{"title":"Sony","description":"","products":[{"product_id":"sony-55-210mm-f-4-5-6-3-e-mount-telephoto-zoom-lens-black","title":"Sony 55-210mm f\/4.5-6.3 E-Mount Telephoto Zoom Lens - BLACK","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e82.5-315mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5-6.3 to f\/22-32\u003c\/li\u003e\n\u003cli\u003eTwo ED Elements; Two Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 3.3'\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n      \u003c\/div\u003e\r\n      \u003cdiv id=\"ccs-inline-content\"\u003e\r\n      \u003c\/div\u003e\r\n      \u003cdiv id=\"ccs-explore-product\"\u003e\r\n      \u003c\/div\u003e\r\n\r\n      \u003cscript type=\"text\/javascript\"\u003e\r\n      var ccs_cc_args = ccs_cc_args || [];\r\n      \r\n      \/\/ Product Page\r\n      ccs_cc_args.push(['cpn', '']);\r\n      ccs_cc_args.push(['mf', 'Sony']);\r\n      ccs_cc_args.push(['pn', 'SEL55210\/B']);\r\n      ccs_cc_args.push(['upcean', '']);\r\n      ccs_cc_args.push(['ccid', '']);\r\n      ccs_cc_args.push(['lang', 'EN']);\r\n      ccs_cc_args.push(['market', 'US']);\r\n      \r\n      (function () {\r\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n      })();\r\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817062131,"sku":"SON-SEL55210","price":328.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1449248751000_1022364.jpg?v=1691176077"},{"product_id":"sony-55-210mm-f-4-5-6-3-e-mount-telephoto-zoom-lens-silver","title":"Sony 55-210mm f\/4.5-6.3 E-Mount Telephoto Zoom Lens - SILVER","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e82.5-315mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5-6.3 to f\/22-32\u003c\/li\u003e\n\u003cli\u003eTwo ED Elements; Two Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 3.3'\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n      \u003c\/div\u003e\r\n      \u003cdiv id=\"ccs-inline-content\"\u003e\r\n      \u003c\/div\u003e\r\n      \u003cdiv id=\"ccs-explore-product\"\u003e\r\n      \u003c\/div\u003e\r\n\r\n      \u003cscript type=\"text\/javascript\"\u003e\r\n      var ccs_cc_args = ccs_cc_args || [];\r\n      \r\n      \/\/ Product Page\r\n      ccs_cc_args.push(['cpn', '']);\r\n      ccs_cc_args.push(['mf', 'Sony']);\r\n      ccs_cc_args.push(['pn', 'SEL55210']);\r\n      ccs_cc_args.push(['upcean', '']);\r\n      ccs_cc_args.push(['ccid', '']);\r\n      ccs_cc_args.push(['lang', 'EN']);\r\n      ccs_cc_args.push(['market', 'US']);\r\n      \r\n      (function () {\r\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n      })();\r\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817127667,"sku":"SON-SEL55210SLV","price":323.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel55210_sel55210_55_210mm_f4_5_6_3mm_lens_1314223723000_818648.jpg?v=1691176095"},{"product_id":"sony-fe-90mm-f-2-8-macro-g-oss-lens","title":"Sony FE 90mm f\/2.8 Macro G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e1:1 Magnification Ratio; Internal Focus\u003c\/li\u003e\n\u003cli\u003eAspherical, ED and Super ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eSliding Focus Ring for AF\/MF Selection\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button; Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 11\"\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 62mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eGet up close and personal with the 1:1 magnification ratio of the full-frame compatible \u003cstrong\u003eFE 90mm f\/2.8 Macro G OSS Lens\u003c\/strong\u003e for \u003cstrong\u003eSony's\u003c\/strong\u003e E-mount cameras. As a G series lens, it perfectly balances sharpness and bokeh through the use of various specialized elements, this ensures highly detailed images, with smooth out-of-focus areas, and an absolute minimum of aberrations. The lens also boasts a fast f\/2.8 aperture for controlling depth of field and working in less-than-ideal light as well as a Nano AR coating that helps eliminate ghosting and flare.\u003c\/p\u003e\n\u003cp\u003eCritical to macro is accurate focusing, which is assisted by the speedy Direct Drive Super Sonic wave Motor present in the 90mm lens. Users also have direct access to a focus hold button and focus range limiter for further optimizing the lens' performance in certain situations. On top of this, the focusing ring slides for immediate switching between manual and autofocusing. And, the lens has built-in Optical SteadyShot image stabilization for compensating for camera shake at all focusing distances.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for full-frame E-mount cameras, this telephoto macro can also be used on APS-C systems where it provides a 135mm equivalent focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe true macro design affords a life-size, 1:1 magnification ratio along with an 11\" minimum focusing distance for working with close-up subjects. A focusing distance and magnification scale is also printed on the top of the lens to aid in more technical applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion elements, including one Super ED element, are featured in the lens design and helps to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Direct Drive SSM system and internal focus mechanism provide quick, quiet, and precise autofocus performance and also contribute to more natural, intuitive manual focus control. An internal focus design further enhances usability by improving AF speed and ensuring that the overall length of the lens does not change during use.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA focus range limiter switch allows you to constrain the usable focus range between 11-19.7\", 19.7\"-infinity, or full, and a focus hold button is also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThis lens' focusing ring can be slid forwards and backward to quickly shift from manual to autofocus modes, and vice versa.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL90M28G']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817225971,"sku":"SON-SEL90M28G","price":1048.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel90m28g-3.jpg?v=1691176138"},{"product_id":"sony-fe-70-200mm-f-4-g-oss-lens","title":"Sony FE 70-200mm f\/4 G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo ED Elements \u0026amp; One Super ED Element\u003c\/li\u003e\n\u003cli\u003eTwo AA Elements \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli\u003eNano AR Coating\u003c\/li\u003e\n\u003cli\u003eDual Linear AF Motors; Internal Focus\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eFocus Hold Buttons; Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRemovable, Rotating Tripod Collar\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 72mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eCapture more distant subjects while keeping your kit lightweight with the \u003cstrong\u003eFE 70-200mm f\/4 G OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e. This full-frame lens is designed for use with mirrorless E-mount cameras where it delivers an excellent telephoto zoom range. It also uses a maximum aperture of f\/4 to keep size and weight down. Incorporated into the optical design are a series of specialized elements to ensure aberrations are suppressed, this includes two extra-low dispersion elements, one super extra-low dispersion element, two advanced aspherical elements, and one aspherical element. Along with these capabilities, a Nano AR coating will help minimize the appearance of flare and ghosting.\u003c\/p\u003e\n\u003cp\u003eIn order to capture fast-moving subjects, the 70-200mm lens uses a dual linear motor system and internal focus mechanism to autofocus. This fast and accurate setup delivers sharp imagery, especially when combined with the built-in Optical SteadyShot image stabilization. For improved handling, the lens features multiple physical controls, including three focus hold buttons and a focus range limiter. Additionally, the lens has a dust- and moisture-resistant design and comes with a removable, rotating tripod collar for added stability when mounted to a tripod or monopod.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned for full-frame E-mount cameras, this 70-200mm zoom covers a versatile telephoto zoom range that is ideal for portraits, action, sports, and more. Also, it can be used on APS-C format cameras where it will provide a 105-300mm equivalent zoom range.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion glass elements and one Super ED element are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne aspherical element and two Advanced Aspherical (AA) elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Nano AR coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDual linear motors and an internal focus mechanism enable fast, responsive autofocus and object tracking. The lens can also focus as close as 3.3' for close-up imaging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn electronic focus range limiter switch allows you to constrain the usable focus range between a set limited range or full for improving focus speed, and three focus hold buttons are also featured to manually stop the autofocus at a specified point.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe lens is equipped with a removable and rotating tripod collar for added stability and reducing strain on the camera's lens mount.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL70200G']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817258739,"sku":"SON-SEL70200G","price":1198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel70200g_70_200mm_f_4_5_6_g_lens_1392176857000_1029862_1.jpg?v=1691176152"},{"product_id":"sony-sonnar-t-fe-55mm-f-1-8-za-lens","title":"Sony Sonnar T* FE 55mm f\/1.8 ZA Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eThree Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eZeiss T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.6'\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eA perfect pairing for full-frame \u003cstrong\u003eSony\u003c\/strong\u003e E-mount cameras, the \u003cstrong\u003eSonnar T* FE 55mm f\/1.8 ZA Lens\u003c\/strong\u003e offers excellent resolution and a fast f\/1.8 aperture for photographers looking for a high-performing normal-length prime. By using three aspherical elements and Zeiss's legendary T* anti-reflective coating, this lens exhibits an absolute minimum of aberrations and flare. It also has a linear autofocus motor and internal focus design for fast, responsive AF and achieving a minimum focus distance of 1.6'. Additionally, the lens is dust and moisture-resistant and uses a nine-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with seven elements in five groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA normal-length prime designed for full-frame E-mount cameras, this 55mm lens will provide an excellent perspective for street photography, portraits, and general-purpose shooting. It can also be used on APS-C format cameras where it will provide an equivalent focal length of 82.5mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with a shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThree aspherical elements, including two double-sided, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL55F18Z']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817291507,"sku":"SON-SEL55F18Z","price":1098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel55f18z_sonnar_t_fe_55mm_1489599321000_1008124.jpg?v=1691176164"},{"product_id":"sony-sel50f18-b-50mm-f-1-8-lens-black","title":"Sony E 50mm f\/1.8 OSS Lens - Black","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e75mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.3'\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL50F18\/B']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817324275,"sku":"SON-SEL50F18\/B","price":449.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel50f18_b_50mm_f_1_8_lens_black_1515712883000_1001008.jpg?v=1691176177"},{"product_id":"sony-sel24240-zoom-lens-24-240-mm","title":"Sony FE 24-240mm f\/3.5-6.3 OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/3.5-6.3 to f\/22-40\u003c\/li\u003e\n\u003cli\u003eOne ED Element; Five Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 72mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL24240']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817357043,"sku":"SON-SEL24240","price":1349.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel24240_fe_24_240mm_f_3_5_6_3_oss_1425440738000_1126138.jpg?v=1691176192"},{"product_id":"sony-sel18200le-zoom-lens-18-200-mm","title":"Sony SEL18200LE - zoom lens - 18-200 mm","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e27-300mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/3.5-6.3 to f\/22-40\u003c\/li\u003e\n\u003cli\u003eTwo ED and Four Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eZoom Lock Switch\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.6'\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003eFilter Size - 62mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL18200LE']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817389811,"sku":"SON-SEL18200LE","price":848.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel_18200le_18_200mm_f_3_5_6_3_oss_lens_1337262654000_863264.jpg?v=1691176207"},{"product_id":"sony-e-pz-18-105mm-f-4-g-oss-lens","title":"Sony E PZ 18-105mm f\/4 G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e27-157.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo ED \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003ePower Zoom Lever; Handycam Technology\u003c\/li\u003e\n\u003cli\u003eInternal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 1.5'\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 72mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SELP18105G']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817914099,"sku":"SON-SELP18105G","price":849.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_selp18105g_18_105mm_f_4_g_lens_1469113525000_1001011.jpg?v=1691176326"},{"product_id":"sony-16-35mm-vario-tessar-t-fe-f4-za-oss-e-mount-wide-angle-zoom-lens","title":"Sony 16-35mm Vario-Tessar T*FE F4 ZA OSS E-Mount Wide Angle Zoom Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\r\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\r\n\u003cli\u003eOne AA Element, Four Aspherical Elements\u003c\/li\u003e\r\n\u003cli\u003eThree ED Elements\u003c\/li\u003e\r\n\u003cli\u003eZeiss T* Anti-Reflective Coating\u003c\/li\u003e\r\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\r\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\r\n\u003cli\u003eFilter Diameter: 72mm\u003c\/li\u003e\r\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\r\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cp\u003eA compact and weather-resistant option, the \u003cstrong\u003eVario-Tessar T* FE 16-35mm f\/4 ZA OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e will satisfy nearly all the wide-angle needs of full-frame E-mount shooters. It also features a constant f\/4 aperture for consistent performance and illumination throughout the zoom range. Ensuring optimal image quality, the lens design incorporates five aspherical elements, including one Advanced Aspherical (AA), three extra-low dispersion elements, and the Zeiss T* anti-reflective coating. This combination delivers images that are free from aberrations and flare.\u003c\/p\u003e\r\n\u003cp\u003eFor smooth operation, the lens uses a linear autofocus motor and an internal focusing design. Also, it is equipped with Optical SteadyShot to dramatically reduce the effects of camera shake on your images. Additionally, it has a seven-blade circular diaphragm for smooth, rounded bokeh.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eBased on the Zeiss Tessar optical concept, this lens uses a design with 12 elements in ten groups that helps ensure a smaller overall lens size along with reduced flaring, distortion, and chromatic aberrations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCovering ultra-wide to wide-angle perspectives, this compact 16-35mm will pair nicely with Sony's full-frame E-mount cameras. It can also be used on APS-C format cameras where it will provide a 24-52.5mm equivalent zoom range.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA constant f\/4 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThree extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFive aspherical elements, including one large-diameter Advanced Aspherical (AA) element, are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eDust and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\r\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\n      var ccs_cc_args = ccs_cc_args || [];\r\n      \r\n      \/\/ Product Page\r\n      ccs_cc_args.push(['cpn', '']);\r\n      ccs_cc_args.push(['mf', 'Sony']);\r\n      ccs_cc_args.push(['pn', 'SEL1635Z']);\r\n      ccs_cc_args.push(['upcean', '']);\r\n      ccs_cc_args.push(['ccid', '']);\r\n      ccs_cc_args.push(['lang', 'EN']);\r\n      ccs_cc_args.push(['market', 'US']);\r\n      \r\n      (function () {\r\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n      })();\r\n      \r\n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856817946867,"sku":"SON-SEL1635Z","price":998.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel1635z-1.jpg?v=1691176344"},{"product_id":"sony-fe-24-70mm-f-2-8-gm-lens","title":"Sony FE 24-70mm f-2.8 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\r\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\r\n\u003cli\u003eOne XA Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\r\n\u003cli\u003eOne ED Element \u0026amp; One Super ED Element\u003c\/li\u003e\r\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\r\n\u003cli\u003eFocus Hold Button; Internal Focus\u003c\/li\u003e\r\n\u003cli\u003eAF\/MF Switch; Zoom Lock Switch\u003c\/li\u003e\r\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cp\u003eA fast, standard zoom favored for its versatility, the \u003cstrong\u003eSony FE 24-70mm f\/2.8 GM\u003c\/strong\u003e is a wide-angle to short telephoto lens designed for E-mount mirrorless cameras. Featuring a constant f\/2.8 maximum aperture, this lens maintains consistent performance throughout the zoom range and benefits from working in low-light conditions and with selective focus techniques. Complementing the apt light-gathering capabilities is an equally impressive optical design, which incorporates three aspherical elements and two extra-low dispersion elements. One of the aspherical elements features an XA (extreme aspherical) designation, ensuring its refined surface precision and notable ability to minimize spherical aberrations throughout the zoom range. Additionally, a Nano AR Coating has been applied to individual elements to significantly minimize lens flare and ghosting for increased contrast and color neutrality. Pairing a sophisticated optical design and versatile speed, this standard zoom is well-suited for use in a wide array of environments and lighting conditions.\u003c\/p\u003e\r\n\u003cp\u003eBeyond the attributes of the lens system itself, this 24-70mm is also characterized by a Direct Drive SSM (Super Sonic wave Motor) system that provides fast, quiet AF performance as well as responsive manual focus handling. The lens is also dust- and moisture-sealed, to permit working in inclement weather conditions, and nuanced details, such as a focus hold button and rubberized control dials, further the intuitiveness in handling.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eCovering wide-angle to portrait-length perspectives, this standard 24-70mm zoom is designed for full-frame E-mount mirrorless cameras and is also compatible with APS-C models, where it will provide a 36-105mm equivalent focal length range.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eConstant f\/2.8 maximum aperture maintains consistent performance from wide-angle to telephoto focal length positions and also contributes to greater selective focus control.