\"\u003eThe 5-axis \u003cstrong data-start=\"2729\" data-end=\"2767\"\u003ein-body image stabilization (IBIS)\u003c\/strong\u003e system compensates for up to \u003cstrong data-start=\"2797\" data-end=\"2810\"\u003e7.5 stops\u003c\/strong\u003e of camera shake at the frame center (6.5 stops at the periphery).\u003cbr data-start=\"2876\" data-end=\"2879\"\u003e For video, \u003cstrong data-start=\"2890\" data-end=\"2922\"\u003eDynamic Active Stabilization\u003c\/strong\u003e adds electronic correction for ultra-steady handheld footage—even while walking or tracking a subject.\u003c\/p\u003e\n\u003chr data-start=\"3027\" data-end=\"3030\"\u003e\n\u003ch3 data-start=\"3032\" data-end=\"3084\"\u003e\u003cstrong data-start=\"3036\" data-end=\"3084\"\u003eAI-Powered Autofocus and Subject Recognition\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"3085\" data-end=\"3393\"\u003eBorrowing cutting-edge tech from the \u003cstrong data-start=\"3122\" data-end=\"3131\"\u003ea7R V\u003c\/strong\u003e, \u003cstrong data-start=\"3133\" data-end=\"3143\"\u003ea9 III\u003c\/strong\u003e, and \u003cstrong data-start=\"3149\" data-end=\"3158\"\u003ea1 II\u003c\/strong\u003e, the a7 V features a dedicated \u003cstrong data-start=\"3190\" data-end=\"3212\"\u003eAI Processing Unit\u003c\/strong\u003e for intelligent and precise autofocus.\u003cbr data-start=\"3251\" data-end=\"3254\"\u003e The \u003cstrong data-start=\"3258\" data-end=\"3297\"\u003e759-point phase-detection AF system\u003c\/strong\u003e covers 94% of the image area and focuses down to \u003cstrong data-start=\"3347\" data-end=\"3356\"\u003e-4 EV\u003c\/strong\u003e, delivering lightning-fast accuracy.\u003c\/p\u003e\n\u003ch4 data-start=\"3395\" data-end=\"3437\"\u003e\u003cstrong data-start=\"3400\" data-end=\"3437\"\u003eEnhanced Recognition Capabilities\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"3438\" data-end=\"3934\"\u003e\n\u003cli data-start=\"3438\" data-end=\"3524\"\u003e\n\u003cp data-start=\"3440\" data-end=\"3524\"\u003eDetects and tracks \u003cstrong data-start=\"3459\" data-end=\"3522\"\u003ehumans, animals, birds, insects, cars, trains, and aircraft\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3525\" data-end=\"3657\"\u003e\n\u003cp data-start=\"3527\" data-end=\"3657\"\u003e\u003cstrong data-start=\"3527\" data-end=\"3552\"\u003eHuman pose estimation\u003c\/strong\u003e for accurate focus on body, head, and eyes—even through obstructions or when subjects move erratically\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3658\" data-end=\"3734\"\u003e\n\u003cp data-start=\"3660\" data-end=\"3734\"\u003e\u003cstrong data-start=\"3660\" data-end=\"3677\"\u003e30–50% faster\u003c\/strong\u003e recognition of animals and birds compared to the a7 IV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3735\" data-end=\"3867\"\u003e\n\u003cp data-start=\"3737\" data-end=\"3867\"\u003e\u003cstrong data-start=\"3737\" data-end=\"3759\"\u003eReal-time Tracking\u003c\/strong\u003e and \u003cstrong data-start=\"3764\" data-end=\"3792\"\u003eAuto Subject Recognition\u003c\/strong\u003e automatically adjust focus mode without needing manual subject selection\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"3868\" data-end=\"3934\"\u003e\n\u003cp data-start=\"3870\" data-end=\"3934\"\u003e\u003cstrong data-start=\"3870\" data-end=\"3887\"\u003eFull-time DMF\u003c\/strong\u003e enables instant manual override of autofocus\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"3936\" data-end=\"3939\"\u003e\n\u003ch3 data-start=\"3941\" data-end=\"3973\"\u003e\u003cstrong data-start=\"3945\" data-end=\"3973\"\u003eProfessional Video Power\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"3974\" data-end=\"4000\"\u003e\u003cstrong data-start=\"3979\" data-end=\"4000\"\u003e7K Oversampled 4K\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"4001\" data-end=\"4197\"\u003eRecord \u003cstrong data-start=\"4008\" data-end=\"4030\"\u003e4K60p 10-bit video\u003c\/strong\u003e using the full sensor width, oversampled from 7K for exceptional detail and realism. Switch to \u003cstrong data-start=\"4126\" data-end=\"4138\"\u003eSuper 35\u003c\/strong\u003e mode for \u003cstrong data-start=\"4148\" data-end=\"4158\"\u003e4K120p\u003c\/strong\u003e or \u003cstrong data-start=\"4162\" data-end=\"4174\"\u003eFHD 240p\u003c\/strong\u003e slow-motion capture.