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eOne extra-low dispersion element and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA Direct Drive Super Sonic wave AF motor and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA focus hold button and AF\/MF switch are present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eA dust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cdiv\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\r\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\nvar ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'SEL2470GM']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856818012403,"sku":"SON-SEL2470GM","price":1798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel2470gm_fe_24_70mm_f_2_8_gm_1454514360000_1222774.jpg?v=1691176358"},{"product_id":"sony-fe-50mm-f-1-8-lens","title":"Sony FE 50mm f\/1.8 Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eDouble-Gauss Optical Design\u003c\/li\u003e\n\u003cli\u003eDC Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cp\u003eA simple, bright, and lightweight normal prime, the \u003cstrong\u003eFE 50mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile normal-length prime lens designed for full-frame E-mount mirrorless cameras. Its sleek design makes it well-suited for everyday shooting, while the fast f\/1.8 maximum aperture benefits working in low-light conditions as well as offers increased control over depth of field for selective focus imagery. The optical design incorporates one aspherical element to control spherical aberrations, an employs a double-gauss configuration in order to realize sharper, clearer image quality throughout the aperture range with reduced field curvature. A DC actuator is also employed to provide quick and precise autofocus performance that is also quiet to suit video recording applications. Additionally, a rounded seven-blade diaphragm is featured to render out-of-focus highlights with a smooth, circular appearance. Characterized by its straight-forward design, this go-to lens balances both ease of handling along with enhanced image quality.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eNormal-length 50mm prime lens is designed for full-frame Sony E-mount mirrorless cameras, however, can also be used with APS-C models where it will provide a 75mm equivalent focal length.\u003c\/li\u003e\n\u003cli\u003eFast f\/1.8 maximum aperture benefits working in difficult lighting conditions and also avails greater control over focus placement for working with shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element is incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eDouble-gauss optical configuration helps to reduce field curvature and distortions for more consistent image quality from edge-to-edge.\u003c\/li\u003e\n\u003cli\u003eDC actuator motor offers quick, quiet, and accurate autofocus performance to suit both stills and video applications.\u003c\/li\u003e\n\u003cli\u003eMetal bayonet offers increased durability and a solid feel when mounting the lens.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL50F18F']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856818143475,"sku":"SON-SEL50F18F\/2","price":248.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel50f18f_fe_50mm_f_1_8_lens_1459265698000_1242613.jpg?v=1691176388"},{"product_id":"sony-fe-70-300mm-f-4-5-5-6-g-oss-lens","title":"Sony FE 70-300mm f\/4.5-5.6 G OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5 to f\/29\u003c\/li\u003e\n\u003cli\u003eFour Aspherical and Two ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor\u003c\/li\u003e\n\u003cli\u003eInternal Focus Design; MF Override\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button and Range Limiter\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 72mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eSpanning a useful range of telephoto focal lengths, the \u003cstrong\u003eFE 70-300mm f\/4.5-5.6 G OSS\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile zoom lens designed for full-frame E-mount mirrorless cameras. Complementing the reach, this lens' optical design incorporates four aspherical elements and two extra-low dispersion glass elements to control spherical and chromatic aberrations throughout the zoom range for increased clarity, sharpness, and color accuracy. A Nano AR coating has also been applied to individual lens elements to minimize lens flare and ghosting for increased contrast and color fidelity when working in strong lighting conditions. Well-suited to a variety of telephoto needs, this zoom lens balances both a versatile focal length range along with a sophisticated optical design for maintained image quality.\u003c\/p\u003e\n\u003cp\u003eWorking in concert with the optical assets, this lens also incorporates an Optical SteadyShot image stabilization mechanism that minimizes the appearance of camera shake for sharper handheld shooting. Also benefitting sharpness is a linear actuator autofocus system, which offers smooth, quiet focusing performance to support both stills and movie recording applications. An internal focusing mechanism is also employed, which limits the overall length of the lens when focusing and both a focus range limiter and focus hold button facilitate more intuitive handling. Additionally, the lens is designed to be dust- and moisture resistant for use in trying conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDesigned to cover a variety of telephoto perspectives, this full-frame 70-300mm E-mount lens can also be used on APS-C format cameras where it will provide an equivalent zoom range of 105-450mm.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA variable f\/4.5-5.6 aperture helps keep lens size and weight to a minimum while still offering outstanding image quality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion glass elements are featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eFour aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA focus range limiter button offers faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL70300G']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856818176243,"sku":"SON-SEL70300G","price":1499.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel70300g_fe_70_300mm_f_4_5_5_6_g_1459265698000_1242614.jpg?v=1691176406"},{"product_id":"sony-fe-85mm-f1-4-gm-lens","title":"Sony FE 85mm f\/1.4 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003eOne XA Element and Three ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 77mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cp\u003eA prized focal length for portraiture, the \u003cstrong\u003eFE 85mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, short-telephoto lens designed for E-mount mirrorless digital cameras. Characterized by its flattering perspective and fast f\/1.4 maximum aperture, this lens is adept at isolation focus for shallow depth of field effects, as well as performing in low-light conditions. The optical design incorporates three extra-low dispersion elements to reduce chromatic aberrations and one XA (extreme aspherical) element, which significantly controls spherical aberrations for a high degree of image sharpness and clarity. Additionally, a Nano AR coating has been applied to limit ghosting and lens flare for increased contrast and color fidelity when working in strong lighting conditions. Pairing a bright f\/1.4 aperture with a short-telephoto focal length, this 85mm lens is ideally suited for portraiture and other situations where focus control is paramount.\u003c\/p\u003e\n\u003cp\u003eComplementing the optical assets, this lens is also notable for its inclusion of an 11-blade circular diaphragm to produce smooth, soft-edged bokeh with selective focus imagery. For controlling focus, a linear SSM (Super Sonic wave Motor) is employed that is quick and quiet, and also lends more responsive control for manual focus operation. The lens also sports a dust- and moisture-sealed design to support shooting in inclement conditions and a dedicated focus hold button, AF\/MF switch, and manual aperture ring lend further control while shooting.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eA portrait-length prime designed for full-frame E-mount mirrorless cameras, this 85mm f\/1.4 is also compatible with APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eFast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also offers a wealth of control over the focus position when using shallow depth of field techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eOne XA element is incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eA linear Super Sonic wave Motor autofocus system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control. An AF\/MF switch is located on the lens barrel for tactile control over this setting.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL85F14GM']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856818274547,"sku":"SON-SEL85F14GM","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel85f14gm_fe_85mm_f_1_4_gm_1454514360000_1222775.jpg?v=1691176419"},{"product_id":"sony-fe-100mm-f-2-8-stf-gm-oss","title":"Sony FE 100mm f\/2.8 STF GM OSS","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to 20 | T5.6 to 22\u003c\/li\u003e\n\u003cli\u003eApodization Element for Smooth Bokeh\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element, One ED Element\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM Focus System\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eRing-Switch to Change Focus Setting\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 72mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n  var ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'SEL100F28GM']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n  })();\n\n  \/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856840065267,"sku":"SON-SEL100F28GM","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sel100f28gm_a-large.jpg?v=1691177655"},{"product_id":"sony-fe-70-200mm-f-2-8-gm-oss-lens","title":"Sony FE 70-200mm f\/2.8 GM OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne XA Element, Two Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eFour ED Elements, Two Super ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear SSM Focus System\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eInternal Focus, Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 77mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eBoasting exceptional optics, a complete feature set, and outstanding speed in all aspects, the \u003cstrong\u003eSony FE 70-200mm f\/2.8 GM OSS Lens\u003c\/strong\u003e easily takes its place as the de facto telephoto zoom for professionals. A member of the G Master series, this 70-200mm delivers high sharpness alongside smooth, clean bokeh and with an absolute minimum of aberrations. This is guaranteed through the use of an XA element, two aspherical elements, four extra-low dispersion elements, and two Super ED elements in the optical design. Furthermore, the lens has a Nano AR Coating that reduces reflections, flare, and ghosting for improved contrast and color.\u003c\/p\u003e\n\u003cp\u003eOptimized for speed, this lens is equipped with a fast and constant f\/2.8 aperture that will be an asset in low-light conditions as well as for creating images with a shallow depth of field. Bokeh is made even better by the implementation of an eleven-blade circular diaphragm for smooth out-of-focus areas. Also, there is a double-linear and ring Super Sonic wave Motor system that provides fast, responsive autofocus in both stills and video.\u003c\/p\u003e\n\u003cp\u003eAs a top-end telephoto zoom, this lens is equipped with a variety of other technologies to assist shooters, including Optical SteadyShot image stabilization for combating camera shake, especially at longer focal lengths. Users will enjoy faster and more intuitive operation with a plethora of physical controls on the lens barrel, including three focus hold buttons, a focus range limiter switch, and both AF\/MF and OSS switches. For durability and working in tough conditions, the lens is dust and moisture-resistant, and it has a fluorine coating on the front element to resist water and oil.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA popular telephoto zoom designed for full-frame E-mount mirrorless cameras, this 70-200mm lens is also compatible with APS-C models where it provides a 105-300mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eA constant f\/2.8 maximum aperture offers consistent performance throughout the zoom range and also lends greater control over focus position for shallow depth of field techniques.\u003c\/li\u003e\n\u003cli\u003eOf the three aspherical elements incorporated in the lens design, one is an XA element with superior surface precision to effectively reduce astigmatism, field curvature, coma, and other monochromatic aberrations from imagery.\u003c\/li\u003e\n\u003cli\u003eFour extra-low dispersion elements and two Super ED elements are featured in the lens design, too, and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eAn advanced double-linear and ring Super Sonic wave Motor system ensure fast, precise, and accurate autofocus in both stills and video.\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with a select camera's sensor-shift type image stabilization for more effective control of camera blur. An OSS Mode switch lets you choose Mode 1 for general image stabilization that is suited to most types of shooting as well as a Mode 2 setting that is specifically intended to be used with panning movements.\u003c\/li\u003e\n\u003cli\u003eA floating elements system benefits image quality when working at the 3.15' minimum focusing distance with 0.25x magnification.\u003c\/li\u003e\n\u003cli\u003eThe lens barrel is equipped with three focus hold buttons and a focus range limiter switch to permit fast, intuitive operation of the lens while shooting.\u003c\/li\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions.\u003c\/li\u003e\n\u003cli\u003eA rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eA removable, rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003cli\u003eThe included petal-shaped lens hood helps prevent flaring and has a filter access window for making adjustments to rotating filters such as polarizers and variable NDs.\u003c\/li\u003e\n\u003cli\u003eCompatible with Sony's optional 1.4x and 2x teleconverters, this lens can be easily transformed into a 98-280mm or 140-400mm optic, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\nvar ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'SEL70200GM']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n  })();\n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856848716019,"sku":"SON-SEL70200GM","price":2148.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/70-1.jpg?v=1691178306"},{"product_id":"sony-50mm-f-2-8-macro-e-mount-lens","title":"Sony 50mm f\/2.8 Macro E-Mount Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/16\u003c\/li\u003e\n\u003cli\u003e1:1 Magnification Ratio\u003c\/li\u003e\n\u003cli\u003eOne ED Element \u0026amp; One Aspherical Element\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button \u0026amp; Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 6.3\"\u003c\/li\u003e\n\u003cli\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eFilter Size - 55mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n  var ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'SEL50M28']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n  })();\n\n  \/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856849109235,"sku":"SON-SEL50M28","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1472566876000_1277527.jpg?v=1691178365"},{"product_id":"sony-fe-28mm-f-2-wide-angle-lens","title":"Sony FE 28mm f\/2 Wide Angle Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2 to f\/22\u003c\/li\u003e\n\u003cli\u003eOne AA Element \u0026amp; Two Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eTwo ED Elements\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eFilter Diameter: 49mm\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003eOptional Ultra-Wide \u0026amp; Fisheye Converters\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL28F20']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856849207539,"sku":"SON-SEL28F20","price":498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1425440738000_1126139.jpg?v=1691178379"},{"product_id":"sony-sonnar-t-e-24mm-f-1-8-za-lens","title":"Sony Sonnar T* E 24mm f\/1.8 ZA Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eCarl Zeiss Sonnar Optics\u003c\/li\u003e\n\u003cli\u003eLarge f\/1.8 Aperture\u003c\/li\u003e\n\u003cli\u003eAspherical Lenses--Distortion Control\u003c\/li\u003e\n\u003cli\u003eSmooth, Quiet Autofocus for Video\u003c\/li\u003e\n\u003cli\u003eED Element Fights Chromatic Aberration\u003c\/li\u003e\n\u003cli\u003eCircular Aperture\u003c\/li\u003e\n\u003cli\u003eDirect Manual Focus to Fine-Tune Focus\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 49mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003carticle\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003ePractically distortion-free and featuring a fast f\/1.8 maximum aperture, this \u003cstrong\u003eSonnar T* E 24mm f\/1.8 ZA Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e will help APS-C E-mount shooters capture difficult scenes with ease. Offering a 36mm equivalent focal length, this lens is a common choice for street, interiors, landscapes, and general photography. Also, thanks to the use of one extra-low dispersion element, two aspherical elements, and the Zeiss T* coating, shooters will enjoy images free from aberrations and flare. Operation is speedy as well due to the use of a fast and silent linear autofocus motor and an internal focus design, which permits focusing as close as 6.3\" for close-ups with a 0.25x magnification. Additionally, it has a seven-blade circular diaphragm for smooth, round bokeh.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBased on the Zeiss Sonnar optical concept, this lens uses a design with eight elements in seven groups that helps achieve the large maximum aperture of f\/1.8 while simultaneously reducing flare and improving contrast.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA wide-angle prime designed for APS-C Sony E-mount cameras, this 24mm lens will provide an equivalent focal length of 36mm. It can also be used on full-frame E-mount cameras in APS-C mode.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe f\/1.8 maximum aperture allows users to create images with a shallow depth of field and work in low-light conditions with relative ease.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eZeiss T* anti-reflective coatings have been applied to each lens surface to help minimize reflections in order to provide greater image clarity, contrast, and color fidelity.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne extra-low dispersion glass element is featured in the lens design to help reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eTwo aspherical elements are incorporated in the lens design to reduce astigmatism, field curvature, coma, and other monochromatic aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA linear autofocus motor and internal focus design provide quick and precise autofocus performance and enable accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe advanced optical design permits a minimum focus distance of just 6.3\" for a maximum magnification of 0.25x, allowing the shooter to capture sharp close-ups.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/article\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\nvar ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'SEL24F18Z']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n  })();\n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856849830131,"sku":"SON-SEL24F18Z","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/24.jpg?v=1691178414"},{"product_id":"sony-24-70mm-f-4-vario-tessar-t-fe-za-oss","title":"Sony 24-70mm f\/4 Vario-Tessar T*FE ZA OSS","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOne ED and Five Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eZeiss T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli class=\"top-section-list-item\"\u003eFilter Size - 67mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n  var ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'SEL2470Z']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n  })();\n\n  \/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856853565683,"sku":"SON-SEL2470Z","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1488998123000_1008126.jpg?v=1691178517"},{"product_id":"sony-fe-85mm-f-1-8-lens","title":"Sony FE 85mm f\/1.8 Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/1.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eOne Extra-Low Dispersion Element\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDouble Linear AF Motor\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFocus Hold Button; AF\/MF Switch\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eWeather-Resistant Design\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 67mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eAn ideal portrait-length prime, the \u003cstrong\u003eFE 85mm f\/1.8\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a sleek short-telephoto lens designed for full-frame E-mount mirrorless cameras. The bright f\/1.8 maximum aperture benefits this lens's use in low-light conditions and also affords extensive control over depth of field when working with selective focus techniques. The nine elements, eight groups lens construction includes one extra-low dispersion element to minimize chromatic aberrations and color fringing for greater clarity and color accuracy. Benefitting the optical design is a simple, intuitive physical layout that incorporates a customizable focus hold button and a physical AF\/MF switch. The double linear AF motor itself affords quick, quiet, and smooth focusing performance, and this motor also offers snappy manual focus performance for fine-tuned control. Finally, the lens is designed to be dust- and moisture-resistant for increased protection.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe prime portrait-length lens is designed for full-frame Sony E-mount mirrorless cameras, however can also be used on APS-C models where it will provide a 127.5mm equivalent focal length.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBright f\/1.8 maximum aperture allows for fine-tuned control over depth of field and also benefits working in difficult lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eOne extra-low dispersion element is featured in the optical design and helps to limit color fringing and chromatic aberrations for heightened image clarity and color accuracy.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA double linear autofocus motor delivers smooth, precise, and near-silent focusing performance to benefit both stills and video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe focus hold button on the lens barrel can be used to hold the focusing position or can be set in-camera to control a variety of additional lens functions. Also, the lens has an AF\/MF switch for tactile control over the focus mode.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust and moisture-resistant design for increased protection to the elements.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL85F18']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856853696755,"sku":"SON-SEL85F18\/2","price":698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1486480887000_1317562.jpg?v=1691178570"},{"product_id":"sony-npf-w50-battery-for-sony-a6000-a6100-a6400-a7-a7ii-a7r-a7r2-and-a7r3","title":"Sony NP-FW50 Lithium-Ion Rechargeable Battery (1020mAh)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_OMS5rN7R1Z\"\u003e\n\u003cli class=\"listItem_OMS5rN7R1Z\" data-selenium=\"sellingPointsListItem\"\u003eFits: Sony Alpha NEX-3, 5, 6 and 7 Series Cameras, DSLR-SLT-A33, DSLR-SLT-A55\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" alt=\"Redbar\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cp\u003eThe \u003cstrong\u003eSony NP-FW50 Lithium-Ion Rechargeable Battery\u003c\/strong\u003e is unique in its design since it not only supplies power to your camera but will display the remaining battery capacity. Small and lightweight, lithium-ion batteries can be charged or discharged at any time without developing memory effects.\u003c\/p\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856853893363,"sku":"SON-NPFW50","price":93.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1430343942000_712854.jpg?v=1691178581"},{"product_id":"sony-fe-100-400mm-f-4-5-5-6-gm-oss-lens","title":"Sony FE 100-400mm f\/4.5-5.6 GM OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5-5.6 to f\/32-40\u003c\/li\u003e\n\u003cli\u003eOne Super ED Element and Two ED Elements\u003c\/li\u003e\n\u003cli\u003eDirect Drive SSM Focus System\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003eZoom Torque Adjustment Ring\u003c\/li\u003e\n\u003cli\u003eInternal Focus, Focus Range Limiter\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 77mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eTargeting sports, wildlife, and action shooters, this \u003cstrong\u003eFE 100-400mm f\/4.5-5.6 GM OSS Lens\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e will satisfy many photographers and videographers who are looking for a bit of extra reach with their full-frame E-mount camera. As a member of the G Master line, it is designed for outstanding resolution and sharpness with minimal aberrations, something assisted by the implementation of one Super ED and two ED elements as well as a Nano AR coating. It also features a relatively compact size through the use of an f\/4.5-5.6 maximum aperture range, and it is equipped with both a Direct Drive SSM autofocus system as Optical SteadyShot image stabilization for outstanding performance at all focal lengths.\u003cbr\u003e\u003cbr\u003eThe lens features numerous other settings and controls for making operation smooth and intuitive for a variety of shooting styles. This includes a zoom torque adjustment ring that lets users dial in the stiffness of the zoom mechanism. It also has an internal focus system with a minimum focus distance of just 3.22' as well as a focus range limiter switch for faster focusing. Other physical controls and options include multiple customizable focus hold buttons, an AF\/MF switch, and a removable and rotatable tripod mount. Additionally, it has a dust- and weather-resistant construction and a nine-blade circular diaphragm.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations. Additionally, these lenses feature robust and intuitive-to-handle physical designs to benefit both photography and cine applications.\u003c\/li\u003e\n\u003cli\u003eA far-reaching telephoto zoom designed for full-frame E-mount mirrorless cameras, this 100-400mm lens is also compatible with APS-C models where it provides a 150-600mm equivalent focal length range.\u003c\/li\u003e\n\u003cli\u003eA maximum aperture range of f\/4.5-5.6 helps minimize size and weight while providing excellent performance in a variety of applications.\u003c\/li\u003e\n\u003cli\u003eTwo extra-low dispersion elements and one Super ED element are featured in the lens design and help to control chromatic aberrations and reduce color fringing for increased clarity and color fidelity.\u003c\/li\u003e\n\u003cli\u003eA Nano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast and color rendering in strong lighting conditions.\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cli\u003eA Direct Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eA zoom torque adjustment ring will help provide users with added control over the zoom function of the lens.\u003c\/li\u003e\n\u003cli\u003eA floating elements system benefits image quality when working at the 3.22' minimum focusing distance with 0.35x magnification.\u003c\/li\u003e\n\u003cli\u003eFocus range limiter and focus hold controls offer more intuitive handling and faster performance when photographing moving subjects.\u003c\/li\u003e\n\u003cli\u003eDust and weather-sealed construction benefits using the lens in inclement shooting conditions.\u003c\/li\u003e\n\u003cli\u003eThe front lens element features a fluorine coating to protect against smudges and dust from adhering to the glass surface.\u003c\/li\u003e\n\u003cli\u003eA rounded nine-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eRemovable rotating tripod mount permits quick switching from horizontal to vertical shooting orientations.\u003c\/li\u003e\n\u003cli\u003eCompatible with Sony's 1.4x and 2x FE teleconverters for reaching distances of up to 800mm.\u003c\/li\u003e\n\u003cli\u003eThe included lens hood features a filter access window and a lock switch.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL100400GM']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856859857139,"sku":"SON-SEL100400GM","price":2798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1492618026000_1333230.jpg?v=1691178675"},{"product_id":"sony-fe-16-35mm-f-2-8-gm-lens","title":"Sony FE 16-35mm f\/2.8 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eTwo Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eThree Aspherical and Two XA Elements\u003c\/li\u003e\n\u003cli\u003eTwo Direct Drive SSM AF Groups\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 82mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"grid\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\n\u003cdiv class=\"tile-content\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eFast, high-resolution F2.8 16–35 mm zoom\u003c\/h3\u003e\n\u003cp\u003eThe first wide-angle G Master zoom lens offers performance that will take full advantage of the high-resolution potential of the latest and future camera bodies. The most advanced Sony optical and mechanical technologies come together to deliver extraordinary rendering and clarity.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eHigh corner-to-corner resolution\u003c\/h3\u003e\n\u003cp\u003eUncompromised optical design achieves extremely high resolution and contrast. Landscapes, architecture, interiors, and other expansive subjects are captured with outstanding corner-to-corner sharpness. Aspherical elements minimize distortion, while ED (Extra-low Dispersion) glass elements effectively control chromatic aberration.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eClarity and contrast in any light\u003c\/h3\u003e\n\u003cp\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility, particularly at wide-angle focal lengths. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eResolution and bokeh raised to new heights\u003c\/h3\u003e\n\u003cp\u003eThis lens features two Sony XA (extreme aspherical) elements with 0.01 micron surface precision. Distortion that tends to occur in wide-angle zoom lenses is meticulously controlled, as are astigmatism and field curvature. Unattractive onion-ring bokeh is effectively suppressed by XA (extreme aspherical) elements so that smooth, beautiful bokeh is achieved in out-of-focus areas.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eGorgeous background bokeh\u003c\/h3\u003e\n\u003cp\u003eShooting up close at F2.8 can produce some extraordinary background bokeh. Use this capability to shoot portraits, for example, with dynamic, painterly backgrounds consisting of smooth, expressive bokeh that makes the subject stand out clearly.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eOptimum resolution at any focal length\u003c\/h3\u003e\n\u003cp\u003eConsistently high resolution is achieved from infinity to the closest focusing distance. This lens employs a floating focus mechanism with two independently driven lens groups. This system helps to reduce all types of aberration to minimum levels and thereby maintain sharp, high-resolution rendering from infinity focus for landscapes, for example, all the way down to close focus for portraits and similar subjects.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eFast, precise autofocus\u003c\/h3\u003e\n\u003cp\u003eTwo DDSSM (Direct Drive SSM) systems employing original Sony piezoelectric motors directly drive two focus groups in a floating focus configuration. The focus groups are positioned with high precision for the highest possible focus accuracy. DDSSM is quiet too, making it ideal for shooting movies as well as stills.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eLight and compact for high mobility\u003c\/h3\u003e\n\u003cp\u003eClass-leading size and weight reductions have been achieved while maintaining outstanding optical performance. This lens is an ideal match for compact E-mount bodies, providing a portable, manageable system that's easy to take along on hiking or mountaineering photo excursions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003e11 blades enhance bokeh beauty\u003c\/h3\u003e\n\u003cp\u003eSony's original 11-blade circular aperture contributes to even greater bokeh quality. Design and materials have been revised to maintain a round shape, and strict circularity standards are applied to ensure that the full beauty of the lens's bokeh is achieved without compromise.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eSmooth, versatile operation\u003c\/h3\u003e\n\u003cp\u003eA focus hold button, manual focus ring, AF\/MF switch, and other controls provide versatile fingertip operation. The focus hold button can be customized via a body menu that allows a variety of functions to be assigned to the button to match the user's needs.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eFluorine coated front element\u003c\/h3\u003e\n\u003cp\u003eThe lens's front element features a fluorine coating that helps to prevent fingerprints on the lens and stop dirt from sticking and makes it easier to wipe away any dirt and fingerprints that do appear on the lens surface.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003ch3\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\n\u003cp\u003eThe overall design of this lens is dust and moisture resistant for extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp class=\"p3\"\u003e\u003cbr\u003e\u003cbr\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856860807411,"sku":"SON-SEL1635GM","price":2198.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel1635gm_fe_16_35mm_f_2_8_gm_1495038144000_1338516.jpg?v=1691178814"},{"product_id":"sony-fe-12-24mm-f-4-g-lens","title":"Sony FE 12-24mm f\/4 G Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\r\n\u003cli\u003eAperture Range: f\/4 to f\/22\u003c\/li\u003e\r\n\u003cli\u003eFour Aspherical Elements\u003c\/li\u003e\r\n\u003cli\u003eOne Super ED and Three ED Elements\u003c\/li\u003e\r\n\u003cli\u003eDirect Drive Super Sonic Wave Motor\u003c\/li\u003e\r\n\u003cli\u003eFocus Hold Button, AF\/MF Switch\u003c\/li\u003e\r\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv class=\"grid\"\u003e\r\n\u003ch3 class=\"l1 features-title\"\u003eHigh resolution at ultra-wide angles\u003c\/h3\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tiles slimgrid no-grid-at-479 shuffle\"\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003cp class=\"p3\"\u003eCovering the widest range available in any full-frame E-mount lens, the FE 12-24mm F4 G zoom offers unprecedented expressive potential for landscapes, cityscapes, architecture, and other expansive subjects. Refined ultra-wide-angle optics capture sweeping scenes with dynamic perspectives plus outstanding resolution and clarity.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eExcellent corner-to-corner resolution\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eFour aspherical elements in an innovative optical design effectively suppress optical aberrations that can be problematic in wide-angle lenses. This remarkable lens achieves excellent resolution that is fully consistent with the G Lens concept throughout its zoom range.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eSuper ED glass improves resolution and contrast\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eOne Super ED (Extra-low Dispersion) glass element and three ED glass elements are strategically deployed to minimize chromatic aberration. Effective reduction of chromatic aberration contributes to improved sharpness and clarity throughout the image area.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eClarity and contrast in any light\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eSony's original Nano AR Coating suppresses spurious reflections that can cause flare and ghosting in backlit and other challenging lighting situations, for consistently high contrast and clarity. Freedom from flare over a wide range of incident light angles provides greater framing and composing flexibility. (1. Nano AR Coating \/ 2. Glass \/ 3. Transmitted light)\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eCompact, lightweight and mobile\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eA refined optical design significantly reduces the overall length of the lens barrel as well as the diameter of the front element size while maintaining the highest possible optical performance at all focal lengths and aperture settings. Compact dimensions and low 20-ounce (565-gram) weight make this lens ideal wherever portability and mobility are required.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eFast, quiet AF for stills and movies\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eWhile autofocus speed and precision are essential to quickly capture and reliably track the subject, quiet operation is a must for movie recording. This lens features an advanced inner-focus mechanism driven by Sony's Direct Drive SSM (DDSSM) system for fast, accurate AF lock-on as well as smooth, quiet operation.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eAdvantages for movie recording\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eWith a constant F4 maximum aperture throughout the zoom range this lens makes it possible to achieve consistent exposure. Advanced AF with outstanding speed and precision contributes to reliable subject tracking at wide angles for impressive movie perspectives.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eSmooth, versatile operation\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eA customizable focus hold button that can be assigned other functions adds an extra margin fingertip control, and an AF\/MF switch sets the lens's operating mode to suit the situation. Manual mode focusing is fast and responsive with almost unnoticeable lag.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eHigh reliability in harsh conditions\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eThe overall design of this lens is dust and moisture resistant\u003csup class=\"footNoteNumber footNoteNumber_done\" data-footnote=\"Not guaranteed to be 100% dust- and moisture-proof.\" data-hasqtip=\"2\"\u003e\u003ca\u003e3\u003c\/a\u003e\u003c\/sup\u003efor extra protection and reliable operation in challenging environments. Shoot with confidence in light rain or windy conditions.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"spec-tile span4 shuffle-item filtered\"\u003e\r\n\u003cdiv class=\"tile-content\"\u003e\r\n\u003ch3 class=\"t6 tile-title\"\u003eIntegrated lens hood\u003c\/h3\u003e\r\n\u003cp class=\"p3\"\u003eA built-in lens hood effectively blocks incident light that might cause flare and ghosting, maintaining optimum clarity and contrast even at the lens's widest angles. The supplied lens cap slips right over the built-in hood.