\u003c\/p\u003e\n\u003ch4 data-start=\"4199\" data-end=\"4248\"\u003e\u003cstrong data-start=\"4204\" data-end=\"4248\"\u003eThermal Efficiency \u0026amp; Recording Stability\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"4249\" data-end=\"4375\"\u003eA redesigned \u003cstrong data-start=\"4262\" data-end=\"4284\"\u003egraphite heat sink\u003c\/strong\u003e integrated into the IBIS unit ensures stable performance during long recording sessions.\u003c\/p\u003e\n\u003ch4 data-start=\"4377\" data-end=\"4410\"\u003e\u003cstrong data-start=\"4382\" data-end=\"4410\"\u003eAdvanced Recording Tools\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"4411\" data-end=\"4779\"\u003e\n\u003cli data-start=\"4411\" data-end=\"4490\"\u003e\n\u003cp data-start=\"4413\" data-end=\"4490\"\u003e\u003cstrong data-start=\"4413\" data-end=\"4439\"\u003eBreathing Compensation\u003c\/strong\u003e minimizes focus breathing with compatible lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4491\" data-end=\"4582\"\u003e\n\u003cp data-start=\"4493\" data-end=\"4582\"\u003e\u003cstrong data-start=\"4493\" data-end=\"4515\"\u003eFraming Stabilizer\u003c\/strong\u003e uses AI tracking to maintain your subject in frame automatically\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4583\" data-end=\"4687\"\u003e\n\u003cp data-start=\"4585\" data-end=\"4687\"\u003eInternal \u003cstrong data-start=\"4594\" data-end=\"4620\"\u003e24-bit audio recording\u003c\/strong\u003e with up to \u003cstrong data-start=\"4632\" data-end=\"4653\"\u003e4-channel support\u003c\/strong\u003e when using external microphones\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4688\" data-end=\"4779\"\u003e\n\u003cp data-start=\"4690\" data-end=\"4779\"\u003e\u003cstrong data-start=\"4690\" data-end=\"4711\"\u003eNew reference mic\u003c\/strong\u003e and \u003cstrong data-start=\"4716\" data-end=\"4748\"\u003ewind-noise reduction control\u003c\/strong\u003e ensure cleaner sound capture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"4781\" data-end=\"4819\"\u003e\u003cstrong data-start=\"4786\" data-end=\"4819\"\u003eCinematic Color \u0026amp; Log Control\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"4820\" data-end=\"5117\"\u003e\n\u003cli data-start=\"4820\" data-end=\"4943\"\u003e\n\u003cp data-start=\"4822\" data-end=\"4943\"\u003e\u003cstrong data-start=\"4822\" data-end=\"4836\"\u003eS-Cinetone\u003c\/strong\u003e delivers rich, natural mid-tones and skin tones inspired by Sony’s professional \u003cstrong data-start=\"4917\" data-end=\"4927\"\u003eVENICE\u003c\/strong\u003e cinema camera\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"4944\" data-end=\"5030\"\u003e\n\u003cp data-start=\"4946\" data-end=\"5030\"\u003e\u003cstrong data-start=\"4946\" data-end=\"4956\"\u003eS-Log3\u003c\/strong\u003e offers over \u003cstrong data-start=\"4969\" data-end=\"4998\"\u003e15 stops of dynamic range\u003c\/strong\u003e for color grading flexibility\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5031\" data-end=\"5117\"\u003e\n\u003cp data-start=\"5033\" data-end=\"5117\"\u003eImport \u003cstrong data-start=\"5040\" data-end=\"5055\"\u003ecustom LUTs\u003c\/strong\u003e via \u003cstrong data-start=\"5060\" data-end=\"5079\"\u003eCreators’ Cloud\u003c\/strong\u003e for precise on-set color monitoring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"5119\" data-end=\"5122\"\u003e\n\u003ch3 data-start=\"5124\" data-end=\"5159\"\u003e\u003cstrong data-start=\"5128\" data-end=\"5159\"\u003eRefined