\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856860971251,"sku":"SON-SEL1224G","price":2298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel1224g_fe_12_24mm_f_4_g_1495038144000_1338517.jpg?v=1691178831"},{"product_id":"sony-alpha-a7-iii-mirrorless-digital-camera-body-only","title":"Sony Alpha a7 III Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\n\u003cli\u003e693-Point AF System \u0026amp; 10 fps Shooting\u003c\/li\u003e\n\u003cli\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot Tru-Finder OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 922k-Dot Tilting Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e5-Axis SteadyShot INSIDE Stabilization\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi and NFC, Dual SD Slots\u003c\/li\u003e\n\u003cli\u003eUSB Type-C Port, Weather-Sealed Design\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDistinguished by its updated sensor design, the \u003cstrong\u003eAlpha a7 III Mirrorless Digital Camera\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.\u003c\/p\u003e\n\u003cp\u003eBeyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0\" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eUHD 4K Video Recording in XAVC S Format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn XGA OLED Tru-Finder EVF is featured and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit from working from high and low angles.\u003c\/li\u003e\n\u003cli\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/li\u003e\n\u003cli\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\n\u003cli\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\n\u003cli\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/li\u003e\n\u003cli\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46804157792499,"sku":"SON-ILCE7M3\/B","price":1698.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a73-1.jpg?v=1691181865"},{"product_id":"sony-alpha-a7-iii-mirrorless-digital-camera-with-28-70mm-lens","title":"Sony Alpha a7 III Mirrorless Digital Camera with 28-70mm Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\n\u003cli\u003e693-Point AF System \u0026amp; 10 fps Shooting\u003c\/li\u003e\n\u003cli\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli\u003e2.36m-Dot Tru-Finder OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 922k-Dot Tilting Touchscreen LCD\u003c\/li\u003e\n\u003cli\u003e5-Axis SteadyShot INSIDE Stabilization\u003c\/li\u003e\n\u003cli\u003eISO 204800 \u0026amp; Pixel Shift Multi Shooting\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi and NFC, Dual SD Slots\u003c\/li\u003e\n\u003cli\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/li\u003e\n\u003cli\u003eFilter Size - 55mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eDistinguished by its updated sensor design, the \u003cstrong\u003eAlpha a7 III Mirrorless Digital Camera\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a well-rounded camera suitable for both photo and video applications in a variety of working situations. Refined for improved speed and low-light performance, the full-frame 24.2MP Exmor R BSI CMOS sensor and BIONZ X image processor pair to realize an impressive 10 fps continuous shooting rate and improved autofocus performance for faster, more reliable subject tracking along with wide frame coverage. This updated Fast Hybrid AF System employs a combination of 693 phase-detection points and 425 contrast-detection areas for quicker acquirement of focus in a variety of lighting conditions, and also maintains focus on subjects more effectively. In addition to speed and AF, the processing improvements also help to realize greater image clarity and reduced noise throughout the sensitivity range from ISO 100-51200, which can further be expanded to ISO 50-204800. Video recording capabilities have also been extended for enhanced quality when recording UHD 4K video with the full width of the full-frame sensor to minimize moiré and aliasing. Additionally, benefitting both stills and video operation, the a7 III utilizes a 5-axis SteadyShot INSIDE sensor-shift image stabilization, which is now effective to minimize the appearance of camera shake by up to 5 stops.\u003c\/p\u003e\n\u003cp\u003eBeyond just updates to the imaging system, the a7 III's body design has also been revised to include a rear 3.0\" 922k-dot touchscreen LCD, which has a tilting design to better support working from high and low angles. A 2.36m-dot Tru-Finder OLED EVF is also featured for bright and clear eye-level monitoring. For greater shooting flexibility, dual SD memory card slots are now featured, and a larger NP-FZ100 battery is also employed to achieve up to approximately 710 shots per charge. Suiting the camera's use in trying conditions, the magnesium-alloy chassis and weather-sealing also render the a7 III dust- and moisture-resistant.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e24.2MP Exmor R BSI CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eFeaturing a back-illuminated design, the full-frame 24.2-megapixel Exmor R CMOS sensor works with the BIONZ X image processor to offer high-resolution stills and video while minimizing noise and improving speed. This sensor structure works with a gapless on-chip lens design and an anti-reflection coating to improve light collection and enhance detail. Also, the copper wiring layer dramatically improves data transmission speed for creating 14-bit, high-resolution stills with a native sensitivity range from ISO 100-51200, which can be further expanded to ISO 50-204800. Also, it enables internal UHD 4K video recording with a wide dynamic range using the full width of the full-frame sensor. The BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with the ability to capture an impressive 15-stop dynamic range at low sensitivity values.\u003cbr\u003e\u003cbr\u003eThe sensor and processor combination also avails fast continuous shooting at up to 10 fps at full resolution, for up to 177 consecutive frames, and with full-time AF\/AE when working with either a mechanical shutter or an electronic shutter. If shooting in live view mode, a continuous shooting rate of up to 8 fps is also possible.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAn evolved 4D FOCUS system now employs a combination of 693 phase-detection points, which cover approximately 93% of the frame, along with 425 contrast-detection areas for reliable and quick autofocus and subject tracking performance. This Fast Hybrid AF System now achieves twice the focusing speed and more reliable tracking compared to previous a7 models, as well as improved low-light focusing. The use of phase-detection points also enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. Additionally, Eye AF can be used to base focus on recognized subjects' eyes for portraits and is available in both AF-S and AF-C modes. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye on the viewfinder.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePacked into the robust a7 III is a 5-stop effective 5-axis SteadyShot INSIDE image stabilization system that compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eUHD 4K Video Recording in XAVC S Format\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and using 2.4x oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mb\/s XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the a7 III allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eBody Design and Built-In Wi-Fi\/Bluetooth\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAn XGA OLED Tru-Finder EVF is featured and has a 2.36m-dot resolution and 0.78x magnification for bright, clear viewing in high detail. This viewfinder design also affords the use of autofocus in the Focus Magnifier mode as well as improved focusing peaking to benefit manual focus operation.\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 922k-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward 107° and downward 41° to benefit from working from high and low angles.\u003c\/li\u003e\n\u003cli\u003eMagnesium-alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eWeather-sealing has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eUsing the NP-FZ100 battery, the a7 III has improved battery life and is now rated for approximately 710 shots per charge.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. One of the card slots is rated to support UHS-II memory cards.\u003c\/li\u003e\n\u003cli\u003eA USB 3.0 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a7 III to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003e\u003cbr\u003eFE 28-70mm f\/3.5-5.6 OSS Lens\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eIncluded with the camera is the versatile wide-angle to portrait-length FE 28-70mm f\/3.5-5.6 OSS lens. This lens features one extra-low dispersion element and three aspherical elements to control both chromatic and spherical aberrations throughout the zoom range. A linear autofocus motor, coupled with an internal focusing design, offers quick and quiet focusing performance to suit both stills and video shooting. Additionally, Optical SteadyShot image stabilization minimizes the appearance of camera shake, and a weather-sealed design permits working in inclement conditions.\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\n\u003cli\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\n\u003cli\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/li\u003e\n\u003cli\u003eAnti-flicker shooting automatically recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Posterization (Color), Posterization (B\/W), Pop Color, Retro Photo, Partial Color (R\/G\/B\/Y), High Contrast Monochrome, Toy Camera (Normal\/Cool\/Warm\/Green\/Magenta), and Soft High-Key.\u003c\/li\u003e\n\u003cli\u003eCreative Style modes: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, Style Box (1-6), (Contrast (-3 to +3 steps), Saturation (-3 to +3 steps), Sharpness (-3 to +3 steps).\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818335359219,"sku":"SON-ILCE7M3K\/B","price":1898.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a73-1_1.jpg?v=1691181883"},{"product_id":"sony-distagon-t-fe-35mm-f-1-4-za-lens","title":"Sony Distagon T* FE 35mm f\/1.4 ZA Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.4 to 16\u003c\/li\u003e\n\u003cli\u003eOne AA \u0026amp; Three Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eZeiss T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust- \u0026amp; Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eNine-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003eFilter Size - 72mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\n      var ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL35F14Z']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n      \u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856913629427,"sku":"SON-SEL35F14Z","price":1098.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1425440738000_1126137.jpg?v=1691182819"},{"product_id":"sony-gp-x1em-grip-extension-for-a9-a7r-ii-a7s-ii-a7-ii-a99-ii","title":"Sony GP-X1EM Grip Extension For A9 A7R II A7S II A7 II A99 II","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eFor a9, a7R III, a7 II, a7R II, \u0026amp; a7S II\u003c\/li\u003e\n\u003cli\u003eExtends Grip for Improved Comfort\u003c\/li\u003e\n\u003cli\u003eAdded Stability\u003c\/li\u003e\n\u003cli\u003eAttaches to Camera's Tripod Socket\u003c\/li\u003e\n\u003cli\u003eAluminum Construction\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" style=\"text-align: center;\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan\u003eImprove the comfort and stability of your a9, a7R III, or a7 II series camera with the \u003c\/span\u003e\u003cspan\u003eGP-X1EM Grip Extension\u003c\/span\u003e\u003cspan\u003e from \u003c\/span\u003e\u003cspan\u003eSony\u003c\/span\u003e\u003cspan\u003e. It mounts to the camera's tripod socket and provides a larger and taller grip for a more ergonomic shooting setup. Additionally, it has a durable aluminum construction.\u003c\/span\u003e\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856913694963,"sku":"SON-GPX1EM","price":178.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_gp_ex1m_gp_x1em_grip_extension_1492626054000_1333267_1.jpg?v=1691182830"},{"product_id":"sony-np-fz100-z-series-battery-for-sony-a7c-a7iii-a7iv-a7r4-a7siii-a9-a9m2-alpha-1-and-fx3","title":"Sony NP-FZ100 Z Series Battery for Sony A7C, A7III, A7IV, A7R4, A7SIII, A9, A9M2, Alpha 1 and FX3","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\r\n  \u003cli class=\"top-section-list-item\"\u003eFor a9, a7R III, and a7 III Cameras\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\r\n  \u003cdiv class=\"ov-desc\"\u003e\r\n    \u003cp class=\"ov-desc-paragraph\"\u003eThe 7.2 VDC, 2280mAh NP-FZ100 Rechargeable Lithium-Ion Battery from Sony is a high-capacity Z-series power source for select digital cameras. This battery has InfoLITHIUM support for displaying the remaining charge of the battery on the camera's LCD screen.\u003c\/p\u003e\r\n    \u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eCompatible Cameras\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n  \u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"sectionHeaders js-hiddenFeatures\" data-selenium=\"sectionHeaders\"\u003e\r\n  \u003cdl class=\"js-featureSectionDL\"\u003e\r\n    \u003cdd class=\"c28\"\u003eAlpha a9\u003cbr\u003eAlpha a7R III\u003cbr\u003eAlpha a7 III\u003c\/dd\u003e\r\n  \u003c\/dl\u003e\r\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856923656435,"sku":"SON-NP-FZ100","price":88.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_np_fz100_rechargeable_lithium_ion_battery_1492626959000_1333269.jpg?v=1691184198"},{"product_id":"sony-fe-400mm-f2-8-gm-oss-lens","title":"Sony FE 400mm f\/2.8 GM OSS Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eExtremely Lightweight: 6.4 lb \/ 2.9 kg\u003c\/li\u003e\n\u003cli\u003eRear-Weighted Design for Better Balance\u003c\/li\u003e\n\u003cli\u003eDual XD Motors for Faster Focus\/Tracking\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003e3 Fluorite Elements, 1 ED Element\u003c\/li\u003e\n\u003cli\u003eNano AR Coating, 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003ePower Focus \u0026amp; OSS\u003c\/li\u003e\n\u003cli\u003eWeather-Sealed; Rotating Tripod Collar\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\n\u003cdiv class=\"ov-desc\"\u003e\n\u003cp class=\"ov-desc-paragraph\"\u003eCombining a super telephoto length, bright aperture, and lightweight design, this FE 400mm f\/2.8 GM OSS Lens for Sony E-mount cameras is ideal for sports, wildlife, and nature photographers. The fast 2.8 aperture provides great depth of field control for isolating subjects as well as maximizing performance for low-light shooting situations. Three fluorite elements reduce chromatic aberration and one ED element further increases performance and image quality by reducing flare and ghosting while shooting in harsh conditions.\u003c\/p\u003e\n\u003cp\u003eWeighing in at just 6.4 lb, this lens is incredibly portable for a glass of its size. The weight of the lens is also redistributed to the back where it would sit over a monopod, making tracking subjects and panning easier. Complementing that is Sony's XD Linear Motor autofocus system, which quickly and quietly tracks subjects across the frame even while shooting at high speeds. Furthermore, Optical SteadyShot can combine with in-body stabilization to provide 5-axis stabilization.\u003c\/p\u003e\n\u003cp\u003eVideo shooters will also be pleased to find power focus functionality, which provides smooth, even focus while shooting movies. The magnesium-alloy body of this lens is also weather-sealed to protect against dirt, dust, and moisture while shooting in adverse conditions. A tripod collar can be rotated around the lens to provide maximum functionality with tripods or monopods.\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eSuper telephoto prime lens is designed for full-frame sensors, but it can work with APS-C sized sensors where it provides an equivalent focal length of 600mm\u003c\/li\u003e\n\u003cli\u003eFast 2.8 maximum aperture provides great depth of field control and allows for better low-light performance\u003c\/li\u003e\n\u003cli\u003eThree fluorite elements help reduce color fringing and chromatic aberrations for increased quality and color accuracy \u003c\/li\u003e\n\u003cli\u003eNano AR Coating reduces flare and ghosting, which provides increased better clarity and contrast\u003c\/li\u003e\n\u003cli\u003eXD Linear Motor System quietly and quickly focuses on fast-moving subjects while shooting at high speeds\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Stabilization provides 5-axis image stabilization when paired with a camera that features in-body image stabilization\u003c\/li\u003e\n\u003cli\u003eWeight distribution is balanced toward the back of the lens, making it easier to pan and track moving subjects\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy, G Master lens is protected against dust, dirt, and moisture throughout its weather-sealed design\u003c\/li\u003e\n\u003cli\u003ePower Focus functionality for smooth focus during video recording\u003c\/li\u003e\n\u003cli\u003eA rounded, 11-blade diaphragm provides silky smooth bokeh\u003c\/li\u003e\n\u003cli\u003eCompatible with 1.4x and 2.0x teleconverters\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\nvar ccs_cc_args = ccs_cc_args || [];\n      \n      \/\/ Product Page\n      ccs_cc_args.push(['cpn', '']);\n      ccs_cc_args.push(['mf', 'Sony']);\n      ccs_cc_args.push(['pn', 'SEL400F28GM']);\n      ccs_cc_args.push(['upcean', '']);\n      ccs_cc_args.push(['ccid', '']);\n      ccs_cc_args.push(['lang', 'EN']);\n      ccs_cc_args.push(['market', 'US']);\n      \n      (function () {\n         var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n         var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n         sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n         var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n      })();\n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856923754739,"sku":"SON-SEL400F28GM","price":12998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel400f28gm-1.jpg?v=1691184234"},{"product_id":"sony-fe-24mm-f-1-4-gm-lens","title":"Sony FE 24mm f\/1.4 GM Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/1.4 to f\/16\u003c\/li\u003e\n\u003cli\u003eTwo XA Elements, Three ED Elements\u003c\/li\u003e\n\u003cli\u003eNano AR and Fluorine Coatings\u003c\/li\u003e\n\u003cli\u003eDirect Drive Super Sonic Wave AF Motor\u003c\/li\u003e\n\u003cli\u003eAF\/MF Switch; Internal Focus\u003c\/li\u003e\n\u003cli\u003eFocus Hold Button\u003c\/li\u003e\n\u003cli\u003ePhysical Aperture Ring; De-Click Switch\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eRounded 11-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003e\u003cspan\u003eFilter Size - 67mm (Front)\u003c\/span\u003e\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg style=\"text-align: center;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"50%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eFast and Portable Wide-Angle\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eCombining a favored wide-angle focal length with an especially bright design, the \u003cstrong\u003eFE 24mm f\/1.4 GM\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a fast, versatile lens well-suited to landscape, astrophotography, and street shooting applications. Its wide-but-usable perspective is complemented by the f\/1.4 maximum aperture and the lens is also distinguished by a sleek, portable profile for all-day shooting.\u003cbr\u003e\u003cbr\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cimg src='{{media%20url=\"wysiwyg\/1234.jpg\"}}' alt=\"\"\u003e\n\u003cdiv\u003e\u003cstrong\u003eG Master Optical Performance\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAs part of Sony's esteemed G Master series, this lens is designed to achieve notably high resolution and sharpness through the correction of a wide variety of spherical and chromatic aberrations.\u003c\/li\u003e\n\u003cli\u003eNotably fast f\/1.4 maximum aperture benefits working in difficult lighting conditions and also affords increased control over depth of field.\u003c\/li\u003e\n\u003cli\u003eThe rounded 11-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003cli\u003eTwo XA elements are incorporated into the optical design, which features superior surface precision for effective control over astigmatism, field curvature, coma, and other spherical aberrations.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThree extra-low dispersion elements are featured in the lens design and help to reduce chromatic aberrations and color fringing for improved clarity and color neutrality.\u003c\/li\u003e\n\u003cli\u003eNano AR Coating has been applied to reduce surface reflections, flare, and ghosting for increased contrast in strong lighting conditions.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\u003cstrong\u003eResponsive AF and Intuitive Handling\u003c\/strong\u003e\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDirect Drive Super Sonic wave Motor AF system and internal focus mechanism provides quick, quiet, and precise autofocus performance and also contributes to more natural, intuitive manual focus control.\u003c\/li\u003e\n\u003cli\u003eA focus hold button is present on the lens barrel for intuitive tactile control and rapid access to select settings.\u003c\/li\u003e\n\u003cli\u003eThe physical aperture ring can be de-clicked for smooth, silent aperture switching to benefit video applications.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eDust- and moisture-sealed design better permits working in inclement conditions and rubberized control rings benefit handling in colder temperatures.\u003c\/li\u003e\n\u003cli\u003eFluorine-coated front element resists dust, moisture, and fingerprints and is easy to clean.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856939450611,"sku":"SON-SEL24F14GM","price":1598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel24f14gm-1.jpg?v=1691185617"},{"product_id":"sony-a6400-mirrorless-interchangeable-lens-camera-body-only","title":"Sony a6400 Mirrorless Interchangeable-Lens Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli\u003eReal-Time Eye AF \u0026amp; Real-Time Tracking\u003c\/li\u003e\n\u003cli\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 921.6k-Dot 180° Tilting Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal UHD 4K Video, S-Log3, and HLG\u003c\/li\u003e\n\u003cli\u003eS\u0026amp;Q Motion in Full HD from 1-120 fps\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi with NFC\u003c\/li\u003e\n\u003cli\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/li\u003e\n\u003cli\u003eUp to 11 fps Shooting and ISO 102,400\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony a6400 Mirrorless Camera\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eGrab the Best of Life\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a reliable design and apt performance to bolster creativity, the \u003cstrong\u003eSony a6400\u003c\/strong\u003e is a sleek APS-C-format mirrorless camera featuring well-rounded photo and video capabilities. Using a proven sensor design, quick and precise AF performance, and smart operability, this camera is an ideal partner for capturing your everyday moments and once-in-a-lifetime experiences.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"overviewVideos\"\u003e\n\u003cdiv class=\"container_b3HinrFN7N videosPlaylistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlistContainer_b3HinrFN7N playlistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlist_b3HinrFN7N\"\u003e\n\u003cdiv class=\"thumb_b3HinrFN7N\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"player_bNwEOQHJnB\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInternal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.\u003c\/li\u003e\n\u003cli\u003eOversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the a6400 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential frames.\u003c\/li\u003e\n\u003cli\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e4D FOCUS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.\u003c\/li\u003e\n\u003cli\u003eEye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eLock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject\u003c\/li\u003e\n\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/li\u003e\n\u003cli\u003eThe Focus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/li\u003e\n\u003cli\u003eRear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/li\u003e\n\u003cli\u003eIn addition to autofocus, the a6400 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eTru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.\u003c\/li\u003e\n\u003cli\u003eA 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/li\u003e\n\u003cli\u003eThe touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated 3.5mm microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe included NP-FW50 rechargeable lithium-ion is rated for approximately 410 shots per charge when working with the LCD screen or 360 shots when using the viewfinder.\u003c\/li\u003e\n\u003cli\u003eIn addition to the battery, the a6400 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a6400 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818336145651,"sku":"SON-ILCE-6400\/B","price":898.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a6400.jpg?v=1691186646"},{"product_id":"sony-a6400-mirrorless-aps-c-interchangeable-lens-camera-with-18-135mm-lens","title":"Sony a6400 Mirrorless APS-C Interchangeable-Lens Camera with 18-135mm lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli\u003eReal-Time Eye AF \u0026amp; Real-Time Tracking\u003c\/li\u003e\n\u003cli\u003eXGA Tru-Finder 2.36m-Dot OLED EVF\u003c\/li\u003e\n\u003cli\u003e3.0\" 921.6k-Dot 180° Tilting Touchscreen\u003c\/li\u003e\n\u003cli\u003eInternal UHD 4K Video, S-Log3, and HLG\u003c\/li\u003e\n\u003cli\u003eS\u0026amp;Q Motion in Full HD from 1-120 fps\u003c\/li\u003e\n\u003cli\u003eBuilt-In Wi-Fi with NFC\u003c\/li\u003e\n\u003cli\u003e425 Phase- \u0026amp; Contrast-Detect AF Points\u003c\/li\u003e\n\u003cli\u003eUp to 11 fps Shooting and ISO 102,400\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony a6400 Mirrorless Camera\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eGrab the Best of Life\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eFeaturing a reliable design and apt performance to bolster creativity, the \u003cstrong\u003eSony a6400\u003c\/strong\u003e is a sleek APS-C-format mirrorless camera featuring well-rounded photo and video capabilities. Using a proven sensor design, quick and precise AF performance, and smart operability, this camera is an ideal partner for capturing your everyday moments and once-in-a-lifetime experiences.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e\n\u003cdiv data-selenium=\"overviewVideos\"\u003e\n\u003cdiv class=\"container_b3HinrFN7N videosPlaylistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlistContainer_b3HinrFN7N playlistContainer_bNwEOQHJnB\"\u003e\n\u003cdiv class=\"playlist_b3HinrFN7N\"\u003e\n\u003cdiv class=\"thumb_b3HinrFN7N\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"player_bNwEOQHJnB\"\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eThe APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 102400 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE, or up to 8 fps with a silent shutter, and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInternal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.\u003c\/li\u003e\n\u003cli\u003eOversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eAffording extensive customizable color and gamma controls, the a6400 allows users to adjust the gamma, black level, knee, color level, and more. Use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras, which squeezes up to 1300% more dynamic range into the video signal than traditional Rec. 709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003c\/li\u003e\n\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eInterval shooting mode is ideal for creating time-lapse movies with the aid of Imaging Edge software. Intervals can be selected between 1-60 seconds for recording up to 9999 sequential frames.\u003c\/li\u003e\n\u003cli\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\n\u003cli\u003eSlow \u0026amp; Quick (S\u0026amp;Q) mode allows shooters to capture Full HD video at specified steps between 1-120 fps. These settings will allow you to slow down action as well as speed up a slow-moving scene.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003e4D FOCUS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.\u003c\/li\u003e\n\u003cli\u003eEye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eLock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject\u003c\/li\u003e\n\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/li\u003e\n\u003cli\u003eThe Focus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/li\u003e\n\u003cli\u003eRear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/li\u003e\n\u003cli\u003eIn addition to autofocus, the a6400 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eTru-Finder 2.36m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.\u003c\/li\u003e\n\u003cli\u003eA 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/li\u003e\n\u003cli\u003eThe touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated 3.5mm microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe included NP-FW50 rechargeable lithium-ion is rated for approximately 410 shots per charge when working with the LCD screen or 360 shots when using the viewfinder.\u003c\/li\u003e\n\u003cli\u003eIn addition to the battery, the a6400 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a6400 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"upc_UbV5SNP5Eo\"\u003e\n\u003cimg class=\"upcIcon_UbV5SNP5Eo\" data-selenium=\"overviewUpcImage\"\u003e\n\u003cdiv class=\"js-injected-html\" data-selenium=\"overviewUpcText\"\u003eUPC: 027242915015\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle2_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eSony E 18-135mm f\/3.5-5.6 OSS Lens\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"productDescription_UbV5SNP5Eo\" data-selenium=\"overviewLongDescription\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eLightweight and Stabilized Versatility\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003eSpanning a useful wide-angle to medium telephoto range, the \u003cstrong\u003eE 18-135mm f\/3.5-5.6 OSS\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e is a versatile 27-202.5mm equivalent zoom for APS-C-format E-mount mirrorless cameras. This well-rounded lens suits working in a variety of situations, making it an ideal zoom for travel applications, and the image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eOptical Design\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasRightMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eTwo extra-low dispersion elements help to reduce color fringing and chromatic aberrations in order to produce greater clarity and color accuracy.\u003c\/li\u003e\n\u003cli\u003eOne aspherical element helps to control distortion and reduce spherical aberrations for greater sharpness and accurate rendering.\u003c\/li\u003e\n\u003cli\u003eRounded seven-blade diaphragm contributes to a pleasing bokeh quality when employing selective focus techniques.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"feature_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"featureHeader_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"text_TAw0W35QK_ comfy_TAw0W35QK_ sizeTitle3_TAw0W35QK_ weightNormal_TAw0W35QK_ primary_i3MsQsqoe0\"\u003eImage Stabilization and Autofocus\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv class=\"\"\u003e\n\u003cdiv class=\"hasLeftMedia_UbV5SNP5Eo\"\u003e\n\u003cdiv class=\"isImage_UbV5SNP5Eo media_UbV5SNP5Eo hasListItem_UbV5SNP5Eo\"\u003e \u003c\/div\u003e\n\u003cdiv class=\"js-injected-html text_UbV5SNP5Eo\"\u003e\n\u003cul\u003e\n\u003cli\u003eOptical SteadyShot image stabilization helps to minimize the appearance of camera shake for sharper imagery when shooting handheld with slower shutter speeds. This stabilization system can also be combined with select camera's sensor-shift type image stabilization for more effective control of camera blur.\u003c\/li\u003e\n\u003cli\u003eLinear autofocus motor provides quick and precise autofocus performance and enables accurate and silent focusing while recording videos.\u003c\/li\u003e\n\u003cli\u003eDedicated AF\/MF switch allows for quick changing between focusing methods.\u003c\/li\u003e\n\u003cli\u003eMinimum focusing distance of 1.5', along with a maximum magnification of 0.29x, suits working with close-up subjects\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818337358067,"sku":"SON-ILCE-6400M\/B","price":1298.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/a6400m.jpg?v=1691186693"},{"product_id":"sony-fe-1-4x-teleconverter","title":"Sony FE 1.4x Teleconverter","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul class=\"top-section-list\" data-selenium=\"highlightList\"\u003e\r\n\u003cli class=\"top-section-list-item\"\u003eE-Mount Teleconverter\/Full-Frame Format\u003c\/li\u003e\r\n\u003cli class=\"top-section-list-item\"\u003e1.4x Magnification Factor\u003c\/li\u003e\r\n\u003cli class=\"top-section-list-item\"\u003eCommunication Between Lens \u0026amp; Camera\u003c\/li\u003e\r\n\u003cli class=\"top-section-list-item\"\u003eMaintains Metering, Autofocus, and OS\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv class=\"ov-wrapper js-overview-desc\"\u003e\r\n\u003cdiv class=\"ov-desc\"\u003e\r\n\u003cp class=\"ov-desc-paragraph\"\u003e\u003c\/p\u003e\r\n\u003cp\u003eExtending the effective focal length of select \u003cspan\u003eSony\u003c\/span\u003e E-mount telephoto lenses, the \u003cspan\u003eFE 1.4x Teleconverter\u003c\/span\u003eincreases the lens's magnification by 1.4x for a narrower field of view. The dedicated design maintains full communication between the lens and E-mount mirrorless cameras, including auto-exposure metering, autofocus, and Optical SteadyShot image stabilization. Additionally, this teleconverter also features a dust- and moisture-resistant construction, matching the lens, to benefit working in harsh environmental conditions.\u003c\/p\u003e\r\n\u003cp\u003e\u003c\/p\u003e\r\n\u003c\/div\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv class=\"sectionHeaders js-hiddenFeatures\" data-selenium=\"sectionHeaders\"\u003e\u003cdl class=\"js-featureSectionDL\"\u003e\n\u003cdt class=\"featureTitle\"\u003eCompatible Lenses\u003c\/dt\u003e\n\u003cdd class=\"c28\"\u003eFE 70-200mm f\/2.8 GM OSS\u003cbr\u003eFE 100-400mm f\/4.5-5.6 GM OSS\u003c\/dd\u003e\n\u003c\/dl\u003e\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856947511539,"sku":"SON-SEL14TC","price":598.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/1454514360000_1222777.jpg?v=1691186824"},{"product_id":"sony-pxw-fs7m2-xdcam-super-35-camera-system","title":"Sony PXW-FS7M2 XDCAM Super 35 Camera System","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eSuper 35 Sized CMOS Sensor\u003c\/li\u003e\r\n\u003cli\u003eLocking Sony E-Mount\u003c\/li\u003e\r\n\u003cli\u003eDCI 4K (4096 x 2160) Up to 59.94p\u003c\/li\u003e\r\n\u003cli\u003eUHD Up to 59.94 FPS, HD Up to 180 FPS\u003c\/li\u003e\r\n\u003cli\u003e4096 x 2160 Via External Recorder\u003c\/li\u003e\r\n\u003cli\u003eXAVC-I\/L, MPEG-2, XAVC up to 600 Mb\/s\u003c\/li\u003e\r\n\u003cli\u003eSupports Rec. 709 and BT-2020\u003c\/li\u003e\r\n\u003cli\u003eDual XQD Memory Card Slots\u003c\/li\u003e\r\n\u003cli\u003eDual HD\/3G-SDI \u0026amp; HDMI Output\u003c\/li\u003e\r\n\u003cli\u003eErgonomic Handgrip with Camera Controls\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cimg style=\"text-align: center;\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFreedom to shoot and move with Electronic Auto Variable ND\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003eShooting with FS7 II is a truly liberating experience. Sony's unrivaled technology, the Electronic Variable ND Filter, can be manually controlled from 1\/4ND to 1\/128ND linearly either by the dial on the operator's side of the camera or via the front wheel on the SmartGrip. In addition, you can choose Auto Variable ND mode and let the camera adjust for ideal exposure - shoot and move with no need to worry about changing light conditions, no time wasted fiddling with exposure settings or changing filters. Variable ND filters can also compensate for exposure changes caused by iris control while adjusting the depth of field. Alternatively, the operator can adjust exposure while keeping the same depth of field in changing shooting or lighting environments. \u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cdiv\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eE-mount flexibility extended\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cdiv\u003e\u003cspan\u003eE-mount offers unsurpassed compatibility with Sony lenses. And for FS7 II there’s an all-new lever lock design. The FS7 II’s new E-mount (lever lock type) gives users the ability to change lenses by rotating the locking collar rather than the lens itself, which means that in most cases lens support rigs don't need to be removed, saves time during production. The process of switching lenses can be simplified to save time. Whatever your lens requirements, FS7 II has you covered.\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cbr\u003e\r\n\u003cdiv\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eOther Features\u003c\/strong\u003e\u003c\/span\u003e\u003c\/div\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\u003cspan\u003eComfortable to use, especially when operating for hours in the field.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan\u003e180fps High Frame Rage in Full HD without cropping.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan\u003eSony's XAVC Intra and XAVC Long recording system for luxurious colour at money-saving bitrates.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan\u003eSupport for the BT.2020.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003cli\u003e\u003cspan\u003eDual XQD™ memory card slots, as next-generation memory.\u003c\/span\u003e\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\r\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\nvar ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'PXW-FS7M2']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856949805299,"sku":"SON-PXWFS7M2","price":7998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-pxwfs7m2-3.jpg?v=1691187212"},{"product_id":"sony-cyber-shot-dsc-rx0-ii-digital-camera","title":"Sony Cyber-shot DSC-RX0 II Digital Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003e15.3MP 1\" Exmor RS Stacked CMOS Sensor\u003c\/li\u003e\n\u003cli\u003eZEISS Tessar T* 24mm Equivalent f\/4 Lens\u003c\/li\u003e\n\u003cli\u003eInternal UHD 4K30 Video \u0026amp; S-Log2 Gamma\u003c\/li\u003e\n\u003cli\u003eHFR Mode for Slow Motion up to 1000 fps\u003c\/li\u003e\n\u003cli\u003e1.5\" 230k-dot 180° Tilting LCD\u003c\/li\u003e\n\u003cli\u003eWater, Dust, Shock, and Crushproof\u003c\/li\u003e\n\u003cli\u003eElectronic SteadyShot; Clean HDMI Output\u003c\/li\u003e\n\u003cli\u003eInterval Recording; Microphone Input\u003c\/li\u003e\n\u003cli\u003eISO 12800 and 16-fps Continuous Shooting\u003c\/li\u003e\n\u003cli\u003eWi-Fi \u0026amp; Bluetooth; Multi-Camera Control\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856951148787,"sku":"SON-DSC-RX0M2","price":998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_dsc_rx0ii_cyber_shot_dsc_rx0_ii_digital_1553568317000_1469682.jpg?v=1691187537"},{"product_id":"sony-gp-vpt1-shooting-grip-with-mini-tripod","title":"Sony GP-VPT1 Shooting Grip with Mini Tripod","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFor Sony Camera and Camcorders\u003c\/li\u003e\r\n\u003cli\u003eProvides One-Handed Operation\u003c\/li\u003e\r\n\u003cli\u003eFolds Out into a Mini Tripod\u003c\/li\u003e\r\n\u003cli\u003ePan Handle with Wired Remote Control\u003c\/li\u003e\r\n\u003cli\u003eIntegrated Multi Terminal Cable\u003c\/li\u003e\r\n\u003cli\u003eZoom, Take Photo, and Record Buttons\u003c\/li\u003e\r\n\u003cli\u003eAdjustable Grip Angle\u003c\/li\u003e\r\n\u003cli\u003eCable Clamper \u0026amp; Hand Strap Included\u003c\/li\u003e\r\n\u003cli\u003eCarrying Pouch Included\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\r\n\u003c\/div\u003e\r\n\r\n\u003cscript type=\"text\/javascript\"\u003e\r\n  var ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'GP-VPT1']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856957309171,"sku":"SON-GPVPT1","price":118.