Design and Handling\u003c\/strong\u003e\u003c\/h3\u003e\n\u003ch4 data-start=\"5160\" data-end=\"5187\"\u003e\u003cstrong data-start=\"5165\" data-end=\"5187\"\u003eIntuitive Displays\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"5188\" data-end=\"5463\"\u003e\n\u003cli data-start=\"5188\" data-end=\"5270\"\u003e\n\u003cp data-start=\"5190\" data-end=\"5270\"\u003e\u003cstrong data-start=\"5190\" data-end=\"5230\"\u003e4-axis 3.2\" 2.1m-dot touchscreen LCD\u003c\/strong\u003e with full tilt and flip functionality\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5271\" data-end=\"5386\"\u003e\n\u003cp data-start=\"5273\" data-end=\"5386\"\u003e\u003cstrong data-start=\"5273\" data-end=\"5304\"\u003e3.68m-dot Quad-VGA OLED EVF\u003c\/strong\u003e with \u003cstrong data-start=\"5310\" data-end=\"5334\"\u003e120 fps refresh rate\u003c\/strong\u003e and \u003cstrong data-start=\"5339\" data-end=\"5362\"\u003e0.78x magnification\u003c\/strong\u003e for lifelike previews\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5387\" data-end=\"5463\"\u003e\n\u003cp data-start=\"5389\" data-end=\"5463\"\u003eBoth screens support \u003cstrong data-start=\"5410\" data-end=\"5437\"\u003eDCI-P3 wide color gamut\u003c\/strong\u003e for accurate monitoring\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"5465\" data-end=\"5489\"\u003e\u003cstrong data-start=\"5470\" data-end=\"5489\"\u003eDual Card Slots\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cp data-start=\"5490\" data-end=\"5629\"\u003eOne \u003cstrong data-start=\"5494\" data-end=\"5535\"\u003eCFexpress Type A\/SD UHS-II combo slot\u003c\/strong\u003e and one \u003cstrong data-start=\"5544\" data-end=\"5562\"\u003eSD UHS-II slot\u003c\/strong\u003e provide flexible options for overflow, backup, or file separation.\u003c\/p\u003e\n\u003ch4 data-start=\"5631\" data-end=\"5662\"\u003e\u003cstrong data-start=\"5636\" data-end=\"5662\"\u003eImproved Power \u0026amp; Build\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"5663\" data-end=\"6020\"\u003e\n\u003cli data-start=\"5663\" data-end=\"5796\"\u003e\n\u003cp data-start=\"5665\" data-end=\"5796\"\u003eUses high-capacity \u003cstrong data-start=\"5684\" data-end=\"5696\"\u003eNP-FZ100\u003c\/strong\u003e battery for up to \u003cstrong data-start=\"5715\" data-end=\"5734\"\u003e750 shots (LCD)\u003c\/strong\u003e or \u003cstrong data-start=\"5738\" data-end=\"5757\"\u003e630 shots (EVF)\u003c\/strong\u003e—a \u003cstrong data-start=\"5760\" data-end=\"5779\"\u003e23% improvement\u003c\/strong\u003e over the a7 IV\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5797\" data-end=\"5875\"\u003e\n\u003cp data-start=\"5799\" data-end=\"5875\"\u003e\u003cstrong data-start=\"5799\" data-end=\"5826\"\u003eMagnesium alloy chassis\u003c\/strong\u003e ensures durability while remaining lightweight\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5876\" data-end=\"5947\"\u003e\n\u003cp data-start=\"5878\" data-end=\"5947\"\u003eEnhanced grip ergonomics and reinforced lens mount for heavy lenses\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"5948\" data-end=\"6020\"\u003e\n\u003cp data-start=\"5950\" data-end=\"6020\"\u003eComprehensive \u003cstrong data-start=\"5964\" data-end=\"5983\"\u003eweather-sealing\u003c\/strong\u003e protects against dust and moisture\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"6022\" data-end=\"6025\"\u003e\n\u003ch3 data-start=\"6027\" data-end=\"6058\"\u003e\u003cstrong data-start=\"6031\" data-end=\"6058\"\u003eConnectivity \u0026amp; Workflow\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cul data-start=\"6059\" data-end=\"6389\"\u003e\n\u003cli data-start=\"6059\" data-end=\"6111\"\u003e\n\u003cp data-start=\"6061\" data-end=\"6111\"\u003e\u003cstrong data-start=\"6061\" data-end=\"6086\"\u003eFull-size HDMI-A port\u003c\/strong\u003e for external recorders\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6112\" data-end=\"6238\"\u003e\n\u003cp