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-gpvpt1-1.jpg?v=1691188337"},{"product_id":"sony-npa-mqz1k-multi-battery-adapter-kit","title":"Sony NPA-MQZ1K Multi Battery Adapter Kit","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003eFor NP-FZ100 \u0026amp; NP-FW50 Type Cameras\u003c\/li\u003e\r\n\u003cli\u003eExtends Shooting Time\u003c\/li\u003e\r\n\u003cli\u003eHolds up to Four NP-FZ100 Battery Packs\u003c\/li\u003e\r\n\u003cli\u003eRapidly Charge Batteries\u003c\/li\u003e\r\n\u003cli\u003eCharges Four Batteries in 480 Minutes\u003c\/li\u003e\r\n\u003cli\u003eConverts to Compact Two-Battery Pack\u003c\/li\u003e\r\n\u003cli\u003eTwo USB Ports for Charging Devices\u003c\/li\u003e\r\n\u003cli\u003eThree-Level LED Indicator Light\u003c\/li\u003e\r\n\u003cli\u003eSix 1\/4\"-20 Mounting Sockets\u003c\/li\u003e\r\n\u003cli\u003eIncludes Two NP-FZ100 Battery Packs\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" style=\"text-align: center;\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\r\n\u003c\/div\u003e\r\n\r\n\u003cscript type=\"text\/javascript\"\u003e\r\n  var ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'NPA-MQZ1K']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856957571315,"sku":"SON-NPA-MQZ1K","price":498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_npa_mqz1k_multi_battery_adapter_1492613418_1333268.jpg?v=1691188352"},{"product_id":"sony-35mm-f-2-8-zeiss","title":"Sony 35mm f\/2.8 Zeiss Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/Full-Frame Format\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli\u003eThree Double-Sided Aspherical Elements\u003c\/li\u003e\n\u003cli\u003eZeiss T* Anti-Reflective Coating\u003c\/li\u003e\n\u003cli\u003eLinear Autofocus Motor; Internal Focus\u003c\/li\u003e\n\u003cli\u003eMinimum Focus Distance: 13.8\"\u003c\/li\u003e\n\u003cli\u003eDust and Moisture-Resistant Construction\u003c\/li\u003e\n\u003cli\u003eSeven-Blade Circular Diaphragm\u003c\/li\u003e\n\u003cli\u003eFilter Size - 49mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" style=\"text-align: center;\" width=\"100%\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cscript type=\"text\/javascript\"\u003e\n  var ccs_cc_args = ccs_cc_args || [];\n\n  \/\/ Product Page\n  ccs_cc_args.push(['cpn', '']);\n  ccs_cc_args.push(['mf', 'Sony']);\n  ccs_cc_args.push(['pn', 'SEL35F28Z']);\n  ccs_cc_args.push(['upcean', '']);\n  ccs_cc_args.push(['ccid', '']);\n  ccs_cc_args.push(['lang', 'EN']);\n  ccs_cc_args.push(['market', 'US']);\n\n  (function () {\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\n  })();\n\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856957636851,"sku":"SON-SEL35F28Z","price":648.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sony_sel35f28z_sonnar_t_fe_35mm_1381888221_1008123.jpg?v=1691188364"},{"product_id":"sony-vg-c4em-vertical-grip","title":"Sony VG-C4EM Vertical Grip","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n  \u003cli\u003eFor Alpha 1, a7R IV, a7S III, and a9 II\u003c\/li\u003e\r\n  \u003cli\u003eHolds One or Two NP-FZ100 Batteries\u003c\/li\u003e\r\n  \u003cli\u003eExtended Grip for Vertical Shooting\u003c\/li\u003e\r\n  \u003cli\u003eSecond Shutter Button and Multi Selector\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" style=\"text-align: center;\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-logos\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-inline-content\"\u003e\r\n\u003c\/div\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003e\r\n\u003c\/div\u003e\r\n\r\n\u003cscript type=\"text\/javascript\"\u003e\r\n  var ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'VG-C4EM']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856962879731,"sku":"SON-VGC4EM","price":458.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/vg-c4em_front.jpg?v=1691188939"},{"product_id":"sony-cyber-shot-dsc-rx100-vii-digital-camera","title":"Sony Cyber-shot DSC-RX100 VII Digital Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e20.1MP 1\" Exmor RS BSI CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eZEISS Vario-Sonnar T* f\/2.8-4.5 Lens\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e24-200mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUp to 20-fps Blackout-Free Shooting\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e0.39\" 2.36m-Dot OLED Pop-Up EVF\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e3.0\" 921.6k-Dot 180° Tilting Touchscreen\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eFast Hybrid AF, 357 Phase-Detect Points\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eReal-Time Tracking and Eye-AF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003eMixing speed, reach, and portability, the \u003cstrong\u003eSony Cyber-shot DSC-RX100 VII\u003c\/strong\u003e is a pocket-sized camera packing a wealth of stills and video versatility. This seventh-generation camera in the esteemed RX100 series is the second to feature the impressive 24-200mm-equivalent ZEISS Vario-Sonnar T* lens that covers wide-angle to telephoto focal lengths for greater shooting flexibility in a variety of conditions. Making use of the extended range is a redesigned 20.1MP 1\" Exmor RS CMOS sensor, along with an improved BIONZ X image processor, for fast shooting performance, high sensitivity to ISO 12800, and UHD 4K video recording. The updated sensor design is all about speed and enables blackout-free continuous shooting up to 20 fps for easier subject tracking. Single Burst Shooting also permits shooting at an extreme 90-fps setting for working with the fastest moving subjects. The sensor's design also provides a 357-point hybrid AF system for quick and accurate focus performance and subject tracking in both stills and video modes. A stacked design and front-end LSI also contribute to quickened operation and enhanced image quality. Video performance also remains impressive with the incorporation of S-Log3 and HLG gamma settings, and High Frame Rate shooting allows you to record at up to 960 fps for slow-motion playback.\u003cbr\u003e\u003cbr\u003eRetaining the classic sleek form factor of an RX100, the VII still has a pocketable stature despite the extended zoom lens. A pop-up 2.36m-dot OLED electronic viewfinder is a sleek means for eye-level viewing or, alternatively, a 3.0\" 921.6k-dot LCD touchscreen can be used. The LCD features a tilting design to support working from high and low angles and its touch capability permits the use of Touch Focus and Touch Shutter functions. The camera also sports Bluetooth and Wi-Fi connectivity for sharing imagery to a linked mobile device or for embedding location information from your smartphone.\u003c\/p\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e20.1MP 1\" Exmor RS CMOS Sensor \u0026amp; BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eUtilizing an advanced stacked structure with an integrated DRAM chip, the updated 20.1MP 1\" Exmor RS CMOS sensor of the RX100 VII is able to deliver outstanding image quality from ISO 100-12800 with incredibly fast performance. This sensor stacks the pixel area, a high-speed signal processing circuit, and memory in order to increase data throughput and deliver features such as Single Burst Shooting, an Anti-Distortion shutter, UHD 4K video, and more. This 1\" sensor also has 357 phase-detection AF points and 425 contrast-detection areas for faster, more precise focusing.\u003cbr\u003e\u003cbr\u003eThis sensor is paired with a revised BIONZ X image processor and front-end LSI, which dramatically improve the speed and throughput of the entire imaging system, enabling blackout-free continuous shooting at up to 20 fps with continuous AF\/AE calculations being performed 60 times per second. The Single Burst Shooting function also permits recording up to seven frames, in raw or JPEG, at 90 fps, 60 fps, or 30 fps for capturing the fastest of moments. The front-end LSI and enhanced sensor performance also improve overall image quality, especially at higher sensitivities, by reducing noise and offering higher perceived resolution and color definition.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eZEISS Vario-Sonnar T 24-200mm Lens\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eSpanning an impressive 24-200mm equivalent range, the integrated ZEISS Vario-Sonnar T* lens suits photographing in a wide range of situations. Now covering wide-angle to mid-telephoto, the updated zoom range affords greater shooting versatility while still retaining a compact form factor due to the f\/2.8-4.5 maximum aperture range. The optical design incorporates eight aspherical elements, including four advanced aspherical (AA) elements, to greatly reduce aberrations and distortions in order to achieve high sharpness and accurate rendering. A ZEISS T anti-reflective coating has also been applied to suppress reflections and glare for improved contrast and color fidelity.\u003cbr\u003e\u003cbr\u003eThe flexible reach is complemented by four stop-effective Optical SteadyShot image stabilization, which minimizes the appearance of camera shake to suit handheld shooting in low-light conditions. Additionally, Clear Image Zoom can also be used to further extend the effective reach of the zoom with nearly no image degradation.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System with 315 Phase-Detection Points\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe RX100 VII is equipped with an on-sensor phase-detection AF system that dramatically improves autofocus speed for both stills and video. The camera uses a hybrid system with 357 phase-detection points that cover approximately 68% of the frame along with a 425-area contrast-detection system to provide fast, accurate focusing in a range of situations. The RX100 VII is able to lock onto subjects quickly, in just 0.02 seconds, and it can use Real-time Tracking for AI-based tracking on moving subjects. Real-time Eye AF, suitable for both humans and animals, also ensures critical sharpness when shooting portraits.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eUHD 4K Video Recording\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eAble to record UHD 4K video at 30\/24 fps, the RX100 VII, is capable of producing movies with exceptional clarity. By using a full pixel readout without binning, the camera collects about 1.7x the information needed for 4K output. This oversampling helps to increase clarity while reducing the impact of moiré and jaggies. Benefitting sharper recording, an Active SteadyShot mode can be used for recording that prioritizes smoothness when reducing the appearance of camera shake. Fast Hybrid AF is available during movie shooting for ensuring accurate, fast tracking using phase-detection AF points. The camera also offers Sony's advanced XAVC S format for recording high bit rates up to 100 Mb\/s. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003eAffording extensive customizable color and gamma controls, the RX100 VII allows users to adjust the gamma, black level, knee, color level, and more. Also, users can use the same S-Log2 Gamma Curve that is found on high-end Sony Cinema cameras that squeezes up to 1300% more dynamic range into the video signal than traditional REC709, for increased post-production flexibility. HLG (Hybrid Log-Gamma) support is also available, along with the BT.2020 color space, for recording within a wide color gamut and, in addition to S-Log2, S-Log3 is also available for producing an effective 14-stop dynamic range with increased grading control in the shadow to mid-tone regions of the image.\u003cbr\u003e\u003cbr\u003eSpeed is also a huge advantage of the RX100 VII, and, in the video, users will benefit from advanced High Frame Rate shooting and super slow motion. In Full HD, shooters will have access to a standard 120 fps setting that will enable outstanding slow motion when placed in editing software. In addition to this, the camera also offers a dedicated HFR mode that boosts the camera's frame rate to up to 960 fps.\u003cbr\u003e\u003cbr\u003eA Photo Capture function is built directly into the camera, allowing shooters to quickly save an 8.29MP still from their UHD 4K movies. Full HD can also benefit from this feature, where users will be able to pull a 2MP still. Additionally, the camera is NTSC\/PAL switchable, making it usable around the world, vertical videos can be recorded with embedded metadata to correct for the vertical orientation during playback.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eBody Design and Wireless Connectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eRear 3.0\" 921.6k-dot tilting LCD features a touchscreen design for intuitive operation, including the ability for working with Touch Focus, Touch Pad AF, and Touch Shutter functions. The screen's tilting design, which goes from 180° upward to 90° downward, also suits photographing from high, low, and front-facing angles.\u003c\/li\u003e\n\u003cli\u003eOne-push pop-up XGA OLED electronic viewfinder offers a resolution of 2.36m dots and 0.59x magnification for crisp, clear viewing. The EVF also uses a ZEISS T* coating, to ensure clarity from corner to corner, and has a one-push access design for more convenient switching between the LCD and EVF.\u003c\/li\u003e\n\u003cli\u003eIntegrated 3.5mm external microphone port supports improved audio recording quality.\u003c\/li\u003e\n\u003cli\u003eA manual control ring surrounds the lens and features a smooth, click-less design for quick and quiet changing of settings. The ring can be assigned to control a variety of features, at different values, including zoom and aperture.\u003c\/li\u003e\n\u003cli\u003eCustom buttons and another programmable button can be set to one of over 40 functions for quick access to commonly used settings.\u003c\/li\u003e\n\u003cli\u003ePop-up flash will help illuminate subjects in dimly lit scenes.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi connectivity enables instant transferring of imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices, with no complex setup required. Once connected, the linked mobile device can also display a live view image on its screen and, using Smart Remote Control, remotely control the camera's shutter release. Additionally, connection to a smartphone using a QR code is also possible.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity, via the PlayMemories Mobile app, also allows you to embed location information into both stills and movie files for geotagging.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eAnti-Distortion electronic shutter can enable completely silent shooting as well as the ability to work at shutter speeds as fast as 1\/32000 second. This shutter also keeps rolling shutter effects to an absolute minimum and enables photographers to work in bright light with wider apertures.\u003c\/li\u003e\n\u003cli\u003eThe Fn menu can be accessed and edited immediately after continuous shooting, while data writing is still in progress.\u003c\/li\u003e\n\u003cli\u003eThe file name setting allows users to change the first three characters of the file name from DSC to three characters of their choice. Additionally, images shot in continuous mode can also be displayed, reviewed, and deleted in the groups they were shot for faster operation.\u003c\/li\u003e\n\u003cli\u003eStep Zoom lets you quickly change between five common focal lengths (24, 28, 35, 50, or 70mm) by rotating the control ring.\u003c\/li\u003e\n\u003cli\u003eUsers can set a minimum shutter speed when using ISO AUTO to help minimize shutter blur.\u003c\/li\u003e\n\u003cli\u003eCreative Style settings: Standard, Vivid, Neutral, Clear, Deep, Light, Portrait, Landscape, Sunset, Night Scene, Autumn Leaves, Black \u0026amp; White, Sepia, and Style Box.\u003c\/li\u003e\n\u003cli\u003ePicture Effect modes: Toy Camera, Pop Color, Posterization, Retro Photo, Soft High-Key, Partial Color, High Contrast Mono, Soft Focus, HDR Painting, Richtone Monochrome, Miniature, Watercolor, and Illustration.\u003c\/li\u003e\n\u003cli\u003ePicture Profile parameters: Black Level, Gamma (Movie, Still, Cine1-2, ITU709, ITU709 [800%], S-Log2, S-Log3, HLG, HLG1, HLG2, HLG3), Black Gamma, Knee, Color Mode, Saturation, Color Depth, Color Phase, Detail, Copy and Reset.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856964092147,"sku":"SON-DSCRX100M7\/B","price":1498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-dscrx100m7b-1.jpg?v=1691189111"},{"product_id":"sony-alpha-a6100-aps-c-mirrorless-camera-body","title":"Sony Alpha a6100 APS-C Mirrorless Camera Body","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e24.2MP APS-C Exmor CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eBIONZ X Image Processor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUHD 4K30p and Full HD 120p Video\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eSVGA Tru-Finder 1.44m-Dot OLED EVF\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eMade for the Moment\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003ePresenting a versatile feature set in an especially compact design, the \u003cstrong\u003eSony a6100\u003c\/strong\u003e is an APS-C-format mirrorless camera well-suited for stills and video applications. Based on a hybrid concept, the a6100 combines an advanced sensor design and fast, intelligent AF capabilities with excellent video quality and intuitive handling for a sleek, carry-everywhere camera to capture your day-to-day adventures.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e24.2MP APS-C Exmor CMOS Sensor and BIONZ X Processor\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eA revised APS-C-format 24.2MP Exmor CMOS sensor realizes smooth, nuanced image quality with minimal noise and high sensitivity from ISO 100-32000, which can further be expanded to ISO 51200 for working in low-light conditions. The sensor features a unique design that utilizes thin copper wiring, enhanced circuit processing, and an enhanced front-end LSI to boost light-gathering abilities, reduce noise, and increase readout speeds to benefit video recording. The sensor and BIONZ X processor combination also avails a top continuous-shooting rate of 11 fps with AF and AE and permits 14-bit raw file output for a wide tonal and color scale.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eUHD 4K Video Recording in XAVC S Format\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eInternal recording of UHD 4K video is possible in multiple frame rates up to 30 fps using the full width of the sensor with 8-bit 4:2:0 color sampling using the 100Mbps XAVC S codec.\u003c\/li\u003e\n\u003cli\u003eOversampled 4K recording is also possible, which uses a 6K capture area within the Super 35 area, for greater detail. This full pixel readout is void of pixel binning for higher quality imagery with reduced moiré and aliasing.\u003c\/li\u003e\n\u003cli\u003eFull HD 1080p recording is also supported in frame rates up to 120 fps. The high-speed, 120 fps recording also enables 4x and 5x Slow \u0026amp; Quick Motion (S\u0026amp;Q) movie recording with the frame rate set to either 30p or 24p.