data-start=\"6114\" data-end=\"6137\"\u003e\u003cstrong data-start=\"6114\" data-end=\"6134\"\u003eDual USB-C ports\u003c\/strong\u003e:\u003c\/p\u003e\n\u003cul data-start=\"6140\" data-end=\"6238\"\u003e\n\u003cli data-start=\"6140\" data-end=\"6182\"\u003e\n\u003cp data-start=\"6142\" data-end=\"6182\"\u003eUSB-C 3.2 Gen2 (10 Gbps data transfer)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6185\" data-end=\"6238\"\u003e\n\u003cp data-start=\"6187\" data-end=\"6238\"\u003eUSB-C 2.0 (power delivery and in-camera charging)\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6239\" data-end=\"6276\"\u003e\n\u003cp data-start=\"6241\" data-end=\"6276\"\u003e\u003cstrong data-start=\"6241\" data-end=\"6274\"\u003e3.5mm headphone and mic jacks\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6277\" data-end=\"6389\"\u003e\n\u003cp data-start=\"6279\" data-end=\"6389\"\u003e\u003cstrong data-start=\"6279\" data-end=\"6303\"\u003eMulti Interface Shoe\u003c\/strong\u003e supports digital audio accessories like the \u003cstrong data-start=\"6348\" data-end=\"6359\"\u003eECM-B1M\u003c\/strong\u003e mic and \u003cstrong data-start=\"6368\" data-end=\"6387\"\u003eXLR-K3M adapter\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch4 data-start=\"6391\" data-end=\"6427\"\u003e\u003cstrong data-start=\"6396\" data-end=\"6427\"\u003eWireless and Remote Options\u003c\/strong\u003e\u003c\/h4\u003e\n\u003cul data-start=\"6428\" data-end=\"6790\"\u003e\n\u003cli data-start=\"6428\" data-end=\"6529\"\u003e\n\u003cp data-start=\"6430\" data-end=\"6529\"\u003e\u003cstrong data-start=\"6430\" data-end=\"6463\"\u003eDual-band Wi-Fi (2.4\/5\/6 GHz)\u003c\/strong\u003e with \u003cstrong data-start=\"6469\" data-end=\"6481\"\u003e2x2 MIMO\u003c\/strong\u003e for fast file transfer and wireless tethering\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6530\" data-end=\"6582\"\u003e\n\u003cp data-start=\"6532\" data-end=\"6582\"\u003e\u003cstrong data-start=\"6532\" data-end=\"6545\"\u003eBluetooth\u003c\/strong\u003e for GPS tagging and remote control\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6583\" data-end=\"6670\"\u003e\n\u003cp data-start=\"6585\" data-end=\"6670\"\u003e\u003cstrong data-start=\"6585\" data-end=\"6604\"\u003eUVC\/UAC support\u003c\/strong\u003e for \u003cstrong data-start=\"6609\" data-end=\"6632\"\u003e4K webcam streaming\u003c\/strong\u003e and simultaneous internal recording\u003c\/p\u003e\n\u003c\/li\u003e\n\u003cli data-start=\"6671\" data-end=\"6790\"\u003e\n\u003cp data-start=\"6673\" data-end=\"6790\"\u003e\u003cstrong data-start=\"6673\" data-end=\"6705\"\u003eImaging Edge Remote \u0026amp; Mobile\u003c\/strong\u003e for wired or wireless PC control and SD card transfers—even when the camera is off\u003c\/p\u003e\n\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003chr data-start=\"6792\" data-end=\"6795\"\u003e\n\u003ch3 data-start=\"6797\" data-end=\"6828\"\u003e\u003cstrong data-start=\"6801\" data-end=\"6828\"\u003eA True Hybrid Workhorse\u003c\/strong\u003e\u003c\/h3\u003e\n\u003cp data-start=\"6829\" data-end=\"7154\"\u003eFrom professional photography to cinematic video production, the \u003cstrong data-start=\"6894\" data-end=\"6907\"\u003eSony a7 V\u003c\/strong\u003e is built to handle it all. With its partially stacked sensor, advanced AI autofocus, 7K oversampled 4K recording, and robust design, this camera empowers creators to deliver top-tier visual content—\u003cstrong data-start=\"7106\" data-end=\"7153\"\u003epowerfully, intelligently, and effortlessly\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":48882939560179,"sku":"SON-ILCE-7M5\/B","price":2898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/files\/sony_a7_v_mirrorless_camera_1764665156_1935439.jpg?v=1764684188"}],"url":"https:\/\/thepixelconnection.com\/collections\/sony-200-off-shutterfest-2026.oembed","provider":"PixelConnection","version":"1.0","type":"link"}