\u003c\/li\u003e\n\u003cli\u003eIn addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003c\/li\u003e\n\u003cli\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e4D FOCUS\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003eCovering nearly the entire sensor area, a powerful 4D FOCUS system incorporates 425 on-chip phase-detection points along with 425 contrast-detection areas for precise focusing in as little as 0.02 seconds. The density of focusing points from this hybrid AF system also enables High-Density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions.\u003cbr\u003e\n\u003cul\u003e\n\u003cli\u003eReal-time Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes and for both stills and video.\u003c\/li\u003e\n\u003cli\u003eEye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eLock-on AF maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject\u003c\/li\u003e\n\u003cli\u003eExpand Flexible Spot employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus\u003c\/li\u003e\n\u003cli\u003eThe Focus Magnifier function can be used for critical focus when homing in on minute subject details\u003c\/li\u003e\n\u003cli\u003eRear touchscreen can be used for Touch Focus and Touch Tracking control and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder\u003c\/li\u003e\n\u003cli\u003eIn addition to autofocus, the a6100 also features a Peaking MF function to benefit manual focus control by highlighted sharp edges of contrast for a more objective means of acquiring sharp focus\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBody Design and Connectivity\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eThe SVGA Tru-Finder 1.44m-dot OLED electronic viewfinder offers a bright, high-resolution means for eye-level monitoring.\u003c\/li\u003e\n\u003cli\u003eA 3.0\" 921.6k-dot LCD touchscreen can be tilted 180° upward or 74° downward to suit working from high and low angles. The screen also incorporates White Magic technology with an RGBW pixel structure for increased brightness to support use in daylight conditions.\u003c\/li\u003e\n\u003cli\u003eThe touchscreen design avails access to Touch Focus control, for immediate focus point selection, as well as a Touchpad function which lets you smoothly and intuitively select a focus point on the screen while you're looking into the viewfinder.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e \u003c\/div\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eIntegrated 3.5mm microphone ports afford greater control over audio during video recording.\u003c\/li\u003e\n\u003cli\u003eThe included NP-FW50 rechargeable lithium-ion is rated for approximately 420 shots per charge when working with the LCD screen.\u003c\/li\u003e\n\u003cli\u003eIn addition to the battery, the a6100 can also be powered via a USB connection to a computer or mobile battery. This connection can also be used to charge the battery.\u003c\/li\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a6100 to instantly share imagery to mobile devices for direct sharing online to social networking, via email, and to cloud storage sites. NFC (Near Field Communication) is also supported, which allows for one-touch connection between the camera and compatible mobile devices; no complex set-up is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e","brand":"Sony","offers":[{"title":"FREE Sony NP-FW50 Battery with Purchase","offer_id":46818337816819,"sku":"SON-ILCE6100\/B","price":848.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/front_1_6.jpg?v=1691189585"},{"product_id":"sony-alpha-e-16-55mm-f2-8-g-standard-zoom-aps-c-lens","title":"Sony Alpha E 16-55mm f\/2.8 G Standard Zoom APS-C Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul class=\"list_22p_DbxsLr4MV-m3EOA_5T\"\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e24-82.5mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eAperture Range: f\/2.8 to f\/22\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFour Aspherical Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eNano AR Coating and Fluorine Coating\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eXD Linear Motor AF System\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDust and Moisture Resistant\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eRounded 9-Blade Diaphragm\u003c\/li\u003e\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eFilter Size - 67mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003ePremium G Lensoptical design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis 16-55mm (24-82.5 mm full-frame equiv.) standard zoom lens weighs in at only 494g. The advanced G lens design includes two Advanced Aspherical and two Aspherical elements to suppress abortion and three ED (Extra-low dispersion) glass elements and Nano AR coating to suppress reflections, flare, and ghosting. The 9-blade circular aperture contributes to gorgeous bokeh while the XD (Extreme Dynamic) Linear Motor offers fast, precise, quiet AF and tracking\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eF2.8max aperture\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe F2.8max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light-gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe F2.8max aperture maintains exposure and depth of field, allowing you to isolate your subject from the foreground and background with amazing light-gathering capabilities when shooting wide open. When changing your aperture to defocus the background, the areas out of the focal plane appear blurred. This ‘bokeh’ effect of the blurred background is enhanced with circular aperture blades used in this lens.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MFrealizes precise manual focus control, closely equivalent to mechanical manual focus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856968253683,"sku":"SON-SEL1655G","price":1699.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-sel1655g-1.jpg?v=1691189821"},{"product_id":"sony-alpha-e-70-350mm-f4-5-6-3-g-oss-super-telephoto-aps-c-lens","title":"Sony Alpha E 70-350mm f\/4.5-6.3 G OSS Super-Telephoto APS-C Lens","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eE-Mount Lens\/APS-C Format\u003c\/li\u003e\n\u003cli\u003e105-525mm (35mm Equivalent)\u003c\/li\u003e\n\u003cli\u003eAperture Range: f\/4.5 to f\/32\u003c\/li\u003e\n\u003cli\u003eOne Aspherical Element\u003c\/li\u003e\n\u003cli\u003eThree Extra-Low Dispersion Elements\u003c\/li\u003e\n\u003cli\u003eXD Linear Motor AF System\u003c\/li\u003e\n\u003cli\u003eOptical SteadyShot Image Stabilization\u003c\/li\u003e\n\u003cli\u003e7-Blade Diaphragm\u003c\/li\u003e\n\u003cli\u003eFilter Size - 67mm (Front)\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003ePremium G Lensoptical design\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThis 70-350mm (105-525mmfull-frame equiv.) super-telephoto zoomlens weighs in at only 22oz. (625g). The advanced G lens design includes an aspherical element and three ED (Extra-low Dispersion) glass elements in a precision optical design suppress aberration throughout the zoom range, including chromatic aberration that can be a problem at super-telephoto focal lengths. Sharp, clear image quality is easy to achieve at all focal lengths, right out to the image edges.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eThree ED (Extra-low dispersion) glass  elements\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThree ED (Extra-low Dispersion) glass elements take axial chromatic aberration and chromatic aberration due to differences in magnification out of the picture, maximizing resolution and bokeh while leaving precisely rendered edges with no fringing or unnatural coloration, while significantly reducing flare and ghosting.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eXD Linear Motor for fast, precise, quiet AF\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eSony’s advanced XD (extreme Dynamic) linear motor technology -the same type used in G Master series lenses -focuses on and tracks even fast-moving subjects with outstanding speed and precision. Coupled with the advanced real-time AF capability of the latest compact APS-C bodies, you have a high-performance, easy-handling system for landscapes, wildlife, and more.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFocus hold button, programmable for multiple functions\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eThe focus hold button not only performs its primary function to lock focus when recomposing, but can be customized to a number of other functions depending on your needs. Inaddition to Focus Hold, these custom functions include: Eye AF, AF On, Aperture Preview, Shot Result Preview or Bright Monitoring\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eLinear Response MF\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eLinear Response MF realizes precise manual focus control, closely equivalent to mechanical manualfocus, which enables linear focus transition to ring rotation angle for repeatable and accurate manual focus that is especially desirable for MF control during video capture.\u003c\/p\u003e\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eInstant auto\/manual focus selection\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eInstantly and quickly switch between auto and manual focus via an AF\/MF switch on the side of the lens. This makes operation faster and easier as you let the camera and lens focus for you, or decide to take control and manually focus on the precise point you chose.\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856969040115,"sku":"SON-SEL70350G","price":1199.99,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/sel70350g_a.jpg?v=1691189836"},{"product_id":"sony-g-series-120-gb-xqd","title":"Sony G-Series 120 GB - XQD","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eTRANSFER SPEED (READ)\u003c\/strong\u003e : 440 MB\/s5\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eTRANSFER SPEED (WRITE)\u003c\/strong\u003e : 400 MB\/s5\u003c\/li\u003e\r\n\u003cli\u003e\n\u003cstrong\u003eINTERFACE\u003c\/strong\u003e : ExpressCard\/34 PCI Express Gen.2, USB3.1 Gen.1(Super Speed USB)\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eGet the most from burst shooting\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eWith their extremely fast write speeds, Sony XQD G Series Memory Cards are ideal for continuous RAW burst shooting with high-end DSLRs. Capture up to 200 RAW images in a burst—1.5x more than with the fastest Compact Flash cards1.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eCapture more decisive moments\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eSony XQD G series memory cards are designed to keep pace with the shooting speed of your camera, to clear the memory buffer fast. You can capture more decisive moments and bursts of continuous shots, even with high-end DSLRs.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eCapture more decisive moments\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eSony XQD G series memory cards are designed to keep pace with the shooting speed of your camera, to clear the memory buffer fast. You can capture more decisive moments and bursts of continuous shots, even with high-end DSLRs.\u003c\/p\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFile Rescue Software\u003c\/strong\u003e\u003c\/span\u003e\u003c\/p\u003e\r\n\u003cp\u003eSometimes things go wrong and data such as photos and files get damaged or lost. Sony's File Rescue is a powerful tool for recovering damaged or lost data that is simple enough for anyone to use. Applying an advanced algorithm, Sony’s File Rescue realizes a higher rate of recovery for RAW image, MOV files, and 4K XAVC-S video files captured on both Sony and Nikon devices. Available as a free download to memory card customers\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856971137267,"sku":"SON-QD-G120F","price":198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/all.jpg?v=1691190199"},{"product_id":"sony-alpha-a9-ii-mirrorless-digital-camera-body-only","title":"Sony Alpha a9 II Mirrorless Digital Camera (Body Only)","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e24.2MP Full-Frame Exmor RS CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eBIONZ X Image Processor \u0026amp; Front-End LSI\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e693-Point Phase-Detection AF System\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUp to 20 fps Shooting, ISO 100-204800\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUHD 4K30p Video, Real-Time Eye AF\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eBlackout-Free Quad-VGA 3.7m-Dot OLED EVF\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e3.0\" 1.44m-Dot Tilting Touchscreen LCD\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e5-Axis SteadyShot INSIDE Stabilization\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eDual UHS-II SD Card Slots, Voice Memos\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e5 GHz Wi-Fi, 1000BASE-T Ethernet\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe second generation of speed, the \u003cstrong\u003eSony Alpha a9 II\u003c\/strong\u003e takes the impressive feature-set of its predecessor and adds enhanced connectivity, a refined body design, and even quicker performance. Utilizing the proven 24.2MP full-frame Exmor RS BSI stacked CMOS sensor and an updated BIONZ X processor, the a9 II sports especially quick and responsive capabilities. Up to 20 fps shooting is possible with a silent electronic shutter or up to 10 fps with a mechanical shutter is supported, along with a wide sensitivity range that reaches up to an expanded ISO 204800. The sensor's design also incorporates a 693-point phase-detection autofocus system, which offers intelligent subject tracking and Real-time Eye AF to ensure critical focus on moving subjects. The BIONZ X also performs up to 60 AF\/AE functions per second to go along with the 20 fps shooting for reliable results in quickly changing situations. In addition to stills, UHD 4K video recording is supported at up to 30 fps and Quick and Slow Motion recording is also available. Additionally, 5-axis SteadyShot INSIDE sensor-shift image stabilization is available, too, which minimizes the appearance of camera shake by up to 5.5 stops.Benefitting the imaging capabilities, the a9 II receives a dramatic update in its physical design, featuring a more ergonomic body shape, refined weather sealing, and improved connectivity. A 3.69m-dot OLED EVF provides a bright, clear eye-level viewing means and affords blackout-free viewing to support photographing at high continuous speeds. The rear 3.0\" 1.44m-dot tilting LCD has a touchscreen design, too, for intuitive control over shooting settings and playback. Dual UHS-II SD memory card slots permit flexible file storage and the a9 II has been fitted with an improved 1000BASE-T Ethernet port for faster wired LAN sharing and remote camera operation. 5.0 GHz wireless sharing and Bluetooth are integrated, as well, for wireless sharing and remote camera control. Additionally, Voice Memos enables you to record up to 60-second sound clips with each photo, which can then be automatically converted to text, using the Transfer \u0026amp; Tagging app add-on, and then embedded into files' metadata.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e24.2MP Exmor RS BSI Stacked CMOS Sensor and BIONZ X Image Processor\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eBuilt for speed, the a9 II utilizes a 24.2MP Exmor RS BSI stacked CMOS sensor, along with an updated BIONZ X image processor, that yields impressively quick and responsive performance. Up to 20 fps continuous shooting is possible using an electronic shutter or 10 fps shooting is supported with a mechanical shutter. The sensor's back-illuminated design also affords high sensitivity to an extended ISO 204800 with reduced noise for clean image quality in a variety of lighting conditions. Additionally, uncompressed raw files can be recorded in 14-bit for greater color fidelity and post-production flexibility.\u003cbr\u003e\u003cbr\u003eThe BIONZ X processor also works in conjunction with a high-speed front-end LSI to realize faster processing times along with a wide dynamic range with smooth tonal rendering. Benefitting the fast recording capabilities is an equally quick AF\/AE metering system that functions 60 times per second to continuously evaluate the scene in order to lock onto and track moving subjects. Automatic anti-flicker shooting also recognizes and times the shutter action to minimize the flicker effect for more consistent results on still images. Additionally, due to the use of an electronic shutter, totally blackout-free monitoring is possible with the electronic viewfinder for more accurate compositions of moving subjects.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eFast Hybrid AF System\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eCovering 93% of the image area, a Fast Hybrid AF system incorporates 693 phase-detection points along with 425 contrast-detection areas for quick and precise focusing in a variety of lighting conditions with sensitivity down to -3 EV. The density of focusing points from this hybrid AF system also enables High-density Tracking AF Technology, which is adept at tracking moving subjects in a variety of lighting conditions. Updated AF algorithms also benefit from maintaining critical focus on erratically or unpredictably moving subjects. Additionally, the use of phase-detection points enables the use of A-mount lenses via the optional LA-EA3 or LA-EA1 lens mount adapters with full continuous AF\/AE tracking compatibility.\u003cbr\u003e\u003cbr\u003eThe apt focus system also lends itself to a variety of focusing functions for refined accuracy, including Lock-on AF, which maintains focus on moving subjects throughout the use of a configurable frame that is set over the desired moving subject and Expand Flexible Spot, which employs neighboring focus points to retain focus on moving subjects even if the originally selected point loses focus. The focus frame color is selectable, between white and red, and AF tracking is possible with apertures narrower than f\/16 with select lenses when working in Focus Priority mode. Additionally, Eye AF can be used to base focus on recognized human subjects' eyes for portraits and is available in both AF-S and AF-C modes, for both stills and video. Eye AF can be used when photographing animal subjects, too, with any focusing mode when shooting stills. Autofocus can also be used in conjunction with the Focus Magnifier function for critical focus when homing in on minute subject details. The rear touchscreen can also be used for Touch Focus control, and a Touchpad Focus Control mode lets you use the rear screen intuitively while keeping your eye to the viewfinder. Additionally, when working in AF-C mode, the focus point can be moved while the shutter button is half-pressed, making it easier to quickly shift focus without losing sight of the action.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eBody Design\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eA Quad-VGA OLED Tru-Finder EVF is featured and has a 3.69m-dot resolution and 0.78x-magnification for bright, clear viewing in rich detail, and a dedicated High-Quality setting enables a 120 fps to refresh rate for especially smooth playback of moving subjects. Additionally, a fluorine coating has been applied to the outermost viewfinder element to benefit cleaning.\u003c\/li\u003e\n\u003cli\u003eIn addition to the EVF, a 3.0\" 1.44m-dot rear LCD is also available, which has a touch panel design for intuitive operation and focusing control. The screen also tilts upward and downward to benefit from working from high and low angles.\u003c\/li\u003e\n\u003cli\u003eMagnesium alloy chassis assures rigidity, durability, and stability while remaining lightweight. The lens mount has also been improved to better support heavy lenses, and the grip rigidity has been improved for more comfortable hand-holding.\u003c\/li\u003e\n\u003cli\u003eExtensive weather-sealing, including enhanced sealing around the battery cover, terminal cover, and chassis joints, has been employed to resist dust and moisture for reliable operation in harsh weather conditions.\u003c\/li\u003e\n\u003cli\u003eUsing the same NP-FZ100 battery as its predecessor, the a9 II's battery life is rated for approximately 500 shots per charge with the EVF or 690 shots with the rear LCD.\u003c\/li\u003e\n\u003cli\u003eDual SD memory card slots allow for flexible file saving and handling and can be configured to partition raw and JPEG files or can be used for overflow recording. Both of the card slots are rated to support UHS-II memory cards for faster transfer speeds.\u003c\/li\u003e\n\u003cli\u003eA USB 3.2 Gen 1 Type-C port has been added, in addition to a micro-USB port, for faster, more reliable tethering support. The USB Type-C connection allows the camera to be charged from the host power source while connected.\u003c\/li\u003e\n\u003cli\u003eIntegrated PC sync terminal for wired flash sync with strobe packs or wireless radio remotes.\u003c\/li\u003e\n\u003cli\u003eDurable shutter design has been tested for 500,000 actuation.\u003c\/li\u003e\n\u003cli\u003eUpdated Multi-Interface Shoe supports working with the optional ECM-B1M Shotgun Microphone or XLR-K3M XLR Adapter Kit, which provides improved, clear audio recording sound by sending a digital audio signal to the camera, opposed to an analog signal.\u003c\/li\u003e\n\u003cli\u003eThe a9 II also features a 3.5mm microphone input jack for compatibility with external microphones.\u003c\/li\u003e\n\u003cli\u003eCompatible with optional VG-C4EM Vertical Grip.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eConnectivity\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eBuilt-in Wi-Fi enables the a9 II to instantly share imagery to mobile devices for direct sharing online, and support for both 2.4 and 5.0 GHz bands also enables wireless tethered shooting support. NFC (Near Field Communication) is also supported, which allows for a one-touch connection between the camera and compatible mobile devices; no complex setup is required. Once connected, the linked mobile device can also display a live view image on its screen and remotely control the camera's shutter.\u003c\/li\u003e\n\u003cli\u003eBluetooth connectivity allows for location data acquisition.\u003c\/li\u003e\n\u003cli\u003eIntegrated Ethernet port has been upgraded to 1000BASE-T speed for quick wired LAN sharing and remote operation.\u003c\/li\u003e\n\u003cli\u003eWhen working over a wired LAN, the Remote Camera Tool 2.1 app now has been enhanced for a reduced release time lag and live view delays as well as support for remote SD card formatting, FTP server switching, and changes to the still image storage destination. Wired or wireless LAN transfers can also occur in the background while continuing to shoot.\u003c\/li\u003e\n\u003cli\u003eImaging Edge Remote for desktop now supports the a9 II for PC Remote shooting via the Wi-Fi connection or tethered by the wired USB Type-C port. An updated data transfer control now makes it possible to transfer files from an SD card over Wi-Fi using the Imaging Edge Mobile app even when the camera is powered off.\u003c\/li\u003e\n\u003cli\u003eTransfer \u0026amp; Tagging add-on app can send FTP setting parameters from your mobile device to the camera, offers automatic data upload to an FTP server with attached metadata, and can perform the automatic voice-to-text conversion.\u003c\/li\u003e\n\u003cli\u003eVoice Memos can be recorded in conjunction with still images and allow for attaching up to 60-second-long sound recordings to individual images. Saved as WAV audio files, these memos can be attached to files and played when the images are reviewed. Using the Transfer \u0026amp; Tagging add-on on a smartphone, you can automatically or manually convert this audio into the text to be embedded in the image's metadata.\u003c\/li\u003e\n\u003cli\u003eUp to 10 distinct FTP settings can be saved and stored to an SD card, or up to 20 different settings can be saved via the Imaging Edge Mobile app.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eUHD 4K Video Recording in XAVC S Format\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eInternal recording of UHD 4K movies is possible in multiple frame rates up to 30 fps and, based on the Super35mm recording area and effective 6K resolution, oversampling renders greater detail and full pixel readout is possible, that is void of pixel binning, for higher quality imagery with reduced moiré and aliasing. Full-frame 4K recording has also been dramatically improved for improved quality when working at mid to high sensitivities to permit full use of the entire sensor width. Full HD 1080p recording is also supported in frame rates up to 120 fps, and both resolutions utilize the 100 Mbps XAVC S format contained within an MP4 wrapper with 4:2:0 sampling. The high-speed, 120 fps recording also enables 4x and 5x slow-motion movie recording with the frame rate set to either 30p or 24p. In addition to high-resolution internal recording, uncompressed HDMI output also enables the use of an optional external recorder for clean 4K recording with 4:2:2 sampling.\u003cbr\u003e\u003cbr\u003e4K video recording also avails the ability to produce 8MP stills during playback by taking a frame grab from a movie and storing it as a separate file.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003e5-Axis SteadyShot INSIDE Image Stabilization\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cdiv\u003eThe a9 II incorporates an enhanced 5.5-stop effective 5-axis SteadyShot INSIDE image stabilization system, which compensates for five different types of camera shake encountered during handheld shooting of stills and video. This allows users to confidently use any lens, even adapted lenses, for critical imaging without encountering blur from camera shake.\u003cbr\u003e\u003cbr\u003eFor long focal lengths, the system will correct for pitch and yaw adjustments. Macro and high-magnification imagery, on the other hand, will benefit from the inclusion of horizontal and vertical shift compensation. All shooting styles will get usage out of the roll compensation. All 5 axes of stabilization will function at all times, even when used with third-party lenses and adapters or lenses with built-in optical stabilization.\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cdiv\u003e\n\u003cdiv\u003e\n\u003cp\u003e\u003cstrong\u003eOther Camera Features\u003c\/strong\u003e\u003c\/p\u003e\n\u003cdiv\u003e\n\u003cul\u003e\n\u003cli\u003eSave\/load camera settings are possible in-camera as well as to an SD card for working with the same shooting settings with multiple camera bodies.\u003c\/li\u003e\n\u003cli\u003eCustomizable Fn button can be set to handle separate tasks depending on if working in stills or video modes.\u003c\/li\u003e\n\u003cli\u003eA Rating function lets you assign star values, from 1-5 to images in-camera for faster editing and sorting at home during post-production.\u003c\/li\u003e\n\u003cli\u003eAn advanced 1200-zone evaluative exposure metering sensor delivers consistent and accurate results using multi-segment, center-weighted, or spot metering modes.\u003c\/li\u003e\n\u003cli\u003eHighlight and Average metering modes help avoid blown-out highlights and provide stable auto-exposure, respectively.\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46818285224179,"sku":"SON-ILCE9M2\/B","price":4498.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce9m2b-1.jpg?v=1691190287"},{"product_id":"sony-zv-1-digital-camera-black","title":"Sony ZV-1 Digital Camera - Black","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e20.1MP 1\" Exmor RS BSI CMOS Sensor\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eZEISS 24-70mm-Equiv. f\/1.8-2.8 Lens\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003eUHD 4K30p Video with HLG \u0026amp; S-Log3 Gammas\u003c\/li\u003e\n\u003cli data-selenium=\"sellingPointsListItem\" class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\"\u003e3.0\" Side Flip-Out Touchscreen LCD\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp style=\"text-align: center;\"\u003e\u003cimg height=\"25\" width=\"100%\" alt=\"Redbar\" src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0868\/8789\/1225\/files\/Red20Bar_d81539c9-b5a0-479e-b4a8-e773ed9dfa48_430x.jpg?v=1718690921#\"\u003e\u003c\/p\u003e\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\n\u003cdiv id=\"ccs-logos\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-inline-content\"\u003e\u003c\/div\u003e\n\u003cdiv id=\"ccs-explore-product\"\u003e\u003c\/div\u003e\n\u003cp\u003e \u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856988831987,"sku":"SON-DCZV1\/B","price":798.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/zv-1mainimageg.jpg?v=1691193222"},{"product_id":"sony-alpha-a7s-iii-mirrorless-digital-camera","title":"Sony Alpha a7S III Mirrorless Digital Camera","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e12MP Full-Frame Exmor R BSI CMOS Sensor\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eUHD 4K 120p Video, 10-Bit 4:2:2 Internal\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e16-Bit Raw Output, HLG \u0026amp; S-Cinetone\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e759-Point Fast Hybrid AF\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e9.44m-Dot QXGA OLED EVF\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e3.0\" 1.44m-Dot Vari-Angle Touchscreen\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003e5-Axis SteadyShot Image Stabilization\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eExtended ISO 40-409600, 10 fps Shooting\u003c\/li\u003e\r\n\u003cli class=\"listItem_1k-sWDbEV5fQJj1k-1SEFn\" data-selenium=\"sellingPointsListItem\"\u003eDual CFexpress Type A\/SD Card Slots\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: left;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\nvar ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'ILCE-7SM3']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\/\/ ]]\u003e\u003c\/script\u003e\r\n\u003cp\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFor visual trailblazers\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWith extreme full-frame movie performance including high sensitivity (expanded ISO up to 409600), 15-stop wide dynamic range, 4K 120p, fast and dependable autofocusing, and extra-strong image stabilization, the α7S III again raises the bar for movie makers.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eLarge pixels deliver high sensitivity and low noise\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new full-frame 12.1-megapixel back-illuminated Exmor RTM CMOS image sensor packs major innovations in light-gathering, wiring, and output optimization. These deliver blazing doubled readout speeds, superb image quality throughout the whole sensitivity range, 15-stop wide dynamic range, and reduced rolling shutter, with the sensor also providing focal-plane phase-detection AF.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eUp to 8x more powerful BIONZ XRTM image processor\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAlong with the new sensor and its unprecedented speed, the BIONZ XR image processing engine has also been newly developed and packs up to 8x more processing power. With a future-oriented architecture, it delivers high-quality images faster for superlative still and video expression, as well as dramatically improved camera interface responsiveness.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eStunning AF performance even at 4K 120p\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new Exmor R full-frame image sensor and revolutionary BIONZ XR image-processing engine deliver always-active pinpoint AF for astonishing detail in both space and time, and stunning 4K movies even at 120 frames per second or in slow motion. With the resolution and depth of field only possible from a full-frame sensor, the results are spectacular.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003e10-bit 4:2:2 recording\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eRecord right on the camera with the amazing richness of 10-bit depth and 4:2:2 color sampling, for far greater flexibility in image grading, post-processing, and compositing.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eAll-Intra encoding available\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAs well as Long GOP, All-Intra encoding is now provided. This encodes every frame independently at bitrates up to 600 Mbps, to capture complex motions more accurately for recording on either internal or external media, and allow more efficient editing workflows.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eSuperior quality and smaller files with XAVC HS\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new XAVC HS recording format uses HEVC\/H.265 encoding to achieve twice the compression efficiency of AVC\/H.264 encoding, for superior image quality and smaller file sizes.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eOur renowned sensitivity delivers expanded ISO 409600\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe renowned sensitivity of the series scales new heights, with an expanded ISO range for movies from 80 to a remarkable 409600 (standard range 80–102400). With advanced light-gathering and output optimization, the 12.1-megapixel full-frame sensor achieves low noise throughout the sensitivity range and can capture usable images in near-total darkness.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eImage quality improvements\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe new BIONZ XR image processing engine delivers improvements in color reproduction, stability against different light sources, natural tonal gradation and roll-off, and reduced rolling shutter.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003e16-bit RAW HDMI output\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eFor demanding post-production workflows, 16-bit RAW output is available via HDMI connection to compatible external recorders while XAVC HS 4K, XAVC S 4K, or XAVC S-I 4K, and proxy files are simultaneously captured in-camera.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFast Hybrid AF for accuracy and tenacity\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe wide-area AF uses intelligent tracking and on-sensor phase-detection covering most of the frame. The result is that every bit of supremely accurate and tenacious AF performance is extracted in combination with high-quality E-mount lenses, even when shooting moving subjects at shallow depths-of-field in 4K and at 120p frame rates.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003ePowerful focus control for solo shooters\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWith AF Transition Speed selectable over 7 levels, and AF Subject Shift Sensitivity over 5 levels, you can better convey your creative intentions when switching subjects or, for example, rack focusing. A simple touch can temporarily activate AF even during manual focus operation.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eHigh ISO sensitivity\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eWith an amazingly wide standard ISO range of 80–102400 (expandable to 40–409600 for stills), the α7S III offers incredible creative opportunities. The newly-developed image sensor and image processing algorithms produce even cleaner images and more natural textures than the previous α7S II model, even when shooting in near total darkness.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eFast Hybrid AF for stills\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eThe Fast Hybrid AF system combines speed and precision. With 759 focal plane phase-detection sensors and 425 contrast-detection points distributed across most of the image area, the α7S III quickly finds and tracks your subject throughout the frame.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eOutstanding continuous shooting performance\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eUse your choice of mechanical or electronic shutter for continuous burst shooting, with AF\/AE tracking, at up to 10 fps. Capture decisive moments with over 1,000 frames of continuous uncompressed RAW shooting possible.\u003cbr\u003e\u003cbr\u003e\u003cspan style=\"color: #ca1e21;\"\u003e\u003cstrong\u003eHighly-sensitive AF for low-light focusing\u003c\/strong\u003e\u003c\/span\u003e\u003cbr\u003eAF algorithm advances have allowed the α7S III to achieve autofocus in lighting conditions as dim as EV-6, where subjects are barely even visible with the naked eye.\u003c\/p\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":46812180938995,"sku":"SON-ILCE7SM3\/B","price":3998.0,"currency_code":"USD","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/son-ilce7sm3b-1.jpg?v=1691194320"},{"product_id":"sony-cea-g-series-cfexpress-type-a-memory-card-80gb","title":"Sony CEA-G Series CFexpress Type A Memory Card 80GB","description":"\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eQuick Overview\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cul\u003e\r\n\u003cli\u003e80GB Storage Capacity\u003c\/li\u003e\r\n\u003cli\u003ePCIe 3.0 Bus\u003c\/li\u003e\r\n\u003cli\u003eMax Read Speed: 800 MB\/s\u003c\/li\u003e\r\n\u003cli\u003eMax Write Speed: 700 MB\/s\u003c\/li\u003e\r\n\u003cli\u003eShock \/ UV Light \/ X-Ray Proof\u003c\/li\u003e\r\n\u003cli\u003eRigidity Tested to 70 N\u003c\/li\u003e\r\n\u003cli\u003eFile Rescue Recover \u0026amp; Media Scan Utility\u003c\/li\u003e\r\n\u003c\/ul\u003e\r\n\u003cp style=\"text-align: center;\"\u003e\u003cimg src=\"https:\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/t\/10\/assets\/Red20Bar.jpg?v=1677901181\" width=\"100%\" height=\"25\"\u003e\u003c\/p\u003e\r\n\u003ch3\u003e\u003cspan style=\"color: #ca1e21;\"\u003eProduct Description\u003c\/span\u003e\u003c\/h3\u003e\r\n\u003cdiv id=\"ccs-explore-product\"\u003eOffering both strength and speed, the \u003cstrong\u003e80GB CFexpress Type A TOUGH Memory Card\u003c\/strong\u003e from \u003cstrong\u003eSony\u003c\/strong\u003e provides fast read speeds up to 800 MB\/s along with write speeds up to 700 MB\/s. This quick performance benefits recording a variety of video resolutions, bit-rates, and compressions, as well as high-resolution continuous raw photo shooting. Beyond its speed, this TOUGH memory card also has a reinforced physical design to withstand falls from up to 15' and has been rigidity tested to 70 N of force. It's also resistant to extreme temperatures, X-rays, electrostatic, and UV lighting. Offering further protection, File Rescue recovery software can be downloaded for recovering lost or even accidentally deleted files and Media Scan Utility can be used to automatically scan CFexpress cards and inform you of the flash memory condition.\u003c\/div\u003e\r\n\u003cscript type=\"text\/javascript\"\u003e\/\/ \u003c![CDATA[\r\nvar ccs_cc_args = ccs_cc_args || [];\r\n\r\n  \/\/ Product Page\r\n  ccs_cc_args.push(['cpn', '']);\r\n  ccs_cc_args.push(['mf', 'Sony']);\r\n  ccs_cc_args.push(['pn', 'CEA-G80T']);\r\n  ccs_cc_args.push(['upcean', '']);\r\n  ccs_cc_args.push(['ccid', '']);\r\n  ccs_cc_args.push(['lang', 'EN']);\r\n  ccs_cc_args.push(['market', 'US']);\r\n\r\n  (function () {\r\n    var o = ccs_cc_args; o.push(['_SKey', '57a07909']); o.push(['_ZoneId', 'e4c5b8f70d']);\r\n    var sc = document.createElement('script'); sc.type = 'text\/javascript'; sc.async = true;\r\n    sc.src = ('https:' == document.location.protocol ? 'https:\/\/' : 'http:\/\/') + 'cdn.cs.1worldsync.com\/jsc\/h.js';\r\n    var n = document.getElementsByTagName('script')[0]; n.parentNode.insertBefore(sc, n);\r\n  })();\r\n\/\/ ]]\u003e\u003c\/script\u003e","brand":"Sony","offers":[{"title":"Default Title","offer_id":43856994762995,"sku":"SON-CEAG80T","price":198.0,"currency_code":"USD","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0635\/8342\/0659\/products\/80gb.jpg?v=1691194395"}],"url":"https:\/\/thepixelconnection.com\/collections\/sony-1.oembed?page=8","provider":"PixelConnection","version":"1.0","type":"link"}